Head of Brand and Sponsorship

📌 Core Information

🔹 Job Title: Head of Brand and Sponsorship

🔹 Company: Flutter UK & Ireland (Paddy Power)

🔹 Location: San Ġiljan, Malta

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Brand Management, Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategy for Sky Bet
• Leading a team of brand and sponsorship experts
• Managing sponsorship agreements and maximizing partnerships
• Collaborating with marketing teams to ensure consistent branding
• Tracking and analyzing brand performance to drive revenue growth

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in brand management and sponsorship. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and driving results through effective team leadership and collaboration.

📋 Key Responsibilities

✅ Craft and implement brand strategy for Sky Bet, ensuring effective adoption by the Brand and Marketing Campaign Planning teams

✅ Lead a team of brand and sponsorship experts, fostering a culture of continuous improvement and capability development

✅ Manage sponsorship agreements, building effective relationships and actively seeking opportunities to drive brand growth

✅ Collaborate with wider marketing teams to ensure consistent brand representation across PR, content, social, and other channels

✅ Translate business strategy into effective brand strategy, driven by insights and customer needs

✅ Provide direction to the Marketing Campaign Planning team to ensure campaign outputs adhere to the brand strategy, brand research, and longer-term goals

✅ Create a clear methodology and plan for monitoring brand effectiveness and supplying recommendations for improvement

✅ Be a strong communicator, approachable, and highly visible, engaging and collaborating at all levels

ASSUMPTION: The role requires a balance of strategic thinking, hands-on execution, and effective leadership to drive brand performance and growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven track record in brand strategy, brand guardianship, and campaign management, with 5-10 years of experience in a similar role

Required Skills:

• Expertise in brand strategy and guardianship
• Proven track record in successful brand campaign management
• Experience in creative and design management
• Strong leadership and team-building skills
• Excellent communication and collaboration skills
• Ability to handle unknowns and adapt to change
• Proficient in creating clear methodologies and plans for tracking brand effectiveness

Preferred Skills:

• Experience in the betting and gaming industry
• Fluency in Maltese

ASSUMPTION: Candidates should have a strong background in brand management and campaign planning, with a proven ability to lead teams and drive results.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Uncapped holiday allowance
• €1,000 learning fund each year
• 32 hours paid volunteering time per year
• Free SkyQ Ultra HD premium TV package worth £1,200
• Twice-yearly bonus (with part of it guaranteed!)
• Pension contribution scheme
• Private healthcare
• Flexible ways of working
• Access to thousands of Udemy courses
• Invest via the Company Sharesave Scheme

Working Hours: Full-time, typically 37.5 hours per week, with flexible working arrangements available

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is comprehensive and designed to support employee well-being and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers (Betting and Gaming)

Company Size: 5,001-10,000 employees (Paddy Power is part of Flutter Entertainment PLC)

Founded: 1988 (Paddy Power), 2001 (Flutter Entertainment PLC)

Company Description:

• Paddy Power is an international sports betting and gaming operator with a market-leading presence in the UK, Ireland, Australia, and the USA
• The company offers a range of operations across Europe, including Romania, Portugal, and Malta
• Paddy Power is part of Flutter Entertainment PLC, which also owns brands such as FanDuel, Sky Bet, and Fox Bet

Company Specialties:

• Sports betting
• Casino and poker
• Bingo
• Risk management
• Online and brand marketing
• Software development and testing
• Customer support and finance

Company Website: Paddy Power Careers

ASSUMPTION: Paddy Power is a well-established brand in the betting and gaming industry, with a strong presence in multiple markets. The company offers a comprehensive benefits package and encourages professional development.

📊 Role Analysis

Career Level: Mid to Senior level, with potential for growth and progression within the company

Reporting Structure: The role reports directly to the Marketing Director and is encouraged to lead upwards without compromise

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Potential to progress to a more senior role within the marketing or brand management teams
• Opportunities to work on high-profile sponsorship deals and marketing campaigns
• Chance to develop leadership and management skills by leading a team of brand and sponsorship experts

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress within the company and make a significant impact on the brand's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): San Ġiljan, Malta

Geographic Context:

• Malta is a small island nation in the Mediterranean Sea, with a mild climate and rich history
• The island is known for its beautiful beaches, historic sites, and vibrant nightlife
• San Ġiljan is a bustling town on the northeast coast of Malta, with a mix of residential and commercial areas

Work Schedule: Full-time, with flexible working arrangements available

ASSUMPTION: The role is based in San Ġiljan, Malta, which offers a pleasant work environment with a mix of modern and historic attractions. The company offers flexible working arrangements to support work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final interview with the hiring manager

