Growth Product Manager

📌 Core Information

🔹 Job Title: Growth Product Manager

🔹 Company: Freelancer.com

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading cross-functional teams to drive user acquisition, activation, revenue, and retention metrics
• Identifying and executing growth opportunities across the user lifecycle using data and experimentation
• Collaborating with engineers, data scientists, designers, and other roles to achieve growth goals
• Conducting user research, designing user interfaces, and analyzing complex data sets
• Working with large enterprise customers and implementing content marketing strategies

ASSUMPTION: This role requires a strong background in product management, data analysis, and user interface design, with a focus on driving growth and user engagement.

📋 Key Responsibilities

✅ Lead cross-functional teams to drive user acquisition, activation, revenue, and retention metrics

✅ Identify and execute growth opportunities across the user lifecycle using data and experimentation

✅ Collaborate with engineers, data scientists, designers, and other roles to achieve growth goals

✅ Conduct user research, design user interfaces, and analyze complex data sets to inform product development

✅ Work closely with logistics or operations to identify and implement growth efficiencies

✅ Gather requirements and build products in collaboration with large enterprise customers to drive their adoption and expansion

✅ Implement and scale content marketing strategies, SEO improvements, and paid search campaigns that demonstrably grew user bases

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive product growth and user engagement.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Computer Science, Engineering, Mathematics, Statistics, Economics) or equivalent experience

Experience: Proven experience leading product discovery and managing high-performing teams in a software product environment to achieve measurable growth outcomes

Required Skills:

• Experience in software development and web technologies
• Proficient in SQL and other analytics tools like Amplitude or Mixpanel
• Strong proficiency in designing, executing, and analyzing A/B tests and other experimentation methodologies
• Experience conducting formal and informal customer interviews
• Solid understanding of acquisition channels, user segmentation, and lifecycle marketing

Preferred Skills:

• Experience with product-led growth (PLG) strategies and tactics
• Deep expertise with content marketing strategies, SEO improvements, and paid search campaigns
• Familiarity with marketplace dynamics and network effects

ASSUMPTION: Candidates should have a strong technical background and be comfortable working with data and web technologies to drive product growth and user engagement.

💰 Compensation & Benefits

Salary Range: AU$150,000 - AU$200,000 per annum (Based on industry standards for a Growth Product Manager role with 5-10 years of experience in Sydney)

Benefits:

• Meritocratic culture with opportunities for career advancement
• Weekly Town Halls with Q&A sessions with the CEO
• Friday catered lunches featuring different cuisines
• Fully stocked kitchens with beer taps and a bar with a killer view
• Quarterly hack-a-thons with games, events, shows, food, and more
• Fun events and activities
• Located at Grosvenor Place with harbor views and complimentary classes, activities, events, promotions, competitions, and deals

Working Hours: Full-time position with standard business hours (Monday to Friday, 9:00 AM to 5:00 PM)

ASSUMPTION: The salary range is estimated based on industry standards for a Growth Product Manager role with 5-10 years of experience in Sydney. Actual salary may vary based on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Freelancer.com operates in the IT Services and IT Consulting industry, focusing on freelancing, crowdsourcing, and outsourcing services

Company Size: Freelancer.com has 201-500 employees, providing a mid-sized company environment with opportunities for growth and career advancement

Founded: Freelancer.com was founded in 2009 and has since grown to become the world's largest freelancing and crowdsourcing marketplace

Company Description:

• Twelve-time Webby award-winning Freelancer.com is the world’s largest freelancing and crowdsourcing marketplace by total number of users and projects posted
• More than 80 million registered users have posted over 24 million projects and contests to date in over 3,000 areas
• Freelancer owns Escrow.com, Freightlancer, and Loadshift, providing secure online payments, enterprise freight marketplaces, and more

Company Specialties:

• Freelancing
• Crowdsourcing
• Outsourcing

Company Website: https://www.freelancer.com

ASSUMPTION: Freelancer.com is a well-established company in the freelancing and crowdsourcing industry, offering a dynamic work environment with opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 5-10 years of experience in product management, data analysis, and user interface design

Reporting Structure: The Growth Product Manager will report directly to the Chief Product Officer and work closely with cross-functional teams, including engineers, data scientists, designers, and other roles

