Growth & Operations Specialist

📌 Core Information

🔹 Job Title: Growth & Operations Specialist

🔹 Company: Airtasker

🔹 Location: Los Angeles, California, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Operations, Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition in key US cities through targeted marketing initiatives
• Managing street-level operations, including flyering and task management
• Collaborating with and supporting Taskers to ensure a positive experience
• Refining marketing strategies based on local feedback and performance data
• Establishing Airtasker's presence in new cities through operational setup and team management

ASSUMPTION: This role requires a strong focus on early-stage growth, community-building, and localized acquisition strategies. It involves frequent travel to new cities and managing field teams.

📋 Key Responsibilities

✅ Drive user acquisition in key US cities by launching high-impact, street-level marketing initiatives, focusing on targeted flyering to generate early marketplace liquidity.

✅ Use the Airtasker platform to post, assign, and manage flyering tasks, ensuring smooth operations from planning through to payment.

✅ Collaborate directly with Taskers during market stimulus, offering real-time support, gathering insights, and ensuring a positive and motivating experience.

✅ Continuously refine market stimulus locations, messaging, and creative materials based on local feedback, performance data, and city-specific trends.

✅ Travel to new US cities to establish Airtasker’s presence, leading everything from operational setup to onboarding new users and team members.

✅ Recruit, train, and manage City Managers to execute local campaigns effectively, providing the tools, guidance, and support needed for success.

✅ Ensure Taskers are paid efficiently, receive quality ratings, and benefit from timely, empathetic support to encourage continued engagement.

✅ Monitor weekly metrics to assess campaign impact and retention, and implement actionable strategies to enhance the Tasker experience and marketplace health.

ASSUMPTION: This role requires strong execution skills in street-level marketing and operations, including flyering, team coordination, and campaign logistics. It also involves managing field teams, recruiting, training, and delivering clear, constructive feedback.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in growth, operations, or a related role, with a focus on early-stage growth and street-level marketing

Required Skills:

• Proven ability to drive user acquisition and manage street-level marketing campaigns
• Strong communication skills, with the ability to deliver clear messaging during complex or sensitive conversations
• Analytical mindset, with the ability to interpret performance data and translate insights into actionable improvements
• Highly organized and capable of juggling multiple projects in fast-paced, ambiguous startup environments
• Proven ability to manage field teams, including recruiting, training, scheduling, and delivering clear, constructive feedback

Preferred Skills:

• Experience with Airtasker or similar platforms
• Fluency in Spanish or other languages common in target cities
• Experience working remotely or in a hybrid environment

ASSUMPTION: This role requires a versatile go-getter with a focus on early-stage growth, community-building, and localized acquisition strategies. Strong execution skills in street-level marketing and operations are essential, along with the ability to manage field teams and juggle multiple projects.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and location)

Benefits:

• Remote working with a work-from-home allowance
• Airtime - no Slack and meeting-free Fridays
• Recharge days - equivalent to 4 additional days of leave per year
• Medical health insurance
• Airtasker credits - $600 worth of credits every year
• Fair and equitable pay - reviewed annually to ensure competitiveness
• Tenure leave - 3 extra days of leave per year starting from the 3rd anniversary with the company

Working Hours: Full-time, with flexible hybrid arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level operations and growth roles in Los Angeles. Benefits are tailored to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Airtasker operates in the gig economy, connecting people who need to get things done with those who have the skills to do it. The company is a public company with a focus on empowering people to realize the full value of their skills.

Company Size: Airtasker has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Airtasker was founded in 2012 and is headquartered in Sydney, Australia, with a significant presence in the United States and the United Kingdom.

Company Description:

• Airtasker is one of Australia’s most impactful tech companies, creating jobs and earning opportunities for people all over Australia and internationally.
• The company’s marketplace has generated over $2 billion worth of job opportunities since its inception and generated $44.2M of revenue in FY23.
• Airtasker has over 149,000 active Taskers and has received over 6,750,000 verified user reviews as of 2023.

Company Specialties:

• Online outsourcing
• Outsourcing
• Internet
• Technology
• Marketplaces

Company Website: https://www.airtasker.com

ASSUMPTION: Airtasker is a well-established tech company with a strong focus on empowering people and creating earning opportunities. The company has a significant presence in multiple countries and a strong commitment to its values and employee well-being.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring 2-5 years of experience in growth, operations, or a related role.

Reporting Structure: The Growth & Operations Specialist will report directly to the Head of Growth or a similar role within the company’s leadership team.

Work Arrangement: This role is hybrid, with 2-3 days on-site per week and the remainder of the time working remotely.

Growth Opportunities:

• As Airtasker continues to expand into new markets, there will be opportunities for the Growth & Operations Specialist to take on more responsibility and grow within the company.
• The role provides exposure to various aspects of the business, allowing the incumbent to develop a broad skill set and gain experience in multiple areas.
• With the company’s focus on employee development, there will be opportunities for training and professional growth.

ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and skill development. The hybrid work arrangement provides flexibility and the opportunity to work from home when needed.

🌍 Location & Work Environment

Office Type: Airtasker’s Los Angeles office is a collaborative, modern workspace designed to facilitate team interaction and productivity.

Office Location(s): Airtasker’s Los Angeles office is located in the heart of the city, providing easy access to public transportation and nearby amenities.

Geographic Context:

• Los Angeles is the second-largest city in the United States, with a diverse population and a thriving gig economy.
• The city offers a mix of urban and suburban environments, with a wide range of housing options and neighborhoods to suit different preferences and budgets.
• Los Angeles has a Mediterranean climate, with mild winters and warm, dry summers.

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with the ability to work from home when needed. The on-site workdays are typically Tuesday, Wednesday, and Thursday, with the remainder of the week worked remotely.

