GTM Growth Operations Manager

📌 Core Information

🔹 Job Title: GTM Growth Operations Manager

🔹 Company: Avidbots

🔹 Location: Toronto, Ontario (Remote)

🔹 Job Type: Remote

🔹 Category: Operations

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Remote (Eastern Time Zone)

🚀 Job Overview

Key aspects of this role include:

• Ownership of sales and marketing technology stack
• Automation of lead generation workflows and pipeline enhancement
• Cross-functional collaboration to optimize go-to-market strategy
• Direct contribution to revenue growth with clear accountability to pipeline and revenue metrics

ASSUMPTION: This role requires a high degree of technical proficiency and analytical skills to manage and optimize various sales and marketing tools. It also demands strong cross-functional collaboration and communication skills to work effectively with different teams.

📋 Key Responsibilities

✅ Tech Stack Ownership: Administer and optimize CRM (Salesforce), sales engagement platforms (Outreach, Gong), and marketing automation tools. Integrate sales and marketing tools to ensure seamless workflows and enriched data.

✅ Automation & Workflow Development: Design and implement automated processes for lead enrichment, routing, and campaign execution. Leverage AI-driven tools to optimize outbound prospecting and inbound demand generation.

✅ Pipeline Generation & GTM Campaigns: Support sales and marketing teams by providing enriched, high-quality lead lists. Execute ABM strategies by targeting key accounts with personalized, automated outreach.

✅ Analytics & Insights: Track and analyze sales funnel metrics, lead conversions, pipeline velocity, and revenue impact. Generate regular performance dashboards and actionable insights to guide strategic decisions.

✅ Cross-functional Coordination: Liaise between Sales, Marketing, Product, Customer Success, and Finance teams. Translate cross-departmental requirements into practical system and process improvements.

✅ Continuous Improvement & Revenue Accountability: Constantly refine GTM processes, tools, and strategies to enhance pipeline performance. Directly contribute to revenue growth with clear accountability to pipeline and revenue metrics.

ASSUMPTION: This role involves a high degree of data analysis and interpretation to inform actionable GTM strategies. It also requires strong project management skills to coordinate initiatives between multiple teams.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline) or equivalent experience.

Experience: 3-5+ years of experience in Revenue Operations, Sales Operations, or Growth Operations.

Required Skills:

• Proven expertise in CRM management (Salesforce), sales automation, and marketing tools
• Proficient in data manipulation, analysis, and reporting (strong Excel/Google Sheets, SQL preferred)
• Familiarity with automation/integration tools (Zapier, Make) and scripting skills (Python or JavaScript beneficial)
• Ability to interpret complex data to inform actionable GTM strategies
• Proven track record of leveraging analytics to improve sales and marketing effectiveness
• Experience with sales engagement tools (Outreach, Gong), data enrichment platforms (Clay, ZoomInfo, Clearbit), and ABM systems
• Strong communication, project management, and collaboration skills
• Experience coordinating initiatives between sales, marketing, product, and ops teams
• Deep understanding of sales and marketing funnels
• Proactive, entrepreneurial approach to revenue growth, with comfort in high-accountability roles

Preferred Skills:

• Experience with AI-driven tools for outbound prospecting and inbound demand generation
• Fluency in multiple languages

ASSUMPTION: Given the technical nature of this role, candidates should have a strong background in sales operations, growth operations, or a related field. Familiarity with the specific tools and platforms mentioned in the job description is essential for success in this role.

💰 Compensation & Benefits

Salary Range: CAD 100,000 - CAD 140,000 per year (Based on industry standards for a mid-senior level operations role in Toronto)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Employee assistance program
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level operations role in Toronto. Actual compensation may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Avidbots operates in the automation machinery manufacturing industry, focusing on autonomous cleaning technology for commercial and industrial facilities.

Company Size: Avidbots has 201-500 employees, which places it in the mid-size category. This size allows for a structured yet agile work environment, offering opportunities for growth and career advancement.

Founded: Avidbots was founded in 2014, making it a relatively young company with a strong focus on innovation and growth.

