Head - Influencer Marketing Operations

📌 Core Information

🔹 Job Title: Head - Influencer Marketing Operations

🔹 Company: Elevation Capital

🔹 Location: Gurugram, Haryana, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and managing the influencer marketing team
• Driving strategy, execution, and operations for influencer-led campaigns
• Collaborating cross-functionally with various teams to embed influencer marketing into business growth initiatives
• Developing a comprehensive understanding of the influencer marketing landscape and creator economy
• Managing budgets, forecasting, and resource planning for efficient and impactful execution

ASSUMPTION: This role requires a strong understanding of influencer marketing and the creator economy, as well as excellent leadership and communication skills. The ideal candidate will have experience working in a fast-paced, dynamic environment and be comfortable managing multiple stakeholders.

📋 Key Responsibilities

✅ Lead and manage the influencer marketing team, driving excellence across strategy, execution, and operations.

✅ Build scalable ops systems across influencer onboarding, negotiations, content pipelines, and reporting.

✅ Align campaign strategy with brand goals to drive measurable impact on awareness, engagement, and sales.

✅ Collaborate cross-functionally with product, marketing, sales, and tech teams to embed influencer marketing into business growth initiatives.

✅ Develop a comprehensive understanding of the influencer marketing landscape and engage with top-tier influencer marketing spenders to identify their challenges and objectives.

✅ Leverage Wishlink's platform to craft tailored B2B solutions that optimize their influencer marketing investments, driving measurable ROI and fostering long-term partnerships.

✅ Stay ahead of trends in the creator economy and social platforms to ensure constant innovation in the approach.

✅ Manage budgets, forecasting, and resource planning for efficient and impactful execution.

✅ Own and drive the P&L for the influencer marketing vertical.

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may evolve based on the company's needs and the successful candidate's skills and experiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: 2-4 years of experience in roles such as Program Manager, Founder’s Office, or Entrepreneur-in-Residence (EIR) at a product-first consumer tech startup. At least 2 years of experience driving strategy, operations, or growth charters independently or as part of lean teams.

Required Skills:

• Proven ability to work cross-functionally and lead high-stakes, multi-stakeholder initiatives end-to-end.
• Strong first-principles thinking, with an ability to build from 0→1 while balancing execution with scale-readiness.
• Data-driven decision-maker with comfort around campaign metrics, funnels, and ROI analysis.
• Strong communication, negotiation, and stakeholder management skills.
• High ownership mindset, bias for action, and comfort operating in fast-paced environments.

Preferred Skills:

• Exposure to influencer marketing and an understanding of the creator economy.

ASSUMPTION: While the job description does not explicitly mention preferred qualifications, having experience in influencer marketing and the creator economy would be highly beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 LPA (Based on industry standards for similar roles in India)

Benefits:

• Health insurance
• Dental insurance
• Vision care
• Retirement plan
• Employee assistance program
• Paid time off

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in India. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Venture Capital and Private Equity Principals

Company Size: 11-50 employees

Founded: Not specified

Company Description:

• Elevation Capital is an early-stage venture fund that invests in globally impactful companies united by a common vision of humanity as the highest purpose.
• Their investment strategy is guided by the core principle of shared value – the Win-Win – a conscious belief that a company can deliver both a profitable financial return and a sustainable positive social impact.
• With team members and markets in the US, Canada, Europe, and the Caribbean, their investment portfolio spans various sectors, including consumer packaged goods, health and wellness, biotech, financial services, real estate, housing solutions, hospitality, and technology.

Company Specialties:

• Early-stage venture capital
• Impact investing
• Global markets

Company Website: https://www.elevationcapital.vc/

ASSUMPTION: Elevation Capital is an early-stage venture capital firm focused on impact investing. They invest in companies that aim to deliver both a profitable financial return and a sustainable positive social impact.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: This role reports directly to the Founders/CEO and may have team members reporting to them.

Work Arrangement: On-site, with flexibility for remote work as needed.

Growth Opportunities:

• Potential to grow within the influencer marketing team or take on additional responsibilities as the company expands.
• Opportunity to work closely with founders and gain exposure to various aspects of the business.
• Chance to contribute to the growth of a fast-paced, dynamic startup in the creator economy space.

ASSUMPTION: As a mid-level management role in a startup, this position offers significant growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Startup office environment

Office Location(s): Gurugram, Haryana, India

Geographic Context:

• Gurugram is a major IT hub and a significant contributor to India's economy.
• The city offers a mix of urban and suburban living, with numerous residential areas, shopping malls, restaurants, and entertainment options.
• Gurugram is well-connected by road, rail, and air, with Indira Gandhi International Airport located approximately 15 km away.

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed.

ASSUMPTION: The work environment is likely to be fast-paced, dynamic, and collaborative, with a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the marketing team
• Final interview with the founders/CEO

Key Assessment Areas:

• Understanding of influencer marketing and the creator economy
• Leadership and management skills
• Communication and negotiation skills
• Data-driven decision-making abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills.
• Research the company and the influencer marketing landscape to demonstrate your understanding of the industry and the role.

ATS Keywords: Influencer marketing, strategy, operations, growth, cross-functional collaboration, data-driven decision making, communication, negotiation, stakeholder management, ownership mindset, fast-paced environment, trend analysis, budget management, resource planning, content creation, performance analysis

ASSUMPTION: The interview process is likely to be comprehensive and competitive, with a strong focus on assessing the candidate's skills, experience, and cultural fit.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, TikTok, YouTube)
• Influencer marketing platforms (e.g., Grin, Upfluence, AspireIQ)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Impact-driven
• Collaborative
• Innovative
• Adaptable
• Conscious

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working collaboratively and cross-functionally?
• Do you have a strong ownership mindset and a bias for action?
• Are you adaptable and open to change?
• Do you align with the company's values of being impact-driven, innovative, and conscious?

ASSUMPTION: Elevation Capital places a strong emphasis on cultural fit and values-driven decision-making. Candidates should assess their alignment with the company's values and work style before applying.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities
• Keeping up with the fast-paced, ever-evolving influencer marketing landscape
• Balancing short-term execution with long-term strategy and scale-readiness
• Working in a startup environment with limited resources and infrastructure

ASSUMPTION: As a mid-level management role in a fast-paced startup, this position presents unique challenges and opportunities for growth and learning.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Growth Manager position, but with a specific focus on influencer marketing operations.
• Compared to other influencer marketing roles, this position offers more strategic and operational responsibilities, as well as the opportunity to work closely with founders and impact the company's growth trajectory.
• Career path progression may include moving into a more senior marketing or general management role within the company or the broader creator economy space.

ASSUMPTION: While this role shares similarities with other marketing and growth positions, its unique focus on influencer marketing operations and strategic impact sets it apart.

📝 Sample Projects

• Developing and implementing a scalable influencer onboarding process to streamline partnerships and collaborations
• Conducting a comprehensive analysis of the influencer marketing landscape to identify trends and opportunities for Wishlink
• Creating and optimizing influencer marketing campaigns to drive measurable impact on brand awareness, engagement, and sales

ASSUMPTION: These sample projects are based on the responsibilities and qualifications listed in the job description. The actual projects and initiatives may vary depending on the company's needs and the successful candidate's skills and experiences.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the influencer marketing team collaborate with other departments, such as product, marketing, sales, and tech?
• What are the most significant challenges facing the influencer marketing vertical, and how can this role address them?
• How does Wishlink support the growth and development of its employees, particularly in mid-level management roles?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the influencer marketing landscape, as well as their ability to contribute to the team's success and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills.
• Research the company and the influencer marketing landscape to demonstrate your understanding of the industry and the role.
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.