Growth Product Manager

📌 Core Information

🔹 Job Title: Growth Product Manager

🔹 Company: Creatify Lab Inc

🔹 Location: Mountain View, California, United States

🔹 Job Type: Full-Time

🔹 Category: Product Management

🔹 Date Posted: 2025-05-26

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing data-driven growth initiatives across the entire user funnel
• Designing, running, and analyzing A/B tests and other experiments to optimize key metrics
• Identifying and eliminating friction points in the user journey to improve conversion rates
• Collaborating with engineering to implement growth-focused product features
• Working cross-functionally with marketing, engineering, and design to align growth efforts

ASSUMPTION: This role requires a balance of analytical and creative thinking, with a strong focus on data-driven decision making and user-centric design.

📋 Key Responsibilities

✅ Growth Strategy: Develop and execute data-driven growth initiatives across the entire user funnel

✅ Experimentation Engine: Design, run, and analyze A/B tests and other experiments to optimize key metrics

✅ Funnel Optimization: Identify and eliminate friction points in the user journey to improve conversion rates

✅ Product-Led Growth: Work with engineering to implement growth-focused product features (e.g., referral systems, onboarding flows)

✅ Data Analysis: Dive deep into user behavior data to uncover insights and opportunities

✅ Cross-Functional Leadership: Partner with marketing, engineering, and design to align growth efforts

✅ Tooling & Automation: Build and optimize systems to scale growth efforts efficiently

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline) or equivalent experience

Experience: 3+ years in growth product management, growth marketing, or related roles at a SaaS or tech company

Required Skills:

• Proven track record of driving measurable growth (e.g., improved conversion rates, reduced churn, increased revenue)
• Strong analytical skills with experience in SQL, A/B testing frameworks, and data visualization tools
• Technical understanding to collaborate effectively with engineers on implementation
• User-centric mindset with the ability to balance business goals with user needs
• Exceptional communication skills to align stakeholders and articulate growth strategies
• Startup mentality: scrappy, resourceful, and comfortable with ambiguity

Preferred Skills:

• Experience with specific growth tools (e.g., Optimizely, VWO, or similar)
• Familiarity with the advertising industry

ASSUMPTION: Candidates with experience in a fast-paced, startup environment and a strong understanding of data analysis will be particularly well-suited for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for mid-level product managers in the San Francisco Bay Area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work hours
• Snacks and meals provided

Working Hours: Full-time position with standard business hours (9:00 AM - 5:00 PM, Monday - Friday), with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Artificial Intelligence (AI) and Advertising Technology (AdTech)

Company Size: Small (11-50 employees) - A small company size offers the opportunity for significant impact and rapid growth, as well as closer collaboration with leadership.

Founded: 2023 - A relatively new company, Creatify Lab Inc has experienced rapid growth and is well-positioned for continued success.

Company Description:

• Creatify is building the world’s first end-to-end AI advertising agent, automating the entire video ad lifecycle from scripting and avatar-led generation to testing, optimization, and publishing.
• Serving over 1.5 million users across 10,000+ teams, Creatify's clients include leading brands such as Alibaba, HubSpot, Binance, NewsBreak, and Zumper.
• Backed by leading Silicon Valley firms, Creatify has raised $23M in funding and has been recognized by Fast Company, TechCrunch, Bloomberg TV, and IVP Enterprise AI 55 in 2024.

Company Specialties:

• AI-driven video advertising
• Advertising technology
• Product-led growth

Company Website: creatify.ai

ASSUMPTION: Creatify Lab Inc is a dynamic, fast-growing startup with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: Mid-Level - This role offers an opportunity to grow and make a significant impact on the company's success.

Reporting Structure: The Growth Product Manager will report directly to the CEO and work closely with cross-functional teams, including marketing, engineering, and design.

Work Arrangement: On-site with flexible remote work options - This arrangement allows for collaboration and face-to-face interaction while offering some flexibility for remote work.

