📌 Core Information
🔹 Job Title: Growth Product Designer
🔹 Company: Babbel - NYC
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid (3 days/week in office)
🔹 Category: Product Design
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (New York, NY)
🚀 Job Overview
Key aspects of this role include:
- Designing high-converting landing pages and user funnels to drive revenue growth
- Creating compelling graphic assets and visual elements for marketing campaigns and product initiatives
- Collaborating with cross-functional teams to translate business objectives into exceptional user experiences
- Conducting user research and analyzing conversion data to inform design decisions
ASSUMPTION: This role requires a strategic mindset combined with strong creative and visual design skills to generate data-driven solutions that directly impact the bottom line.
📋 Key Responsibilities
✅ Design and optimize landing pages, conversion funnels, and user onboarding flows to maximize revenue generation and user acquisition
✅ Invested in all stages of UX and UI, from sketching concepts to polishing interfaces
✅ Create compelling graphic assets and visual elements that support marketing campaigns and product initiatives
✅ Lead ideation sessions and design workshops to generate innovative solutions for revenue-focused product challenges
✅ Collaborate closely with the dev team to ensure design feasibility and maintain design quality throughout the development process
✅ Partner with product managers to define user requirements, prioritize features, and align design decisions with business objectives
✅ Conduct user research and analyze conversion data to inform design decisions and identify optimization opportunities
✅ Adhere to and help evolve style guides to ensure consistency across all revenue-focused touchpoints
✅ Present design concepts and rationale to stakeholders, incorporating feedback while advocating for user-centered design principles
ASSUMPTION: This role involves a mix of strategic, creative, and analytical work to drive revenue growth through exceptional user experiences.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field (or equivalent experience)
Experience: 3-5 years of professional product design experience with a focus on conversion optimization and revenue-driving experiences
Required Skills:
- Proficiency in design tools such as Figma, Adobe Creative Suite, and prototyping tools like Principle or Framer
- Strong understanding of user experience principles, conversion rate optimization, and growth design methodologies
- Experience designing for web and mobile platforms with knowledge of responsive design and accessibility standards
- Excellent collaboration skills with demonstrated ability to work effectively with cross-functional teams including engineers and product managers
- Data-driven mindset with experience using analytics tools like Google analytics, Amplitude, and Clarity to measure design impact and make informed design decisions
- Strong visual design skills including typography, color theory, layout, and brand consistency
- Excellent communication and presentation skills with ability to articulate design decisions and advocate for user needs to stakeholders
Preferred Skills:
- Experience working with web or mobile-based technologies such as HTML, CSS, JavaScript, Android Studio, XCode, etc.
- Experience working on growth topics like revenue growth
- Experience with continuous discovery and hypothesis-based product development
- Experience supporting agile product development teams, where the Product Designer is a key driver, making decisions alongside a Product Manager and Engineering Manager
- Experience in designing and shipping for Android, iOS, and web
- Experience producing visual and/or interaction guidelines and contributing to design systems
ASSUMPTION: While a degree in design or a related field is preferred, relevant experience and a strong portfolio can also qualify candidates for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 annually (based on experience and qualifications)
Benefits:
- Working at an international start-up with a strong sense of mission
- Bonus eligible and generous 401K matching
- Responsibility from day one; you can make an impact!
- Strong skill and career development, frequently working closely with managers and cross-functional stakeholders
- 20 PTO days every year with additional tenure-based days after 2 years
Working Hours: Full-time (40 hours/week), with a hybrid work arrangement requiring 3 days/week in the office
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: E-learning Providers
Company Size: 1,001-5,000 employees
Founded: 2007
Company Description:
- Driven by the purpose of creating mutual understanding through language, Babbel has been building digital language learning products for consumers and businesses since 2007.
- The Babbel app helps people connect and communicate across cultures, whether for travel, friendship, or career advancement.
- Based on a deep knowledge of how language learning is most effective, Babbel aims to make learners conversational as fast as possible.
- With over 25 million subscriptions sold and an industry-leading retention rate, Babbel creates genuine connections with users worldwide.
Company Specialties:
- E-learning
- Mobile Apps
- Online Courses
- Language Learning
- and edtech
Company Website: http://www.babbel.com
ASSUMPTION: Babbel is a well-established company in the language learning industry, with a strong focus on creating mutual understanding through language.
