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Head of Brand & Content

PlayPlay
Full-time
On-site
Paris, Île-de-France, France
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Head of Brand & Content

πŸ”Ή Company: PlayPlay

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Temporary Contract

πŸ”Ή Category: Brand & Content Leadership

πŸ”Ή Date Posted: 2025-05-15

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: Hybrid (Paris, New York, Berlin)

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic leadership of PlayPlay's brand and content
  • Cross-functional collaboration with Sales, Product Marketing, and Customer Success
  • Management of a team of creatives, freelancers, and stakeholders
  • Driving impact through high-impact initiatives and projects
  • Representing PlayPlay's voice, vision, and visibility

ASSUMPTION: This role requires a strategic mindset with a hands-on approach, as well as strong leadership and communication skills to manage teams and collaborate with various departments.

πŸ“‹ Key Responsibilities

βœ… Lead PlayPlay’s Brand & Content strategy: content marketing, thought leadership, product comms, video content, and social media

βœ… Manage freelancers & content ops to keep content production smooth & on-brand

βœ… Partner with Sales, Product Marketing, and Customer Success to align messaging & drive impact

βœ… Maintain PlayPlay’s social presence, with a focus on LinkedIn (employee advocacy)

βœ… Own industry news tracking: curate & share a weekly News Report with global teams

βœ… Create PlayPlay’s first proprietary Benchmark Report

βœ… Oversee the Resource Hub launch: ensuring content, UX, and messaging hit the mark

βœ… Develop a master presentation on internalizing video creation

βœ… Support the Brand & Content team on PlayPlay V4 messaging and a Homepage revamp

βœ… Ensure smooth People Operations: from team rituals to content process optimization

βœ… Be the Brand & Content voice in cross-team projects, representing vision & standards

βœ… Prepare the groundwork for the 2026 Brand & Content Strategy: insights, priorities, and recommendations

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 8+ years in Content, Brand, or Marketing leadership roles (B2B SaaS preferred)

Required Skills:

  • Strong strategic vision with a roll-up-your-sleeves attitude
  • Proven experience managing multi-format content (written, video, social)
  • Comfortable leading cross-functional projects and aligning stakeholders
  • Obsessed with quality, consistency, and smart distribution

Preferred Skills:

  • Video marketing experience (or strong opinions about it)

ASSUMPTION: Candidates should have a proven track record in brand and content leadership, with a strong understanding of B2B SaaS marketing and a passion for driving impact through strategic initiatives.

πŸ’° Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (AI-estimated, based on industry standards for a 10+ year experienced Brand & Content leader in Paris)

Benefits:

  • Health insurance
  • Retirement savings plan
  • Flexible work arrangements
  • Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible work arrangements (hybrid model, remote/office, and additional four weeks of full-remote per year)

ASSUMPTION: The salary range is estimated based on industry standards for a 10+ year experienced Brand & Content leader in Paris. The actual salary may vary depending on the candidate's skills, experience, and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically video creation and communication technology

Company Size: 201-500 employees, offering a unique customer-centric working environment and the ability to work on an innovative product

Founded: 2017, with headquarters in Paris, Île-de-France

Company Description:

  • PlayPlay is the video creation platform empowering marketing and communication teams to transform any message into engaging video stories
  • With over 3,000 companies using their platform, PlayPlay focuses on enterprise storytelling and inspiring CSR initiatives, authentic employee interviews, and valuable industry insights
  • PlayPlay is backed by investors such as Insight Partners (HubSpot, Twitter), Balderton (Revolut, Aircall), and Point9 (Loom, Zendesk)

Company Specialties:

  • Video HR technology
  • Marketing technology
  • And communication technology

Company Website: playplay.com

ASSUMPTION: PlayPlay is a fast-growing scale-up with a strong focus on innovation, customer-centricity, and driving impact through strategic initiatives.

πŸ“Š Role Analysis

Career Level: Senior Leadership

Reporting Structure: This role reports directly to the CEO and oversees a team of creatives, freelancers, and stakeholders

Work Arrangement: Hybrid (Paris, New York, Berlin), with additional four weeks of full-remote per year

Growth Opportunities:

  • Potential to shape PlayPlay's brand and content strategy and make a significant impact on the company's growth
  • Opportunities to work on high-impact projects and collaborate with various departments
  • Possibility to grow within the organization as PlayPlay continues to expand

ASSUMPTION: This role offers a unique opportunity to lead PlayPlay's brand and content strategy, driving impact and growth while working in a dynamic and innovative environment.

