📌 Core Information
🔹 Job Title: Growth Product Manager
🔹 Company: Cardo Systems
🔹 Location: Austria
🔹 Job Type: Full-time
🔹 Category: Product Management
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Vienna, Austria)
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition, activation, engagement, and retention for the Riser Motorcycle App
- Leveraging automation, paid campaigns, and partnerships to scale user growth
- Collaborating cross-functionally to align growth initiatives with product enhancements
- Championing the voice of the customer to inform product decisions
- Working with leadership to ensure alignment with business objectives
ASSUMPTION: This role requires a strong understanding of the motorcycle industry and rider communities to create effective growth strategies.
📋 Key Responsibilities
✅ Own and execute the growth strategy for the Riser Motorcycle App
✅ Leverage automation, paid campaigns, and referral programs to scale user acquisition and engagement
✅ Collaborate with the product team to ensure growth initiatives align with product enhancements
✅ Develop and execute marketing initiatives that resonate with motorcycle riders
✅ Drive growth experiments using A/B testing, user segmentation, and behavioral insights
✅ Define and analyze key growth metrics to inform decision-making
✅ Champion the voice of the customer in product design and feedback loops
✅ Ensure alignment with business objectives and work with leadership to execute on key goals
ASSUMPTION: This role may require occasional weekend work or flexible hours to accommodate global user bases and time zones.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, computer science, or a related field; an advanced degree (MBA, Master’s) is a plus
Experience: 5+ years of experience in product growth, product management, marketing, or similar in an app-driven company
Required Skills:
- Deep understanding of lifecycle marketing, performance marketing, automation, and analytics tools
- Experience with Product-Led Growth (PLG)
- Strong ability to define and execute A/B tests that impact key growth KPIs
- Ability to work cross-functionally between marketing, product, engineering, and analytics teams
- Knowledge of the motorcycle industry, rider communities, and their digital behaviors (preferred)
- Prior experience working in mobile apps (highly desirable)
Preferred Skills:
- Fluency in German
- Passion for motorcycle riding
ASSUMPTION: Candidates with experience in mobile app growth and a passion for motorcycles may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (estimated based on industry standards for a mid-level product manager in Vienna)
Benefits:
- Health insurance
- Retirement plan
- Paid time off
- Flexible work arrangements
Working Hours: Full-time (40 hours/week) with flexible hours to accommodate global user bases
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Cardo Systems operates in the electronics manufacturing industry, specializing in communication devices for groups in motion, including motorcycle riders and outdoor enthusiasts
Company Size: Cardo Systems has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: Cardo Systems was founded in 2004 and has since become a leading provider of communication devices for motorcycle riders worldwide
Company Description:
- Cardo Systems delivers cutting-edge communication devices for groups in motion
- The company connects motorcycle riders, outdoor enthusiasts, and adventure seekers worldwide to their phones, music, and each other
- Cardo Systems creates innovative products that make every ride exceptional
Company Specialties:
- Bluetooth communication devices
- Motorcycle accessories
- Outdoor communication solutions
Company Website: http://www.cardosystems.com
ASSUMPTION: Cardo Systems' focus on innovation and customer experience may indicate a dynamic and fast-paced work environment.
📊 Role Analysis
Career Level: Mid-level to senior product manager role with opportunities for growth and impact
Reporting Structure: This role reports directly to the Cardo Systems leadership team and collaborates cross-functionally with marketing, product, engineering, and analytics teams
Work Arrangement: On-site in Vienna, Austria, with flexible hours to accommodate global user bases
Growth Opportunities:
- Expanding the Riser Motorcycle App's user base and features
- Contributing to Cardo Systems' overall product strategy
- Potential career progression into senior leadership roles within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, as Cardo Systems continues to expand its product offerings and global presence.
