Growth Product Manager

📌 Core Information

🔹 Job Title: Growth Product Manager

🔹 Company: Colonist

🔹 Location: Fully Remote (Anywhere)

🔹 Job Type: Full-Time

🔹 Category: Gaming / B2C Products

🔹 Date Posted: April 29, 2025

🔹 Experience Level: Mid-Senior level (3+ years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving user activation, retention, and virality through data-driven insights
• Optimizing funnels and solving mobile product challenges
• Prioritizing features that resonate with 5M+ yearly active players
• Leading cross-functional initiatives and collaborating with a passionate team

ASSUMPTION: This role requires a strong background in product management, preferably in gaming or B2C products, and a deep understanding of user behavior and data analysis.

📋 Key Responsibilities

✅ Design and optimize user activation funnels to boost acquisition and retention

✅ Identify and resolve mobile product issues by analyzing player feedback and crash reports

✅ Conduct user interviews, playtesting, and data analysis to uncover insights and validate solutions

✅ Prioritize platform features aligned with company goals, focusing on simplicity and impact

✅ Lead team meetings, delegate tasks, and align efforts to drive company objectives

✅ Optimize landing and home pages to increase user acquisition and virality

ASSUMPTION: This role requires strong analytical skills, excellent communication, and the ability to work independently and collaboratively in a remote, asynchronous environment.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: 3+ years of product management experience, ideally in gaming or B2C products

Required Skills:

• Expert-level skills in funnel analysis, user segmentation, analytics, and experimentation metrics
• Strong ability to conduct user interviews, communicate effectively, and prioritize tasks
• Working knowledge of playtesting, game design principles, and player behavior
• Comfortable with remote, asynchronous work and excellent English communication skills
• Basic wireframing skills and familiarity with data querying (e.g., SQL joins, group by)

Preferred Skills:

• Deep knowledge of mobile gaming best practices and industry trends
• Experience with AI chatbots for user engagement
• Familiarity with crash report analysis and internet forum communication
• Basic ability to read code for better collaboration with engineers

ASSUMPTION: Candidates with a strong portfolio showcasing their product management skills and experience in gaming or B2C products will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $5,000 - $10,000 USD/month (Based on experience and market rates for mid-senior level product managers in the gaming industry)

Benefits:

• Stock options (own a piece of Colonist)
• Fully remote work
• Flexible hours - Work on your own time, we’re async
• Unlimited vacation
• Work equipment provided

Working Hours: Flexible, asynchronous work environment

ASSUMPTION: The salary range provided is an estimate based on market rates for mid-senior level product managers in the gaming industry. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Colonist operates in the competitive and rapidly growing online gaming industry, focusing on digital board games and user engagement.

Company Size: Colonist is a small, remote-first company with 11-50 employees, offering a dynamic and agile work environment.

Founded: Colonist was founded in 2018 and has since grown to serve 5M+ yearly active players.

Company Description:

• Colonist is an online, free-to-play alternative to the board game Settlers of Catan.
• The company aims to make multiplayer games that players want to play, fostering a sense of community and engagement.
• Colonist is a hybrid between a startup and a game company, keeping meetings at a minimum and focusing on output-driven work.

Company Specialties:

• Online gaming
• User engagement and retention
• Product management for gaming
• Remote work and asynchronous teams

Company Website: colonist.io

ASSUMPTION: Colonist's small size and remote-first culture enable close collaboration and rapid decision-making, providing employees with significant influence and ownership over projects.

📊 Role Analysis

Career Level: Mid-Senior level (3+ years of experience)

Reporting Structure: This role reports directly to the leadership team and works cross-functionally with various departments, including engineering, design, and marketing.

Work Arrangement: Fully remote, asynchronous work with flexible hours

Growth Opportunities:

• Direct impact on 5M+ yearly active players
• Rapid learning opportunities in a fast-growing industry
• Work with exceptional colleagues on challenging projects
• Freedom to identify and solve problems
• Access to all company metrics and discussions

ASSUMPTION: This role offers significant growth potential, as Colonist is a rapidly growing company with a strong focus on employee development and ownership.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• Colonist operates in a fully remote environment, allowing employees to work from anywhere with an internet connection.
• The company has a global user base, with players from various countries and time zones.
• Colonist's remote work culture fosters diversity and inclusivity, attracting talent from around the world.

