Growth Specialist (User Acquisition)

📌 Core Information

🔹 Job Title: Growth Specialist (User Acquisition)

🔹 Company: Fugo Games

🔹 Location: Istanbul, Turkey

🔹 Job Type: Full-time

🔹 Category: Marketing & Growth

🔹 Date Posted: May 12, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Optimizing user acquisition campaigns for mobile games
• Developing and implementing monetization strategies
• Staying updated with industry trends and creative schemes
• Collaborating with creative teams to produce and test new creatives
• Analyzing UA spend and results, and managing ad network partnerships
• Conducting A/B testing and implementing new approaches

ASSUMPTION: This role requires a balance of analytical and creative thinking, with a strong focus on data-driven decision making and continuous learning in the dynamic mobile gaming industry.

📋 Key Responsibilities

✅ Optimize user acquisition campaigns to ensure efficient use of marketing budget

✅ Develop and implement monetization strategies for mobile games

✅ Stay updated with industry trends and create marketing creative schemes

✅ Work closely with the creative team to produce new key creatives and monitor test results

✅ Provide insightful analysis of user acquisition spend and its results

✅ Manage relations with ad network partners to maximize campaign effectiveness

✅ Conduct A/B testing and implement new approaches based on results

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and creative problem-solving, with a focus on driving user growth and revenue for the company's mobile games.

🎯 Required Qualifications

Education: Bachelor’s Degree from a reputable university

Experience: Entry-level (0-2 years) in a relevant field

Required Skills:

• Strong analytical skills and data interpretation
• Excellent communication and interpersonal skills
• Creative thinking ability with a passion for mobile gaming industry
• Ability to work in a fast-paced environment

Preferred Skills:

• Experience with mobile gaming marketing or user acquisition
• Familiarity with ad networks (e.g., Google, Facebook) and marketing tools
• Proficiency in data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: While relevant experience is valuable, the company is open to hiring candidates with the right skills and passion, even if they are new to the industry.

💰 Compensation & Benefits

Salary Range: Industry standard for entry-level marketing roles in Istanbul, Turkey (₺25,000 - ₺35,000 per month)

Benefits:

• Opportunity to work in a passionate team and take initiative
• Enjoyable work environment with delightful stories to share

Working Hours: Full-time (40 hours/week), with flexible hours based on project needs

ASSUMPTION: The salary range is estimated based on market research for entry-level marketing roles in Istanbul, Turkey. Benefits are focused on providing a positive work environment and opportunities for growth.

📌 Applicant Insights

🔍 Company Context

Industry: Mobile game development, with a focus on casual, puzzle, and word games

Company Size: Small (11-50 employees), allowing for close collaboration and impact on the company's growth

Founded: 2010, with a history of creating high-quality mobile games

Company Description:

• Fugo is a mobile game development company focused on creating casual, puzzle, and word games
• Located in Istanbul, Turkey, with a passionate team dedicated to creating the highest quality mobile games possible
• The company believes in growing with its team and values creativity, analysis, and collaboration

Company Specialties:

• Casual games
• Puzzle games
• Word games

Company Website: www.fugo.com.tr

ASSUMPTION: Fugo Games is a well-established company in the mobile gaming industry, with a focus on creating high-quality games and fostering a creative work environment.

📊 Role Analysis

Career Level: Entry-level (Growth Specialist I)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future

Growth Opportunities:

• Learning and developing skills in mobile gaming marketing and user acquisition
• Gaining experience in data analysis and creative problem-solving
• Potential career progression to Senior Growth Specialist or similar roles

ASSUMPTION: This role offers a unique opportunity for entry-level candidates to gain valuable experience in the mobile gaming industry and grow their careers within the company.

