📌 Core Information
🔹 Job Title: Growth Sr. Analyst
🔹 Company: DiDi Global
🔹 Location: São Paulo, Brazil
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Analytics & Growth
🔹 Date Posted: June 28, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving user growth through integrated campaigns and in-app communications
- Collaborating cross-functionally with Marketing, Product, and Commercial teams
- Analyzing key metrics to refine strategies and make data-driven decisions
- Researching market trends and user behavior to identify growth opportunities
- Testing, measuring, and iterating growth experiments for scalable results
ASSUMPTION: This role requires a balance of analytical skills and creativity to drive growth initiatives. It involves both strategic planning and hands-on execution.
📋 Key Responsibilities
✅ Develop and execute integrated campaigns to generate user growth and improve customer acquisition and retention
✅ Collaborate with teams to implement pricing strategies, promotional campaigns, and in-app communications
✅ Track and analyze key metrics to refine strategies and provide insights for decision-making
✅ Research competitors, market trends, and user behavior to identify new growth opportunities
✅ Own testing, measurement, and iteration of growth experiments to drive scalable results
ASSUMPTION: This role requires a strong understanding of data analysis, campaign management, and user behavior to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Economics, Statistics, or a related field
Experience: 2-3 years in Analytics, Growth, User Operations, or a similar role at a tech company, marketplace, retail, or startup
Required Skills:
- Strong analytical skills with ability to interpret data and drive decisions
- Experience working with campaign management tools, CRM platforms, and in-app messaging tools
- SQL knowledge (a plus)
- Detail-oriented, highly organized, and self-motivated
- Comfortable working in a fast-paced, constantly evolving environment
- Fluency in English (working language)
Preferred Skills:
- Experience in Performance Marketing
- Familiarity with the Brazilian market and consumer behavior
ASSUMPTION: Candidates with experience in performance marketing and a strong understanding of the Brazilian market may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on market research and the company's size, the estimated salary range for this role is R$ 6,000 - R$ 9,000 per month (gross). This range may vary depending on the candidate's experience and skills.
Benefits:
- Health insurance
- Dental insurance
- Meal allowance
- Transportation allowance
- Gym membership
- Employee stock purchase plan
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's qualifications and the company's final decision.
📌 Applicant Insights
🔍 Company Context
Industry: DiDi Global operates in the Software Development industry, focusing on mobility technology platforms, including ride-hailing, food delivery, and intra-city freight services.
Company Size: DiDi Global has over 10,000 employees, providing a large and diverse work environment.
Founded: DiDi Global was founded in 2012 and has since grown to become a leading mobility technology platform with operations in Asia Pacific, Latin America, and other global markets.
Company Description:
- DiDi Global is committed to creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates.
- The company focuses on sustainability, safety, artificial intelligence, financial markets, and much more to improve life for millions of people every day.
- DiDi Global values diversity, inclusion, and collaboration, with a strong commitment to fostering an environment where everyone can thrive.
Company Specialties:
- Mobility technology platform
- Ride-hailing and designated driving services
- Food delivery and intra-city freight services
- Artificial intelligence and machine learning
- Financial markets and digital payments
Company Website: https://web.didiglobal.com/
ASSUMPTION: DiDi Global's focus on innovation and growth makes it an exciting place to work for candidates interested in the tech industry and mobility services.
📊 Role Analysis
Career Level: This role is a mid-level position, ideal for candidates with 2-5 years of experience in analytics or a related field.
Reporting Structure: The Sr. Growth Analyst will report directly to the Growth Manager and collaborate with various teams, including Marketing, Product, and Commercial.
Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Advancement to a senior or management role within the Growth team
- Expansion into other areas of the business, such as Product or Marketing
- International opportunities within DiDi Global's global operations
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in analytics and growth within a large, global organization.
🌍 Location & Work Environment
Office Type: DiDi Global's São Paulo office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Av. Paulista, 2537 - Bela Vista, São Paulo - SP, 01311-300, Brazil
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a vibrant culture and diverse population
- The city is known for its bustling nightlife, rich culinary scene, and numerous cultural attractions
- São Paulo is a major hub for technology and innovation, with a thriving startup ecosystem
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: Working in São Paulo offers candidates the opportunity to live in a dynamic, multicultural city with a strong focus on technology and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Growth team
- Final interview with the Growth Manager and/or other stakeholders
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Campaign management and execution experience
- Understanding of user behavior and market trends
- Communication and collaboration skills
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your analytical skills and problem-solving abilities
- Research DiDi Global and the Brazilian market to demonstrate your understanding of the company and its context
ATS Keywords: Analytics, Growth, User Operations, Performance Marketing, Data Interpretation, Campaign Management, CRM Platforms, In-app Messaging, Detail-oriented, Organized, Self-motivated, Fast-paced Environment, SQL, Market Research, User Behavior Analysis, Experimentation
ASSUMPTION: Applicants should focus on demonstrating their analytical skills and relevant experiences in their application materials and interviews.
🛠️ Tools & Technologies
- Campaign management tools (e.g., Google Ads, Facebook Ads)
- CRM platforms (e.g., Salesforce, HubSpot)
- In-app messaging tools (e.g., Braze, Intercom)
- SQL databases and data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Create customer value
- Be data-driven
- Win-win collaboration
- Integrity
- Strive to do better
- Believe in diversity and inclusion
Work Style:
- Collaborative and cross-functional
- Fast-paced and constantly evolving
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and making data-driven decisions?
- Do you embrace diversity and inclusion, and are you committed to fostering an inclusive work environment?
ASSUMPTION: Candidates who align with DiDi Global's values and work style will be more likely to succeed and enjoy their role within the company.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working in a fast-paced, constantly evolving environment
- Adapting to changes in market trends and user behavior
- Collaborating effectively with cross-functional teams
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and collaborate effectively in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on data analysis and experimentation to drive growth
- In the Brazilian market, this role requires a strong understanding of local consumer behavior and market trends
- Career progression in this role may lead to senior or management positions within the Growth team or other areas of the business
ASSUMPTION: Applicants should consider how their skills and experiences align with the unique aspects of this role and the Brazilian market.
📝 Sample Projects
- Developing and executing a campaign to drive user acquisition and retention for a new product launch
- Analyzing user behavior data to identify trends and optimize in-app communications
- Conducting market research to assess the competitive landscape and identify growth opportunities
ASSUMPTION: These sample projects illustrate the types of initiatives a Sr. Growth Analyst might work on, focusing on data analysis, campaign management, and market research.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does DiDi Global support the professional development and growth of its employees?
- What are the most significant challenges facing the Growth team in the next 6-12 months, and how can this role contribute to addressing them?
- How does DiDi Global foster a culture of diversity, inclusion, and collaboration?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions help applicants better understand the role, the team, and the company culture, enabling them to make informed decisions about their application and potential fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the DiDi Global careers portal
- Tailor your resume to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that assess your analytical skills and problem-solving abilities
- Research DiDi Global and the Brazilian market to demonstrate your understanding of the company and its context
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
