Growth Operation Specialist - Greater China

📌 Core Information

🔹 Job Title: Growth Operation Specialist - Greater China

🔹 Company: Binance

🔹 Location: Asia (Remote)

🔹 Job Type: Full-time: Remote

🔹 Category: Financial Services

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Greater China)

🚀 Job Overview

Key aspects of this role include:

• Belonging to the growth department and focusing on user growth activities.
• Designing and implementing user growth strategies, coordinating channel operation activities, and tracking data effects.
• Focusing on refined channel operation, building user incentive systems, and driving platform user growth.
• Being proficient in data analysis, monitoring user growth data, and driving business growth through data-driven insights.
• Staying updated with industry dynamics, policy changes, and competitive trends, and providing targeted operation optimization suggestions.
• Collaborating with cross-functional teams and stakeholders, and working under pressure.

ASSUMPTION: This role requires a high level of autonomy and self-drive, with a strong focus on data analysis and strategic planning.

📋 Key Responsibilities

✅ Design and implement user growth strategies, coordinate channel operation activities, track data effects, and output review reports.

✅ Focus on refined channel operation, build channel/user layered incentive system and life cycle management mechanism, design differentiated operation strategy, and drive platform user growth.

✅ Good at data analysis, able to quickly establish an effective data analysis framework, monitor and analyze user growth data, evaluate the effect of strategies, and drive business growth through data.

✅ Pay attention to industry dynamics, policy changes and trends of competitive products, track the trend of cryptocurrency market, put forward targeted operation optimization suggestions, and output differentiated operation plans.

✅ Be familiar with blockchain industry related products, promote the implementation of business product functions, and drive business growth.

ASSUMPTION: The role requires a strong understanding of user growth strategies, data analysis, and the blockchain industry.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline).

Experience: Minimum 3 years of experience in activity operation, with a focus on user growth projects in the Web3 industry.

Required Skills:

• Proficient in various user operation methods, with experience in social media growth activity operation (e.g., Pinduoduo, Kuaishou).
• Bilingual English and Mandarin, with the ability to coordinate with overseas partners and stakeholders.
• Self-driven, responsible, and able to work under pressure.
• Strong cross-department coordination ability.

Preferred Skills:

• Experience in the blockchain or cryptocurrency industry.
• Familiarity with cryptocurrency market trends and dynamics.

ASSUMPTION: Candidates with experience in the Web3 industry and a strong background in user growth strategies will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-level growth operation specialist role in the Greater China region is approximately CNY 300,000 - 500,000 per year. This estimate is based on market research and may vary depending on the candidate's experience and skills.

Benefits:

• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).

Working Hours: Full-time position with standard working hours, but may require flexibility due to the nature of the role and time zones.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Binance is a leading global blockchain ecosystem and digital asset exchange, operating in the competitive and rapidly evolving cryptocurrency market.

Company Size: Binance has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Binance was founded in 2017 and has since grown to become the world's leading blockchain and cryptocurrency infrastructure provider.

Company Description:

• Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume.
• Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users and features an unmatched portfolio of crypto products and offerings.
• Posts are not directed towards UK users.

Company Specialties:

• Digital Assets Exchange
• Blockchain
• Cryptocurrency Exchange
• Bitcoin
• Fintech
• Ethereum
• DLT
• Exchange
• Cryptocurrency
• Altcoins
• Cryptocurrency Information
• Trading Platform
• and Finance

Company Website: Binance.com

ASSUMPTION: Binance's large user base and global presence provide ample opportunities for growth and impact in the cryptocurrency industry.

📊 Role Analysis

Career Level: Mid-level growth operation specialist role, with opportunities for career growth and advancement within the company.

Reporting Structure: This role reports directly to the Growth Department and may collaborate with various cross-functional teams and stakeholders.

Work Arrangement: Full-time remote position, with a focus on the Greater China region. This role may require flexibility in working hours to accommodate time zones and collaboration with international teams.

Growth Opportunities:

• Advancement within the Growth Department or related teams.
• Expansion of responsibilities and leadership opportunities as the company grows.
• Potential to work on high-impact projects and drive significant business growth.