ASSUMPTION: The Los Angeles office provides a collaborative and productive work environment, with easy access to public transportation and nearby amenities. The hybrid work arrangement offers flexibility and the opportunity to work from home when needed.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-depth behavioral and skills-based interview
• Final interview with the hiring manager or a panel of stakeholders
• Background check and offer extension

Key Assessment Areas:

• Problem-solving skills and the ability to think critically about marketing strategies and operations
• Communication skills and the ability to deliver clear messaging during complex or sensitive conversations
• Adaptability and the ability to thrive in a fast-paced, ambiguous startup environment
• Experience with street-level marketing and operations, including flyering, team coordination, and campaign logistics
• Ability to manage field teams, including recruiting, training, scheduling, and delivering clear, constructive feedback

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your ability to drive user acquisition and manage street-level marketing campaigns.
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role.
• Research Airtasker’s company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.

ATS Keywords: User Acquisition, Street-Level Marketing, Operations Management, Field Team Management, Campaign Logistics, Communication Skills, Analytical Mindset, Entrepreneurial Attitude, Community Building

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s problem-solving skills, communication abilities, adaptability, and relevant experience in street-level marketing and operations. Demonstrating a strong fit with Airtasker’s company culture and values will be essential for success.

🛠️ Tools & Technologies

• Airtasker platform
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)
• Data analysis tools (e.g., Google Analytics, Excel)
• Design tools (e.g., Canva, Adobe Creative Suite) for creating marketing materials

ASSUMPTION: This role requires proficiency in using the Airtasker platform, project management tools, communication and collaboration tools, data analysis tools, and design tools for creating marketing materials.

👔 Cultural Fit Considerations

Company Values:

• Stay Open - Be open to new ideas, feedback, and continuous learning
• People Matter - Prioritize the well-being and growth of our people
• Fit for Purpose - Ensure our actions and decisions align with our mission and goals
• When it’s On, it’s On - Deliver excellence and go above and beyond when it matters most
• Own It - Take responsibility for your actions and decisions, and learn from both successes and failures

Work Style:

• Collaborative and team-oriented, with a focus on open communication and cross-functional collaboration
• Adaptable and resilient, with the ability to thrive in a fast-paced, ambiguous startup environment
• Entrepreneurial and proactive, with a bias toward action and a strong work ethic
• Empathetic and supportive, with a genuine interest in the well-being and success of our team members and Taskers

Self-Assessment Questions:

• How do you stay open to new ideas and feedback, and how have you demonstrated this in past roles?
• Can you provide an example of a time when you went above and beyond to deliver excellence for a client or team member?
• How do you prioritize the well-being and growth of your team members, and can you share a specific example from a past role?

ASSUMPTION: Airtasker values a strong cultural fit, with an emphasis on open communication, collaboration, adaptability, and empathy. Candidates should be prepared to demonstrate their alignment with the company’s values and work style during the interview process.

⚠️ Potential Challenges

• The role requires frequent travel to new cities, which may involve overnight stays and time away from home.
• The role involves managing field teams, which can be challenging and require strong communication skills and adaptability.
• The role requires a strong focus on early-stage growth and localized acquisition strategies, which can be unpredictable and require continuous refinement and adaptation.
• The role may involve working with Taskers from diverse backgrounds and cultures, which requires cultural sensitivity and empathy.

ASSUMPTION: This role presents unique challenges, including frequent travel, managing field teams, and working with diverse Taskers. Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and sometimes unpredictable work environment.

📈 Similar Roles Comparison

• This role is similar to a Growth & Operations Manager or a Street-Level Marketing Manager, with a focus on driving user acquisition and managing street-level marketing campaigns.
• Unlike other roles in the industry, this role requires a strong focus on early-stage growth and localized acquisition strategies, as well as the ability to manage field teams and work with Taskers from diverse backgrounds and cultures.
• Career progression in this role may lead to opportunities in growth, operations, or management, depending on the individual’s skills and interests.

ASSUMPTION: This role is unique in its focus on early-stage growth, localized acquisition strategies, and the management of field teams and Taskers. While similar roles may exist in the industry, this role offers a unique combination of responsibilities and challenges.

📝 Sample Projects

• Developing and executing a targeted flyering campaign in a new city to generate early marketplace liquidity
• Refining market stimulus locations, messaging, and creative materials based on local feedback and performance data
• Establishing Airtasker’s presence in a new city, including operational setup, onboarding new users and team members, and managing local campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Growth & Operations Specialist, from executing targeted marketing campaigns to establishing Airtasker’s presence in new cities and managing local operations.

❓ Key Questions to Ask During Interview

• Can you describe the company’s approach to supporting employee growth and development?
• How does the company measure the success of its marketing campaigns, and how is this information used to refine strategies?
• Can you provide an example of a time when the company adapted its approach to marketing or operations based on feedback from Taskers or other stakeholders?
• How does the company support work-life balance for its employees, particularly those in hybrid or remote roles?
• Can you describe the company’s approach to diversity, equity, and inclusion, and how this is reflected in its hiring and promotion practices?

ASSUMPTION: These key questions allow candidates to gain a deeper understanding of the company’s approach to employee growth, marketing strategies, work-life balance, and diversity, equity, and inclusion. Asking these questions demonstrates the candidate’s interest in the role and the company’s culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Airtasker’s careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your ability to drive user acquisition and manage street-level marketing campaigns.
• Prepare for behavioral interview questions by reflecting on your past experiences and how they have prepared you for this role.
• Research Airtasker’s company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
• If selected for the final interview, be prepared to present a sample marketing campaign or project plan, demonstrating your understanding of the role and your approach to driving user acquisition and managing street-level marketing campaigns.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.