🌍 Location & Work Environment
Office Type: On-site office in Vienna, Austria
Office Location(s): 13 Zarahin St., Ra'anana, Israel 4366250, IL (headquarters)
Geographic Context:
- Vienna, Austria, offers a high quality of life, rich cultural scene, and easy access to outdoor activities
- The city has a vibrant motorcycle community, providing valuable insights for product development
- Cardo Systems' headquarters in Ra'anana, Israel, may require occasional travel for meetings and collaboration
Work Schedule: Full-time (40 hours/week) with flexible hours to accommodate global user bases
ASSUMPTION: The on-site work arrangement may allow for better collaboration and integration with the local motorcycle community.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss the role, responsibilities, and growth opportunities
- Technical assessment or case study to evaluate problem-solving skills and strategic thinking
- Final interview with key stakeholders to discuss the candidate's fit within the team and company
Key Assessment Areas:
- Understanding of the motorcycle industry and rider communities
- Growth strategy development and execution
- Data analysis and A/B testing skills
- Cross-functional collaboration and communication
Application Tips:
- Highlight relevant experience in mobile app growth and motorcycle industry knowledge
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful growth strategies and initiatives you've implemented in previous roles
- Demonstrate your passion for motorcycle riding and understanding of the motorcycle community
ATS Keywords: Product growth, growth marketing, experimentation, data analysis, lifecycle marketing, performance marketing, automation, A/B testing, user engagement, cross-functional collaboration, community building, digital marketing, mobile apps, customer feedback, strategic thinking, creative thinking
ASSUMPTION: The interview process may involve assessments of both hard and soft skills, as well as an evaluation of the candidate's cultural fit within the company.
🛠️ Tools & Technologies
- Amplitude (analytics)
- Braze (customer engagement)
- RevenueCat (in-app purchases)
- Google Analytics
- Social media platforms (Facebook, Instagram, etc.)
- Email marketing tools (Mailchimp, etc.)
- Project management tools (Asana, Jira, etc.)
ASSUMPTION: The specific tools and technologies used may evolve as the company and role grow and change.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Creative and innovative
- Collaborative and cross-functional
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and technologies in the motorcycle industry?
- Can you describe a time when you successfully executed a growth strategy that drove user acquisition, activation, engagement, and retention?
- How do you approach working with cross-functional teams to align growth initiatives with product enhancements?
ASSUMPTION: Cardo Systems values candidates who are passionate about motorcycle riding, innovative, data-driven, and collaborative.
⚠️ Potential Challenges
- Balancing global user bases and time zones may require flexible hours and occasional weekend work
- Keeping up with the latest trends and technologies in the motorcycle industry may require continuous learning and adaptation
- Collaborating effectively with cross-functional teams may present communication and coordination challenges
- Successfully driving growth in a competitive market may require creative problem-solving and strategic thinking
ASSUMPTION: These challenges can be overcome by a proactive, adaptable, and collaborative approach to work.
📈 Similar Roles Comparison
- Unlike traditional product management roles, this position focuses primarily on growth strategies and initiatives
- Experience in mobile app growth and the motorcycle industry is highly valued in this role
- Career progression may involve moving into senior leadership roles within the company
ASSUMPTION: This role offers unique opportunities for growth and impact within the company and the motorcycle industry.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to acquire new users in a specific geographic region
- Optimizing the user onboarding process to improve activation rates and reduce churn
- Conducting user segmentation analysis to identify high-value user groups and tailor engagement strategies
ASSUMPTION: These sample projects illustrate the data-driven and strategic approach required for success in this role.
❓ Key Questions to Ask During Interview
- How does Cardo Systems support the growth and development of its employees?
- Can you describe the company's approach to cross-functional collaboration and communication?
- What are the most significant challenges facing the Riser Motorcycle App, and how can this role address them?
- How does Cardo Systems measure the success of its growth initiatives, and how can this role contribute to that process?
- What opportunities exist for career growth and development within the company?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in mobile app growth and the motorcycle industry
- Prepare examples of successful growth strategies and initiatives you've implemented in previous roles
- Demonstrate your passion for motorcycle riding and understanding of the motorcycle community
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
