Head of Awards Growth (London)

📌 Core Information

🔹 Job Title: Head of Awards Growth (London)

🔹 Company: Informa Group Plc.

🔹 Location: London, WC1V 6JJ, United Kingdom

🔹 Job Type: Full-time, Hybrid (3 days in office)

🔹 Category: Marketing & Events

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (London)

🚀 Job Overview

Key aspects of this role include:

• Driving global growth for the Awards by attracting new entrants and increasing participation
• Developing and executing data-driven growth initiatives
• Collaborating with internal teams to implement growth strategies
• Acting as an ambassador for the Awards and strengthening relationships with potential entrants

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to engage new audience segments to drive sustainable growth.

📋 Key Responsibilities

✅ Develop and execute growth strategies that expand the reach of the Awards by attracting new entrants, identifying new business segments, and increasing participation globally

✅ Track progress towards annual and event-specific goals and KPIs focused on new business growth and audience acquisition, ensuring alignment with the Awards' long-term goals

✅ Align all new business initiatives with the Awards' mission and values, ensuring messaging and strategies resonate with potential entrants across diverse global markets

✅ Lead and inspire a high-performing team, establishing clear goals, supporting professional development, and ensuring alignment with organisational objectives

✅ Leverage customer insights to refine content and growth strategies, ensuring outreach efforts effectively engage new entrants, increase participation, and drive sustainable growth

✅ Collaborate with Marketing, Product Development, and Customer Engagement teams to identify high-potential audience segments and develop tailored strategies that expand participation and engagement

✅ Represent the Awards as an ambassador, strengthening relationships with potential entrants and enhancing visibility within the industry through public speaking and global outreach, ensuring the Lions position as the definitive benchmark for creativity and effectiveness

ASSUMPTION: This role involves a mix of strategic planning, data analysis, team leadership, and stakeholder management to achieve growth targets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (5-10 years) in developing and executing audience acquisition and growth strategies, driving measurable participation growth in line with business objectives

Required Skills:

• Strategic growth leader: Proven experience in developing and executing audience acquisition and growth strategies, driving measurable participation growth in line with business objectives
• Audience growth specialist: Expertise in identifying and engaging new audience segments, expanding market reach, and driving participation growth through targeted acquisition strategies
• Data-driven decision maker: Skilled in using analytics, audience insights, and campaign performance data to refine strategies, optimise engagement, and drive growth
• Commercially aware leader: Strong understanding of business growth drivers, revenue opportunities, and industry trends, ensuring strategies align with both short-term objectives and long-term sustainability
• Engaging ambassador: Confident public speaker with exceptional presentation and facilitation skills
• Relationship builder: Adept at establishing and maintaining strong stakeholder relationships across internal teams, industry partners, and senior leadership
• Strategic communicator: Exceptional written and verbal communication skills, with the ability to craft high-impact messaging that engages new entrants and effectively communicates the value of the Awards, ensuring alignment with growth objectives and audience acquisition strategies
• Talent developer: Proven track record of leading and motivating a team focused on new business growth, setting clear goals and fostering professional development to drive results and achieve growth targets
• Industry-aware: Deep knowledge of branded communications, creative industries, and emerging trends, with a proactive mindset to leverage new opportunities
• Project management proficiency: Skilled in leading multiple projects simultaneously, with the ability to prioritise, meet deadlines, manage budgets, and align cross-functional teams

Preferred Skills:

• Fluency in additional languages
• Experience working with global teams

ASSUMPTION: Candidates should have a strong background in audience acquisition and growth strategies, with a proven track record of driving measurable results.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a role of this level and location)

Benefits:

• Freedom & Flexibility: Colleagues rate us highly for the flexibility and trust they receive, and most of us balance time in the office with time working remotely
• Great Community: A welcoming culture with in-person and online social events, active diversity and inclusion networks, and charity initiatives
• Broader Impact: Take up to four days per year to volunteer, with charity match funding available too
• Career Opportunity: The opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time Out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company-funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

Working Hours: 37.5 hours per week, with flexibility to work from home up to 2 days per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Informa is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies. They serve specialist markets in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.

Company Size: Informa has over 10,000 employees across 30 countries, providing a broad range of opportunities for professional growth and development.

Founded: Informa was founded in 1998 and has since grown to become a global leader in its industry.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• Their businesses include Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis, serving a wide range of specialist markets through various brands.
• Informa is committed to creating a welcoming culture with in-person and online social events, active diversity and inclusion networks, and charity initiatives to support its employees and communities.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa's diverse range of businesses and global presence offer unique opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Global Head of Awards.

Reporting Structure: The Head of Awards Growth will lead a team of growth specialists and collaborate with internal teams, including Marketing, Product Development, and Customer Engagement.

Work Arrangement: This role is a hybrid position, requiring the candidate to be in the office 3 days per week.

Growth Opportunities:

• As the company continues to expand its global reach, there will be opportunities for the successful candidate to grow within the role or take on additional responsibilities.
• The diverse range of businesses within Informa offers potential career paths into other areas of the company.
• The company's commitment to professional development and internal job moves provides ample opportunities for career progression.

