GTM Systems Manager, Growth Motions

📌 Core Information

🔹 Job Title: GTM Systems Manager, Growth Motions

🔹 Company: Grammarly

🔹 Location: Hybrid (Namibia)

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: 2025-05-27

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (with remote work option)

🚀 Job Overview

Key aspects of this role include:

• Architecting and executing targeted GTM motions to help Sales and Marketing teams identify and engage high-value opportunities.
• Building scalable workflows and optimizing program performance based on success metrics.
• Designing, operationalizing, and scaling targeted engagement programs that connect ML-driven signals and real-time buyer intent to pipeline generation activities.
• Piloting, iterating, and optimizing micro-plays designed to improve engagement, reduce lead response time, and increase conversion to sales opportunities.
• Acting as the primary owner and strategist for Common Room and related engagement platforms.

ASSUMPTION: This role requires a strong builder's mindset, analytical skills, and familiarity with engagement platforms and Salesforce. Excellent communication and project management abilities are also crucial.

📋 Key Responsibilities

✅ Design, operationalize, and scale targeted engagement programs that connect ML-driven signals and real-time buyer intent to pipeline generation activities.

✅ Pilot, iterate, and optimize micro-plays designed to improve engagement, reduce lead response time, and increase conversion to sales opportunities.

✅ Act as the primary owner and strategist for Common Room and related engagement platforms.

✅ Drive continuous innovation by evaluating new features, building workflows, and ensuring full platform utilization across Sales and Marketing.

✅ Identify and integrate additional tools or workflows as needed to strengthen signal-to-action conversion.

✅ Support the GTM Systems and Sales Ops teams with related tasks in the Salesforce ecosystem.

✅ Build onboarding, enablement, and best practice guides to drive adoption of workflows within Sales, Marketing, and RevOps.

✅ Partner closely with Data Science, Sales, and Marketing teams to align engagement programs with business goals and pipeline targets.

✅ Define and track KPIs for program adoption, engagement, lead velocity, and pipeline contribution.

✅ Analyze performance, build feedback loops, and optimize programs based on data-driven insights.

✅ Provide regular reporting to leadership on program impact and scalability.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline).

Experience: Has 3+ years of experience in revenue operations, sales operations, marketing operations, or a similar GTM execution role.

Required Skills:

• Proven experience in operationalizing and enabling GTM engagement platforms (e.g., Common Room, Outreach, Clay, Pocus, 6sense, Demandbase).
• Strong builder's mindset: experience designing workflows, automations, and engagement programs from scratch.
• Proven success in improving sales and marketing alignment through operational programs.
• Analytical mindset with the ability to define success metrics, analyze outcomes, and optimize based on results.
• Excellent communication and project management skills, with the ability to influence cross-functional stakeholders at multiple levels.
• Familiarity with Salesforce CRM, marketing automation platforms, and enrichment tools.
• Prior experience in a SaaS or high-growth B2B environment.

Preferred Skills:

• Experience partnering with Data Science or Machine Learning teams on predictive or intent models.
• Comfort with basic data, ETL, and Reverse ETL tools (e.g., SQL, APIs, Fivetran, Hightouch).

ASSUMPTION: While not explicitly stated, a background in software development or a related technical field may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $123K – $188K/year (USD) for Zone 1 (including San Francisco, California) and $123K – $170K/year (USD) for Zone 2 (other US locations). In Canada, the salary range is $122K – $169K/year (CAD) for Zone 1 (all supported employment locations).

Benefits:

• Excellent health care (including medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities

Working Hours: Full-time position with a hybrid work arrangement (remote work option available).

ASSUMPTION: The salary range provided is based on market data for similar roles in the software development industry. However, the actual salary may vary depending on the candidate's skills, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Grammarly operates in the software development industry, focusing on AI writing assistance and workplace communication. The company serves over 40 million people and 50,000 organizations worldwide.

Company Size: Grammarly has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Grammarly was founded in 2009, giving it over a decade of experience in the industry.

Company Description:

• Grammarly is the world’s leading AI writing assistance company, trusted by over 40 million people and 50,000 organizations every day.
• The company offers a range of products, including Grammarly Business, Grammarly Premium, Grammarly Free, and Grammarly for Education, which work across over 500,000 apps and websites.
• Grammarly stands with Ukraine and encourages applicants to explore ways they can help. The company offers a dynamic hybrid working model, fostering trust, innovation, and a strong team culture with the flexibility of working from home when needed.

Company Specialties:

• Writing assistance
• AI and NLP
• Deep learning and machine learning

Company Website: https://www.grammarly.com/

ASSUMPTION: Grammarly's focus on AI writing assistance and workplace communication makes it an attractive employer for professionals interested in the intersection of technology and language.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring 3+ years of experience in a relevant field.

Reporting Structure: The GTM Systems Manager, Growth Motions, will likely report directly to the Head of GTM Systems or a similar role within the organization.

Work Arrangement: This is a hybrid role, with the option to work remotely. Managers will determine in-person time according to business needs.

Growth Opportunities:

• As Grammarly continues to expand, there may be opportunities for the GTM Systems Manager, Growth Motions, to grow into a leadership role or take on additional responsibilities within the GTM Systems team.
• The company's dynamic hybrid working model may also present opportunities for professional development and career advancement.

ASSUMPTION: Grammarly's focus on growth and innovation creates an environment where motivated employees can advance their careers.

🌍 Location & Work Environment

Office Type: Grammarly offers a hybrid work environment, with the option to work remotely.

