Growth Product Manager

📌 Core Information

🔹 Job Title: Growth Product Manager

🔹 Company: Knack

🔹 Location: US - Remote

🔹 Job Type: Full Time

🔹 Category: Customer Experience

🔹 Date Posted: 2025-06-25

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Driving new user experience and onboarding funnel
• Analyzing user behavior and identifying opportunities for improvement
• Conducting user interviews to surface insights and inform onboarding flows
• Collaborating with cross-functional teams to align onboarding strategies with broader AI product vision
• Leveraging AI tools for velocity and automation

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and experience in growth, product, or user experience roles at SaaS or PLG companies.

📋 Key Responsibilities

✅ Own the onboarding funnel and manage the end-to-end experience from signup through activation and conversion

✅ Analyze user behavior using quantitative and qualitative data to identify drop-off points and opportunities for improvement

✅ Conduct user interviews to understand motivations, blockers, and 'aha' moments

✅ Turn data into action by sharing findings with clarity and guiding stakeholders with clear recommendations

✅ Communicate and execute with clarity, driving alignment across teams through clear written and verbal communication

✅ Leverage AI tools like ChatGPT, Claude, Manus, and Cursor to prototype ideas, automate workflows, and generate insights

✅ Drive onboarding experimentation using A/B testing frameworks and in-product improvements

✅ Coordinate and drive cross-functional progress with Product, Design, Engineering, Customer Experience, and Marketing teams

ASSUMPTION: This role requires a high degree of autonomy and the ability to work effectively in a remote, cross-functional team environment.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field or equivalent experience

Experience: 3-6+ years in growth, product, or user experience roles at SaaS or PLG companies

Required Skills:

• Strong analytical skills and proficiency with analytics tools (Pendo, Hubspot, Looker, SQL)
• Experience with in-app guidance and onboarding platforms (Pendo, Intercom, Appcues)
• Excellent communication and storytelling skills
• Ability to work collaboratively and influence cross-functional teams

Preferred Skills:

• Familiarity with no-code platforms (Knack, Airtable, Glide, Softr)
• Experience working in startups or lean teams
• Prior success driving trial conversion improvements
• Interest in or experience using AI tooling to support productivity, insight generation, and UX

ASSUMPTION: Candidates with a strong track record of driving growth through onboarding, activation, and product experimentation will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Growth Manager role with 3-6 years of experience in the SaaS industry)

Benefits:

• Paid corporate retreats
• Healthcare, dental, and vision insurance (US)
• Equal opportunity and diversity initiatives
• Top-of-the-line MacBook
• Annual learning credits
• Referral bonus
• Workstation allowance

Working Hours: 40 hours per week, with flexibility for a remote work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's final assessment.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on no-code platforms for building custom apps and internal tools

Company Size: 51-200 employees, which means a mid-sized company with a relatively flat hierarchy and opportunities for growth and impact

Founded: 2010, with over a decade of experience in the no-code platform space

Company Description:

• Knack empowers everyday innovators to create no-code apps that manage data, automate processes, and move workflows online
• The company combines a powerful online database with simple tools like forms, searches, and calendars to build custom apps without coding
• Knack takes care of hosting, security, and reliability, allowing users to focus on their data and business needs

Company Specialties:

• Online Database
• Cloud Computing
• Cloud Business Services
• Business Web Apps
• No-Code

Company Website: https://www.knack.com

ASSUMPTION: Knack's focus on no-code platforms and empowering everyday innovators makes it an attractive company for candidates interested in driving growth and innovation in the tech industry.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity to grow and make a significant impact on the company's success

Reporting Structure: This role reports directly to the Head of Product and works closely with cross-functional teams, including Customer Experience and Marketing

Work Arrangement: Remote solely, with the opportunity to work from anywhere in the United States

Growth Opportunities:

• As Knack continues to grow, there will be opportunities for the Growth Product Manager to take on more responsibilities and advance their career within the company
• The role offers the chance to work on a tight-knit, remote-first team where experimentation, autonomy, and speed are valued
• The Growth Product Manager will have the opportunity to shape the first impression that thousands of new users have with Knack each month

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success and advance their career in the process.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• The United States is a large and diverse country with various time zones and cultural nuances
• Working remotely allows for flexibility and the ability to work from anywhere within the United States
• The role may require occasional collaboration with team members in different time zones

Work Schedule: The role requires a full-time commitment, with the expectation of working standard business hours during the week

ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from anywhere in the United States, but may also require occasional collaboration with team members in different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and storytelling skills
• Collaboration and teamwork skills
• Understanding of growth, product, and user experience principles

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with onboarding, activation, and product experimentation, as well as your familiarity with analytics tools and SQL
• Showcase your ability to communicate complex data-driven insights in a clear and concise manner

ATS Keywords: Onboarding, activation, product experimentation, analytics, SQL, user interviews, A/B testing, cross-functional collaboration, AI tools, SaaS, PLG, no-code platforms

ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, communication abilities, and relevant experience in growth, product, or user experience roles.