Key Assessment Areas:

• Brand management and strategy skills
• Leadership and team management abilities
• Communication and collaboration skills
• Problem-solving and adaptability
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your brand management, leadership, and marketing skills
• Provide specific examples of your achievements in brand strategy, campaign management, and sponsorship
• Demonstrate your ability to lead and develop teams, as well as your capacity to handle unknowns and adapt to change
• Showcase your understanding of the betting and gaming industry and Paddy Power's brand

ATS Keywords: Brand strategy, brand guardianship, sponsorship management, campaign management, leadership, team management, communication, collaboration, problem-solving, adaptability, betting and gaming industry, Paddy Power

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role. Successful candidates will demonstrate a strong track record in brand management and leadership, as well as a passion for the betting and gaming industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Brand management and tracking tools (e.g., Brandfolder, Brand24)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The role requires proficiency in Microsoft Office Suite and various brand management, project management, and communication tools. Familiarity with industry-specific tools and platforms is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative and creative
• Collaborative and inclusive
• Responsible and sustainable

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and performance-focused
• Adaptable and resilient

Self-Assessment Questions:

• Do you have a proven track record in brand strategy and guardianship, with a consistent history of successful brand campaign management?
• Are you an empowering leader who can build capability and develop others, as well as yourself?
• Are you comfortable working in a fast-growing business that is going through an unprecedented era of change?
• Do you take practical and deliberate steps to build and maintain an inclusive team?

ASSUMPTION: Paddy Power values a customer-focused, innovative, and collaborative work environment. Successful candidates will demonstrate a strong fit with the company's values and work style, as well as a commitment to building and maintaining an inclusive team.

⚠️ Potential Challenges

• Managing a team through a period of significant growth and change
• Balancing the need for strategic brand management with the demands of a fast-paced, dynamic industry
• Maximizing sponsorship agreements and building effective relationships with partners
• Ensuring consistent brand representation across multiple channels and touchpoints
• Adapting to a hybrid work environment and managing a team with varying levels of remote work experience

ASSUMPTION: The role presents several challenges, including managing a team through a period of significant growth and change, balancing strategic brand management with industry demands, and maximizing sponsorship agreements. Successful candidates will be adaptable, resilient, and capable of driving results in a dynamic environment.

📈 Similar Roles Comparison

• This role is unique in its focus on brand strategy and sponsorship management for a leading betting and gaming operator
• Similar roles in other industries may have a broader focus on marketing or communications, rather than a specific focus on brand strategy and sponsorship
• Career progression in this role may lead to more senior positions within the marketing or brand management teams, or to other leadership roles within the company

ASSUMPTION: This role is unique in its focus on brand strategy and sponsorship management for a leading betting and gaming operator. Similar roles in other industries may have a broader focus on marketing or communications, and career progression may lead to more senior positions within the marketing or brand management teams, or to other leadership roles within the company.

📝 Sample Projects

• Developing and implementing a comprehensive brand strategy for Sky Bet, including brand architecture, positioning, and messaging
• Managing a team of brand and sponsorship experts to deliver a successful rebranding campaign for Paddy Power
• Negotiating and securing high-profile sponsorship agreements, and maximizing their value for the brand

ASSUMPTION: Sample projects for this role may include developing and implementing brand strategies, managing rebranding campaigns, and negotiating and securing high-profile sponsorship agreements. Successful candidates will have a proven track record in delivering similar projects and driving results for their brands.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Sky Bet brand and the key challenges facing the brand strategy team?
• How does the Marketing Campaign Planning team support the brand strategy, and how can I ensure their outputs align with the brand strategy and longer-term goals?
• What are the key priorities for the brand and sponsorship team in the first 90 days, and how can I contribute to their successful execution?
• How does the company support the professional development and growth of its employees, particularly within the marketing and brand management teams?
• What is the company's approach to diversity, equity, and inclusion, and how can I contribute to fostering a more inclusive work environment?

ASSUMPTION: Key questions to ask during the interview should focus on the brand's current state, the role's priorities, the company's approach to professional development and growth, and its commitment to diversity, equity, and inclusion. Successful candidates will be curious, engaged, and proactive in their approach to the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Paddy Power Careers website
• Tailor your resume and cover letter to highlight your brand management, leadership, and marketing skills, as well as your passion for the betting and gaming industry
• Prepare examples of your achievements in brand strategy, campaign management, and sponsorship to demonstrate your qualifications for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.