📌 Core Information
🔹 Job Title: Head of Brand
🔹 Company: Transwestern
🔹 Location: Houston, TX
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the evolution and consistent execution of Transwestern's brand
- Enhancing brand identity and driving customer engagement
- Collaborating across various teams to ensure brand expression aligns with strategic goals
- Managing the brand team to foster innovation and continuous improvement
ASSUMPTION: This role requires a strategic thinker with a strong background in brand marketing, graphic design, and creative direction. The ideal candidate will have experience managing high-value brand initiatives and leading cross-functional teams in a large, matrixed organization.
📋 Key Responsibilities
✅ Define a distinctive brand point of view that supports Transwestern’s growth priorities and sharpens its competitive edge across regions, offices, and companies
✅ Translate the brand strategy into clear visual systems, templates, and campaigns across every channel to reinforce the brand standard and communicate its value at every touchpoint
✅ Guide the conception and production of content for varied stakeholder audiences, ensuring consistency and impact, both internally and externally
✅ Design and maintain high-impact templates and marketing assets for use by national, regional, and local marketing teams
✅ Champion and enforce brand guidelines to maintain consistency across all communications and marketing assets
✅ Ensure the Transwestern brand is activated effectively across business units
✅ Partner with internal teams, including national business development and property marketing, to ensure brand consistency across all touchpoints and channels
✅ Provide leadership to the brand team and regional creative directors, fostering a culture of innovation and continuous improvement
✅ Mentor and develop creative talent, aligning responsibilities with firm objectives
✅ Establish KPIs and metrics to measure the effectiveness of brand marketing and social media campaigns
✅ Regularly analyze performance data to inform future strategies
✅ Stay abreast of industry trends, competitive landscape, and emerging technologies to identify new opportunities for brand growth and innovation
ASSUMPTION: This role requires a high level of collaboration and cross-functional teamwork. The ideal candidate will have strong communication skills and the ability to influence decision-making at all levels.
🎯 Required Qualifications
Education: A bachelor’s degree in marketing & graphic design or related field
Experience: A minimum of 10 years of experience in brand marketing and strategy, with proven success in launching new brands, enhancing existing ones, and implementing brand governance in large, matrixed organizations
Required Skills:
- Expertise in brand strategy, sales enablement, and content development
- Extensive experience managing high-value brand initiatives and leading cross-functional teams
- Strong team, project, and workflow management abilities and track record
- Knowledge of commercial real estate industry a plus
Preferred Skills:
- Proficiency in managing agency partnerships and ensuring alignment with brand objectives
- Deep understanding of competitive landscapes and differentiation opportunities
- Expertise in Adobe Creative Cloud, including Adobe InDesign, Illustrator, Photoshop, and Acrobat
- Experience with MS Office Suite
- Web Design, Adobe XD, Figma, HTML and email design experience a plus
- Understanding of both traditional print process and web-based digital process providers
ASSUMPTION: While a background in commercial real estate is not required, familiarity with the industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Head of Brand role with 10+ years of experience in the real estate industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Brand role with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 1,001-5,000 employees
Founded: 1978
Company Description:
- Transwestern is a privately held company that delivers a higher level of personalized service and innovative real estate solutions
- The firm drives value for clients across commercial real estate services, development, and investment management
- Transwestern operates from 33 U.S. offices and extends its platform capabilities globally through strategic alliance partners
Company Specialties:
- Full Service Commercial Real Estate - Property Management
- Agency Leasing
- Development
- Investment Services
- Tenant Advisory
- Market Research
- and Sustainability Solutions
Company Website: http://www.transwestern.com
ASSUMPTION: Transwestern's size and extensive network provide ample opportunities for career growth and development within the organization.
