Head of Brand & Content

📌 Core Information

🔹 Job Title: Head of Brand & Content

🔹 Company: Rossum

🔹 Location: Europe (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Anywhere)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a global brand and communications strategy for Rossum
• Crafting product messaging that resonates with enterprise finance buyers
• Leading and growing a team of content writers, designers, and product marketers
• Driving thought leadership and managing PR strategy to boost awareness and credibility
• Measuring and reporting on brand visibility, sentiment, and content performance

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of enterprise buyers, particularly CFOs and finance stakeholders.

📋 Key Responsibilities

✅ Own and execute a global brand and communications strategy to position Rossum as a category-defining leader in intelligent document processing and enterprise automation

✅ Shape and evolve product messaging that resonates with enterprise CFOs and finance teams, in close partnership with Product Marketing

✅ Lead and grow a small but mighty team, including a content writer, designer, and product marketers—serving as a strategic lead and player-coach

✅ Develop and maintain an editorial calendar aligned with business objectives, major announcements, and events

✅ Drive thought leadership and develop compelling narratives that position Rossum at the forefront of enterprise finance innovation

✅ Manage PR strategy and agency relationships, boosting awareness and credibility among prospects, analysts, partners, and press

✅ Work with the Director of Analyst & Partner Marketing to build strategic relationships with industry analysts and influencers to support category creation and market education

✅ Measure and report on brand visibility, sentiment, and content performance to continuously refine our approach

ASSUMPTION: This role requires a high level of strategic thinking, team leadership, and the ability to manage multiple projects and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of proven experience building and scaling B2B brand and communications strategies, ideally in high-growth SaaS or AI-driven technology companies

Required Skills:

• Expertise in digital and social media content distribution, as well as PR engagement
• Strong writing and presentation skills, with the ability to translate complex technical concepts into compelling narratives
• Analytical mindset and focus on measuring brand performance and communication impact
• Fluency in English (additional languages are a plus)

Preferred Skills:

• Experience working with enterprise finance buyers, especially CFOs
• Knowledge of the intelligent document processing or enterprise automation industry
• Familiarity with Rossum's products and services

ASSUMPTION: Candidates with experience in B2B marketing, brand strategy, and thought leadership are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (estimated, based on industry standards for a senior marketing role in Europe)

Benefits:

• Remote-first flexibility – Work from anywhere with a strong internet connection
• Flexible working hours – Design a schedule that fits your life and enables your best work
• Competitive compensation package – Including equity options in a fast-growing AI company
• Generous paid time off – Recharge with plenty of vacation days and local holidays
• Learning & development support – Budget for professional growth and access to training resources
• Team offsites & virtual meetups – Regular opportunities to connect, collaborate, and celebrate wins together
• Collaborative and ambitious culture – Be part of a driven, supportive team building something truly impactful

Working Hours: Full-time (40 hours per week, flexible schedule)

ASSUMPTION: The salary range provided is an estimate based on industry standards and Rossum's size as a mid-sized company. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Rossum operates in the technology industry, specifically focusing on intelligent document processing and enterprise automation. The market is competitive and rapidly evolving, with a strong emphasis on innovation and AI-driven solutions.

Company Size: Rossum is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment where individual contributions can make a significant impact.

Founded: Rossum was founded in 2017, making it a relatively young company with a strong focus on growth and innovation.

Company Description:

• Rossum is a trailblazer in intelligent document processing, delivering a unique transactional document automation platform to enterprise businesses across the globe
• The company aims to tame document chaos and automate business workflows using its proprietary Transactional Large Language Model, Rossum Aurora
• Rossum offers high customization, tried and tested turnkey integrations, and enterprise-grade SLAs, with a focus on addressing risks, enhancing business relationships, and unlocking real-time strategic insights from transactional data

Company Specialties:

• Artificial Intelligence
• Machine Learning
• Data Capture
• RPA (Robotic Process Automation)
• Process Automation
• Invoice Extraction
• OCR Software
• Data Extraction
• Enterprise Software
• Accounts Payable
• Invoice Processing
• Electronic Data Capture
• Digital Document Processing
• Digital Transformation
• Robotic Process Automation
• And Approval Workflows

Company Website: rossum.ai

ASSUMPTION: Rossum's focus on AI and intelligent document processing makes it an attractive employer for candidates interested in cutting-edge technology and innovative solutions.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) or another executive-level manager. It offers significant growth opportunities and the chance to shape Rossum's brand and communications strategy.

Reporting Structure: The Head of Brand & Content will lead a team of content writers, designers, and product marketers, with the possibility of expanding the team based on performance and business needs.

Work Arrangement: This role is remote-first, with the flexibility to work from anywhere with a strong internet connection. Occasional team offsites and virtual meetups may be required.

Growth Opportunities:

• Expanding the team and taking on additional responsibilities as Rossum grows
• Transitioning into a more senior role, such as VP of Marketing or Chief Marketing Officer, as the company scales
• Gaining valuable experience in a fast-growing AI company and making a significant impact on its success

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to advance their career in a dynamic and innovative environment.

🌍 Location & Work Environment

Office Type: Rossum operates a remote-first work environment, with no physical office requirement for this role.