🌍 Location & Work Environment

Office Type: Hybrid (Paris, New York, Berlin)

Office Location(s): Paris, Île-de-France, France; New York, New York, United States; Berlin, Berlin, Germany

Geographic Context:

  • Paris: A vibrant city with a rich cultural scene and a thriving tech industry
  • New York: A global hub for business, finance, and technology
  • Berlin: A creative and innovative city with a strong startup ecosystem

Work Schedule: Full-time (40 hours/week), with flexible work arrangements and additional four weeks of full-remote per year

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to work from three global locations.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screening with the HR team
  • In-depth interview with the CEO and/or other senior team members
  • Case study or project presentation (if applicable)
  • Final interview and decision

Key Assessment Areas:

  • Strategic thinking and vision
  • Leadership and team management skills
  • Cross-functional collaboration and stakeholder alignment
  • Content creation and distribution expertise

Application Tips:

  • Tailor your resume and cover letter to highlight your brand and content leadership experience, as well as your strategic vision and ability to drive impact
  • Prepare for behavioral and situational interview questions that focus on your leadership style, decision-making process, and ability to manage cross-functional projects
  • If applicable, prepare a case study or project presentation that demonstrates your ability to create and execute high-impact brand and content initiatives

ATS Keywords: Brand Strategy, Content Marketing, Thought Leadership, Product Communications, Video Content, Social Media, Cross-Functional Collaboration, Stakeholder Alignment, Content Production, Quality Assurance, Distribution Strategy, Team Management, Industry News Tracking, Benchmark Reporting, Resource Hub Development, Presentation Development

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, leadership, and content creation expertise.

πŸ› οΈ Tools & Technologies

  • Project management tools (e.g., Asana, Trello, Jira)
  • Content creation and design tools (e.g., Canva, Adobe Creative Suite, Figma)
  • Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
  • Video creation and editing tools (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's existing tech stack.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Creative: We don't do things the same way as others and we like that. It's that madness that gives everyone the freedom to innovate and follow through with their ideas.
  • User-first: Our customers are at the heart of everything we do because a product is nothing without its users and it is with its users that a product grows.
  • United: What motivates us is to succeed together. We are specialists in cross-team projects: it is by sharing our expertise and supporting each other that we achieve our goals.
  • Ambitious: We are not afraid to move fast and take risks. If plan A doesn't work, there are still all the letters in the alphabet. We learn from our experiences and adapt.
  • Committed: We take ownership of our projects, with responsibility. We are demanding of others but above all, we give our best.

Work Style:

  • Collaborative and cross-functional, with a focus on driving impact through strategic initiatives
  • Dynamic and innovative, with a strong emphasis on customer-centricity and continuous improvement
  • Flexible and adaptable, with a willingness to take on new challenges and learn from experiences

Self-Assessment Questions:

  • Do you thrive in a dynamic and innovative environment, driving impact through strategic initiatives?
  • Are you comfortable leading cross-functional projects and aligning stakeholders with varying priorities and perspectives?
  • Do you have a strong commitment to customer-centricity and a passion for creating engaging content that resonates with audiences?

ASSUMPTION: PlayPlay's values and work style emphasize creativity, collaboration, and a strong commitment to driving impact through strategic initiatives, with a focus on customer-centricity and continuous improvement.

⚠️ Potential Challenges

  • The role requires a strong strategic vision and the ability to manage multiple projects simultaneously, which can be challenging and time-consuming
  • Cross-functional collaboration and stakeholder alignment can be complex and require strong communication and leadership skills
  • The hybrid work arrangement may present challenges in terms of communication and collaboration, particularly when working with remote teams
  • The role may involve working with tight deadlines and managing competing priorities, which can be stressful and demanding

ASSUMPTION: While this role offers a unique opportunity to drive impact and growth, it also presents several challenges that require strong leadership, communication, and time management skills.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Brand & Content leadership roles, this position offers a unique opportunity to shape PlayPlay's brand and content strategy and make a significant impact on the company's growth
  • Industry-specific context: PlayPlay operates in the video creation and communication technology space, with a focus on enterprise storytelling and inspiring CSR initiatives, authentic employee interviews, and valuable industry insights
  • Career path comparison: This role offers a clear path to senior leadership, with opportunities to grow within the organization as PlayPlay continues to expand

ASSUMPTION: This role offers a unique opportunity to drive impact and growth, with a clear path to senior leadership and a focus on shaping PlayPlay's brand and content strategy.

πŸ“ Sample Projects

  • Developing and executing a comprehensive brand and content strategy for a new product launch, including messaging, content creation, and distribution channels
  • Creating and managing a high-impact thought leadership campaign, featuring industry experts and influencers, to establish PlayPlay as a thought leader in the video creation and communication technology space
  • Overseeing the production and distribution of a series of engaging video content, featuring customer success stories, industry trends, and best practices, to drive brand awareness and generate leads

ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and cross-functional nature of the Brand & Content leadership role at PlayPlay.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of PlayPlay's brand and content strategy, and how this role fits into the company's overall growth plans?
  • How does PlayPlay support cross-functional collaboration and stakeholder alignment, particularly in a hybrid work environment?
  • What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
  • How does PlayPlay foster a culture of creativity, innovation, and continuous improvement, and how can this role contribute to that culture?
  • What opportunities are there for professional development and growth within the organization, particularly for someone in a senior leadership role?

ASSUMPTION: These key questions help applicants better understand the role, the company culture, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your brand and content leadership experience, as well as your strategic vision and ability to drive impact
  • Prepare for behavioral and situational interview questions that focus on your leadership style, decision-making process, and ability to manage cross-functional projects
  • If applicable, prepare a case study or project presentation that demonstrates your ability to create and execute high-impact brand and content initiatives
  • Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.