Head of Brand and Content

📌 Core Information

🔹 Job Title: Head of Brand and Content

🔹 Company: Waters Corporation

🔹 Location: Milford, MA, USA

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing & Communications

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading corporate brand and content strategy globally
• Driving brand affinity and awareness through compelling visual content and stories
• Ensuring brand consistency across all departments and audiences
• Collaborating with cross-functional teams to champion the Waters brand strategy
• Leading and mentoring a team of digital, video, and graphic design professionals

ASSUMPTION: This role requires a strategic mindset, creative leadership, and the ability to influence without authority. It is ideal for an experienced brand professional seeking to make a significant impact on a global scale.

📋 Key Responsibilities

✅ Enterprise Brand Strategy & Governance: Define and implement corporate branding strategy, narrative, visual architecture, and brand governance framework. Drive brand alignment collaboratively across the enterprise through formal creative review and governance for product launches, events, and campaigns, ensuring consistency of message and visual execution.

✅ Creation of Brand Campaigns: Lead strategic development of multi-channel global brand campaigns that communicate Waters value proposition and create human connection.

✅ Brand Advocacy & Enablement: Build brand evangelism amongst employees throughout the organization and develop a team of employee brand ambassadors. Educate and empower brand ambassadors to drive adoption; promote brand evangelism internally and externally.

✅ Agency Leadership: Provide effective leadership of agency partnerships to ensure efficiency, consistency, and brand integrity. Serve as lead for key brand vendors including assessments and RFP decisions.

✅ Brand Performance Tracking: Establish process to measure brand health and impact through ongoing tracking and analytics. Leverage customer insights to guide strategic brand decisions.

✅ Brand Architecture & Positioning: Ensure alignment on brand structure, product branding, and naming conventions.

✅ Champion the Brand Experience: From enterprise-wide instrument and software design guidelines to how we onboard employees, build a multi-year strategy to ensure the brand is lived through each customer, employee, potential employee, and community experience. Provide guidance to maintain a cohesive brand experience.

✅ Brand Integration for M&A: Develop and manage the playbook for brand integration for mergers and acquisitions.

ASSUMPTION: This role involves a mix of strategic planning, creative direction, and project management. It requires strong leadership, communication, and analytical skills to drive brand success across various channels and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred.

Experience: 10+ years of experience in brand management, with a proven track record of leading brand strategy and content teams. Experience with global branding, brand campaign design and execution, and refreshing a brand.

Required Skills:

• Proven creative leadership experience driving creative vision and strategy
• Strong understanding of brand strategy, visual identity, and content creation
• Excellent leadership, communication, and project management skills with the ability to lead multiple projects simultaneously
• Experience working with cross-functional teams and providing effective leadership of external agency partnerships
• Ability to think strategically and execute methodically with strong business acumen
• Strong analytical skills with the ability to measure and report on brand performance and leverage customer insights
• Experience with collaboration, influencing without authority, and working successfully with cross-functional matrix teams

Preferred Skills:

• Experience with brand architecture and positioning
• Familiarity with brand integration for mergers and acquisitions
• Knowledge of Waters Corporation or the Biotechnology Research industry

ASSUMPTION: While the role requires specific skills and experience, candidates with a strong background in brand management and a passion for creative leadership may be considered even if they lack some of the preferred skills.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Head of Brand and Content role with 10+ years of experience in the Biotechnology Research industry)

Benefits:

• Medical, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee stock purchase plan
• Tuition reimbursement
• Employee assistance program

Working Hours: Full-time, typically Monday through Friday, 8:30 AM to 5:00 PM. Occasional evenings and weekends may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research. Waters Corporation serves the life, materials, food, and environmental sciences, ensuring the efficacy of medicines, the safety of food and water, and the quality and sustainability of products used every day.

Company Size: Waters Corporation has 5,001-10,000 employees globally, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Waters Corporation was founded in 1958 and has since grown into a global leader in analytical instruments, separations technologies, and software.

Company Description:

• Waters Corporation is a global leader in analytical instruments, separations technologies, and software, serving the life, materials, food, and environmental sciences for over 65 years.
• The company helps ensure the efficacy of medicines, the safety of food and water, and the quality and sustainability of products used every day.
• Waters Corporation is committed to delivering scientific insights to improve human health and well-being, helping to leave the world better than they found it.

Company Specialties:

• Analytical instruments
• Separations technologies
• Software
• UPLC (Ultra-Performance Liquid Chromatography)
• HPLC (High-Performance Liquid Chromatography)
• Mass Spectrometry
• Informatics
• Thermal Imaging
• Chemistry
• Analytical Standards & Reagents
• Data Integrity

Company Website: www.waters.com

ASSUMPTION: Waters Corporation's extensive experience and global presence provide a stable and innovative work environment for employees. The company's commitment to improving human health and well-being makes it an attractive choice for professionals seeking to make a positive impact.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Vice President of Corporate Communications. It offers significant responsibility and the opportunity to make a substantial impact on the company's brand strategy.

Reporting Structure: The Head of Brand and Content will report to the Vice President of Corporate Communications and lead a team of digital, video, and graphic design professionals.

Work Arrangement: This role is based out of the company's headquarters in Milford, MA, with a hybrid work arrangement that combines on-site and remote work.

