Head of Awards Growth (London)

📌 Core Information

🔹 Job Title: Head of Awards Growth (London)

🔹 Company: Informa Group Plc.

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Information Services

🔹 Date Posted: 2025-06-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving global growth for the Awards by attracting new entrants and increasing participation
• Developing and executing data-driven growth initiatives focused on audience acquisition and new segment identification
• Collaborating with internal teams to expand reach and implement growth strategies across diverse markets and geographies
• Acting as an ambassador for the Awards, representing the brand and strengthening relationships with potential entrants
• Leading and inspiring a high-performing team to achieve growth targets and drive sustainable business growth

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of audience acquisition and growth strategies in the context of the creative communications and advertising industry.

📋 Key Responsibilities

✅ Develop and execute growth strategies that expand the reach of the Awards by attracting new entrants, identifying new business segments, and increasing participation globally

✅ Track progress towards annual and event-specific goals and KPIs focused on new business growth and audience acquisition, ensuring alignment with the Awards’ long-term goals

✅ Align all new business initiatives with the Awards’ mission and values, ensuring messaging and strategies resonate with potential entrants across diverse global markets

✅ Lead and inspire a high-performing team, establishing clear goals, supporting professional development, and ensuring alignment with organisational objectives

✅ Leverage customer insights to refine content and growth strategies, ensuring outreach efforts effectively engage new entrants, increase participation, and drive sustainable growth

✅ Collaborate with Marketing, Product Development and Customer Engagement teams to identify high-potential audience segments and develop tailored strategies that expand participation and engagement

✅ Represent the Awards as an ambassador, strengthening relationships with potential entrants and enhancing visibility within the industry through public speaking and global outreach, ensuring the Lions position as the definitive benchmark for creativity and effectiveness

ASSUMPTION: This role involves a mix of strategic planning, data analysis, team leadership, and external stakeholder management, requiring strong communication, interpersonal, and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience (5-10 years) in developing and executing audience acquisition and growth strategies, driving measurable participation growth in line with business objectives

Required Skills:

• Strategic growth leadership
• Audience growth expertise
• Data-driven decision-making
• Commercial awareness
• Engaging and effective communication
• Relationship building and stakeholder management
• Talent development and team leadership
• Industry awareness and trend identification
• Project management proficiency

Preferred Skills:

• Fluency in additional languages
• Experience working in the creative communications or advertising industry
• Proven track record of driving growth in a global or international context

ASSUMPTION: The ideal candidate will have a proven track record in audience acquisition and growth strategies, strong communication and leadership skills, and a deep understanding of the creative communications and advertising industry.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (based on industry standards for a role of this level and location)

Benefits:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day, and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company-funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps, and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

Working Hours: 37.5 hours per week, typically Monday to Friday, with flexibility to work from home or remotely as agreed with the line manager

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The final salary will be determined based on the candidate’s experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Information Services, specifically focused on academic publishing, marketing services, data & intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets

Company Size: Informa Group Plc. is a large organisation with over 10,000 employees globally, providing ample opportunities for career growth and development

Founded: Informa Group Plc. was founded in 1998 and has since grown to become a leading international events, digital services, and academic knowledge business, headquartered in the UK and listed on the London Stock Exchange

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more
• The company serves specialist markets through a range of products and services, including academic publishing, events, digital services, and data & intelligence
• Informa’s portfolio of brands includes Arab Health, CPhI, EBD, Enterprise Connect, AI Summit, Black Hat, GDC, New Hope Network, Vitafoods, Natural Products Expo, China Beauty Expo, Premier Beauty, SuperReturn International, Finovate, IGM, Routledge, F1000, and many more

Company Specialties:

• Academic publishing
• Marketing services
• Data & intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa Group Plc. is a large, international organisation with a diverse portfolio of brands and a strong focus on connecting people with knowledge in specialist markets.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Global Head of Awards

Reporting Structure: The Head of Awards Growth will lead a team of growth specialists, with the opportunity to expand the team based on business needs and growth targets

Work Arrangement: This role is based in London, with the opportunity to work from home or remotely as agreed with the line manager. The role may also require occasional international travel to attend industry events and meet with stakeholders

Growth Opportunities:

• Progression to a more senior role within the Awards team or broader Informa Group Plc. organisation
• Expansion of the Awards team and increased responsibility for driving global growth
• Opportunities to work on high-profile projects and events, gaining visibility and recognition within the industry

ASSUMPTION: This role offers significant opportunities for career growth and development within a large, international organisation.

