Growth & Partnerships Lead

📌 Core Information

🔹 Job Title: Growth & Partnerships Lead

🔹 Company: Fulcrum

🔹 Location: Sydney, NSW, Australia

🔹 Job Type: Full-time

🔹 Category: Marketing & Sales

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving commercial growth through strategic partnerships and long-term client relationships
• Leading senior-level conversations with marketing stakeholders to understand business needs
• Scoping integrated solutions across creative, production, digital, PR, and more
• Developing proposals and leading tender submissions for major account wins
• Collaborating with internal teams to ensure seamless delivery and high-quality output

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the marketing mix to succeed.

📋 Key Responsibilities

✅ Identify and convert new commercial opportunities with mid-to-large consumer brands

✅ Lead strategic conversations with senior marketing stakeholders to understand business needs and propose tailored solutions

✅ Scope integrated solutions that span creative, production, digital, PR, and more to meet client objectives

✅ Develop proposals and lead tender submissions for major account wins, working closely with internal teams

✅ Collaborate with internal teams to ensure seamless handover and high-quality delivery, acting as a trusted advisor to clients

ASSUMPTION: Success in this role requires a balance of strategic thinking, persuasive communication, and the ability to navigate complex, integrated campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in growth, partnerships, or commercial roles within marketing, creative, or digital environments

Required Skills:

• Proven track record in building long-term client partnerships
• Excellent communication and presentation skills, with the ability to lead senior-level conversations
• Strong understanding of the full marketing mix and integrated campaigns
• Comfortable navigating CRM and prospecting tools (e.g., Pipedrive, LinkedIn Sales Navigator)
• Strategic, proactive, and motivated by long-term success over short-term wins

Preferred Skills:

• Experience working with consumer brands in retail, FMCG, or related industries
• Familiarity with the Australian marketing landscape and key players

ASSUMPTION: Candidates with a strong background in strategic sales, marketing, or agency environments will be well-suited to this role.

💰 Compensation & Benefits

Salary Range: AUD 120,000 - 160,000 per annum (based on experience and industry standards for similar roles in Sydney)

Benefits:

• Uncapped commission with a strong base salary and generous performance incentives
• Representation of a well-established, full-service brand with in-house scale and national reputation
• Focus on long-term value and strategic growth, rather than one-off project wins
• Opportunity to work with high-caliber clients, including some of Australia's most recognizable consumer brands

Working Hours: Full-time, Monday to Friday, with flexibility for client needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Sydney. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing & Advertising

Company Size: Medium (51-200 employees) - Offers a supportive, collaborative environment with ample growth opportunities

Founded: 2010 - Fulcrum has established itself as a well-resourced, fast-moving agency with a strong reputation in the Australian market

Company Description:

• Full-service creative and marketing agency delivering high-volume, integrated campaigns for consumer brands
• In-house capabilities spanning strategy, creative, PR, photography, video, print, web, and marketing technology
• Proven ability to scale quickly and deliver with precision, making them a go-to partner for brands in retail, FMCG, and beyond

Company Specialties:

• Consumer brand marketing
• Integrated campaigns
• Creative services
• PR and communications
• Digital marketing and technology

Company Website: https://www.wearefulcrum.com

ASSUMPTION: Fulcrum's comprehensive in-house capabilities and strong reputation make it an attractive employer for marketing and creative professionals.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers significant growth potential and the opportunity to shape the agency's commercial function

Reporting Structure: The Growth & Partnerships Lead will report directly to the agency's leadership team and work closely with internal teams across creative, production, digital, and PR

Work Arrangement: On-site, with flexibility for client meetings and events

Growth Opportunities:

• Expanding the agency's client portfolio and market share
• Developing and leading a high-performing partnerships team
• Contributing to the agency's strategic direction and growth initiatives
• Potential career progression into a leadership or director role

ASSUMPTION: Success in this role could lead to significant career growth and increased responsibility within the agency.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities

Office Location(s): Sydney, NSW, Australia

Geographic Context:

• Sydney is a vibrant, multicultural city with a thriving business ecosystem
• The agency's location in the heart of Sydney's CBD offers easy access to public transportation, dining, and entertainment options
• Sydney's competitive job market and high cost of living may impact salary expectations and work-life balance

