🔹 Job Title: Growth & Performance Marketing Manager
🔹 Company: Sofar Ocean
🔹 Location: San Francisco, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in growth and performance marketing, with a focus on driving measurable business impact through data-driven strategies.
✅ Own and execute our growth and performance marketing strategy in close collaboration with brand, product, and content marketing to engage key accounts and drive qualified leads across target verticals.
✅ Own, execute, and optimize campaigns — including email, SEM, paid social, webinars, sponsored content, customer lifecycle marketing, and more — to exceed lead and conversion goals.
✅ Build and maintain robust campaign tracking and lead attribution systems using HubSpot, Google Tag Manager, and GA4 to ensure data accuracy and actionable insights.
✅ Analyze and report on campaign performance, delivering clear insights and recommendations to drive ongoing optimization and consistently outperform industry benchmarks.
✅ Partner closely with the sales team to align on targets, share insights, and continuously improve lead quality and conversion across the funnel.
✅ Deeply understand our target audiences — across shipping, marine sensing, academia, and government — to create campaign, content, and channel strategies that drive results.
✅ Own the campaign roadmap and calendar, ensuring milestones are clear and progress is tracked across initiatives.
✅ Partner with design and content teams to develop marketing assets for paid campaigns, contributing to copywriting, editing, and QA to ensure quality and consistency.
ASSUMPTION: This role requires a high level of autonomy and the ability to work collaboratively with cross-functional teams to achieve marketing objectives.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in growth marketing, with a proven track record of building and scaling campaigns that drive measurable business impact
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's location.
Salary Range: $107,000 - $140,000 USD per year. This range is an estimate based on industry standards for a marketing manager with 5-10 years of experience in the San Francisco Bay Area.
Benefits:
Working Hours: Full-time, typically 40 hours per week. The work schedule may vary depending on project demands and team needs.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and the company's performance.
Industry: Sofar Ocean operates in the technology industry, specifically focusing on marine weather intelligence and ocean sensing. The company is part of the broader marine technology and climate tech sectors.
Company Size: Sofar Ocean has 51-200 employees, which places it in the mid-size category. This size allows for a more agile and innovative work environment while still offering the resources and stability of a larger organization.
Founded: Sofar Ocean was founded in 2016, making it a relatively young company with a strong focus on growth and innovation.
Company Description:
Company Specialties:
Company Website: http://www.sofarocean.com
ASSUMPTION: Sofar Ocean's commitment to climate justice and diversity, equity, and inclusion is a strong indication that the company values a diverse workforce and fosters an inclusive work environment.
Career Level: This role is at the manager level, requiring a high degree of expertise and experience in growth and performance marketing. The ideal candidate will have a proven track record of driving measurable business impact through data-driven strategies.
Reporting Structure: The Growth & Performance Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including brand, product, content, sales, design, and data teams.
Work Arrangement: This role is on-site, with the primary work location being Sofar Ocean's headquarters at Pier 28 in San Francisco, CA. The work arrangement may include some flexibility for remote work, but the role requires a significant on-site presence.
Growth Opportunities:
ASSUMPTION: Given Sofar Ocean's focus on growth and innovation, the successful candidate can expect a dynamic and fast-paced work environment with ample opportunities for professional development and career growth.
Office Type: Sofar Ocean's headquarters is located at Pier 28 in San Francisco, CA. The office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Pier 28 Annex, San Francisco, California 94105, US
Geographic Context:
Work Schedule: The work schedule for this role is typically Monday through Friday, with standard business hours. However, the nature of marketing and the need to support global campaigns may require occasional work outside of standard hours.
ASSUMPTION: The successful candidate should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to meet deadlines and support global campaigns.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Growth marketing, performance marketing, campaign management, data analysis, lead generation, project management, collaboration, email marketing, SEM, paid social, customer lifecycle marketing, HubSpot, Google Tag Manager, GA4, copywriting, marketing strategy
ASSUMPTION: Sofar Ocean uses an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is properly matched with the role and increases your chances of being selected for an interview.
ASSUMPTION: The successful candidate should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new tools as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Sofar Ocean values candidates who are a strong cultural fit and align with the company's mission, values, and work style. Candidates who can demonstrate their fit with the company's culture and commitment to its mission are more likely to be successful in the interview process.
ASSUMPTION: The successful candidate should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively to meet deadlines and support global campaigns.
ASSUMPTION: The successful candidate should have a strong understanding of the marketing industry and be able to compare and contrast this role with similar roles in other companies and industries.
ASSUMPTION: The successful candidate should be able to provide specific examples of their experience and achievements in growth and performance marketing, with a focus on data-driven strategies and campaign optimization.
ASSUMPTION: The successful candidate should prepare thoughtful and insightful questions to ask during the interview process, demonstrating their interest in the role and their understanding of Sofar Ocean's mission and values.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.