Growth Product Manager

📌 Core Information 🔹 Job Title: Growth Product Manager 🔹 Company: TMGM 🔹 Location: Sydney, New South Wales, Australia 🔹 Job Type: Full-time 🔹 Category: Financial Services 🔹 Date Posted: 2025-07-15 🔹 Experience Level: 2-5 years 🔹 Remote Status: On-site (Sydney office) 🚀 Job Overview Key aspects of this role include: - Leading website and landing page optimisation projects to improve user experience and increase conversion rates. - Collaborating with cross-functional teams (Performance Marketing, Product, Content, Design, and Web Engineering) to enhance digital touch points for traders. - Utilising analytics tools to conduct user journey diagnostics, identify drop-off points, and recommend data-backed optimisations. - Designing and running A/B tests on landing pages and onboarding flows. - Supporting localisation efforts across multiple regions and languages. - Championing mobile-first, performance-optimised web experiences. ASSUMPTION: This role requires a strong background in growth product management, website optimisation, or related fields. Familiarity with fintech, SaaS, online brokerage, or B2C digital products is beneficial. 📋 Key Responsibilities ✅ Lead website and landing page optimisation projects to improve user experience and increase conversion at each stage of the funnel (traffic → registration → KYC → funded account). ✅ Partner with Performance Marketing to improve paid traffic conversion, optimise campaign landing pages, and test messaging & layout variations for better ROI. ✅ Use tools such as GA4, Hotjar, Clarity, and Mixpanel to conduct user journey diagnostics, identify drop-off points, and recommend data-backed optimisations. ✅ Design and run A/B tests on landing pages and onboarding flows in collaboration with design and engineering teams. ✅ Define and track key web KPIs (CVR, bounce rate, time on page, scroll depth, activation rate) to evaluate experiment impact and guide roadmap priorities. ✅ Support localisation efforts across multiple regions and languages, ensuring website UX consistency across geographies (APAC, LATAM, MENA). ✅ Champion mobile-first, performance-optimised web experiences to support paid media conversion and organic growth. ✅ Collaborate with SEO, design, and development to maintain a scalable and user-friendly web architecture. ASSUMPTION: This role involves continuous improvement and optimisation, requiring a data-driven mindset and strong commercial instincts. 🎯 Required Qualifications Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline) or equivalent experience. Experience: 3-6 years in growth product management, website optimisation, CRO, or user acquisition – ideally in fintech, SaaS, online brokerage, or B2C digital products. Required Skills: - Proficient with GA4, Hotjar, Clarity, Google Optimise or equivalent experimentation tools. - Skilled in mapping user journeys, diagnosing friction, and proposing actionable hypotheses. - Familiar with wire-framing tools (Figma/Sketch), and able to brief designers effectively. - Able to read basic HTML/CSS and understand front-end constraints in implementation. - Experience with multi-language site structure, localisation testing, and region-specific UX considerations. Preferred Skills: - Experience optimising KYC or compliance onboarding flows. - Experience working with global traffic from Asia, LATAM, and MENA regions. - Familiarity with Hubspot, GTM, Looker, or SQL for deeper analytics. - Understanding of SEO or SEM landing page strategies. ASSUMPTION: While not explicitly stated, a strong understanding of the financial services industry and trading platforms would be beneficial for this role. 💰 Compensation & Benefits Salary Range: Based on industry standards for a Growth Product Manager role in Sydney, the estimated salary range is AU$120,000 - AU$160,000 per annum, plus superannuation. Benefits: - Growth Opportunities: We value your growth as much as we do ours, so we include educational and career growth opportunities at every level. - People-First Values: We believe building a great company happens by hiring great people. Our employees' job satisfaction always comes first. - Shared Success: We offer revenue share opportunities for the right people, allowing our employees to share in company success. - Worldwide Team: Our worldwide team means you'll work with others from all over the globe and gain international experience. Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 5:30 PM AEST), with flexibility for occasional remote work. ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: TMGM operates in the competitive financial services industry, specialising in online trading platforms for CFDs, Crypto, and FX markets. Company Size: TMGM has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth. Founded: TMGM was founded in 2013, with headquarters in Sydney, Australia. Company Description: - TMGM is a global leader in online trading, providing clients with access to CFDs, Crypto, and FX markets through innovative technology and a client-centric approach. - With ambitious growth aspirations and a presence across key regions, TMGM is committed to expanding its brand and client base worldwide, leveraging strategic partnerships and a strong digital presence. Company Specialties: - Forex trading - CFD trading - Commodity trading - MetaTrader - Forex Brokerage Company Website: TMGM Website ASSUMPTION: TMGM's focus on global expansion and strategic partnerships indicates a dynamic and fast-paced work environment. 📊 Role Analysis Career Level: This role is at the mid-level, requiring a balance of strategic thinking and hands-on execution. Reporting Structure: The Growth Product Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including Performance Marketing, Product, Content, Design, and Web Engineering. Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work. Growth Opportunities: - TMGM offers educational and career growth opportunities at every level, indicating a commitment to employee development. - With a worldwide team, there may be opportunities for international assignments or working with diverse teams. ASSUMPTION: TMGM's commitment to employee growth suggests a focus on internal promotions and career progression. 