📊 Role Analysis
Career Level: Mid-level to Senior Product Designer
Reporting Structure: Reports to the Creative Director
Work Arrangement: Hybrid (3 days/week in office)
Growth Opportunities:
- Potential to grow into a leadership role within the Creative Department
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Chance to make a significant impact on the company's revenue growth and user acquisition
ASSUMPTION: This role offers opportunities for growth and impact within a dynamic and international company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Andreasstraße 72, Berlin, 10243, DE and 475 Park Ave S, Floor 2, New York, NY 10016, US
Geographic Context:
- New York, NY: A vibrant and diverse city with a thriving tech industry
- Berlin, DE: A creative and innovative hub for start-ups and technology companies
Work Schedule: Full-time (40 hours/week), with a hybrid work arrangement requiring 3 days/week in the office
ASSUMPTION: The hybrid work arrangement allows for flexibility while ensuring collaboration and productivity within the team.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- Design challenge or case study presentation
- Final interview with the Creative Director and other team members
Key Assessment Areas:
- Portfolio and design skills
- Problem-solving and analytical thinking
- Communication and presentation skills
- Cultural fit and alignment with Babbel's mission
Application Tips:
- Highlight your experience with conversion optimization and revenue-driving experiences in your resume and cover letter
- Include a link to your portfolio showcasing your design process, not just the final results
- Prepare for the design challenge or case study presentation by demonstrating your understanding of user-centered design principles and data-driven decision-making
- Research Babbel's mission and values to show your alignment with the company's purpose
ATS Keywords: Product Design, Conversion Optimization, User Experience, Visual Design, Collaboration, Data-Driven, User Research, Prototyping, Figma, Adobe Creative Suite, Responsive Design, Accessibility Standards, Communication, Presentation Skills, Growth Design, Analytics Tools
ASSUMPTION: The interview process for this role will focus on assessing the candidate's design skills, problem-solving abilities, and cultural fit with Babbel's mission and values.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Suite
- Principle or Framer
- Google Analytics
- Amplitude
- Clarity
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, as they are essential for designing and optimizing user experiences that drive revenue growth.
👔 Cultural Fit Considerations
Company Values:
- Driven by purpose
- User-focused
- Collaborative
- Continuously learning and improving
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you align with Babbel's mission to create mutual understanding through language?
- How do you approach user research and incorporating user feedback into your design process?
- How do you balance data-driven decision-making with creative and innovative design solutions?
ASSUMPTION: Candidates who demonstrate a strong alignment with Babbel's values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Balancing the need for data-driven decision-making with the need for creative and innovative design solutions
- Collaborating effectively with cross-functional teams, including engineers and product managers, to ensure design feasibility and maintain design quality throughout the development process
- Adapting to a hybrid work arrangement, balancing remote work with in-office collaboration
ASSUMPTION: The potential challenges listed above require strong time management, communication, and adaptability skills to overcome.
📈 Similar Roles Comparison
- Unlike other product design roles, this position focuses specifically on conversion optimization and revenue growth, requiring a strategic mindset and data-driven approach
- Babbel's international presence and focus on language learning set it apart from other companies in the e-learning industry
- This role offers opportunities for growth and impact within a dynamic and international company, with potential to grow into a leadership role within the Creative Department
ASSUMPTION: This role is unique in its focus on conversion optimization and revenue growth within the language learning industry, offering opportunities for growth and impact within a dynamic and international company.
📝 Sample Projects
- Redesigning the onboarding flow for new users to increase conversion rates and improve user engagement
- Creating a series of landing pages for a marketing campaign targeting a specific user segment, optimizing for conversion and user acquisition
- Developing a design system and style guide to ensure consistency across all revenue-focused touchpoints, including web, mobile, and email
ASSUMPTION: The sample projects listed above demonstrate the range of responsibilities and opportunities for impact in this role, from user experience design to visual design and brand consistency.
❓ Key Questions to Ask During Interview
- How does the Creative Department collaborate with other teams, such as Product and Engineering, to ensure design feasibility and maintain design quality throughout the development process?
- What are the most significant challenges facing the Creative Department in the coming months, and how can this role contribute to addressing them?
- How does Babbel support the professional growth and development of its employees, particularly within the Creative Department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Babbel measure the success of its design efforts, and how will this role contribute to those metrics?
ASSUMPTION: The key questions listed above are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the team's success and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your experience with conversion optimization and revenue-driving experiences in your resume and cover letter
- Include a link to your portfolio showcasing your design process, not just the final results
- Prepare for the design challenge or case study presentation by demonstrating your understanding of user-centered design principles and data-driven decision-making
- Research Babbel's mission and values to show your alignment with the company's purpose
- Follow up with the Hiring Manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
