📌 Core Information
🔹 Job Title: Head of Brand Activation
🔹 Company: N26
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: On-site (Berlin)
🚀 Job Overview
Key aspects of this role include:
- Driving outsized campaigns for key launches
- Developing and evolving the brand narrative
- Owning the full above the line media mix
- Crafting content with internal creatives and freelance talent
- Building measurement frameworks to tie activations to business metrics
- Collaborating across the organization to weave brand moments into various initiatives
ASSUMPTION: This role requires a balance of creative storytelling and data-driven performance marketing to drive brand awareness and growth.
📋 Key Responsibilities
✅ Drive outsized campaigns for key launches that energise early adopters and developer communities in a social-first way
✅ Develop and evolve the brand narrative through channel plans that balance emotion and utility across 24 markets
✅ Own the full above the line media mix – TV/CTV, OOH, audio, sponsorships – and negotiate media buys
✅ Craft content with internal creatives and freelance talent; rapid briefs, rapid feedback, rapid iteration
✅ Build measurement frameworks (lift studies, MMM, brand trackers) that tie every activation to CAC, installs, and revenue
✅ Collaborate across org to weave brand moments into product launches, lifecycle journeys, and community events
✅ Lead retrospectives; turn insight into playbooks, not decks that gather dust
ASSUMPTION: This role requires a strong blend of creative, strategic, and analytical skills to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8+ years activating brands in performance-led organizations (fintech or B2C tech a plus)
Required Skills:
- Proven record turning brand spend into installs, sign-ups, or revenue
- Fluency in social and community building – Instagram, TikTok, YouTube, Discord, etc.
- Crisp communicator who can influence designers, data scientists, and C-suite alike
- Fluent English; any additional European language is a bonus
Preferred Skills:
- Experience working in a fast-paced, startup environment
- Familiarity with the fintech industry
ASSUMPTION: Candidates with a strong background in performance marketing and a passion for storytelling are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and market standards for similar roles in Berlin)
Benefits:
- Competitive personal development budget
- Work from home budget
- Discounts to fitness & wellness memberships
- Language apps
- Public transportation
- Premium subscription on N26 bank account
- Relocation package with visa support (if needed)
Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on market standards for similar roles in Berlin. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Fintech & Digital Banking
Company Size: Medium (1,001-5,000 employees)
Founded: 2013
Company Description:
- N26 is a digital bank that offers mobile banking services
- Headquartered in Berlin with offices in Barcelona and Vienna
- Focuses on providing an elegant digital experience and supreme savings
Company Specialties:
- Mobile Banking
- Fintech
- Financial Services
Company Website: n26.com
ASSUMPTION: N26 is a well-established fintech company with a strong focus on digital innovation and customer experience.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: Reports directly to the Chief Marketing Officer (CMO)
Work Arrangement: On-site in Berlin, with remote work options available
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on international campaigns and expand market knowledge
- Chance to contribute to the overall growth and success of N26
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing strategy.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene
- N26's office is located in the heart of Berlin, offering easy access to public transportation and various amenities
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available
ASSUMPTION: Berlin offers a dynamic and stimulating work environment, with a strong focus on innovation and creativity.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- First-round interview with the hiring manager
- Second-round interview with the CMO and other team members
- Final decision and offer
Key Assessment Areas:
- Creativity and storytelling skills
- Strategic thinking and problem-solving abilities
- Data-driven mindset and analytical skills
- Communication and leadership skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful brand activation campaigns you've led in the past
- Demonstrate your understanding of N26's brand and target audience
- Showcase your ability to work collaboratively and influence cross-functional teams
ATS Keywords: Brand Activation, Campaign Management, Media Buying, Sponsorships, Content Creation, Measurement Frameworks, Collaboration, Communication, Social Media, Community Building, Data Analysis, Negotiation, Fluency in English, Creativity
ASSUMPTION: The interview process at N26 is designed to assess candidates' skills and cultural fit, with a focus on creativity, strategic thinking, and data-driven decision-making.
🛠️ Tools & Technologies
- Google Suite (Gmail, Google Docs, Google Sheets)
- Social media platforms (Instagram, TikTok, YouTube, Discord)
- Media buying platforms (e.g., Google Ads, Facebook Ads, etc.)
- Data analysis tools (e.g., Google Analytics, Tableau, etc.)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's background and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Transparent
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and results-oriented
- Creative and innovative
Self-Assessment Questions:
- How do you align with N26's customer-centric approach to brand activation?
- How do you thrive in a fast-paced, collaborative work environment?
- How do you balance creativity with data-driven decision-making?
ASSUMPTION: N26 values candidates who are passionate about their work, collaborative, and committed to delivering exceptional results.
⚠️ Potential Challenges
- Managing a large media budget and negotiating with vendors
- Balancing the need for creativity with the requirement to deliver measurable results
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: These challenges can be overcome by a strong candidate with a proven track record in brand activation and a solid understanding of the fintech industry.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong blend of creative and analytical skills
- This role offers the opportunity to work on international campaigns and expand market knowledge
- Career progression may involve moving into a leadership role within the marketing department
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department at N26.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new product feature
- Negotiating media buys for a TV advertising campaign
- Building a measurement framework to track the impact of brand activations on CAC, installs, and revenue
ASSUMPTION: These sample projects are designed to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy at N26?
- What are the biggest challenges facing the brand activation team currently?
- How does N26 support the professional development of its employees?
- What is the expected timeline for this role's growth and expansion?
- How does N26 foster a culture of innovation and creativity within its marketing department?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture at N26.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful brand activation campaigns you've led in the past
- Demonstrate your understanding of N26's brand and target audience
- Showcase your ability to work collaboratively and influence cross-functional teams
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