Work Schedule: Full-time, with flexibility for client needs and potential travel for business development or client meetings

ASSUMPTION: The Sydney location and competitive job market may attract candidates with diverse skills and experiences, as well as impact salary expectations and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and assess cultural fit
• In-person or virtual interview with the agency's leadership team, focusing on strategic thinking, communication skills, and industry knowledge
• Final interview or presentation, followed by a decision and job offer

Key Assessment Areas:

• Strategic thinking and problem-solving
• Communication and presentation skills
• Industry knowledge and understanding of the marketing mix
• Cultural fit and alignment with the agency's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the marketing mix and integrated campaigns in your application materials
• Prepare for interview questions focused on strategic thinking, communication, and industry knowledge
• Research Fulcrum's clients, capabilities, and market position to show your enthusiasm and preparation

ATS Keywords: Marketing, Sales, Partnerships, Growth, Client Relationships, Integrated Campaigns, Proposals, Tender Submissions, CRM, Strategic Thinking, Communication, Persuasiveness, Proactivity, Long-term Success

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and industry knowledge, as well as their cultural fit with the agency.

🛠️ Tools & Technologies

• CRM software (e.g., Pipedrive, Salesforce)
• Proposal and presentation software (e.g., Microsoft Office, Google Workspace)
• Project management tools (e.g., Asana, Trello)
• Marketing and advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)

ASSUMPTION: Familiarity with CRM and prospecting tools, as well as marketing and advertising platforms, will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Integrity
• Excellence
• Growth

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on client success
• Adaptable and open to change

Self-Assessment Questions:

• How do you approach building long-term client relationships, and can you provide an example from your past experiences?
• How do you balance strategic thinking with practical delivery, and can you describe a time when you had to navigate a complex, integrated campaign?
• How do you stay organized and manage your time effectively when working on multiple projects or priorities?

ASSUMPTION: Candidates who align with Fulcrum's values and work style will be well-suited to this role and the agency's culture.

⚠️ Potential Challenges

• Managing a high volume of client relationships and projects simultaneously
• Balancing short-term project needs with long-term strategic growth
• Adapting to the agency's fast-paced, dynamic work environment
• Competing with other agencies and marketing service providers for client business

ASSUMPTION: Success in this role requires strong organizational skills, the ability to manage multiple priorities, and a focus on long-term strategic growth.

📈 Similar Roles Comparison

• Unlike traditional sales roles, this position focuses on long-term, retainer-led partnerships rather than short-term transactional sales
• This role requires a strong understanding of the full marketing mix and integrated campaigns, as well as the ability to scope multi-service solutions
• Career progression in this role could lead to leadership or director positions within the agency, focusing on commercial growth and strategic partnerships

ASSUMPTION: Candidates with experience in strategic sales, marketing, or agency environments will find this role to be a strong fit and a stepping stone to increased responsibility.

📝 Sample Projects

• Developing and executing a strategic growth plan for a major consumer brand, focusing on integrated marketing campaigns and long-term client engagement
• Leading a tender submission process for a high-value, multi-service account, collaborating with internal teams to propose a tailored solution that meets the client's objectives
• Building and maintaining strong relationships with senior marketing stakeholders, acting as a trusted advisor and providing strategic guidance on marketing and advertising initiatives

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and client-focused nature of the Growth & Partnerships Lead role at Fulcrum.

❓ Key Questions to Ask During Interview

• How does Fulcrum support the growth and development of its employees in this role?
• Can you describe the agency's approach to integrated campaigns and multi-service solutions?
• How does Fulcrum measure the success of its partnerships and growth initiatives?
• What are the key priorities for this role in the first 90 days, and how will my performance be evaluated?
• How does Fulcrum foster a culture of collaboration and creativity, and how can I contribute to this as the Growth & Partnerships Lead?

ASSUMPTION: These interview questions focus on career growth, company culture, performance metrics, and the candidate's ability to contribute to the agency's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ashby job posting
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the marketing mix and integrated campaigns
• Prepare for interview questions focused on strategic thinking, communication, and industry knowledge, as well as your cultural fit with the agency
• Research Fulcrum's clients, capabilities, and market position to show your enthusiasm and preparation
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.