📌 Core Information
🔹 Job Title: Growth Technology Manager
🔹 Company: Credit Karma
🔹 Location: Charlotte, NC
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing & Growth
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing app store operations and creative assets
- Driving experimentation plans and brand look & feel
- Integrating AI tools to enhance marketing workflows
- Collaborating with cross-functional teams to bring testing strategies to life
- Innovating new processes and solutions to improve marketer efficiency
ASSUMPTION: This role requires a high degree of communication and collaboration skills, as well as the ability to manage multiple projects simultaneously. The ideal candidate will have a strong background in marketing technology and app store operations.
📋 Key Responsibilities
✅ Manage creative assets and experimentation plans for App Store and Google Play Store
✅ Act as primary point of contact for external vendors related to app stores
✅ Create and own a roadmap to increase native app upsell in partnership with product managers, engineers, and marketing
✅ Own mobile marketing intelligence tools, partnering with growth marketers to enable competitive benchmarking and platform insights
✅ Lead the strategy and implementation of Gen AI tools to accelerate marketing workflows
✅ Own and drive the adoption of AI technology to create engaging, creative, high-performing marketing content
✅ Responsible for the adoption, implementation, and roll-out of marketing technology solutions, including a digital asset manager
✅ Innovate new processes and solutions, willing to roll up sleeves and hack a POC to prove out a new tool or process works
ASSUMPTION: This role involves a high level of responsibility and requires strong project management, problem-solving, and communication skills. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years in a marketing organization managing technology solutions and 3+ years managing app store operations
Required Skills:
- Proven experience in app store operations and optimizations
- Strong project management and problem-solving skills
- Excellent communication skills, both written and verbal
- Ability to understand how work gets done and integrate new tools or processes within existing systems
- Previous experience managing AI tools, DAM systems, or app store optimizations
- Default to innovation to solve problems with new technology capabilities
Preferred Skills:
- Experience with AI-powered platforms and tools
- Familiarity with digital asset management systems
- Knowledge of mobile marketing intelligence tools
ASSUMPTION: The ideal candidate will have a strong background in marketing technology and app store operations, as well as excellent communication and collaboration skills.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-level marketing manager with 5-10 years of experience in the Charlotte, NC area)
Benefits:
- Medical and Dental Coverage
- Retirement Plan
- Commuter Benefits
- Wellness Perks
- Paid Time Off
- Education Perks
- Paid Gift Week in December
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing manager with 5-10 years of experience in the Charlotte, NC area. Actual salary may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Credit Karma is a mission-driven company focused on championing financial progress for its more than 140 million members globally. They offer free credit scores, identity monitoring, credit card recommendations, shopping for loans, and savings accounts and checking accounts – all for free.
Company Size: Credit Karma has grown significantly through the years and now has more than 1,700 employees across its offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.
Founded: 2007
Company Description:
- Credit Karma is a mission-driven company focused on championing financial progress for its members
- They offer a wide range of financial services, including free credit scores, identity monitoring, and shopping for loans
- Credit Karma has grown significantly through the years and now has more than 1,700 employees across multiple offices
Company Specialties:
- Free credit scores
- Identity monitoring
- Credit card recommendations
- Shopping for loans
- Savings accounts and checking accounts
Company Website: Credit Karma
ASSUMPTION: Credit Karma is a well-established company with a strong focus on financial progress and empowerment for its members. They offer a wide range of financial services and have grown significantly through the years.
📊 Role Analysis
Career Level: Mid-level marketing manager
Reporting Structure: This role reports directly to the Director of Growth Technology
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow into a senior-level role within the Growth Technology team
- Opportunity to work on high-impact projects that drive financial progress for millions of members
- Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work on high-impact projects and collaborate with cross-functional teams.
🌍 Location & Work Environment
Office Type: On-site, with multiple offices across the United States and internationally
Office Location(s): Charlotte, NC
Geographic Context:
- Charlotte, NC is the largest city in North Carolina and the 17th-most populous city in the United States
- The city is known for its financial sector and is home to several Fortune 500 companies
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work as needed)
ASSUMPTION: The Charlotte office offers a dynamic and collaborative work environment, with opportunities to work with talented professionals from various backgrounds.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical interview with the hiring manager or a member of the Growth Technology team
- On-site interview with multiple team members, including the Director of Growth Technology
- Final interview with the VP of Growth Technology
Key Assessment Areas:
- Technical skills and experience in app store operations and marketing technology
- Communication and collaboration skills
- Problem-solving and project management skills
- Alignment with Credit Karma's mission and values
Application Tips:
- Highlight your experience with app store operations and marketing technology in your resume
- Tailor your cover letter to explain how your skills and experience make you a strong fit for this role
- Prepare for behavioral interview questions that focus on your problem-solving and collaboration skills
ATS Keywords: App store operations, marketing technology, project management, collaboration, innovation, AI tools, digital asset management
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, communication and collaboration skills, and alignment with Credit Karma's mission and values.
🛠️ Tools & Technologies
- App Store (iOS and Android)
- Digital Asset Management (DAM) system
- AI-powered platforms and tools
- Mobile marketing intelligence tools
ASSUMPTION: The ideal candidate will have experience with app store operations, digital asset management systems, and AI-powered platforms and tools.
👔 Cultural Fit Considerations
Company Values:
- Helpfulness
- Ownership
- Progress
- Empathy
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on driving financial progress for members
Self-Assessment Questions:
- Do you have a strong commitment to Credit Karma's mission of championing financial progress for all?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have strong communication and collaboration skills, and are you able to work effectively with cross-functional teams?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Credit Karma, with a commitment to the company's mission and values, as well as strong communication and collaboration skills.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, requiring strong project management and prioritization skills
- Collaborating with cross-functional teams, requiring strong communication and collaboration skills
- Keeping up with the latest trends and technologies in marketing technology and AI
- Working in a fast-paced, dynamic environment, requiring adaptability and flexibility
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
📈 Similar Roles Comparison
- This role is unique in its focus on app store operations and integration of AI tools to enhance marketing workflows
- Credit Karma's mission and values set it apart from other companies in the financial services industry
- This role offers significant growth opportunities for the right candidate
ASSUMPTION: This role is unique in its focus on app store operations and integration of AI tools to enhance marketing workflows, and offers significant growth opportunities for the right candidate.
📝 Sample Projects
- Managing a successful app store optimization campaign to increase downloads and engagement
- Implementing a digital asset management system to streamline marketing workflows and improve collaboration
- Integrating an AI-powered platform to create engaging, creative, high-performing marketing content
ASSUMPTION: The ideal candidate will have experience with app store operations, digital asset management systems, and AI-powered platforms and tools.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth Technology team?
- How does Credit Karma support the professional growth and development of its employees?
- What are the biggest challenges facing the Growth Technology team in the coming months, and how can this role help address them?
- How does Credit Karma measure the success of its marketing campaigns and initiatives?
- What is the company's long-term vision for the Growth Technology team, and how does this role fit into that vision?
ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions about the team, company, and role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Credit Karma's careers page
- Tailor your resume to highlight your experience with app store operations, marketing technology, and AI-powered platforms and tools
- Write a cover letter explaining how your skills and experience make you a strong fit for this role
- Prepare for behavioral interview questions that focus on your problem-solving and collaboration skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