Company Description:

• Avidbots designs and builds autonomous cleaning technology that empowers organizations and their workers to become more productive and efficient
• The company aims to expand humanity's potential through robotics and automation, creating tailor-made solutions for its customers
• Avidbots is committed to providing a safe and inclusive work environment with a zero-tolerance policy for discrimination or hate

Company Specialties:

• Robotics and Software

Company Website: avidbots.com

ASSUMPTION: Avidbots' focus on innovation and growth, along with its commitment to providing a safe and inclusive work environment, makes it an attractive employer for candidates seeking a dynamic and supportive work culture.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers significant responsibility and autonomy, providing an opportunity for career growth and advancement within the operations function.

Reporting Structure: The GTM Growth Operations Manager will report directly to the Chief Revenue Officer or a similar executive role, working closely with cross-functional teams to optimize the go-to-market strategy.

Work Arrangement: This role is remote, with a preference for candidates in the Eastern Time Zone, ideally located in Kitchener, Toronto, or North Carolina. The remote work arrangement offers flexibility and work-life balance, with core hours aligned with the Eastern Time Zone.

Growth Opportunities:

• As Avidbots continues to grow, there will be opportunities for the GTM Growth Operations Manager to take on additional responsibilities and advance their career within the operations function
• The company's focus on innovation and technology also presents opportunities for the incumbent to gain exposure to cutting-edge tools and platforms, enhancing their skill set and employability

ASSUMPTION: The remote work arrangement and flexible hours offered by Avidbots provide an attractive work-life balance for candidates, while the company's growth prospects and commitment to innovation present strong career growth opportunities.

🌍 Location & Work Environment

Office Type: Avidbots has offices in Kitchener, Ontario, and Santa Clara, California, but this role is remote, with a preference for candidates in the Eastern Time Zone.

Office Location(s): Kitchener, Ontario, and Santa Clara, California

Geographic Context:

• Kitchener, Ontario: A mid-sized city in southern Ontario with a growing tech industry and a relatively low cost of living compared to Toronto
• Toronto, Ontario: Canada's largest city and a major international hub for business, finance, and technology
• North Carolina, USA: A diverse state with a strong economy and a growing tech industry, particularly in the Research Triangle region

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options, allowing for a healthy work-life balance

ASSUMPTION: The remote work arrangement and flexible hours offered by Avidbots provide an attractive work-life balance for candidates, regardless of their preferred location within the Eastern Time Zone.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Avidbots careers portal
• Phone or video screening with the HR team to assess cultural fit and basic qualifications
• Technical assessment or case study to evaluate problem-solving skills and relevant experience
• Final-round interviews with key stakeholders, including the hiring manager and other team members
• Background check and reference checks for the final candidate

Key Assessment Areas:

• Technical proficiency in CRM management, sales automation, and marketing tools
• Analytical skills and ability to interpret complex data
• Communication and collaboration skills, particularly in a remote work environment
• Problem-solving skills and ability to work independently
• Alignment with Avidbots' company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your proficiency with the required tools and platforms
• Prepare for the technical assessment or case study by brushing up on your data analysis and problem-solving skills
• Research Avidbots' company culture and values, and be prepared to discuss how your personal values align with the company's mission and vision
• Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company

ATS Keywords: CRM management, sales automation, marketing tools, data manipulation, analysis, reporting, automation, integration tools, project management, collaboration, sales engagement, data enrichment, ABM strategies, analytical capabilities, communication, business mindset

ASSUMPTION: Avidbots' hiring process is designed to assess candidates' technical proficiency, analytical skills, and cultural fit. The company values candidates who are proactive, entrepreneurial, and comfortable in high-accountability roles.

🛠️ Tools & Technologies

• CRM: Salesforce
• Sales Engagement Platforms: Outreach, Gong
• Marketing Automation Tools: Various (e.g., Marketo, Pardot, HubSpot)
• Data Enrichment Platforms: Clay, ZoomInfo, Clearbit
• ABM Systems: Various (e.g., Engagio, Demandbase, 6sense)
• Automation/Integration Tools: Zapier, Make
• Data Analysis Tools: Excel/Google Sheets, SQL
• Programming Languages: Python, JavaScript (beneficial)

