📌 Core Information
🔹 Job Title: Head of Brand
🔹 Company: Centrica
🔹 Location: UK - Windsor - Millstream
🔹 Job Type: Full-Time
🔹 Category: Brand Management
🔹 Date Posted: 2025-04-24
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Defining and delivering a rolling brand strategy for Centrica's brands, primarily British Gas and Hive.
- Leading a diverse team of brand strategists, insights teams, creatives, and brand managers.
- Owning and refining the creative platforms for Centrica's brands.
- Building a high-performance culture within the team, fostering data-driven decision-making and collaboration.
- Managing large budgets across multiple business units and developing outstanding relationships with agency partners.
ASSUMPTION: This role requires a strategic mindset, with a deep understanding of customer segments and a strong ability to drive brand performance through insight and data.
📋 Key Responsibilities
✅ Define, own, and deliver a rolling brand strategy and plan, ensuring Centrica's brands continually evolve to align with strategic ambitions and the environments in which they operate.
✅ Manage the architecture of Centrica's brands, ensuring each has clear and distinct purpose and identity at all times.
✅ Be Centrica's brand champion, building pride and understanding of the brands so that they are widely and easily understood by employees and used consistently across the business.
✅ Champion Centrica's brand customer targets, embed them within relevant business units, and bring them to life with relevant new research and insights.
✅ Ensure the delivery of brand and customer insights, from brand tracking to competitor analysis and customer research, to inform brand strategies and priorities and influence proposition development across the business.
✅ Set brand KPIs aligned with brand strategies and embed these across teams. Track success and lead on interventions where performance is not moving as planned.
✅ Embed a high-performance culture within the team where data-driven decision-making is the norm, and the brand team collaborates brilliantly across a matrix organization and with agency partners.
ASSUMPTION: The role involves a high degree of strategic thinking, stakeholder management, and cross-functional collaboration to drive brand success across Centrica.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: 10+ years of experience leading complex B2C brands, with a proven track record of developing and implementing successful brand strategies.
Required Skills:
- Proven expertise in brand strategy, customer insights, and data-driven decision-making.
- Experience managing and shaping brand identities and guidelines, embedding these across the business.
- Ability to architect bold and distinctive brand platforms that work magically over the full spectrum of channels.
- Proven ability to manage large budgets across multiple business units and develop outstanding relationships with agency partners.
- Experience building and developing a 'brand-obsessed' high-performing team.
Preferred Skills:
- Experience in the utilities or energy sector.
- Fluency in additional languages.
ASSUMPTION: Given the strategic nature of the role, candidates should have extensive experience in brand management, with a strong focus on customer-centric strategies and data-driven insights.
💰 Compensation & Benefits
Salary Range: £120,000 - £150,000 per annum (AI-estimated, based on industry standards for a Head of Brand role in the UK with 10+ years of experience)
Benefits:
- Competitive pension scheme.
- Private healthcare and dental care.
- 25 days' holiday, plus bank holidays.
- Flexible working options.
- Employee discounts on energy and other services.
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the right candidate.
ASSUMPTION: The salary range is an estimate based on industry standards for a Head of Brand role in the UK. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Centrica operates in the utilities sector, focusing on energy services and solutions. The company supplies energy and services to over 10 million customers, mainly in the UK and Ireland, through brands such as British Gas, Bord Gáis Energy, and Centrica Business Solutions.
Company Size: Centrica is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Centrica was founded in 1997, with a rich history of serving customers in homes and businesses.
Company Description:
- Centrica is an international energy services and solutions company, founded on a 200-year heritage of serving customers in homes and businesses.
- The company supplies energy and services to over 10 million customers, mainly in the UK and Ireland, through brands such as British Gas, Bord Gáis Energy, and Centrica Business Solutions.
- Centrica is committed to energising a greener, fairer future through its trusted brands and innovative energy and services solutions.
Company Specialties:
- Energy Services & Technology
- Energy Retail
- Connected Home
- Distributed Energy
- Home Services
- Renewable energy
- Energy trading
- Energy Storage
Company Website: www.centrica.com
ASSUMPTION: Centrica's focus on sustainability and innovation makes it an attractive employer for candidates passionate about driving change in the energy sector.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer.
Reporting Structure: The Head of Brand will lead a team of brand strategists, insights teams, creatives, and brand managers, with potential for further team expansion.
Work Arrangement: This role is on-site, with flexibility for the right candidate. The role may require occasional travel to other Centrica offices or customer sites.
Growth Opportunities:
- Potential progression to a more senior role within the marketing function or other areas of the business, such as general management or commercial leadership.
- Opportunities to gain exposure to various aspects of the energy industry and develop a broad understanding of the business.
- Chance to work on high-impact projects that drive brand performance and customer satisfaction.
ASSUMPTION: Given Centrica's size and diversity, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Centrica's headquarters in Windsor, Berkshire, offers a modern, collaborative work environment with on-site amenities, including a subsidized cafeteria, fitness center, and parking.
Office Location(s): Maidenhead Road, Windsor, Berkshire SL4 5GD, GB
Geographic Context:
- The Windsor office is located in a convenient, easily accessible location with excellent transport links to London and other major towns and cities in the UK.
- The area offers a mix of urban and rural living, with a variety of housing options and excellent schools.
- Windsor is known for its rich history, beautiful countryside, and vibrant cultural scene, providing ample opportunities for leisure and entertainment.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the right candidate.
