📌 Core Information
🔹 Job Title: Growth Strategy Data Analyst (m/f/x)
🔹 Company: HelloFresh
🔹 Location: Barcelona, Catalonia, Spain
🔹 Job Type: On-site
🔹 Category: Data & Analytics
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving marketing performance through data analysis
- Collaborating with cross-functional teams to provide actionable insights
- Optimizing customer acquisition and retention strategies
- Working in a fast-paced, flat-hierarchy environment with best-in-class data and growth practices
ASSUMPTION: This role requires a strong analytical mindset and the ability to manage multiple deadlines effectively. It is ideal for a proactive, ambitious individual looking to drive impact and enjoy a broad scope of responsibilities.
📋 Key Responsibilities
✅ Provide insights into customer acquisition and retention to optimize marketing mix, campaigns, channel targeting, and efficiency
✅ Work hand-in-hand with stakeholders to translate business questions into structured and meaningful analytics and align on next steps to drive the business forward
✅ Run in-depth analyses, create dashboards and reports, organize and evaluate AB tests, and provide ad-hoc insights by combining business and technical understanding
✅ Carry out complex analyses to understand the impact of initiatives on customer dynamics and economics and identify and validate opportunities to improve
✅ Discuss the results of your work with stakeholders of various seniority, including functional teams in the Global headquarters and local top management
ASSUMPTION: This role requires a strong ability to build a “bridge” between business needs and analysis, and between analysis results and business implications.
🎯 Required Qualifications
Education: Bachelor or Masters Program in a Top Business/Engineering School/University
Experience: At least 3+ years experience in a similar role, driving business impact based on Data and Analytics. Experience with marketing metrics and/or in a consumer-facing business is a must.
Required Skills:
- Quantitative and analytical mindset with solid SQL skills
- Strong ability to manage multiple deadlines and prioritize tasks effectively
- Good business sense: outstanding ability to build a “bridge” between business needs and analysis, and between analysis results and business implications
- Proactive, ambitious, and assertive: takes ownership of work and thinks beyond the scope of a given assignment
- Growth mindset and a “learning never stops” attitude
Preferred Skills:
- Experience with a visualization tool (e.g., Tableau)
ASSUMPTION: Candidates with experience in a fast-growing start-up/scale-up, consulting company, or a data-driven corporate are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and market standards for a mid-senior level data analyst role in Barcelona)
Benefits:
- Direct, high impact from day one on one of the fastest-growing food & technology companies in Spain in an exciting growth phase
- A wide range of responsibilities and exposure to a broad scope of business challenges
- A vibrant, international environment with mission-driven colleagues
- An opportunity to learn from top-notch colleagues, experts in their areas (marketing, data, growth, etc.), both in the Group headquarters and in the local cross-functional Spain team
- Flat hierarchy and potential for an accelerated growth trajectory
- Office in Barcelona
- Delicious discounts on HelloFresh meal kits
- Benefit from our selection of employee perks (food in the office; Thursday beers; team/company events; Cobee scheme, and more)
Working Hours: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The salary range provided is an estimate based on market standards for a mid-senior level data analyst role in Barcelona. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically meal kit delivery and food technology
Company Size: HelloFresh is a large company with over 10,000 employees globally, providing a broad range of opportunities and resources for professional growth
Founded: 2011, in Berlin, Germany
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality food and recipes for different meal occasions, with a focus on responsible sourcing and sustainability
- HelloFresh Group consists of six brands that cater to various customer preferences and meal occasions
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and striving to maintain an inclusive environment
Company Website: https://www.hellofresh.com/
ASSUMPTION: HelloFresh is a well-established company with a strong focus on innovation, sustainability, and customer satisfaction. Working at HelloFresh offers the opportunity to be part of a dynamic, international team and contribute to the company's mission to change the way people eat.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and career progression
Reporting Structure: This role will report directly to the Marketing & Growth team and collaborate with various cross-functional teams
Work Arrangement: On-site, with flexible working arrangements and a focus on results and impact
Growth Opportunities:
- Exposure to a broad scope of business challenges and responsibilities
- Learning opportunities from top-notch colleagues in various areas, such as marketing, data, and growth
- Potential for an accelerated growth trajectory in a fast-growing company
