📌 Core Information
🔹 Job Title: Growth Strategy Manager
🔹 Company: Wolt
🔹 Location: Berlin, Germany
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving capital-efficient growth by improving consumer experience
- Focusing on one or multiple Consumer topics such as Loyalty, Pricing & Incentives, and Discovery
- Collaborating with various stakeholders, including Marketing, Merchant teams, and the broader Global Consumer team
- Executing, tracking, and monitoring initiatives to improve consumer engagement
ASSUMPTION: This role requires a strong analytical mindset and creative thinking to balance data-driven decisions with innovative strategies.
📋 Key Responsibilities
✅ Own regionally one or multiple Consumer topics, including Discovery, Loyalty (Wolt+, Wolt Rewards), and Pricing & Incentives
✅ Execute Discovery initiatives and performance tracking across one of Wolt's regions to drive business goals and strategic priorities
✅ Own the performance of Consumer Loyalty programs, optimizing value propositions and managing exclusive promotions campaigns
✅ Understand and optimize consumer pricing strategies to maximize business success
✅ Work with marketing to launch Consumer campaigns to increase signups, drive new customers, improve engagement strategies, and improve platform and program retention
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple projects simultaneously.
🎯 Required Qualifications
Education: Master’s or Bachelor's degree in business, marketing, data science, or a related field
Experience: Previous experience in consumer business, product operations, and growth
Required Skills:
- Strong analytical skills and ability to analyze and interpret data to inform decisions
- Excellent communication skills, both verbal and written
- Strong attention to detail and ability to manage multiple projects simultaneously
- Experience with data visualization tools such as Tableau, Looker, or Power BI
- Ability to work independently and collaboratively with cross-functional teams in a fast-paced environment
Preferred Skills:
- SQL knowledge
- Experience with AB testing
- Understanding of consumer business and pricing strategies
ASSUMPTION: Candidates with a strong background in consumer marketing, data analysis, or related fields will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (based on experience and market standards for a mid-level marketing role in Berlin)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range provided is an estimate based on market standards for a mid-level marketing role in Berlin. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on local commerce and delivery services
Company Size: 10,001+ employees (as of 2022)
Founded: 2014
Company Description:
- Wolt is a Helsinki-based technology company with a mission to bring joy, simplicity, and earnings to the neighborhoods of the world
- Wolt develops a local commerce platform that connects people looking to order food, groceries, and other goods with people interested in selling and delivering them
- Wolt joined forces with DoorDash (NASDAQ: DASH) in 2022 and operates in more than 30 countries today
Company Specialties:
Company Website: careers.wolt.com/en
ASSUMPTION: Working at Wolt offers a dynamic and international work environment with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level marketing or growth role
Reporting Structure: Reports to the Regional Head of Consumer and works closely with various stakeholders, including Marketing, Merchant teams, and the broader Global Consumer team
Work Arrangement: On-site, with flexible working hours
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Consumer team or broader organization
- Opportunities to work on cross-functional projects and collaborate with various teams
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in consumer marketing or growth strategies.
🌍 Location & Work Environment
Office Type: On-site, with flexible working hours
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant and multicultural city with a thriving tech industry
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
- Berlin has a well-connected public transportation system, making it easy to commute to and from work
Work Schedule: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: Berlin offers a dynamic and multicultural work environment with a high quality of life, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Wolt's values
- Experience and expertise in consumer marketing or growth strategies
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past achievements in consumer marketing or growth strategies
- Research Wolt's mission, values, and company culture to demonstrate your fit during the interview
ATS Keywords: Consumer marketing, growth strategies, consumer experience, data analysis, AB testing, pricing strategy, loyalty programs, campaign management
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the current hiring pipeline.
🛠️ Tools & Technologies
- Data visualization tools: Tableau, Looker, Power BI
- AB testing tools: Optimizely, VWO, or other similar platforms
- Project management tools: Asana, Trello, Jira, or other similar platforms
- Marketing automation tools: HubSpot, Marketo, or other similar platforms
ASSUMPTION: The specific tools and technologies used in this role may vary depending on Wolt's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Collaborative
- Ambitious
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented and ambitious
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced work environment?
- Are you comfortable working with data and using it to inform decisions?
- Do you enjoy collaborating with cross-functional teams and stakeholders?
- Are you results-oriented and driven by success?
ASSUMPTION: Wolt values candidates who are a strong cultural fit and align with their mission, values, and work style.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and balancing competing priorities
- Working in a fast-paced and dynamic environment with tight deadlines
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a rapidly changing business landscape and market demands
ASSUMPTION: This role may present challenges related to project management, time management, and cross-functional collaboration.
📈 Similar Roles Comparison
- Compared to other mid-level marketing or growth roles, this position offers a strong focus on data-driven decision-making and consumer experience optimization
- In the consumer business and growth strategies context, this role emphasizes regional focus and cross-functional collaboration
- Career path comparison: This role can serve as a stepping stone to more senior marketing or growth positions within Wolt or other organizations
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the market.
📝 Sample Projects
- Developing and executing a regional campaign to increase consumer engagement and signups
- Optimizing consumer pricing strategies to maximize business success in a specific market
- Analyzing consumer data to identify trends and inform strategic decisions related to loyalty programs
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Consumer team and broader organization?
- How does Wolt support the professional growth and development of its employees?
- What are the most significant challenges facing the Consumer team in the near future, and how can this role contribute to addressing them?
- How does Wolt approach cross-functional collaboration and stakeholder management?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, team, and company dynamics, as well as the expectations and priorities for the first few months in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: careers.wolt.com/en
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past achievements in consumer marketing or growth strategies
- Research Wolt's mission, values, and company culture to demonstrate your fit during the interview
- Follow up with the hiring team one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