🛠️ Tools & Technologies

• Pendo (for analytics and in-app guidance)
• Hubspot (for CRM and marketing automation)
• Looker (for data exploration and visualization)
• SQL (for querying and analyzing data)
• ChatGPT, Claude, Manus, and Cursor (for AI-assisted productivity and insight generation)

ASSUMPTION: The tools and technologies listed are essential for the role and will be used on a daily basis to analyze user behavior, generate insights, and drive onboarding experimentation.

👔 Cultural Fit Considerations

Company Values:

• Empower everyday innovators
• Make it easy to do amazing things with your data
• Focus on the user and their needs
• Collaborate and learn from each other
• Take care of our people and our planet

Work Style:

• Remote-first and flexible
• Collaborative and cross-functional
• Data-driven and experimental
• Focused on user needs and outcomes

Self-Assessment Questions:

• Do you thrive in a remote, cross-functional team environment?
• Are you comfortable working with data and generating insights to drive decision-making?
• Do you have a strong track record of driving growth through onboarding, activation, and product experimentation?
• Are you passionate about empowering everyday innovators and making it easy for users to do amazing things with their data?

ASSUMPTION: Candidates who are a strong cultural fit for Knack will be passionate about the company's mission, values, and work style, and will be able to thrive in a remote, cross-functional team environment.

⚠️ Potential Challenges

• The role requires a high degree of autonomy and the ability to work effectively in a remote, cross-functional team environment
• Candidates may face challenges in balancing input from multiple teams and aligning onboarding strategies with the broader AI product vision
• The role may require occasional collaboration with team members in different time zones, which could present scheduling challenges
• The role involves working with sensitive user data, which requires a strong commitment to privacy and security best practices

ASSUMPTION: The challenges listed are inherent to the role and the remote work arrangement, and candidates should be prepared to address them proactively and effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on driving new user experience and onboarding funnel for a no-code platform
• Similar roles in the industry may focus on different aspects of the user journey, such as retention or upselling, or may be specific to a particular industry or vertical
• Candidates with experience in growth, product, or user experience roles at SaaS or PLG companies will be well-positioned to succeed in this role, regardless of the specific industry or vertical

ASSUMPTION: The unique focus of this role on driving new user experience and onboarding funnel for a no-code platform sets it apart from similar roles in the industry, but candidates with relevant experience in growth, product, or user experience roles will be well-positioned to succeed.

📝 Sample Projects

• Conducting user interviews to understand the onboarding experience and identify opportunities for improvement
• Analyzing user behavior data to identify drop-off points and inform onboarding experimentation
• Collaborating with cross-functional teams to align onboarding strategies with the broader AI product vision
• Leveraging AI tools like ChatGPT, Claude, Manus, and Cursor to prototype ideas, automate workflows, and generate insights
• Driving onboarding experimentation using A/B testing frameworks and in-product improvements

ASSUMPTION: The sample projects listed are representative of the types of projects the Growth Product Manager will be expected to work on, and candidates should be prepared to discuss their relevant experience and skills in these areas.

❓ Key Questions to Ask During Interview

• Can you describe the current onboarding funnel and where you see opportunities for improvement?
• How do you approach analyzing user behavior data to identify trends and inform decision-making?
• Can you walk me through an example of a user interview you conducted and how you used the insights to inform onboarding flows?
• How do you collaborate effectively with cross-functional teams to align onboarding strategies with broader product vision?
• How do you balance input from multiple teams and stakeholders to drive onboarding experimentation and improvement?

ASSUMPTION: The key questions listed are designed to assess the candidate's analytical skills, communication abilities, and relevant experience in growth, product, or user experience roles.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Knack's products, company culture, and industry trends
• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
• If selected for the final interview, be prepared to discuss your experience with onboarding, activation, and product experimentation, as well as your familiarity with analytics tools and SQL

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.