Growth Opportunities:

• Potential to advance to a VP or Director-level role within the Corporate Communications department
• Opportunities to lead cross-functional projects and collaborate with various teams across the organization
• Chance to develop and mentor junior team members, fostering a culture of growth and learning

ASSUMPTION: This role offers a unique blend of strategic and creative responsibilities, providing an ideal platform for a seasoned brand professional seeking to grow and make a significant impact on a global scale.

🌍 Location & Work Environment

Office Type: The Waters Corporation headquarters in Milford, MA, features a modern, collaborative work environment designed to foster innovation and creativity.

Office Location(s): 34 Maple Street, Milford, MA 01757, USA

Geographic Context:

• Milford, MA, is located in the Greater Boston area, offering easy access to cultural attractions, dining, and entertainment options
• The area is known for its high quality of life, with excellent schools, healthcare facilities, and recreational opportunities
• Milford is conveniently located near major highways and public transportation, making it easily accessible from nearby cities and towns

Work Schedule: The hybrid work arrangement combines on-site work at the Milford headquarters with remote work from home or other approved locations. The core work hours are Monday through Friday, 8:30 AM to 5:00 PM, with flexibility for occasional evenings and weekends as needed.

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their productivity and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager and/or other team members
• Final interview with the Vice President of Corporate Communications
• Background check and offer extension

Key Assessment Areas:

• Brand strategy and vision
• Creative leadership and problem-solving skills
• Communication and presentation abilities
• Collaboration and teamwork
• Adaptability and cultural fit

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience, creative leadership, and relevant skills
• Prepare examples of your brand strategy, campaign development, and execution to showcase your expertise during the interview
• Research Waters Corporation and the Biotechnology Research industry to demonstrate your understanding of the company and its mission
• Practice common interview questions and be prepared to discuss your approach to brand strategy, campaign development, and team leadership

ATS Keywords: Brand Management, Creative Leadership, Brand Strategy, Content Creation, Project Management, Cross-Functional Collaboration, Analytical Skills, Visual Identity, Global Branding, Brand Campaign Design, Employee Engagement, Agency Leadership, Brand Performance Tracking, Brand Architecture, Mergers and Acquisitions, Communication Skills

ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand strategy, creative leadership, and team management skills, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• Brand management software (e.g., Brandfolder, Frontify, or similar)
• Design software (e.g., Adobe Creative Suite, Sketch, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Analytics and reporting tools (e.g., Google Analytics, Tableau, or similar)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's experience and the company's existing technology stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Focus
• Integrity
• Accountability
• Collaboration

Work Style:

• Creative and strategic thinking
• Strong leadership and communication skills
• Ability to work independently and in a team environment
• Adaptability and flexibility
• Results-driven and proactive approach

Self-Assessment Questions:

• How do you align with Waters Corporation's core values, and how have you demonstrated these values in your previous roles?
• Describe a time when you had to adapt your brand strategy to accommodate a significant change in the market or within the organization. How did you approach this challenge, and what was the outcome?
• How do you ensure that your brand strategy resonates with both internal and external stakeholders, and how do you measure its success?

ASSUMPTION: Waters Corporation values a diverse and inclusive work environment, seeking candidates who can contribute to and thrive in a collaborative and innovative culture.

⚠️ Potential Challenges

• Managing a global brand strategy across multiple departments and regions
• Balancing creative vision with practical execution and brand consistency
• Collaborating effectively with cross-functional teams and external agency partners
• Adapting to the unique demands of a hybrid work environment
• Measuring and reporting on brand performance in a data-driven manner

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong leadership, strategic thinking, and effective communication skills.

📈 Similar Roles Comparison

• Unlike other brand management roles, this position requires a strong focus on global brand strategy and cross-functional collaboration
• In the Biotechnology Research industry, brand management roles often involve a high degree of scientific and technical knowledge, which may not be required in other industries
• Career progression in this role may involve advancing to a VP or Director-level position within the Corporate Communications department or exploring opportunities in related fields such as Marketing or Product Management

ASSUMPTION: This role offers a unique blend of strategic and creative responsibilities, providing an ideal platform for a seasoned brand professional seeking to grow and make a significant impact on a global scale.

📝 Sample Projects

• Developing and executing a global brand campaign to launch a new product line
• Refreshing the Waters Corporation brand identity to better reflect the company's evolution and market position
• Creating a brand governance framework to ensure consistency across all departments and regions
• Integrating the brand of a newly acquired company into the Waters Corporation portfolio

ASSUMPTION: These sample projects illustrate the strategic and creative nature of the Head of Brand and Content role, highlighting the opportunity to make a significant impact on the company's brand strategy.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Waters brand, and what are the key priorities for this role in the first 90 days?
• How does the Head of Brand and Content role collaborate with other departments and teams within the organization?
• What are the key performance indicators (KPIs) used to measure the success of the brand strategy, and how are these tracked and reported?
• How does Waters Corporation support the professional development and growth of its employees, particularly in the Corporate Communications department?
• What is the company's approach to work-life balance, and how is this supported in the hybrid work arrangement?

ASSUMPTION: These questions are designed to provide insight into the role's priorities, collaboration, performance metrics, professional development opportunities, and work-life balance within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience, creative leadership, and relevant skills
• Prepare examples of your brand strategy, campaign development, and execution to showcase your expertise during the interview
• Research Waters Corporation and the Biotechnology Research industry to demonstrate your understanding of the company and its mission
• Practice common interview questions and be prepared to discuss your approach to brand strategy, campaign development, and team leadership
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.