ASSUMPTION: The successful candidate will have the opportunity to grow within the role and take on additional responsibilities as the company continues to expand its global reach.

🌍 Location & Work Environment

Office Type: Informa's London office is a modern, collaborative workspace with state-of-the-art facilities and a central location in the heart of the city.

Office Location(s): 5 Howick Place, London, SW1P 1WG, United Kingdom

Geographic Context:

• London is a global hub for business, finance, and culture, providing ample opportunities for networking and professional growth.
• The city is home to a diverse range of industries, including finance, technology, and creative arts, offering a vibrant and dynamic work environment.
• London's central location makes it easily accessible from other major cities in the UK and Europe.

Work Schedule: The working hours for this role are 37.5 hours per week, with flexibility to work from home up to 2 days per week.

ASSUMPTION: The central location of Informa's London office and the city's vibrant work environment provide an ideal setting for the successful candidate to thrive in their role.

💼 Interview & Application Insights

Typical Process:

• Online application and CV screening
• Phone or video screening with the hiring manager
• In-depth interview with the hiring manager and a member of the HR team
• Final interview with the Global Head of Awards
• Background check and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data-driven decision-making and analytical skills
• Communication and presentation skills
• Leadership and team management skills
• Industry knowledge and understanding of the Awards' mission and values

Application Tips:

• Tailor your CV and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Awards' mission and values in your application materials
• Prepare for interview questions that focus on your strategic thinking, data-driven approach, and leadership skills
• Be ready to discuss your experience with audience acquisition and growth strategies, as well as your ability to engage new audience segments

ATS Keywords: Audience acquisition, growth strategies, data-driven decision-making, strategic thinking, leadership, team management, industry knowledge, global markets, event-specific goals, KPIs, new business growth, audience engagement, stakeholder management, public speaking, global outreach, branded communications, creative industries, emerging trends

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data-driven approach, and leadership skills, as well as their industry knowledge and understanding of the Awards' mission and values.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Presentation software (e.g., PowerPoint, Google Slides)

ASSUMPTION: The successful candidate will be proficient in using a range of tools and technologies to support their work in audience acquisition, data analysis, and project management.

👔 Cultural Fit Considerations

Company Values:

• Inspiring progress: We champion progress and help our customers achieve their goals
• Bold leadership: We take bold decisions and lead the way in our markets
• Collaborative spirit: We work together to achieve more
• Customer focus: We put our customers at the heart of everything we do
• Integrity: We act with integrity in all our interactions

Work Style:

• Informa values a collaborative and inclusive work environment, where employees are encouraged to share ideas and contribute to the company's success
• The company fosters a culture of continuous learning and development, supporting employees in their professional growth
• Informa offers a flexible and supportive work-life balance, with opportunities for remote work and flexible hours

Self-Assessment Questions:

• Do you align with Informa's company values, particularly in your approach to work and collaboration?
• Are you comfortable working in a hybrid environment, balancing time in the office with remote work?
• Do you thrive in a dynamic and fast-paced work environment, where you can take initiative and drive progress?

ASSUMPTION: The successful candidate will be a strong cultural fit, aligning with Informa's company values and thriving in the company's collaborative and inclusive work environment.

⚠️ Potential Challenges

• The role requires a strategic mindset and the ability to balance multiple projects and priorities
• The global nature of the role may involve working with diverse teams and stakeholders across different time zones
• The hybrid work arrangement may present challenges in maintaining a healthy work-life balance
• The role may require occasional travel to attend industry events and meet with potential entrants

ASSUMPTION: The successful candidate will be able to manage multiple priorities, work effectively with diverse teams, and maintain a healthy work-life balance in a hybrid work environment.

📈 Similar Roles Comparison

• This role differs from similar positions in its focus on driving global growth for the Awards through targeted audience acquisition strategies
• Unlike other roles in the industry, this position requires a strong understanding of branded communications, creative industries, and emerging trends to leverage new opportunities
• Career paths for this role may include progression into senior leadership positions within Informa or transition into other areas of the company, such as marketing services or data & intelligence

ASSUMPTION: The unique focus of this role and its potential career paths set it apart from similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted audience acquisition campaign to increase participation in the Awards from untapped markets and industries
• Analyzing customer data to identify high-potential audience segments and refine content and growth strategies
• Collaborating with internal teams to create tailored outreach materials and events that engage new entrants and drive participation

ASSUMPTION: The successful candidate will have experience working on similar projects and be able to apply their knowledge and skills to drive growth for the Awards.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Awards and how this role contributes to that growth strategy?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for the first 90 days in this role, and how can I best prepare for them?
• How does the company measure the success of its growth initiatives, and how will my performance be evaluated in this role?
• What opportunities are there for collaboration with other teams and brands within Informa, and how can I contribute to their success?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to driving success for the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your CV and cover letter to highlight your relevant experience and skills for this role, with a particular focus on your strategic thinking, data-driven approach, and leadership skills
• Prepare for interview questions that focus on your experience with audience acquisition and growth strategies, as well as your ability to engage new audience segments
• Research Informa's company values and be ready to discuss how your personal values align with theirs
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.