Growth Product Manager

📌 Core Information

🔹 Job Title: Growth Product Manager

🔹 Company: Colonist

🔹 Location: Fully Remote

🔹 Job Type: Full-Time

🔹 Category: Gaming, B2C Products

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving user activation, retention, and virality through data-driven insights
• Optimizing funnels and solving mobile product challenges
• Prioritizing features that resonate with 5M+ yearly active players
• Leading cross-functional initiatives and collaborating with a passionate team

ASSUMPTION: This role requires a strong background in product management, preferably in gaming or B2C products, and a deep understanding of user behavior and data analysis.

📋 Key Responsibilities

✅ Design and optimize user activation funnels to boost acquisition and retention

✅ Identify and resolve mobile product issues by analyzing player feedback and crash reports

✅ Conduct user interviews, playtesting, and data analysis to uncover insights and validate solutions

✅ Prioritize platform features aligned with company goals, focusing on simplicity and impact

✅ Lead team meetings, delegate tasks, and align efforts to drive company objectives

✅ Optimize landing and home pages to increase user acquisition and virality

ASSUMPTION: This role involves a high degree of autonomy and ownership, requiring strong self-management and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: 3+ years of product management experience, ideally in gaming or B2C products

Required Skills:

• Expert-level skills in funnel analysis, user segmentation, analytics, and experimentation metrics
• Strong ability to conduct user interviews, communicate effectively, and prioritize tasks
• Working knowledge of playtesting, game design principles, and player behavior
• Comfortable with remote, asynchronous work and excellent English communication skills
• Basic wireframing skills and familiarity with data querying (e.g., SQL joins, group by)

Preferred Skills:

• Deep knowledge of mobile gaming best practices and industry trends
• Experience with AI chatbots for user engagement
• Familiarity with crash report analysis and internet forum communication
• Basic ability to read code for better collaboration with engineers

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: $5,000 - $10,000 USD/month

Benefits:

• Fully remote work
• Flexible hours - Work on your own time, we’re async
• Unlimited vacation
• Work equipment provided

Working Hours: Flexible, asynchronous work schedule

ASSUMPTION: The salary range is competitive for the gaming industry and reflects the high level of responsibility and autonomy required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Colonist operates in the online gaming industry, focusing on digital board games. The market is competitive, with a strong emphasis on user engagement and retention.

Company Size: Colonist is a small, fully remote team of 19 employees. This size allows for close collaboration and rapid decision-making.

Founded: Colonist was founded in 2018, making it a relatively young company with a strong focus on growth and innovation.

Company Description:

• Colonist is an online, free-to-play alternative to the board game Settlers of Catan.
• The company aims to make multiplayer games that players want to play, with a focus on user engagement and retention.
• Colonist is a modern-day gaming guild that operates asynchronously and is output-driven.

Company Specialties:

• Digital board games
• User engagement and retention
• Asynchronous, remote work

Company Website: colonist.io

ASSUMPTION: Colonist's small size and remote nature allow for a high degree of flexibility and autonomy, but also require strong self-management and communication skills.

📊 Role Analysis

Career Level: This role is suitable for experienced product managers looking to drive growth and user engagement in a gaming environment.

Reporting Structure: The Growth Product Manager will report directly to the CEO and work closely with cross-functional teams.

Work Arrangement: This role is fully remote and asynchronous, allowing for flexible working hours.

Growth Opportunities:

• Direct impact on 5M+ yearly active players
• Rapid learning opportunities
• Work with exceptional colleagues on challenging projects
• Freedom to identify and solve problems
• Access to all company metrics and discussions

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a high degree of autonomy and ownership.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Anywhere

Geographic Context:

• Colonist is a fully remote company, with employees working from various locations around the world.
• The company operates asynchronously, allowing employees to work on their own time.
• The gaming industry is global, with users and competitors located worldwide.

Work Schedule: Flexible, asynchronous work schedule

ASSUMPTION: The fully remote, asynchronous nature of Colonist's work environment requires strong self-management and communication skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the CEO
• Take-home assignment or case study
• Final interview with the CEO and other team members

Key Assessment Areas:

• Product management skills and experience
• Data analysis and user segmentation skills
• Communication and collaboration skills
• Cultural fit with Colonist's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product management experience and skills.
• Be prepared to discuss your approach to user activation, retention, and virality in a gaming context.
• Demonstrate your ability to work independently and collaboratively in an asynchronous, remote environment.

ATS Keywords: Product Management, User Activation, Retention, Data Analysis, Gaming, B2C Products, Asynchronous, Remote Work

ASSUMPTION: Colonist's interview process is designed to assess candidates' skills, experience, and cultural fit, with a strong emphasis on product management and data analysis.

🛠️ Tools & Technologies

• Data analysis tools (e.g., Google Analytics, Mixpanel)
• User feedback platforms (e.g., NPS, Reddit, Discord)
• Crash report analysis tools (e.g., Sentry, Firebase)
• Wireframing tools (e.g., Sketch, Figma)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used by Colonist may vary, but candidates should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Dependability: Self-driven players who deliver without needing supervision
• Ownership: Taking full responsibility and going beyond one's role to improve Colonist
• Clear Communication: Direct, structured, and always keeping the team in the loop
• Efficient Execution: Moving fast and focusing on impact
• Continuous Learning: Being curious problem solvers who love a challenge

Work Style:

• Self-driven and autonomous
• Collaborative and communicative
• Adaptable and comfortable with change
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a self-driven, autonomous environment?
• Are you comfortable working asynchronously with a remote team?
• Do you have a strong data-driven approach to decision-making?
• Are you a continuous learner who embraces feedback and change?

ASSUMPTION: Colonist's values and work style require candidates who are self-driven, autonomous, and comfortable working in a remote, asynchronous environment.

⚠️ Potential Challenges

• Working remotely can be isolating and may require strong self-management skills.
• The gaming industry is competitive, with a strong focus on user engagement and retention.
• The role requires a high degree of autonomy and ownership, which can be challenging for some candidates.
• The company is small and growing, which can lead to rapid changes and uncertainty.

ASSUMPTION: These challenges are inherent to Colonist's remote, asynchronous work environment and the competitive nature of the gaming industry.

📈 Similar Roles Comparison

• Unlike traditional product management roles, this role focuses specifically on user activation, retention, and virality in a gaming context.
• The gaming industry is unique, with a strong emphasis on user engagement and retention.
• This role offers significant growth opportunities, with a high degree of autonomy and ownership.

ASSUMPTION: This role is unique in its focus on user engagement and retention in a gaming context, but shares similarities with traditional product management roles in terms of skills and responsibilities.

📝 Sample Projects

• Optimizing user onboarding funnels to improve activation rates
• Analyzing player feedback to identify and resolve mobile product issues
• Conducting user interviews and playtesting to validate new feature ideas

ASSUMPTION: These sample projects are representative of the types of initiatives a Growth Product Manager at Colonist might work on.

❓ Key Questions to Ask During Interview

• How does Colonist approach user activation, retention, and virality in a gaming context?
• Can you describe the team structure and how this role will collaborate with other departments?
• How does Colonist's asynchronous, remote work environment support collaboration and communication?
• What are the most significant challenges facing Colonist in the coming months, and how can this role help address them?
• How does Colonist support the professional growth and development of its employees?

ASSUMPTION: These questions are designed to assess Colonist's approach to user engagement and retention, as well as the company's work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product management experience and skills.
• Prepare for your interview by researching Colonist's approach to user engagement and retention, as well as the company's work environment and culture.
• If selected, be prepared to complete a take-home assignment or case study.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.