Growth Sr. Analyst

📌 Core Information

🔹 Job Title: Growth Sr. Analyst

🔹 Company: DiDi Global

🔹 Location: São Paulo, Brazil

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Analytics & Growth

🔹 Date Posted: June 28, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site with flexible remote work

🚀 Job Overview

Key aspects of this role include:

• Driving user growth through integrated campaigns and in-app communications
• Collaborating cross-functionally with Marketing, Product, and Commercial teams
• Analyzing key metrics to refine strategies and make data-driven decisions
• Researching market trends and user behavior to identify growth opportunities

ASSUMPTION: This role requires a balance of analytical thinking and creativity to drive growth initiatives. It's ideal for someone who enjoys working collaboratively and can thrive in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Supporting the development and execution of integrated campaigns to generate user growth and improve customer acquisition and retention

✅ Working closely with Marketing, Product, and Commercial teams to implement pricing strategies, promotional campaigns, and in-app communications

✅ Continuously tracking and analyzing key metrics to refine strategies and provide insights for decision-making

✅ Researching competitors, market trends, and user behavior to identify new opportunities for growth

✅ Owning testing, measurement, and iteration of growth experiments to drive scalable results

ASSUMPTION: This role involves a mix of strategic planning and tactical execution. It requires strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Economics, Mathematics, Statistics, or a related field

Experience: 2-3 years of experience in Analytics, Growth, User Operations, or a similar role at a tech company, marketplace, retail, or startup. Experience in Performance Marketing is a plus.

Required Skills:

• Strong analytical skills with the ability to interpret data and drive decisions
• Experience working with campaign management tools, CRM platforms, and in-app messaging tools
• SQL knowledge is a plus
• Detail-oriented, highly organized, and self-motivated
• Comfortable working in a fast-paced, constantly evolving environment
• Fluency in English (working language)

Preferred Skills:

• Experience in A/B testing and experiment design
• Familiarity with the Brazilian market and consumer behavior
• Bilingual or multilingual skills

ASSUMPTION: While not explicitly stated, having experience with data visualization tools like Tableau or Power BI could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is R$ 8,000 - R$ 12,000 per month (gross). This range takes into account the candidate's experience level and the company's size.

Benefits:

• Health insurance and dental plans
• Meal allowances or food vouchers
• Transportation allowances or subsidies
• Employee stock purchase plan
• Gym membership or wellness program
• Training and development opportunities

Working Hours: Full-time (40 hours/week) with flexible remote work options. The work arrangement is hybrid, with a mix of on-site and remote work.

ASSUMPTION: The salary range provided is an estimate based on market data and the role's requirements. The actual salary may vary depending on the candidate's skills, experience, and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: DiDi Global is a leading mobility technology platform operating in Asia Pacific, Latin America, and other global markets. It offers a wide range of app-based services, including ride-hailing, food delivery, and intra-city freight services.

Company Size: DiDi Global has over 10,000 employees worldwide. As a large company, it offers numerous opportunities for growth and collaboration.

Founded: DiDi Global was founded in 2012 and has since grown to become one of the world's leading mobility technology platforms.

Company Description:

• DiDi Global is committed to creating better life experiences and greater social value through the use of AI technology and localized smart transportation innovations.
• The company strives to build a safe, inclusive, and sustainable transportation and local services ecosystem for cities of the future.
• DiDi Global is dedicated to collaborating with policymakers, the taxi industry, the automobile industry, and the communities to solve the world’s transportation, environmental, and employment challenges.

Company Specialties:

• Mobility technology
• Machine learning and artificial intelligence
• Food delivery and intra-city freight services
• Cross-border operations and expansion

Company Website: https://web.didiglobal.com/

ASSUMPTION: DiDi Global's large size and global presence offer applicants the opportunity to work on diverse projects and gain exposure to different markets and cultures.

📊 Role Analysis

Career Level: This role is a mid-level position, suitable for candidates with 2-5 years of experience in analytics, growth, or a related field.

Reporting Structure: The Growth Sr. Analyst will report directly to the Growth Manager and work closely with cross-functional teams, including Marketing, Product, and Commercial.

Work Arrangement: This role follows a hybrid work arrangement, with a mix of on-site and remote work. The specific work arrangement may vary depending on the team's needs and the employee's preferences.