ASSUMPTION: This role offers excellent opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: HelloFresh's Barcelona office is a vibrant, international environment with mission-driven colleagues
Office Location(s): Barcelona, Catalonia, Spain
Geographic Context:
- Barcelona is a dynamic, multicultural city with a strong focus on technology, innovation, and entrepreneurship
- The city offers a high quality of life, with a mild Mediterranean climate, rich cultural heritage, and numerous recreational opportunities
- Barcelona is well-connected by public transportation, making it easy to commute to work
Work Schedule: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: Barcelona offers an attractive work-life balance, with a vibrant cultural scene, numerous recreational opportunities, and a mild Mediterranean climate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Business acumen and understanding of marketing metrics
- Communication and presentation skills
- Cultural fit and alignment with HelloFresh's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your understanding of marketing metrics and data analysis in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, communication skills, and cultural fit
ATS Keywords: Data Analysis, SQL, Marketing Metrics, Customer Acquisition, Retention Strategies, Data Visualization, Problem Structuring, Recommendation Definition, Proactive Mindset, Analytical Skills, Business Understanding, Growth Mindset, Time Management, Stakeholder Engagement
ASSUMPTION: HelloFresh's application process is designed to assess candidates' technical skills, business acumen, and cultural fit. By preparing thoroughly and tailoring your application materials to the role, you can increase your chances of success.
🛠️ Tools & Technologies
- SQL
- Tableau (or other data visualization tools)
- Microsoft Office Suite (Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: The required tools and technologies for this role are standard in the data analysis and marketing industries. Candidates with experience in these tools will be well-positioned to succeed in this role.
👔 Cultural Fit Considerations
Company Values:
- Quality and innovation
- Sustainability and responsibility
- Customer focus and collaboration
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Fast-paced and dynamic
Self-Assessment Questions:
- Do you have a strong analytical mindset and the ability to manage multiple deadlines effectively?
- Are you proactive, ambitious, and assertive, with a growth mindset and a “learning never stops” attitude?
- Do you have excellent communication and presentation skills, with the ability to build a “bridge” between business needs and analysis, and between analysis results and business implications?
ASSUMPTION: HelloFresh values candidates who are data-driven, collaborative, and results-oriented, with a strong focus on quality, sustainability, and customer satisfaction.
⚠️ Potential Challenges
- The role requires a strong ability to manage multiple deadlines and prioritize tasks effectively in a fast-paced, dynamic environment
- Candidates may face competition from other highly qualified applicants for this role
- The role may require occasional travel to HelloFresh's global headquarters or other offices for meetings and collaboration
- Barcelona's cost of living may be higher than in other cities in Spain
ASSUMPTION: While this role offers numerous opportunities for professional growth and development, candidates should be prepared to manage multiple deadlines effectively and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving marketing performance through data analysis in a fast-growing food technology company
- Compared to other data analyst roles, this position offers a broader scope of responsibilities and the opportunity to work with a wide range of stakeholders
- Career paths in this role may lead to opportunities in marketing, data, or growth-focused positions within HelloFresh or other organizations
ASSUMPTION: This role offers a unique opportunity to drive impact and enjoy a broad scope of responsibilities in a fast-growing, dynamic company.
📝 Sample Projects
- Analyzing customer acquisition and retention data to optimize marketing strategies
- Evaluating the impact of marketing initiatives on customer dynamics and economics
- Creating dashboards and reports to communicate insights and recommendations to stakeholders
ASSUMPTION: These sample projects are representative of the types of analyses and initiatives that the Growth Strategy Data Analyst may be involved in at HelloFresh.
❓ Key Questions to Ask During Interview
- What are the most pressing business challenges facing the Marketing & Growth team, and how can this role help address them?
- How does this role collaborate with other teams and stakeholders within HelloFresh, both locally and globally?
- What opportunities are there for professional growth and development within HelloFresh, and how does this role contribute to those opportunities?
- How does HelloFresh support work-life balance and employee well-being?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities, communication skills, and cultural fit
- If selected for an interview, be prepared to discuss your approach to data analysis, marketing metrics, and stakeholder engagement
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