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in the blockchain and cryptocurrency industry.

🌍 Location & Work Environment

Office Type: Remote work environment, with a focus on the Greater China region.

Office Location(s): Asia (Remote)

Geographic Context:

• The Greater China region is a large and diverse market, with significant potential for user growth and expansion.
• The region is home to a rapidly growing blockchain and cryptocurrency community, providing ample opportunities for networking and collaboration.
• The time zone difference may require flexibility in working hours to accommodate international collaboration.

Work Schedule: Full-time position with standard working hours, but may require flexibility due to the nature of the role and time zones.

ASSUMPTION: The remote work environment and focus on the Greater China region provide unique opportunities and challenges for candidates in this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical interview to evaluate data analysis and strategic planning skills.
• Final round interview with the hiring manager or relevant stakeholders.

Key Assessment Areas:

• Data analysis and strategic planning skills.
• Understanding of user growth strategies and the blockchain industry.
• Communication and collaboration skills, with a focus on bilingual English and Mandarin proficiency.
• Cultural fit and alignment with Binance's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your experience in user growth strategies, data analysis, and the blockchain industry.
• Demonstrate your proficiency in English and Mandarin through your application materials and interviews.
• Prepare examples of your data analysis and strategic planning skills to showcase during the interview process.

ATS Keywords: User Growth, Data Analysis, Channel Operation, Strategic Planning, Blockchain, Cryptocurrency, Cross-department Coordination, Self-driven, Responsible, Pressure Management

ASSUMPTION: The application process for this role may be competitive, and candidates should tailor their application materials to highlight their relevant skills and experience.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Excel, Google Analytics, or other relevant software)
• Project management tools (e.g., Asana, Trello, or other relevant platforms)
• Communication tools (e.g., Slack, Microsoft Teams, or other relevant platforms)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• User-centric
• Innovation
• Global thinking
• Collaboration
• Integrity

Work Style:

• Self-driven and responsible
• Ability to work under pressure
• Strong cross-department coordination skills
• Data-driven decision-making
• Strategic planning and execution

Self-Assessment Questions:

• How do you align with Binance's user-centric approach to business?
• How do you handle working under pressure and meeting tight deadlines?
• How do you approach strategic planning and execution in a fast-paced environment?

ASSUMPTION: Candidates who demonstrate a strong alignment with Binance's values and work style will be well-suited for this role.

⚠️ Potential Challenges

• Navigating the competitive and rapidly evolving cryptocurrency market.
• Managing multiple stakeholders and cross-departmental collaboration in a remote work environment.
• Adapting to the unique cultural and linguistic requirements of the Greater China region.
• Balancing the demands of data analysis, strategic planning, and day-to-day operations.

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to other growth operation specialist positions in the blockchain and cryptocurrency industry, but may offer unique opportunities for growth and impact due to Binance's large user base and global presence.
• Candidates should research other growth operation specialist roles in the industry to better understand the market and competitive landscape.
• Career paths in this role may include advancement within the Growth Department or related teams, as well as opportunities for leadership and expansion of responsibilities.

ASSUMPTION: Candidates should be aware of the unique opportunities and challenges presented by this role, and tailor their application materials and interview responses accordingly.

📝 Sample Projects

• Developing and implementing a user growth strategy for a new cryptocurrency product launch.
• Analyzing user data to identify trends and optimize channel operations for maximum growth.
• Collaborating with cross-functional teams to integrate business product functions and drive user adoption.

ASSUMPTION: Candidates should be prepared to discuss their experience with relevant projects and provide specific examples of their data analysis and strategic planning skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Growth Department?
• How does this role fit into Binance's overall strategy for user growth and expansion in the Greater China region?
• What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
• What opportunities are there for growth and advancement within the company, and how does this role contribute to that growth?
• How does Binance support work-life balance and employee well-being in a remote work environment?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions to demonstrate their interest in the role and commitment to Binance's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in user growth strategies, data analysis, and the blockchain industry.
• Prepare examples of your data analysis and strategic planning skills to showcase during the interview process.
• Follow up with the hiring manager or relevant stakeholders within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.