Growth Opportunities:

• Advancement to a senior or management role within the Growth team
• Expansion into other areas of the business, such as Product or Marketing
• International assignments or relocation opportunities, given DiDi Global's global presence

ASSUMPTION: This role offers ample opportunities for growth and development, both within the Growth team and across the broader organization.

🌍 Location & Work Environment

Office Type: DiDi Global's São Paulo office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Av. Paulista, 2537 - Bela Vista, São Paulo - SP, 01311-300, Brazil

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a diverse population and vibrant culture.
• The city is a major hub for technology, finance, and entertainment, offering numerous opportunities for professional growth and networking.
• São Paulo is known for its dynamic food scene, with a wide range of international cuisines and local specialties.

Work Schedule: The work schedule for this role is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. However, the specific work hours may vary depending on the team's needs and the employee's preferences.

ASSUMPTION: Working in São Paulo offers applicants the opportunity to live and work in a dynamic, multicultural environment with numerous professional and personal growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Growth team
• Final interview with the Growth Manager and/or other stakeholders

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Campaign management and execution experience
• Collaboration and communication skills
• Cultural fit and alignment with DiDi Global's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with data analysis, campaign management, and cross-functional collaboration
• Demonstrate your understanding of the Brazilian market and consumer behavior

ATS Keywords: Analytics, Growth, User Operations, Performance Marketing, Campaign Management, CRM, In-app Messaging, Detail-oriented, Organized, Self-motivated, Fast-paced Environment, Fluency in English

ASSUMPTION: DiDi Global's recruitment process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values. Applicants should be prepared to demonstrate their expertise and passion for driving growth initiatives.

🛠️ Tools & Technologies

• Campaign management tools (e.g., Google Ads, Facebook Ads, or other platforms)
• CRM platforms (e.g., Salesforce, HubSpot, or other tools)
• In-app messaging tools (e.g., Braze, Intercom, or other tools)
• Data analysis and visualization tools (e.g., SQL, Tableau, or Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's needs and the employee's preferences. Applicants should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Create customer value
• Be data-driven
• Win-win collaboration
• Integrity
• Strive to do better
• Believe in diversity and inclusion

Work Style:

• Collaborative and cross-functional
• Fast-paced and dynamic
• Data-driven and analytical
• Innovative and creative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and making data-driven decisions?
• Do you have experience working with cross-functional teams to drive growth initiatives?

ASSUMPTION: DiDi Global values diversity, inclusion, and collaboration. Applicants should be prepared to demonstrate their alignment with the company's values and their ability to work effectively in a diverse, global team.

⚠️ Potential Challenges

• The fast-paced nature of the role may require applicants to be comfortable with ambiguity and adaptability
• Applicants may need to navigate cultural differences and language barriers when working with global teams
• The role may require applicants to work outside of standard business hours to accommodate time zones and collaborate with international teams
• Applicants may face competition from other candidates with relevant experience and skills

ASSUMPTION: These potential challenges are common in fast-growing, global companies like DiDi Global. Applicants should be prepared to demonstrate their resilience, adaptability, and ability to thrive in a dynamic, multicultural environment.

📈 Similar Roles Comparison

• Compared to other Growth Analyst roles, this position may offer more opportunities for cross-functional collaboration and international exposure
• DiDi Global's large size and global presence may provide more diverse project opportunities and career growth paths
• This role may require more experience with data analysis and campaign management compared to entry-level or junior positions

ASSUMPTION: Applicants should research similar roles and companies to better understand the unique aspects of this position and how it compares to other opportunities in the market.

📝 Sample Projects

• Developing and executing a targeted campaign to increase user acquisition in a specific geographic region
• Analyzing user behavior data to identify trends and opportunities for retention and engagement
• Collaborating with the Product team to optimize in-app communications and improve user experience

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Growth Sr. Analyst may work on. The specific projects and responsibilities may vary depending on the team's needs and the employee's preferences.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Growth team?
• How does DiDi Global support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does DiDi Global approach data privacy and security, particularly with user data?
• What are the most challenging aspects of working in a fast-paced, global environment like DiDi Global?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture. Applicants should tailor their questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers-didiglobal.icims.com/jobs/15050/user-growth-operations-intern/job
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching DiDi Global's company culture, values, and recent news
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.