Growth Specialist : ABM & Campaign Alternance

📌 Core Information

🔹 Job Title: Growth Specialist: ABM & Campaign (Alternance)

🔹 Company: TopChrono

🔹 Location: Saint-Ouen, Île-de-France, France

🔹 Job Type: Full-Time (CDI) or Internship (Alternance)

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic ABM and growth campaigns
• Collaborating with sales teams to generate qualified leads and appointments
• Managing and optimizing CRM pipeline, including lead reactivation and nurturing
• Monitoring and optimizing campaign performance using relevant KPIs

ASSUMPTION: This role requires a strong understanding of B2B marketing, ABM strategies, and CRM management. The ideal candidate will have experience in lead generation, campaign management, and sales coordination.

📋 Key Responsibilities

✅ Developing and maintaining market mappings, including verticals, ICP profiles, and key market insights

✅ Identifying and prioritizing strategic accounts with sales and marketing teams

✅ Designing and deploying personalized, multi-channel ABM campaigns (email, LinkedIn, phone)

✅ Coordinating and challenging external prospecting agencies

✅ Proactively contacting key decision-makers via appropriate channels (LinkedIn, email, phone)

✅ Qualifying leads and transferring mature leads to the sales team

✅ Monitoring and optimizing lead generation and appointment conversion rates

✅ Activating and following up on marketing-influenced pipeline in the CRM

✅ Identifying dormant or standby leads in the CRM and designing personalized re-engagement sequences

✅ Collaborating with sales teams to re-engage cold accounts and transform them into concrete opportunities

✅ Monitoring and optimizing campaign performance using relevant KPIs

✅ Continuously improving campaign strategies based on insights and feedback from sales teams

ASSUMPTION: This role requires strong communication skills, strategic thinking, and a data-driven approach to marketing. The ideal candidate will be comfortable working with CRM tools and outreach platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2 years of experience in B2B marketing, ABM, CRM activation, or lead generation

Required Skills:

• Proven experience in ABM, CRM activation, or lead generation
• Familiarity with CRM tools (HubSpot, Salesforce) and outreach platforms (Lemlist, Apollo, Sales Nav)
• Strong analytical skills and data-driven mindset
• Excellent communication and interpersonal skills
• Ability to work independently and in a team environment

Preferred Skills:

• Fluency in French and English
• Experience with marketing automation tools
• Knowledge of the transportation industry

ASSUMPTION: This role requires a candidate with a strong background in B2B marketing and a proven track record in ABM, CRM activation, or lead generation. Familiarity with relevant tools and a data-driven approach is essential.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (full-time) or €1,500 - €2,000 per month (internship)

Benefits:

• Health insurance
• Retirement savings plan
• Meal vouchers
• Transportation reimbursement
• Access to training and development opportunities

Working Hours: Full-time: 35 hours/week, Internship: 35 hours/week (flexible)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in the Île-de-France region. Benefits may vary depending on the employment status (full-time or internship).

📌 Applicant Insights

🔍 Company Context

Industry: Transportation/Trucking/Railroad. TopChrono is a leading provider of premium transportation services in the Île-de-France region, focusing on B2B clients.

Company Size: 501-1,000 employees. As a mid-sized company, TopChrono offers a dynamic work environment with opportunities for growth and collaboration.

Founded: 1984. TopChrono has a rich history and extensive experience in the transportation industry, providing a stable and established work environment.

Company Description:

• TopChrono is the premium transportation partner for demanding businesses
• Offers a comprehensive and high-quality service, with a focus on customer experience and satisfaction
• Serves a diverse range of sectors, including Tertiary, Industry, Retail and E-commerce, Health, Mode, and Luxe

Company Specialties:

• Premium transportation services
• Logistics and supply chain management
• Customer experience and satisfaction

Company Website: http://www.topchrono.fr/

ASSUMPTION: TopChrono's focus on premium transportation services and customer experience sets it apart in the competitive transportation industry. Its diverse client base and extensive experience contribute to a dynamic and challenging work environment.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Growth Specialist will report directly to the Head of Marketing and collaborate closely with sales teams.

