📌 Core Information
🔹 Job Title: Haematology Brand Lead
🔹 Company: GSK
🔹 Location: Dublin, Ireland
🔹 Job Type: Full-Time
🔹 Category: Pharmaceuticals
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies for GSK's oncology team
- Partnering with cross-functional teams to ensure successful product launches
- Building strong relationships with regional teams and stakeholders
- Ensuring all activities align with GSK's high ethics and compliance standards
ASSUMPTION: This role requires a high level of strategic thinking, collaboration, and leadership to drive successful product launches in the competitive haematology market.
📋 Key Responsibilities
✅ Develop and deliver clear, strong marketing plans
✅ Partner with cross-functional teams to develop and execute winning launch plans
✅ Support launch excellence process and milestones with the regional team
✅ Lead marketing team in developing and executing competitive marketing plans
✅ Build strong, collaborative relationships with regional teams to ensure alignment with key stakeholders
✅ Ensure all activities and plans align with GSK's high ethics and compliance standards and local legal requirements
✅ Role model GSK's values and expectations, adhering to relevant codes of conduct
ASSUMPTION: This role involves a high degree of responsibility and autonomy, requiring strong leadership and decision-making skills.
🎯 Required Qualifications
Education: Marketing Degree/Diploma or equivalent
Experience: 5-10 years of sales and marketing experience, with a strong understanding of the Irish haematology market and product launch experience
Required Skills:
- Strong commercial and business acumen
- Experience developing multi-channel strategies and campaigns for a brand
- Excellent understanding of the Irish haematology market
- Strong leadership and team management skills
- Excellent communication and stakeholder engagement skills
- Highly customer and patient focused
Preferred Skills:
- Experience with product launches in the hospital specialty care market
- Understanding of relevant clinical key stakeholders, cancer funding processes, and the local healthcare system
- Experience working in the area of haematology
- Demonstrated project management skills
- Creative thinking and problem-solving abilities
ASSUMPTION: Given the competitive nature of the haematology market and the high-profile nature of this role, candidates with a proven track record in marketing and a deep understanding of the Irish healthcare landscape are strongly preferred.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per annum (Estimated, based on industry standards for a marketing manager with 5-10 years of experience in the pharmaceutical industry)
Benefits:
- Competitive pension scheme
- Private medical insurance
- Life assurance
- Income protection
- 25 days' annual leave (plus bank holidays)
- Flexible working arrangements
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager with the required experience level. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: GSK is a global biopharmaceutical company focused on discovering, developing, manufacturing, and marketing innovative medicines, vaccines, and consumer healthcare products
Company Size: GSK is a large company with over 100,000 employees worldwide, providing a diverse and dynamic work environment
Founded: 1715, with a rich history and established reputation in the pharmaceutical industry
Company Description:
- GSK is a science-led global healthcare company with a mission to unite science, technology, and talent to get ahead of disease together
- GSK's purpose is to help people do more, feel better, live longer
- GSK focuses on four core therapeutic areas: infectious diseases, HIV, respiratory/immunology, and oncology
Company Specialties:
- Pharmaceutical products and vaccines
- Consumer healthcare products
- Research and development
- Global healthcare solutions
Company Website: www.gsk.com
ASSUMPTION: GSK's large size and global presence offer applicants the opportunity to work on a wide range of products and therapies, with potential for international career progression.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth into more senior marketing or management roles
Reporting Structure: This role reports directly to the Head of Oncology Marketing and works closely with cross-functional teams, including Medical, Market Access, Regulatory, and other relevant functions
Work Arrangement: On-site, with potential for flexible working arrangements
Growth Opportunities:
- Progression into more senior marketing or management roles within GSK's oncology or other therapeutic areas
- Broadening of skills and experience through working on multiple products and therapies
- International career opportunities within GSK's global organization
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both marketing and leadership skills.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): GSK House, 79 New Oxford Street, London, WC1A 1DG, UK (Global Headquarters); 5 Crescent Drive, Philadelphia, PA 19112, USA (North American Headquarters); and other locations worldwide
Geographic Context:
- Dublin, Ireland, is a vibrant, multicultural city with a strong pharmaceutical industry presence
- Ireland offers a high quality of life, with excellent education, healthcare, and recreational facilities
- Dublin is well-connected by air, sea, and rail, with easy access to major European cities
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with potential for flexible working arrangements
ASSUMPTION: GSK's global presence and modern work environment provide an attractive and dynamic workplace for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and relevant team members
- Final interview with the Head of Oncology Marketing or another senior leader
Key Assessment Areas:
- Marketing and strategic thinking skills
- Cross-functional team collaboration and leadership
- Understanding of the Irish haematology market and healthcare landscape
- Alignment with GSK's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and haematology-specific experience and skills
- Demonstrate your understanding of the Irish haematology market and GSK's products and therapies
- Showcase your leadership and team management skills through examples from your past experiences
ATS Keywords: Haematology, Brand Lead, Marketing Strategy, Product Launch, Cross-Functional Teams, Stakeholder Engagement, GSK, Pharmaceuticals, Oncology
ASSUMPTION: GSK's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in standard marketing and productivity tools, as well as familiarity with industry-specific software and platforms.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Integrity
- Respect
- Excellence
- Transparency
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused and action-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you share GSK's patient-focused values and commitment to improving the lives of patients?
- Are you comfortable working in a dynamic, fast-paced, and collaborative team environment?
- Do you thrive in a data-driven and analytical work culture, using insights to inform decision-making?
ASSUMPTION: GSK's company culture is characterized by a strong commitment to patients, high ethical standards, and a dynamic, collaborative work environment.
⚠️ Potential Challenges
- The competitive nature of the haematology market may present challenges in driving market share and achieving business objectives
- Working in a fast-paced and dynamic environment may require strong adaptability and resilience
- The need to balance multiple priorities and stakeholders may present challenges in time management and prioritization
- Working in a global organization may require flexibility in working hours and travel
ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other marketing roles in the pharmaceutical industry, this role has a strong focus on product launches and cross-functional team collaboration
- Haematology is a high-profile and competitive therapy area, requiring a deep understanding of the market and strong leadership skills
- This role offers strong growth potential, with opportunities to develop both marketing and leadership skills
ASSUMPTION: This role is well-suited to candidates with a strong marketing background, experience in product launches, and a deep understanding of the haematology market.
📝 Sample Projects
- Developing and executing a successful product launch plan for a new haematology therapy
- Conducting market research and competitive analysis to inform marketing strategy
- Building and maintaining strong relationships with key clinical stakeholders, including healthcare professionals, patient advocacy groups, and payers
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Haematology Brand Lead role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing and commercial strategy for GSK's oncology portfolio?
- What opportunities are there for professional development and growth within GSK's oncology or other therapeutic areas?
- How does GSK support work-life balance for employees in this role?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to understanding the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://gsk.wd5.myworkdayjobs.com/GSKCareers/job/Ireland---Dublin/Haematology-Brand-Lead_421684-3
- Tailor your resume and cover letter to highlight your marketing and haematology-specific experience and skills
- Prepare examples of your past marketing campaigns and their outcomes to demonstrate your strategic thinking and leadership abilities
- Research GSK's oncology portfolio and haematology market to demonstrate your understanding of the role and the company
- Follow up with the GSK HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