Work Arrangement: This is an on-site position based in Sydney, New South Wales, Australia

Growth Opportunities:

• Fast-track career growth in a meritocratic culture
• Opportunities to work with large enterprise customers and drive their adoption and expansion
• Potential to make a global impact by providing one billion jobs through Freelancer.com's mission

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement in a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Freelancer.com's headquarters is located in Grosvenor Place, an iconic building with harbor views and a range of amenities

Office Location(s): Level 37, Grosvenor Place, 225 George Street, Sydney, NSW, 2000, Australia

Geographic Context:

• Sydney is the largest city in Australia and the capital of New South Wales
• The city offers a high quality of life, with a vibrant culture, beautiful beaches, and numerous attractions
• Sydney has a subtropical climate, with mild winters and warm summers

Work Schedule: Standard business hours (Monday to Friday, 9:00 AM to 5:00 PM) with the possibility of flexible working arrangements

ASSUMPTION: The work environment at Freelancer.com is dynamic, innovative, and fast-paced, with a focus on driving growth and user engagement in a global marketplace.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• On-site interviews with cross-functional teams and stakeholders
• Final interview with the Chief Product Officer

Key Assessment Areas:

• Product management skills and experience
• Data analysis and interpretation
• User interface design and user experience
• Cross-functional collaboration and communication
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past growth initiatives and experiments, and be ready to discuss the results and lessons learned
• Research Freelancer.com's products, services, and competition to demonstrate your understanding of the market and the company's position within it

ATS Keywords: Growth strategy, user research, UX/UI design, data analytics, A/B testing, customer interviews, acquisition channels, product marketing, software development, web technologies, product-led growth, content marketing, SEO, international growth, marketplace dynamics

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and experience through a series of interviews and assessments.

🛠️ Tools & Technologies

• SQL and other analytics tools like Amplitude or Mixpanel
• User interface design tools (e.g., Sketch, Figma, Adobe XD)
• Project management tools (e.g., JIRA, Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's skills and experience, as well as the team's preferences and the company's standards.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Integrity
• Meritocracy
• Global impact

Work Style:

• Dynamic and fast-paced environment
• Collaborative and cross-functional teams
• Data-driven decision-making
• Focus on driving growth and user engagement

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced environment?
• Are you comfortable working with data and using it to inform product development?
• Do you have experience leading cross-functional teams and driving growth initiatives?
• Are you passionate about Freelancer.com's mission to provide one billion jobs?

ASSUMPTION: Candidates who are a strong cultural fit for Freelancer.com will be innovative, customer-focused, and data-driven, with a passion for driving growth and making a global impact.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and flexibility
• The role involves collaborating with cross-functional teams, which may require strong communication and project management skills
• Driving growth and user engagement in a competitive global marketplace may present unique challenges and obstacles
• Sydney's high cost of living may be a consideration for some candidates

ASSUMPTION: While this role presents numerous opportunities for growth and career advancement, candidates should be prepared to face challenges and adapt to a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Compared to a typical Product Manager role, this position places a greater emphasis on driving growth and user engagement through data analysis and experimentation
• Unlike traditional product management roles, this position requires a strong background in data analysis and user interface design
• Career progression in this role may lead to senior product management or leadership positions within Freelancer.com or other organizations

ASSUMPTION: This role is unique in its focus on driving growth and user engagement through data analysis and experimentation, requiring a specific skill set and experience level.

📝 Sample Projects

• Developing and executing a growth strategy for a new product or feature
• Conducting user research and designing user interfaces to improve user activation and retention
• Analyzing complex data sets to identify key levers for growth and optimizing product performance

ASSUMPTION: These sample projects are intended to illustrate the types of growth initiatives and experiments that a Growth Product Manager might undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current growth strategy for Freelancer.com's products and services?
• How does the company approach cross-functional collaboration and decision-making?
• What opportunities are there for career growth and development within the product management team?
• How does Freelancer.com measure and track product performance and user engagement?
• What is the company's approach to international growth and localization strategies?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the growth opportunities available to them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past growth initiatives and experiments, and be ready to discuss the results and lessons learned
• Research Freelancer.com's products, services, and competition to demonstrate your understanding of the market and the company's position within it
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.