📊 Role Analysis
Career Level: Executive
Reporting Structure: Reports directly to the Chief Marketing Officer
Work Arrangement: On-site, with flexibility for remote work
Growth Opportunities:
- Potential to expand the brand team and take on additional responsibilities as the company grows
- Opportunities to work on high-profile assignments and contribute to the firm's strategic direction
- possibility to transition into a leadership role within the marketing department or the company as a whole
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the brand team and take on additional responsibilities as the company continues to grow and evolve.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 1900 West Loop South, Suite 1300, Houston, TX 77027
Geographic Context:
- Houston is the fourth most populous city in the United States and the most populous city in Texas
- The city is known for its diverse economy, with strengths in energy, manufacturing, aerospace, and healthcare industries
- Houston has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: Houston's diverse economy and vibrant cultural scene offer a unique blend of urban and suburban living options, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Brand strategy and vision
- Creative direction and design skills
- Team leadership and management
- Collaboration and communication skills
- Problem-solving and critical thinking
Application Tips:
- Highlight relevant brand marketing and strategy experience in your resume
- Prepare a portfolio showcasing your brand strategy, creative direction, and design skills
- Be ready to discuss your approach to brand governance and cross-functional collaboration
- Research Transwestern's brand and be prepared to discuss how you would enhance and evolve it
ATS Keywords: Brand Strategy, Graphic Design, Creative Direction, Team Management, Project Management, Content Development, Collaboration, Innovation, Problem Solving, Communication, Adobe Creative Cloud, Web Design, Social Media, Market Analysis, Brand Governance, Leadership
ASSUMPTION: Transwestern's hiring process is designed to assess the candidate's strategic thinking, creativity, and leadership skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Acrobat)
- MS Office Suite
- Web Design (Adobe XD, Figma, HTML)
- Email design
- Project management tools (e.g., Asana, Trello, JIRA)
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, as they are essential for creating and managing brand assets and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and flexible
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment?
- Are you comfortable working with a diverse range of stakeholders and managing multiple projects simultaneously?
- Do you have a proven track record of driving brand growth and enhancing brand identity?
ASSUMPTION: Transwestern values candidates who are collaborative, innovative, and results-driven, with a strong commitment to integrity and excellence.
⚠️ Potential Challenges
- Managing brand consistency across a large, matrixed organization
- Balancing strategic brand development with day-to-day tactical execution
- Navigating a dynamic and evolving business environment
- Working with a diverse range of stakeholders, each with their own priorities and perspectives
ASSUMPTION: These challenges require a strategic thinker with strong leadership, communication, and project management skills, as well as the ability to adapt to change and navigate complex organizational dynamics.
📈 Similar Roles Comparison
- Head of Brand vs. Chief Marketing Officer: The Head of Brand role focuses specifically on brand strategy and management, while the Chief Marketing Officer oversees all marketing functions and activities
- Head of Brand vs. Brand Manager: The Head of Brand role is more senior and strategic, responsible for defining the brand vision and ensuring its consistent execution across the organization, while the Brand Manager is responsible for day-to-day brand management and tactical implementation
- Career Path: Head of Brand roles can lead to Chief Marketing Officer or other senior leadership positions within the marketing department or the organization as a whole
ASSUMPTION: Understanding the differences between similar roles and the potential career paths they offer is essential for candidates to make informed decisions about their career development.
📝 Sample Projects
- Developing a comprehensive brand strategy and visual identity system for a new company division
- Launching a rebranding campaign for an established company, including all touchpoints and marketing materials
- Managing the brand for a high-profile real estate development project, from concept to completion
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that a Head of Brand might face in this role.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its brand team members?
- What are the key priorities for the brand in the first 90 days in this role?
- How does the company measure the success of its brand marketing efforts?
- What opportunities are there for the brand team to collaborate with other departments within the company?
- How does the company approach brand governance and ensuring consistency across all touchpoints?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and their commitment to understanding the company's brand strategy and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume to highlight relevant brand marketing and strategy experience
- Prepare a portfolio showcasing your brand strategy, creative direction, and design skills
- Be ready to discuss your approach to brand governance and cross-functional collaboration
- Research Transwestern's brand and be prepared to discuss how you would enhance and evolve it
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