ASSUMPTION: The Windsor office provides a dynamic, engaging work environment that fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening.
- Phone or video screening with the HR team.
- Face-to-face interview with the hiring manager and a member of the HR team.
- Final interview with senior leadership, followed by a decision.
Key Assessment Areas:
- Brand strategy and development.
- Customer insights and data-driven decision-making.
- Leadership and team management skills.
- Cross-functional collaboration and stakeholder management.
- Cultural fit and alignment with Centrica's values.
Application Tips:
- Tailor your CV and cover letter to highlight your relevant brand management experience and achievements.
- Prepare examples of brand strategies you've developed and executed, demonstrating your ability to drive brand performance and customer satisfaction.
- Research Centrica's brand portfolio and customer segments to showcase your understanding of the business and the role's requirements.
ATS Keywords: Brand Strategy, Customer Insights, Data-Driven Decision Making, Brand Management, Team Leadership, Stakeholder Management, Cross-Functional Collaboration, Brand Architecture, Employer Branding, Market Research, Strategic Planning, Communication Skills, High-Performance Culture
ASSUMPTION: Centrica's recruitment process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a focus on driving brand performance and customer satisfaction.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Brand management software (e.g., Brandfolder, Frontify)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in brand management software, CRM software, and data visualization tools to drive brand performance and customer satisfaction.
👔 Cultural Fit Considerations
Company Values:
- Safety First: We prioritize the safety of our people, customers, and the environment in everything we do.
- Customer Obsessed: We put our customers at the heart of our business, understanding their needs and delivering exceptional experiences.
- Innovation & Simplicity: We challenge the status quo, finding simple, innovative solutions to complex problems.
- One Team: We work together, supporting each other and celebrating our collective successes.
- Integrity: We act with honesty and integrity in all that we do.
Work Style:
- Collaborative: We work closely together, sharing knowledge and expertise to achieve our goals.
- Agile: We adapt quickly to change, embracing new opportunities and challenges.
- Data-Driven: We make informed decisions based on data and insights.
- Customer-Focused: We prioritize our customers' needs and preferences in all that we do.
Self-Assessment Questions:
- How do you align with Centrica's values, and how have you demonstrated these in your previous roles?
- How do you approach building and maintaining a high-performing, collaborative team in a matrix organization?
- How do you ensure that your brand strategies and creative platforms resonate with Centrica's diverse customer segments?
ASSUMPTION: Centrica's values-driven culture emphasizes safety, customer obsession, innovation, teamwork, and integrity, with a focus on collaboration, agility, data-driven decision-making, and customer focus.
⚠️ Potential Challenges
- The role requires managing a diverse team of brand strategists, insights teams, creatives, and brand managers, with potential for further team expansion.
- The role may require occasional travel to other Centrica offices or customer sites, with potential for international travel in the future.
- The role involves managing large budgets across multiple business units, requiring strong financial acumen and budget management skills.
- The role requires a high degree of strategic thinking, stakeholder management, and cross-functional collaboration to drive brand success across Centrica.
ASSUMPTION: The role presents unique challenges and opportunities for growth and development, requiring a strong, experienced brand management professional to succeed.
📈 Similar Roles Comparison
- Compared to other Head of Brand roles, this position offers a unique opportunity to lead a brand center of excellence for a large, international energy services and solutions company.
- Unlike other brand management roles, this position requires a strong understanding of the energy industry and its unique challenges and opportunities.
- Career progression in this role may lead to more senior roles within the marketing function or other areas of the business, such as general management or commercial leadership.
ASSUMPTION: This role offers a unique blend of strategic, leadership, and industry-specific challenges and opportunities, setting it apart from other brand management roles.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy for British Gas, repositioning the brand to better resonate with its diverse customer segments and driving brand performance and customer satisfaction.
- Leading a cross-functional team to rebrand Hive, Centrica's connected home division, creating a distinctive, innovative brand identity that differentiates Hive from competitors and drives customer acquisition and retention.
- Conducting comprehensive market research and customer segmentation analysis to inform brand strategy and positioning for Centrica's business-to-business (B2B) brands, driving customer acquisition, retention, and growth.
ASSUMPTION: These sample projects demonstrate the strategic, customer-centric, and innovative approach required to succeed in the Head of Brand role at Centrica.
❓ Key Questions to Ask During Interview
- How does the Head of Brand role fit into Centrica's overall marketing and commercial strategy, and how will my work contribute to the company's success?
- What are the key priorities for the first 90 days in this role, and how will my onboarding support these priorities?
- How does Centrica support the professional development and growth of its brand management team members, and what opportunities exist for growth and progression within the marketing function or other areas of the business?
- How does Centrica measure and track brand performance, and what KPIs will I be responsible for managing and improving?
- How does Centrica collaborate with external agency partners, and what opportunities exist for building and strengthening these relationships?
ASSUMPTION: Asking these questions will help you better understand the role's requirements, Centrica's brand management approach, and the company's commitment to supporting your professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your CV and cover letter to highlight your relevant brand management experience and achievements, with a focus on strategic thinking, customer insights, and data-driven decision-making.
- Prepare examples of brand strategies you've developed and executed, demonstrating your ability to drive brand performance and customer satisfaction.
- Research Centrica's brand portfolio and customer segments to showcase your understanding of the business and the role's requirements.
- Follow up with Centrica's HR team one week after submitting your application to inquire about the status of your application and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