🌍 Location & Work Environment

Office Type: Informa Group Plc. has a hybrid work arrangement, with employees typically working from the office three to four days per week and remotely for the remainder of the time

Office Location(s): 5 Howick Place, London, SW1P 1WG, GB

Geographic Context:

• London is a major global city with a thriving business ecosystem, offering ample opportunities for networking and professional development
• The city is home to a diverse range of industries, including finance, technology, media, and creative arts
• London is well-connected by public transportation, with easy access to major airports and international travel hubs

Work Schedule: The standard workweek is Monday to Friday, with flexibility to work from home or remotely as agreed with the line manager

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to work from home or remotely as needed.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• First-round interview with the hiring manager and a member of the HR team
• Second-round interview with additional stakeholders, including the Global Head of Awards
• Final-round interview with the Global Head of Awards and other senior team members
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and growth planning
• Data-driven decision-making and analysis
• Communication and presentation skills
• Leadership and team management
• Industry knowledge and market awareness

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the creative communications and advertising industry and the Awards’ mission and values
• Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and communication skills
• Research Informa Group Plc. and the Awards to show your enthusiasm for the role and organisation

ATS Keywords: Audience acquisition, growth strategy, data-driven, leadership, communication, creative communications, advertising, industry trends, global markets, stakeholder management, team development, event management

ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, leadership, communication, and industry-specific skills, with a strong emphasis on their ability to drive global growth for the Awards.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software
• Data analysis and visualisation tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation and email marketing tools (e.g., Mailchimp, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Presentation and design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate’s background and the team’s needs, but strong proficiency in Microsoft Office Suite and data analysis tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We put our customers at the heart of everything we do
• Inclusive: We foster an inclusive culture where everyone can bring their authentic selves to work
• Collaborative: We work together to achieve more
• Agile: We embrace change and adapt to new opportunities
• Expert: We strive to be the best in our field

Work Style:

• Strategic: We focus on long-term growth and sustainable business success
• Data-driven: We use data and insights to inform our decisions and drive results
• Creative: We encourage innovation and thinking outside the box
• Collaborative: We work together to achieve more, valuing diverse perspectives and expertise
• Customer-focused: We put our customers at the heart of everything we do

Self-Assessment Questions:

• How do you align with Informa’s customer-centric value, and how have you demonstrated this in your previous roles?
• How do you approach working in an inclusive environment, and how have you fostered inclusivity in your previous teams?
• How do you balance strategic thinking with a data-driven approach, and can you provide an example of a time when you successfully implemented this approach?
• How do you ensure that your work style is collaborative and customer-focused, and can you provide an example of a time when you successfully demonstrated these qualities?

ASSUMPTION: Informa Group Plc. values a diverse and inclusive work environment, with a strong focus on collaboration, creativity, and customer-centricity. Candidates should be able to demonstrate their alignment with these values and work style preferences.

⚠️ Potential Challenges

• Managing a global team with diverse time zones and cultural backgrounds
• Balancing short-term growth targets with long-term strategic planning
• Navigating a large, matrixed organisation with multiple stakeholders
• Adapting to changes in the market and industry trends
• Managing budget constraints and resource allocation for growth initiatives

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Growth Manager position within a large, international organisation, with a focus on audience acquisition, data-driven decision-making, and team leadership
• However, this role is unique in its focus on the creative communications and advertising industry and the global growth of an established awards programme
• Career progression in this role may lead to more senior leadership positions within the Awards team or broader Informa Group Plc. organisation

ASSUMPTION: While this role shares similarities with other marketing and growth management positions, its unique focus on the creative communications and advertising industry and global awards growth sets it apart.

📝 Sample Projects

• Developing and executing a targeted audience acquisition campaign to increase participation in the Awards from untapped markets and industries
• Analysing customer data to identify high-potential audience segments and refine growth strategies
• Leading a team to expand the Awards’ global reach through strategic partnerships and collaborations with industry stakeholders
• Developing and delivering a high-impact presentation at an industry event to enhance the Awards’ visibility and attract new entrants

ASSUMPTION: The specific projects and initiatives undertaken in this role will vary depending on business needs and growth targets, but will focus on driving global growth for the Awards through strategic planning, data analysis, and team leadership.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader organisational structure, and what are the key stakeholder relationships?
• What are the most significant challenges facing the Awards, and how can this role contribute to addressing them?
• How does Informa support the growth and development of its employees, and what opportunities are there for career progression in this role?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking insightful questions during the interview process demonstrates the candidate’s interest in the role and organisation, and helps them make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Informa Group Plc. careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on audience acquisition, growth strategy, data-driven decision-making, leadership, and communication
• Prepare for behavioral and situational interview questions that assess your strategic thinking, leadership, and communication skills, with a focus on your ability to drive global growth for the Awards
• Research Informa Group Plc. and the Awards to show your enthusiasm for the role and organisation, and to demonstrate your understanding of the creative communications and advertising industry and the Awards’ mission and values
• Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.