🌍 Location & Work Environment Office Type: TMGM's Sydney office is located in the International One Tower, Barangaroo, offering a modern and collaborative work environment. Office Location(s): 100 Barangaroo Ave, Level 28, International One Tower, Sydney, New South Wales 2000, AU Geographic Context: - Sydney is Australia's largest city, known for its harbour, beaches, and vibrant culture. - Barangaroo is a bustling, mixed-use precinct with a mix of commercial, retail, and residential spaces, offering numerous amenities and dining options. Work Schedule: Standard business hours (Monday to Friday, 9:00 AM to 5:30 PM AEST) with flexibility for occasional remote work. ASSUMPTION: TMGM's location in Barangaroo provides easy access to public transportation, shopping, and dining options, fostering a convenient and enjoyable work environment. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening with the HR team. 3. Technical assessment or case study. 4. Final interview with the hiring manager and relevant stakeholders. Key Assessment Areas: - Problem-solving skills and analytical thinking. - Data-driven decision-making and experimentation roadmap. - Communication and collaboration skills, particularly with cross-functional teams. - Understanding of user acquisition funnels and digital conversion metrics. Application Tips: 1. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 2. Include specific examples of your experience with website optimisation, A/B testing, and user acquisition funnels. 3. Showcase your understanding of TMGM's business and the financial services industry. ATS Keywords: Growth Product Manager, Website Optimisation, CRO, User Acquisition, Performance Marketing, Analytics, A/B Testing, User Journeys, HTML/CSS, Localisation, SEO, Project Management, Communication, Data-Driven, Mobile-First, Wire-Framing ASSUMPTION: TMGM's interview process is designed to assess your technical skills, problem-solving abilities, and cultural fit within the organisation. 🛠️ Tools & Technologies - GA4 - Hotjar - Clarity - Mixpanel - Google Optimise - Figma/Sketch - HTML/CSS - Hubspot (optional) - GTM (optional) - Looker/SQL (optional) ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process. 👔 Cultural Fit Considerations Company Values: - People-First: TMGM believes in hiring great people and prioritising their job satisfaction. - Growth: TMGM values employee growth and offers educational and career growth opportunities at every level. - Shared Success: TMGM offers revenue share opportunities for the right people, allowing employees to share in company success. - Worldwide Team: TMGM's worldwide team fosters international collaboration and experience. Work Style: - Data-Driven: TMGM emphasises data-driven decision-making and experimentation. - Collaborative: TMGM encourages collaboration across cross-functional teams. - Global: TMGM's worldwide team and global presence require a comfort with working across time zones and diverse stakeholders. Self-Assessment Questions: 1. How do you align with TMGM's people-first approach to employee satisfaction? 2. How comfortable are you working with global stakeholders and across time zones? 3. How does your personal work style fit with TMGM's collaborative and data-driven approach? ASSUMPTION: TMGM's company values and work style indicate a focus on employee growth, collaboration, and data-driven decision-making. 🛑 Potential Challenges 1. Balancing multiple projects and priorities across various teams. 2. Working with global traffic and region-specific UX considerations. 3. Keeping up with the fast-paced and dynamic nature of the financial services industry. ASSUMPTION: These challenges highlight the need for strong project management skills, adaptability, and a proactive approach to staying informed about industry trends. 📈 Similar Roles Comparison 1. Unlike traditional marketing roles, this role focuses heavily on data-driven optimisation and experimentation. 2. The financial services industry presents unique challenges and opportunities compared to other sectors. 3. This role offers growth opportunities and the chance to work with a worldwide team, fostering international experience. ASSUMPTION: Understanding the unique aspects of this role and the financial services industry is crucial for success in this position. 📝 Sample Projects 1. Optimising the registration funnel to improve conversion rates and reduce drop-offs. 2. A/B testing campaign landing pages to enhance paid traffic conversion and ROI. 3. Localising the website for multiple regions and languages to ensure UX consistency across geographies. ASSUMPTION: These sample projects demonstrate the data-driven and collaborative nature of the role, requiring a strong understanding of user acquisition funnels and digital conversion metrics. ❓ Key Questions to Ask During Interview 1. Can you describe the typical user journey for traders on TMGM's platform, and where are the primary drop-off points? 2. How does TMGM approach collaboration and knowledge-sharing between different teams and departments? 3. What are the key performance indicators (KPIs) used to evaluate the success of website optimisation projects, and how are they tracked? 4. How does TMGM support employee growth and development, both personally and professionally? 5. What are the primary challenges facing TMGM's growth in the next 1-2 years, and how can this role contribute to addressing them? ASSUMPTION: These interview questions are designed to assess your understanding of the role, TMGM's business, and the financial services industry, as well as your fit with the company's culture and values. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare for a technical assessment or case study, focusing on your experience with website optimisation, A/B testing, and user acquisition funnels. 4. Research TMGM's business and the financial services industry to demonstrate your understanding and enthusiasm for the role. 5. Follow up with a thank-you note after your interview, reiterating your interest in the position and addressing any remaining questions. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.