Work Arrangement: On-site, with flexible working hours and the possibility of an internship (alternance) arrangement.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion of responsibilities to include management or strategic planning
• Opportunities to work on special projects or initiatives within the marketing department

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop skills and advance within the marketing department and the company.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment.

Office Location(s): Saint-Ouen, Île-de-France, France

Geographic Context:

• The Île-de-France region is the most populous and economically significant region in France
• Saint-Ouen is a vibrant and multicultural suburb of Paris, offering a diverse range of cultural, culinary, and recreational opportunities
• The office is conveniently located near public transportation, making it easily accessible from various parts of the Île-de-France region

Work Schedule: Full-time: 35 hours/week, Internship: 35 hours/week (flexible)

ASSUMPTION: The on-site work environment at TopChrono's Saint-Ouen office is modern, collaborative, and well-equipped to support the success of marketing and sales teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Head of Marketing and/or other marketing team members
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Marketing and ABM expertise
• CRM and data analysis skills
• Communication and interpersonal skills
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and ABM experience
• Demonstrate your understanding of TopChrono's business and the transportation industry
• Prepare examples of successful ABM campaigns or CRM activations you have led in the past

ATS Keywords: ABM, CRM, lead generation, campaign management, sales coordination, data analysis, performance measurement, nurturing campaigns, communication skills, strategic targeting, client engagement, sales insights, results orientation, curiosity, structure, team collaboration

ASSUMPTION: The application process at TopChrono is designed to assess candidates' marketing and ABM expertise, as well as their ability to work collaboratively with sales teams and adapt to the company's dynamic work environment.

🛠️ Tools & Technologies

• CRM tools: HubSpot, Salesforce
• Outreach platforms: Lemlist, Apollo, Sales Nav
• Marketing automation tools: (if applicable)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in B2B marketing. Familiarity with these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Excellence in service delivery
• Continuous improvement and innovation

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you ensure that your marketing strategies align with TopChrono's customer-centric values?
• Can you describe a time when you had to adapt your approach to meet changing market conditions or client needs?
• How do you prioritize and manage multiple projects or campaigns simultaneously?

ASSUMPTION: TopChrono values candidates who are customer-focused, data-driven, and adaptable, with a strong commitment to continuous improvement and innovation.

⚠️ Potential Challenges

• Managing a high volume of leads and campaigns simultaneously
• Adapting to the dynamic and fast-paced nature of the transportation industry
• Collaborating effectively with sales teams to ensure seamless lead handoff and follow-up
• Keeping up with the latest trends and best practices in B2B marketing and ABM

ASSUMPTION: The Growth Specialist role at TopChrono presents unique challenges and opportunities for candidates with strong marketing and ABM expertise, as well as the ability to thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on ABM strategies and CRM management
• TopChrono's diverse client base and focus on premium transportation services set it apart from other transportation companies
• This role offers significant growth potential and the opportunity to work closely with sales teams to drive business growth

ASSUMPTION: The Growth Specialist role at TopChrono is unique in its focus on ABM strategies and CRM management, offering candidates the opportunity to work in a dynamic and challenging environment with significant growth potential.

📝 Sample Projects

• Designing and deploying a multi-channel ABM campaign for a key vertical, resulting in a 30% increase in qualified leads
• Optimizing the CRM pipeline to improve lead activation and re-engagement rates, leading to a 25% increase in sales opportunities
• Collaborating with the sales team to re-engage cold accounts, resulting in a 15% increase in closed-won deals

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Growth Specialist at TopChrono, highlighting the importance of ABM strategies, CRM management, and collaboration with sales teams.

❓ Key Questions to Ask During Interview

• How does TopChrono measure the success of its ABM campaigns, and how can I contribute to improving these metrics?
• Can you describe the typical structure of the marketing and sales teams, and how do they collaborate to drive business growth?
• How does TopChrono support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the transportation industry, and how can this role contribute to addressing them?
• How does TopChrono foster a culture of innovation and continuous improvement within its marketing department?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the industry, enabling them to make informed decisions about their career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and ABM experience
• Prepare examples of successful ABM campaigns or CRM activations you have led in the past
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.