Growth Opportunities:

• As the company grows, there will be opportunities for advancement into senior roles or leadership positions.
• This role provides the chance to gain experience in a fast-paced, startup environment and develop skills in growth product management, data analysis, and cross-functional leadership.

ASSUMPTION: The Growth Product Manager role is well-suited for candidates seeking to grow their careers in a dynamic, fast-paced environment with significant growth potential.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace - Creatify's office is designed to foster collaboration and innovation, with open workspaces and dedicated areas for team meetings and brainstorming sessions.

Office Location(s): Mountain View, California - Located in the heart of Silicon Valley, Creatify's office is close to numerous amenities, restaurants, and public transportation options.

Geographic Context:

• Mountain View is a city in Santa Clara County, California, located in the heart of Silicon Valley.
• The city is known for its vibrant tech industry, with numerous startups and established companies calling it home.
• Mountain View offers a mix of urban and suburban living, with easy access to natural beauty, cultural attractions, and diverse dining options.

Work Schedule: Standard business hours with flexibility for occasional remote work - This schedule allows for a healthy work-life balance while providing the flexibility to work from home when needed.

ASSUMPTION: The Mountain View office offers a dynamic, collaborative work environment that is well-suited for candidates who thrive in a fast-paced, innovative setting.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the CEO
• On-site or virtual interview with the CEO and a cross-functional team
• Case study or take-home assignment
• Final interview with the CEO and a member of the board of directors

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with company values
• Growth strategy and product thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, communication skills, and growth strategy mindset.
• Be ready to discuss your approach to data analysis and A/B testing, as well as your experience with user-centric design and cross-functional collaboration.

ATS Keywords: Growth strategy, experimentation, funnel optimization, product-led growth, data analysis, cross-functional leadership, tooling, automation, SQL, A/B testing, data visualization

ASSUMPTION: The interview process for this role will be rigorous and competitive, with a strong focus on assessing the candidate's analytical skills, communication abilities, and cultural fit.

🛠️ Tools & Technologies

• SQL databases
• A/B testing frameworks (e.g., Optimizely, VWO)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Jira)
• Collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning
• Integrity

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and analytical
• User-centric and empathetic
• Adaptable and resourceful

Self-Assessment Questions:

• Do you thrive in a fast-paced, startup environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong user-centric mindset and a passion for data-driven decision making?

ASSUMPTION: Candidates who are comfortable in a fast-paced, collaborative environment and share Creatify's company values will be well-suited for this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with shifting priorities
• Managing multiple projects and stakeholders simultaneously
• Balancing business goals with user needs and preferences
• Adapting to a rapidly growing and evolving company

ASSUMPTION: These challenges are inherent to working in a fast-growing startup and can be overcome by candidates who are adaptable, resourceful, and comfortable with ambiguity.

📈 Similar Roles Comparison

• Unlike traditional product management roles, the Growth Product Manager role at Creatify Lab Inc focuses heavily on experimentation, data analysis, and user funnel optimization.
• This role is unique in its emphasis on driving growth through a combination of product, data, and marketing strategies.
• Career progression in this role could lead to senior product management or leadership positions within the company.

ASSUMPTION: Candidates should be aware that this role is distinct from traditional product management positions and requires a unique blend of skills and experience.

📝 Sample Projects

• Designing and executing an A/B test to optimize the user onboarding flow
• Analyzing user behavior data to identify opportunities for funnel optimization
• Collaborating with engineering to implement a referral system to drive user acquisition

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives the Growth Product Manager might undertake, but the specific projects will vary depending on the company's needs and the candidate's skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth strategy and how this role fits into that plan?
• How does the cross-functional team collaborate to drive growth, and what is the expected level of involvement for this role?
• What are the most significant challenges facing the company's growth, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company's growth strategy, and the work environment, as well as to demonstrate the candidate's interest and engagement with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, communication skills, and growth strategy mindset.
• Be ready to discuss your approach to data analysis and A/B testing, as well as your experience with user-centric design and cross-functional collaboration.
• Follow up with a thank-you note after your interview, reiterating your interest in the role and the company.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.