Work Schedule: Flexible, asynchronous work environment with no fixed working hours

ASSUMPTION: Colonist's fully remote and asynchronous work environment enables employees to maintain a healthy work-life balance and accommodate their personal schedules.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical assessment or case study (e.g., analyzing user data or designing a user funnel)
• Final interview with the leadership team

Key Assessment Areas:

• Product management skills and experience
• Data analysis and problem-solving abilities
• Communication and collaboration skills
• Cultural fit with Colonist's values and work environment

Application Tips:

• Highlight relevant product management experience, especially in gaming or B2C products
• Demonstrate strong analytical skills and a data-driven approach to problem-solving
• Showcase your ability to work independently and collaboratively in a remote environment
• Tailor your resume and cover letter to emphasize your fit with Colonist's values and company culture

ATS Keywords: Product Management, Gaming, User Activation, Retention, Virality, Funnel Analysis, User Segmentation, Data-Driven, Remote Work, Asynchronous Teams

ASSUMPTION: Colonist's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a remote, asynchronous work environment.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Google Analytics, Mixpanel)
• Project management software (e.g., Asana, Trello)
• Communication platforms (e.g., Slack, Microsoft Teams)
• Basic wireframing tools (e.g., Sketch, Figma)

ASSUMPTION: Colonist's tools and technologies are designed to facilitate remote collaboration and efficient project management in an asynchronous work environment.

👔 Cultural Fit Considerations

Company Values:

• Dependability: Self-driven players who deliver without needing supervision
• Ownership: Taking full responsibility and going beyond roles to improve Colonist
• Clear Communication: Direct, structured, and always keeping the team in the loop
• Efficient Execution: Moving fast and focusing on impact
• Continuous Learning: Curious problem solvers who love a challenge and embrace feedback

Work Style:

• Remote and asynchronous, with flexible working hours
• Output-driven, with a focus on results rather than hours worked
• Collaborative and cross-functional, with close coordination among teams

Self-Assessment Questions:

• Do you have a proven track record of driving user activation, retention, and virality in gaming or B2C products?
• Are you comfortable working independently and collaboratively in a remote, asynchronous environment?
• Do you share Colonist's values, such as dependability, ownership, and clear communication?

ASSUMPTION: Colonist's values and work style emphasize self-driven, collaborative, and results-oriented team members who thrive in a remote, asynchronous environment.

⚠️ Potential Challenges

• Managing time zones and coordinating with a global team
• Adapting to a fully remote, asynchronous work environment with minimal structure
• Balancing the need for autonomy with the requirement to collaborate effectively with cross-functional teams
• Prioritizing tasks and features in a fast-paced, ever-changing gaming industry

ASSUMPTION: Colonist's fully remote and asynchronous work environment may present unique challenges, but it also offers significant flexibility and opportunities for personal growth.

📈 Similar Roles Comparison

• Unlike traditional gaming companies, Colonist operates in a fully remote, asynchronous environment with minimal meetings
• Colonist's focus on user engagement and retention sets it apart from other gaming companies, which may prioritize other aspects of the gaming experience
• This role offers significant growth potential, as Colonist is a rapidly growing company with a strong focus on employee development and ownership

ASSUMPTION: Colonist's unique work environment and focus on user engagement and retention make it an attractive option for product managers seeking a dynamic and impactful role in the gaming industry.

📝 Sample Projects

• Optimizing user onboarding funnels to improve activation and retention rates
• Analyzing player feedback and crash reports to identify and resolve mobile product issues
• Conducting user interviews and playtesting to validate and refine new feature ideas

ASSUMPTION: Colonist's projects are data-driven and focused on improving user engagement, retention, and virality through continuous testing, iteration, and optimization.

❓ Key Questions to Ask During Interview

• How does Colonist measure and track user activation, retention, and virality?
• Can you describe a recent project or challenge that the product management team faced, and how it was addressed?
• How does Colonist foster a culture of continuous learning and improvement?
• What are the most significant growth opportunities for Colonist in the coming years, and how does this role contribute to that growth?
• How does Colonist support work-life balance in a fully remote, asynchronous work environment?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of Colonist's unique work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product management experience, especially in gaming or B2C products
• Prepare a portfolio or examples of your work showcasing your data-driven approach to product management
• Follow up with the hiring manager one week after submission, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.