🌍 Location & Work Environment

Office Type: Creative and collaborative office space in Istanbul, Turkey

Office Location(s): Osman Barlas Cad. No:10, Resitpasa, Istanbul, Turkey

Geographic Context:

• Istanbul is a vibrant city with a rich cultural heritage and a thriving tech industry
• The office is located in the Resitpasa neighborhood, offering easy access to public transportation and nearby amenities
• The city's diverse population and cultural scene provide ample opportunities for networking and personal growth

Work Schedule: Standard office hours, with flexibility for remote work or adjusted hours as needed

ASSUMPTION: The office environment at Fugo Games is designed to foster creativity, collaboration, and productivity, with a focus on providing a positive work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• In-person interview at the Fugo Games office in Istanbul
• Final decision and offer

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication and interpersonal skills
• Creativity and passion for mobile gaming
• Adaptability and ability to work in a fast-paced environment

Application Tips:

• Highlight relevant skills and experiences, even if not directly related to mobile gaming or user acquisition
• Tailor your resume and cover letter to emphasize your fit for the role and company culture
• Prepare examples of your analytical thinking and creative problem-solving skills to discuss during the interview

ATS Keywords: User Acquisition, Mobile Gaming, Marketing, Data Analysis, A/B Testing, Monetization, Ad Networks, Creative Collaboration

ASSUMPTION: The application process at Fugo Games is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Marketing tools (e.g., Google Ads, Facebook Ads, App Annie, etc.)
• Data analysis tools (e.g., Excel, Google Analytics, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)

ASSUMPTION: The tools and technologies used at Fugo Games are standard for the mobile gaming industry and can be learned on the job, with support and training provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for mobile gaming
• Creativity and innovation
• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Creative and analytical thinking
• Adaptability and flexibility
• Strong communication and interpersonal skills
• Ability to work independently and in a team
• Passion for learning and growth

Self-Assessment Questions:

• How do you stay updated with industry trends and creative schemes in mobile gaming marketing?
• Can you describe a time when you had to analyze data to make a strategic decision, and what was the outcome?
• How do you approach working in a fast-paced environment, and what strategies do you use to stay organized and productive?

ASSUMPTION: Fugo Games values candidates who are passionate about mobile gaming, creative and analytical thinkers, strong communicators, and eager to learn and grow in a dynamic work environment.

⚠️ Potential Challenges

• Working in a fast-paced environment with tight deadlines and changing priorities
• Keeping up with the latest trends and best practices in mobile gaming marketing
• Managing relationships with ad network partners and optimizing campaigns for maximum efficiency
• Adapting to a small company environment with a flat hierarchy and close collaboration

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a passion for learning and growth in the mobile gaming industry.

📈 Similar Roles Comparison

• Growth Specialist (User Acquisition) vs. Marketing Coordinator: The Growth Specialist role focuses more on data analysis and strategic planning, while the Marketing Coordinator role may involve more day-to-day campaign management and creative tasks
• Industry-specific context: Mobile gaming is a competitive and dynamic industry, with a strong focus on user acquisition, monetization, and data-driven decision making
• Career path comparison: This role can lead to career progression to Senior Growth Specialist, Marketing Manager, or other related positions within the company or the industry

ASSUMPTION: While this role shares similarities with other marketing positions, it is unique in its focus on user acquisition and monetization strategies for mobile games.

📝 Sample Projects

• Conducting A/B testing on user acquisition campaigns to optimize performance and reduce cost per acquisition
• Analyzing user data to identify trends and opportunities for targeted marketing campaigns
• Collaborating with the creative team to develop and test new creatives for user acquisition campaigns

ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in the role, with a focus on data analysis, creative problem-solving, and collaboration.

❓ Key Questions to Ask During Interview

• How does Fugo Games approach user acquisition and monetization strategies for its mobile games?
• Can you describe the team structure and how this role fits into the overall marketing strategy?
• What is the company culture like, and how does it support creativity, collaboration, and growth?
• What opportunities are there for professional development and career progression within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: These questions are designed to help applicants better understand the role, the company, and the work environment, allowing them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your analytical thinking and creative problem-solving skills to discuss during the interview
• Follow up with the hiring manager after your interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.