ASSUMPTION: The tools and technologies listed are specific to the GTM Growth Operations Manager role at Avidbots. Familiarity with these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Avidbots encourages continuous learning and improvement, fostering a culture of innovation and creativity
• Customer-centricity: The company prioritizes customer needs and feedback, ensuring that its products and services meet the highest standards
• Collaboration: Avidbots fosters a collaborative work environment, encouraging teamwork and cross-functional cooperation
• Integrity: The company upholds the highest ethical standards, promoting transparency, honesty, and accountability
• Diversity, Equity, and Inclusion: Avidbots is committed to creating a diverse, equitable, and inclusive work environment, where all employees feel valued and respected

Work Style:

• Avidbots values employees who are proactive, entrepreneurial, and comfortable in high-accountability roles
• The company encourages a strong work ethic, with a focus on results and continuous improvement
• Avidbots fosters a flexible and adaptable work culture, allowing employees to balance their personal and professional lives
• The company promotes a healthy work-life balance, with flexible hours and remote work options

Self-Assessment Questions:

• Do you have a proven track record of leveraging analytics to improve sales and marketing effectiveness?
• Are you comfortable working in a remote, flexible, and adaptable work environment?
• Do you thrive in high-accountability roles and enjoy taking ownership of projects and initiatives?
• Are you committed to continuous learning and improvement, with a strong focus on innovation and creativity?
• Do you value collaboration and teamwork, and are you able to work effectively with cross-functional teams?

ASSUMPTION: Avidbots' company culture and work style prioritize innovation, collaboration, and continuous improvement. Candidates who align with these values and are comfortable in high-accountability roles will thrive in this work environment.

⚠️ Potential Challenges

• Managing multiple tools and platforms, requiring strong technical proficiency and adaptability
• Working remotely, which may present challenges in maintaining productivity and work-life balance
• Navigating a fast-paced and dynamic work environment, with a constant need to adapt to change
• Balancing multiple responsibilities and priorities, requiring strong time management and organizational skills
• Collaborating effectively with cross-functional teams, which may present communication and coordination challenges

ASSUMPTION: The GTM Growth Operations Manager role at Avidbots presents unique challenges related to technical proficiency, remote work, and adaptability. Candidates should be prepared to navigate these challenges and thrive in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other operations roles, the GTM Growth Operations Manager position at Avidbots places a stronger emphasis on technical proficiency, data analysis, and strategic decision-making
• In the automation machinery manufacturing industry, Avidbots' focus on innovation and technology sets it apart from competitors, offering unique growth and learning opportunities for employees
• Career paths for this role may include advancement to senior operations roles, such as Director or Vice President of Operations, or transition to a strategic business development or consulting role

ASSUMPTION: The GTM Growth Operations Manager role at Avidbots offers unique growth and learning opportunities compared to similar roles in the industry. Candidates should be prepared to capitalize on these opportunities and advance their careers within the operations function or related fields.

📝 Sample Projects

• Developing and implementing a comprehensive lead scoring model to prioritize high-quality leads and improve conversion rates
• Optimizing the sales and marketing funnel by identifying and addressing bottlenecks and inefficiencies
• Creating and executing targeted ABM campaigns to generate high-quality leads and drive revenue growth
• Building and maintaining a robust data warehouse to support advanced analytics and reporting
• Integrating sales and marketing tools to streamline workflows and enhance data accuracy

ASSUMPTION: The sample projects listed are specific to the GTM Growth Operations Manager role at Avidbots. Candidates should be prepared to tackle these projects and demonstrate their technical proficiency and analytical skills.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the sales and marketing technology stack, and what improvements are planned in the near future?
• How does Avidbots support the professional development and growth of its employees, particularly in the operations function?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured during this onboarding period?
• How does Avidbots foster a culture of innovation and continuous improvement, and what opportunities are there for me to contribute to this aspect of the company's success?
• What are the most significant challenges facing the sales and marketing teams, and how can this role help address these issues and drive revenue growth?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and the company. It also provides an opportunity to assess the company's culture and values, and to ensure a good fit with the candidate's personal and professional goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your proficiency with the required tools and platforms
• Prepare for the technical assessment or case study by brushing up on your data analysis and problem-solving skills
• Research Avidbots' company culture and values, and be prepared to discuss how your personal values align with the company's mission and vision
• Prepare thoughtful questions to ask during the interview process to demonstrate your interest in the role and the company
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.