📌 Core Information
🔹 Job Title: Head of B2B Shopper Marketing (gn)
🔹 Company: The Quality Group
🔹 Location: Hamburg (hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (on-site and remote work)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a holistic B2B shopper marketing strategy
- Leading and developing a team, fostering talent and functional growth
- Designing and executing integrated POS campaigns and retail media activations
- Collaborating closely with various departments for seamless execution
- Managing creative, display, and media agencies for quality and impact
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively across multiple functions.
📋 Key Responsibilities
✅ Developing and implementing a holistic B2B shopper marketing strategy, brand-driven, data-informed, and across all relevant channels
✅ Leading and developing a team, both functionally and, where applicable, disciplinarily, while building strong structures and nurturing talent
✅ Designing and executing integrated POS campaigns and retail media activations tailored to the needs and behaviors of professional buyers
✅ Translating shopper and customer insights into actionable strategies that boost preference, visibility, and sell-through
✅ Collaborating closely with Sales, Brand, Trade Marketing, Category Management, and Operations to ensure seamless execution
✅ Managing creative, display, and media agencies with a clear focus on quality, timelines, and measurable business impact
✅ Defining KPIs, analyzing campaign performance, and continuously optimizing for impact and efficiency
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in shopper, trade, or retail marketing, ideally with a B2B focus or in a context of complex products
Required Skills:
- Proven leadership and team development skills
- Strong analytical skills and data-driven decision-making
- Experience in designing and implementing cross-channel campaigns, POS concepts, and retail media strategies
- Excellent communication and presentation skills
- Fluency in German and English
Preferred Skills:
- Experience in the sports nutrition or wellness industry
- Knowledge of the German retail landscape
- Experience working with international teams
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of professional buyer behavior will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and qualifications)
Benefits:
- Flexible working hours and remote work options
- Attractive employee discounts
- Subsidy for the E-gym Wellpass
- Workation
- Corporate benefits
- 28 days vacation/year
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and the company's size. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Quality Group operates in the wellness and fitness services industry, focusing on sports nutrition and healthy foods.
Company Size: The Quality Group has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: 2021, as a merger of ESN and More Nutrition brands
Company Description:
- Innovative provider of sports nutrition products
- Bringing together successful brands ESN and More Nutrition since 2021
- Focused on helping people become the best version of themselves through high-quality products
Company Specialties:
- Sports nutrition
- Healthy foods
- Health and wellness
Company Website: www.tqgg.de
ASSUMPTION: The Quality Group's focus on innovation, quality, and customer satisfaction drives its success in the competitive wellness and fitness services industry.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Commercial Director.
Reporting Structure: The Head of B2B Shopper Marketing will lead a team of marketing professionals and collaborate with various departments, including Sales, Brand, Trade Marketing, Category Management, and Operations.
Work Arrangement: Hybrid (a combination of on-site and remote work)
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities
- Opportunities for professional development and career advancement within the company
- Chance to shape the company's B2B shopper marketing strategy and make a significant impact
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a clear path for career advancement and team expansion.
🌍 Location & Work Environment
Office Type: The Quality Group's headquarters is located in Elmshorn, with additional offices in Hamburg, Kaltenkirchen/Nützen, and Elsdorf.
Office Location(s): Hamburg (hybrid)
Geographic Context:
- Hamburg is the second-largest city in Germany, offering a vibrant cultural scene and a strong business environment
- The city is well-connected by public transportation, making it easy to commute to the office
- Hamburg is known for its diverse and international community, providing a welcoming environment for professionals
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Commercial Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past achievements in B2B marketing, team leadership, and campaign execution
- Research the company and its brands to demonstrate your enthusiasm and understanding of their mission
ATS Keywords: B2B Shopper Marketing, Team Leadership, Cross-Channel Campaigns, POS Concepts, Retail Media Strategies, KPI Definition, Data Analysis, Professional Buyer Behavior
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Passion for sports nutrition and wellness
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer focus and excellence
Work Style:
- Agile and dynamic work environment
- Strong sense of team spirit and camaraderie
- Focus on professional growth and development
- Flexible and adaptable to change
Self-Assessment Questions:
- How do you align with the company's mission to help people become the best version of themselves?
- How do you approach building and maintaining strong relationships with team members and external partners?
- How do you stay organized and manage multiple projects and priorities in a fast-paced environment?
ASSUMPTION: The Quality Group values candidates who are passionate, innovative, collaborative, and customer-focused, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing a team remotely and ensuring engagement and productivity
- Balancing multiple projects and priorities in a fast-paced environment
- Adapting to changes in the market and consumer behavior
- Collaborating effectively with various departments and external partners
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on B2B shopper marketing and professional buyer behavior
- Compared to other marketing roles, this position requires a strong understanding of retail and trade marketing strategies
- Career path comparison: This role can lead to senior marketing management positions or general management roles within the company
ASSUMPTION: This role offers a unique blend of strategic and operational responsibilities, making it distinct from other marketing positions.
📝 Sample Projects
- Developing and implementing a cross-channel campaign to launch a new product line in the B2B segment
- Conducting market research and analyzing customer insights to inform shopper marketing strategies
- Managing a team to execute a large-scale POS campaign, ensuring brand consistency and maximizing impact
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and operational aspects of the role, highlighting the need for a well-rounded skill set.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth strategy?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development of its employees?
- What are the most significant challenges facing the B2B shopper marketing team, and how can this role address them?
- How does the company foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past achievements in B2B marketing, team leadership, and campaign execution
- Research the company and its brands to demonstrate your enthusiasm and understanding of their mission
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
