📌 Core Information
🔹 Job Title: GTM Manager, Mobile Marketing
🔹 Company: Activision
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive go-to-market (GTM) strategy for Spanish Speaking LATAM.
- Collaborating with analytics teams to leverage data insights for player acquisition, retention, and monetization strategies.
- Developing and executing paid media strategies, including audience segmentation, bidding, content planning, and platform selection.
- Leading experimentation and A/B testing to optimize campaign performance and strategic decisions.
- Building relationships and effectively negotiating with cross-functional stakeholders to secure alignment and support.
ASSUMPTION: This role requires a strong understanding of the mobile gaming market and experience working with global teams.
📋 Key Responsibilities
✅ Develop and execute a comprehensive go-to-market (GTM) strategy for Spanish Speaking LATAM.
✅ Collaborate with analytics teams to leverage data insights for player acquisition, retention, and monetization strategies.
✅ Develop and execute paid media strategies, including audience segmentation, bidding, content planning, and platform selection to effectively reach key brand audiences.
✅ Lead experimentation and A/B testing to optimize campaign performance and strategic decisions.
✅ Build relationships and effectively negotiate with cross-functional stakeholders to secure alignment and support.
✅ Develop clear project plans, timelines, and processes to facilitate collaboration and accountability.
✅ Create and implement integrated 360 marketing campaigns tailored to regional channels (social media, paid media, PR, influencers, esports, and mass media).
✅ Conduct post-campaign evaluations and competitive benchmarking to inform future marketing strategies.
ASSUMPTION: This role requires strong project management skills and the ability to multitask effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or related field.
Experience: 5+ years of experience in product marketing or product management, particularly in mobile or digital environments.
Required Skills:
- Demonstrated ability to leverage historical and predictive data for strategic marketing decisions.
- Extensive experience in experimentation, including A/B testing and continuous improvement methodologies.
- Strong interpersonal skills, adept at influencing stakeholders at various organizational levels.
- Excellent project management skills, highly structured and capable of multitasking effectively.
- Proficiency in marketing analytics and KPIs (e.g., CPM, CPI, CPA, CTR, CTV).
- Skilled in Google Analytics, Tableau, and Appsflyer.
- Comprehensive understanding of digital marketing channels (social, paid media, PR, influencer marketing).
- Experience managing live-service or digital products with a solid grasp of user acquisition, retention, and monetization.
- Clear and persuasive communication skills.
- Proactive, self-starting attitude, comfortable navigating ambiguity.
Preferred Skills:
- Direct experience in mobile game marketing.
- Understanding of LATAM gaming market dynamics.
- Experience collaborating with global teams.
ASSUMPTION: While not explicitly stated, proficiency in Spanish is likely required for this role due to the focus on the Spanish Speaking LATAM region.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year. This estimate is based on industry standards for a GTM Manager role in the mobile gaming industry, considering the required experience level and location.
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition reimbursement
- Gaming and entertainment perks
Working Hours: Full-time, typically 40 hours per week. However, the role may require additional hours during peak periods or campaigns.
ASSUMPTION: The salary range provided is an estimate and should be verified with the employer. Benefits may vary based on the employee's location and tenure.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers. Activision Blizzard is one of the world’s largest interactive entertainment companies, with operations across North America, Europe, and Asia. They are home to some of the most beloved entertainment franchises, including Call of Duty®, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™.
Company Size: 5,001-10,000 employees. As a large company, Activision Blizzard offers numerous opportunities for career growth and development.
Founded: 1979. Activision was founded in 1979 and has since grown to become a leader in the videogame industry, delivering iconic game changers like Pitfall®, Tony Hawk®, Guitar Hero®, Crash Bandicoot™, Skylanders™, and Call of Duty®.
Company Description:
- Activision Blizzard is committed to creating immersive and innovative worlds that delight hundreds of millions of monthly active users in 196 countries.
- Their culture is inclusive, and they aspire to have a culture where everyone can thrive to connect and engage the world through epic entertainment.
- Activision Blizzard provides a suite of benefits that promote physical, emotional, and financial well-being for employees.
Company Specialties:
- Video Games
- Entertainment
- Consumer Products
- Media
- Film and TV
- Gaming and Production
Company Website: http://www.activisionblizzard.com/
ASSUMPTION: Activision Blizzard is a well-established company with a strong presence in the entertainment industry. They are known for their iconic franchises and commitment to creating immersive gaming experiences.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a significant amount of experience in product marketing or product management, particularly in mobile or digital environments.
Reporting Structure: This role reports directly to the Mobile Growth department and works closely with cross-functional stakeholders, including analytics teams and other marketing departments.