Office Location(s): Rossum has offices in London, UK, and Prague, Czech Republic, but this role can be performed remotely from anywhere in Europe.

Geographic Context:

• Rossum operates globally, with a strong presence in Europe and North America
• The company serves enterprise clients across various industries, including finance, healthcare, and logistics
• Rossum's remote work culture fosters collaboration and inclusivity across different time zones and geographic locations

Work Schedule: Full-time (40 hours per week), with flexible working hours and the ability to design a schedule that fits the employee's life and enables their best work.

ASSUMPTION: Rossum's remote-first work environment offers candidates the flexibility to work from anywhere, promoting work-life balance and attracting talent from diverse backgrounds and locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Interview with the hiring manager (Chief Marketing Officer or another executive-level manager)
• Interview with the team members the candidate will be leading
• Final interview with the CEO or another executive-level manager

Key Assessment Areas:

• Strategic thinking and brand development skills
• Leadership and team management abilities
• Communication and presentation skills
• Analytical mindset and data-driven decision-making
• Cultural fit and alignment with Rossum's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, brand strategy, and thought leadership
• Include specific examples of your achievements in developing and executing successful brand and communications strategies
• Demonstrate your understanding of Rossum's products, services, and market position in your application materials

ATS Keywords: Brand Strategy, Communications Strategy, Product Marketing, Team Leadership, Thought Leadership, Content Development, Public Relations, Analytical Skills, Digital Media, Social Media, Storytelling, Presentation Skills

ASSUMPTION: Rossum's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, Google Docs)
• Social media management platforms (e.g., Hootsuite, Buffer)
• PR and media monitoring tools (e.g., Mention, Brand24)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Rossum uses industry-standard tools and platforms for project management, content creation, and analytics. Candidates should be comfortable working with these tools and be open to learning new ones as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Rossum values creativity, continuous learning, and pushing the boundaries of what's possible
• Collaboration: Rossum fosters a culture of teamwork, open communication, and mutual support
• Customer-centricity: Rossum prioritizes understanding and addressing the needs of its customers, with a focus on delivering exceptional value

Work Style:

• Remote-first: Rossum's work culture emphasizes flexibility, autonomy, and results-driven performance
• Data-driven: Rossum makes decisions based on data and analytics, with a focus on continuous improvement and optimization
• Agile: Rossum operates in a fast-paced, dynamic environment, requiring adaptability and a willingness to pivot and iterate

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable leading a team and driving results in a fast-paced, dynamic setting?
• Do you have a strong understanding of enterprise finance buyers, particularly CFOs, and the ability to craft compelling narratives that resonate with them?

ASSUMPTION: Rossum's culture values innovation, collaboration, and customer-centricity, with a strong emphasis on remote work, data-driven decision-making, and agility. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing a remote team with members across different time zones and geographic locations
• Balancing the need for strategic, long-term planning with the requirement for agile, responsive decision-making
• Adapting to a fast-paced, dynamic work environment with a high degree of autonomy and responsibility
• Developing and executing a global brand and communications strategy that resonates with diverse audiences and stakeholders

ASSUMPTION: These challenges are inherent in a senior-level, remote-first role in a fast-growing AI company. Successful candidates will be able to navigate these challenges effectively and thrive in a dynamic, innovative environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on enterprise finance buyers and the ability to craft compelling narratives that resonate with CFOs and finance stakeholders
• Rossum's focus on AI and intelligent document processing sets it apart from other technology companies, offering candidates the opportunity to work at the forefront of innovation in enterprise automation
• This role offers significant growth opportunities and the chance to make a significant impact on Rossum's success, with the potential to advance to more senior roles as the company scales

ASSUMPTION: This role is unique in its focus on enterprise finance buyers and Rossum's innovative approach to intelligent document processing. Candidates should consider their fit with these aspects and the growth opportunities they offer.

📝 Sample Projects

• Developing and executing a global brand and communications strategy that positions Rossum as a category-defining leader in intelligent document processing and enterprise automation
• Crafting product messaging that resonates with enterprise CFOs and finance teams, in close partnership with Product Marketing
• Driving thought leadership and developing compelling narratives that position Rossum at the forefront of enterprise finance innovation, such as blog posts, whitepapers, and industry reports

ASSUMPTION: These sample projects illustrate the strategic, leadership, and content development aspects of the role. Candidates should be prepared to provide specific examples of their achievements in these areas during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team I'll be leading and their current responsibilities? How do you envision the team evolving under my leadership?
• What are the most significant challenges facing Rossum's brand and communications strategy, and how can this role address them?
• How does Rossum support the professional growth and development of its employees, particularly in senior-level roles?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured?
• How does Rossum's culture foster collaboration and open communication, particularly in a remote work environment?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, Rossum's culture, and the opportunities for growth and success. Candidates should tailor their questions to the specific aspects of the role and company that are most important to them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, brand strategy, and thought leadership, with a focus on enterprise finance buyers
• Prepare a portfolio or examples of your work that demonstrate your ability to develop and execute successful brand and communications strategies
• Follow up with the Rossum HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.