Office Location(s): Grammarly's headquarters is in San Francisco, California, but this role can be based remotely, with the option to work from home or in a co-working space.

Geographic Context:

• Namibia, where this role can be based, is located in southern Africa and offers a unique cultural experience with a blend of traditional and modern elements.
• The country's capital, Windhoek, is home to a growing tech industry and provides ample opportunities for professionals in the field.
• Namibia's time zone, Africa/Windhoek (UTC+2), may require some adjustment for candidates living in other time zones.

Work Schedule: This role follows a full-time work schedule, with the option to work remotely or in a hybrid arrangement.

ASSUMPTION: While the role can be based remotely, candidates should be prepared to work with teams across different time zones and adjust their schedules accordingly.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• On-site or virtual interview with the hiring manager and team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Technical skills and experience with GTM engagement platforms and Salesforce
• Problem-solving abilities and analytical mindset
• Communication and project management skills
• Cultural fit and alignment with Grammarly's values and MOVE principles

Application Tips:

• Highlight relevant experience with GTM engagement platforms and Salesforce in your resume.
• Tailor your resume and cover letter to emphasize your problem-solving skills, analytical mindset, and cultural fit with Grammarly.
• Prepare for behavioral and situational interview questions that assess your communication, project management, and problem-solving skills.
• Research Grammarly's products, company culture, and MOVE principles to demonstrate your enthusiasm and understanding of the role.

ATS Keywords: GTM Systems Manager, Growth Motions, GTM Execution, Revenue Operations, Sales Operations, Marketing Operations, Engagement Platforms, Common Room, Outreach, Salesforce, Data Analysis, Project Management, AI Writing Assistance, Software Development

ASSUMPTION: Grammarly's application process may vary depending on the role and the candidate's background. Applicants should be prepared to adapt their approach based on the specific requirements of the position.

🛠️ Tools & Technologies

• Common Room
• Outreach
• Salesforce
• Marketing automation platforms
• Enrichment tools
• SQL, APIs, Fivetran, Hightouch (for candidates with relevant experience)

ASSUMPTION: The specific tools and technologies required for this role may evolve as Grammarly's GTM Systems and engagement platforms develop and change.

👔 Cultural Fit Considerations

Company Values:

• Ethical: Grammarly is committed to maintaining high ethical standards in all aspects of its business operations.
• Adaptable: The company values adaptability and encourages employees to embrace change and continuous learning.
• Gritty: Grammarly's team members are known for their resilience and determination in overcoming challenges.
• Empathetic: The company prioritizes empathy and understanding in its interactions with customers, partners, and employees.
• Remarkable: Grammarly strives to deliver exceptional results and exceed expectations in all aspects of its business.

Work Style:

• Grammarly's dynamic hybrid model fosters trust, innovation, and a strong team culture, with the flexibility of working from home when needed.
• The company values a growth mindset and encourages employees to take ownership of their professional development.
• Grammarly's MOVE principles guide the company's approach to work, emphasizing speed, learning, impact, and healthy disagreement rooted in trust.

Self-Assessment Questions:

• Do you align with Grammarly's EAGER values and MOVE principles?
• Are you comfortable working in a dynamic hybrid environment with the flexibility of working from home?
• Do you thrive in a fast-paced, growth-oriented company culture?

ASSUMPTION: Candidates should carefully consider their alignment with Grammarly's values and work style before applying to ensure a strong cultural fit.

⚠️ Potential Challenges

• The role may require candidates to adapt to new tools and technologies as Grammarly's GTM Systems and engagement platforms evolve.
• The hybrid work arrangement may present challenges in maintaining work-life balance and managing remote team dynamics.
• The role may require candidates to work with teams across different time zones, which can be challenging for some individuals.
• The fast-paced, growth-oriented company culture may not be suitable for candidates who prefer a more stable or structured work environment.

ASSUMPTION: Candidates should carefully consider the potential challenges associated with this role and weigh them against the benefits and opportunities it presents.

📈 Similar Roles Comparison

• Compared to other roles in revenue operations or sales operations, this role places a greater emphasis on GTM execution and engagement platform management.
• In the software development industry, this role is unique in its focus on AI writing assistance and workplace communication.
• Career paths for this role may include advancement to leadership positions within the GTM Systems team or related departments.

ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and the opportunities it presents for career growth.

📝 Sample Projects

• Designing and implementing a targeted engagement program to connect ML-driven signals and real-time buyer intent to pipeline generation activities.
• Piloting and optimizing a micro-play to improve engagement, reduce lead response time, and increase conversion to sales opportunities.
• Acting as the primary owner and strategist for Common Room and related engagement platforms, driving continuous innovation and ensuring full platform utilization across Sales and Marketing.

ASSUMPTION: These sample projects illustrate the hands-on, strategic nature of the GTM Systems Manager, Growth Motions role and the impact it can have on Grammarly's business.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Grammarly's GTM Systems and engagement platforms, and how this role fits into the broader strategy?
• How does the GTM Systems team collaborate with other departments, such as Sales, Marketing, and Data Science, to align engagement programs with business goals?
• What are the most significant challenges facing the GTM Systems team, and how can this role help address them?
• How does Grammarly support the professional development and growth of its employees, particularly in roles like this one?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience with GTM engagement platforms, Salesforce, and other required skills.
• Prepare for behavioral and situational interview questions that assess your communication, project management, and problem-solving skills.
• Research Grammarly's products, company culture, and MOVE principles to demonstrate your enthusiasm and understanding of the role.
• Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.