Work Arrangement: On-site. This role is based in Mexico City, Ciudad de México, Mexico, and requires on-site presence.
Growth Opportunities:
- Activision Blizzard is a large company with numerous opportunities for career growth and development.
- This role offers the chance to work on high-profile projects and collaborate with global teams.
- Successful candidates may have the opportunity to take on more responsibilities or move into management roles as they grow within the company.
ASSUMPTION: While not explicitly stated, there may be opportunities for remote work or hybrid arrangements for the right candidate, depending on the company's policies and the employee's needs.
🌍 Location & Work Environment
Office Type: Corporate office. Activision Blizzard's headquarters are located in Santa Monica, California, but this role is based in Mexico City, Ciudad de México, Mexico.
Office Location(s): 3100 Ocean Park Boulevard, Santa Monica, California 90405, US (headquarters); Mexico City, Ciudad de México, Mexico (role location)
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a population of over 8.9 million people.
- The city is known for its rich history, vibrant culture, and diverse neighborhoods.
- Mexico City is a major economic, political, and cultural center in North America.
Work Schedule: Full-time, typically 40 hours per week. However, the role may require additional hours during peak periods or campaigns.
ASSUMPTION: While the role is based in Mexico City, the company's global presence may offer opportunities to work with teams based in other locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Final interview with the department head or director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation skills
- Communication and presentation skills
- Stakeholder management and negotiation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in product marketing, data analysis, and stakeholder management.
- Include specific examples of your experience with A/B testing, paid media strategies, and integrated marketing campaigns.
- Demonstrate your understanding of the mobile gaming market and the LATAM region.
ATS Keywords: Product Marketing, Data Analysis, Stakeholder Collaboration, Project Management, Paid Media Strategies, A/B Testing, Marketing Analytics, Digital Marketing, User Acquisition, Retention Strategies, Monetization, Google Analytics, Tableau, Appsflyer, LATAM, Spanish Speaking, Mobile Gaming
ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of applicants.
🛠️ Tools & Technologies
- Google Analytics
- Tableau
- Appsflyer
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Paid media platforms (Google Ads, Facebook Ads, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Inclusion
- Quality
- One Activision
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and inclusive
- Results-oriented and accountable
Self-Assessment Questions:
- Do you have a solid understanding of the mobile gaming market and the LATAM region?
- Are you comfortable working in a fast-paced, dynamic environment and navigating ambiguity?
- Do you have strong interpersonal skills and the ability to influence stakeholders at various organizational levels?
- Are you proficient in marketing analytics and KPIs, as well as tools like Google Analytics, Tableau, and Appsflyer?
- Do you have experience managing live-service or digital products and a solid grasp of user acquisition, retention, and monetization?
ASSUMPTION: Activision Blizzard values diversity and inclusion, and they strive to create an environment where everyone can thrive and connect with the world through epic entertainment.
⚠️ Potential Challenges
- The role requires a strong understanding of the mobile gaming market and experience working with global teams, which may present a steep learning curve for less experienced candidates.
- The role may require additional hours during peak periods or campaigns, which could impact work-life balance.
- The role is based in Mexico City, which may present challenges for candidates who are not familiar with the local culture or language.
- The role requires strong project management skills and the ability to multitask effectively, which may be challenging for candidates who struggle with organization or time management.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development for the right candidate.
📈 Similar Roles Comparison
- This role is unique in its focus on the Spanish Speaking LATAM region and requires a strong understanding of the LATAM gaming market.
- While the role shares similarities with other product marketing or product management roles in the mobile gaming industry, the regional focus sets it apart.
- Career paths for this role may include progression into senior marketing roles or management positions within the company.
ASSUMPTION: While this role shares similarities with other product marketing or product management roles, the regional focus and required language skills make it unique.
📝 Sample Projects
- Developing and executing a comprehensive go-to-market strategy for a new mobile game launch in the Spanish Speaking LATAM region.
- Conducting market research and analysis to identify opportunities for user acquisition, retention, and monetization in the LATAM region.
- Creating and implementing integrated 360 marketing campaigns tailored to regional channels, including social media, paid media, PR, influencers, esports, and mass media.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role and may not be exhaustive.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- How does the company support the growth and development of employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of this role, and what are the key performance indicators (KPIs) for this position?
- What are the biggest challenges facing the mobile gaming market in the LATAM region, and how does this role address them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better understand the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Activision careers portal.
- Tailor your resume and cover letter to highlight your experience in product marketing, data analysis, and stakeholder management.
- Include specific examples of your experience with A/B testing, paid media strategies, and integrated marketing campaigns.
- Demonstrate your understanding of the mobile gaming market and the LATAM region.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
