📌 Core Information
🔹 Job Title: Head of Brand & Content
🔹 Company: PlayPlay
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Temporary Contract
🔹 Category: Brand & Content Leadership
🔹 Date Posted: 2025-05-15
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Paris, New York, Berlin)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of PlayPlay's brand and content
- Cross-functional collaboration with Sales, Product Marketing, and Customer Success
- Management of a team of creatives, freelancers, and stakeholders
- Driving impact through high-impact initiatives and projects
- Representing PlayPlay's voice, vision, and visibility
ASSUMPTION: This role requires a strategic mindset with a hands-on approach, as well as strong leadership and communication skills to manage teams and collaborate with various departments.
📋 Key Responsibilities
✅ Lead PlayPlay’s Brand & Content strategy: content marketing, thought leadership, product comms, video content, and social media
✅ Manage freelancers & content ops to keep content production smooth & on-brand
✅ Partner with Sales, Product Marketing, and Customer Success to align messaging & drive impact
✅ Maintain PlayPlay’s social presence, with a focus on LinkedIn (employee advocacy)
✅ Own industry news tracking: curate & share a weekly News Report with global teams
✅ Create PlayPlay’s first proprietary Benchmark Report
✅ Oversee the Resource Hub launch: ensuring content, UX, and messaging hit the mark
✅ Develop a master presentation on internalizing video creation
✅ Support the Brand & Content team on PlayPlay V4 messaging and a Homepage revamp
✅ Ensure smooth People Operations: from team rituals to content process optimization
✅ Be the Brand & Content voice in cross-team projects, representing vision & standards
✅ Prepare the groundwork for the 2026 Brand & Content Strategy: insights, priorities, and recommendations
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 8+ years in Content, Brand, or Marketing leadership roles (B2B SaaS preferred)
Required Skills:
- Strong strategic vision with a roll-up-your-sleeves attitude
- Proven experience managing multi-format content (written, video, social)
- Comfortable leading cross-functional projects and aligning stakeholders
- Obsessed with quality, consistency, and smart distribution
Preferred Skills:
- Video marketing experience (or strong opinions about it)
ASSUMPTION: Candidates should have a proven track record in brand and content leadership, with a strong understanding of B2B SaaS marketing and a passion for driving impact through strategic initiatives.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (AI-estimated, based on industry standards for a 10+ year experienced Brand & Content leader in Paris)
Benefits:
- Health insurance
- Retirement savings plan
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible work arrangements (hybrid model, remote/office, and additional four weeks of full-remote per year)
ASSUMPTION: The salary range is estimated based on industry standards for a 10+ year experienced Brand & Content leader in Paris. The actual salary may vary depending on the candidate's skills, experience, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically video creation and communication technology
Company Size: 201-500 employees, offering a unique customer-centric working environment and the ability to work on an innovative product
Founded: 2017, with headquarters in Paris, Île-de-France
Company Description:
- PlayPlay is the video creation platform empowering marketing and communication teams to transform any message into engaging video stories
- With over 3,000 companies using their platform, PlayPlay focuses on enterprise storytelling and inspiring CSR initiatives, authentic employee interviews, and valuable industry insights
- PlayPlay is backed by investors such as Insight Partners (HubSpot, Twitter), Balderton (Revolut, Aircall), and Point9 (Loom, Zendesk)
Company Specialties:
- Video HR technology
- Marketing technology
- And communication technology
Company Website: playplay.com
ASSUMPTION: PlayPlay is a fast-growing scale-up with a strong focus on innovation, customer-centricity, and driving impact through strategic initiatives.
📊 Role Analysis
Career Level: Senior Leadership
Reporting Structure: This role reports directly to the CEO and oversees a team of creatives, freelancers, and stakeholders
Work Arrangement: Hybrid (Paris, New York, Berlin), with additional four weeks of full-remote per year
Growth Opportunities:
- Potential to shape PlayPlay's brand and content strategy and make a significant impact on the company's growth
- Opportunities to work on high-impact projects and collaborate with various departments
- Possibility to grow within the organization as PlayPlay continues to expand
ASSUMPTION: This role offers a unique opportunity to lead PlayPlay's brand and content strategy, driving impact and growth while working in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Hybrid (Paris, New York, Berlin)
Office Location(s): Paris, Île-de-France, France; New York, New York, United States; Berlin, Berlin, Germany
Geographic Context:
- Paris: A vibrant city with a rich cultural scene and a thriving tech industry
- New York: A global hub for business, finance, and technology
- Berlin: A creative and innovative city with a strong startup ecosystem
Work Schedule: Full-time (40 hours/week), with flexible work arrangements and additional four weeks of full-remote per year
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to work from three global locations.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the HR team
- In-depth interview with the CEO and/or other senior team members
- Case study or project presentation (if applicable)
- Final interview and decision
Key Assessment Areas:
- Strategic thinking and vision
- Leadership and team management skills
- Cross-functional collaboration and stakeholder alignment
- Content creation and distribution expertise
Application Tips:
- Tailor your resume and cover letter to highlight your brand and content leadership experience, as well as your strategic vision and ability to drive impact
- Prepare for behavioral and situational interview questions that focus on your leadership style, decision-making process, and ability to manage cross-functional projects
- If applicable, prepare a case study or project presentation that demonstrates your ability to create and execute high-impact brand and content initiatives
ATS Keywords: Brand Strategy, Content Marketing, Thought Leadership, Product Communications, Video Content, Social Media, Cross-Functional Collaboration, Stakeholder Alignment, Content Production, Quality Assurance, Distribution Strategy, Team Management, Industry News Tracking, Benchmark Reporting, Resource Hub Development, Presentation Development
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, leadership, and content creation expertise.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello, Jira)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite, Figma)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Video creation and editing tools (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Creative: We don't do things the same way as others and we like that. It's that madness that gives everyone the freedom to innovate and follow through with their ideas.
- User-first: Our customers are at the heart of everything we do because a product is nothing without its users and it is with its users that a product grows.
- United: What motivates us is to succeed together. We are specialists in cross-team projects: it is by sharing our expertise and supporting each other that we achieve our goals.
- Ambitious: We are not afraid to move fast and take risks. If plan A doesn't work, there are still all the letters in the alphabet. We learn from our experiences and adapt.
- Committed: We take ownership of our projects, with responsibility. We are demanding of others but above all, we give our best.
Work Style:
- Collaborative and cross-functional, with a focus on driving impact through strategic initiatives
- Dynamic and innovative, with a strong emphasis on customer-centricity and continuous improvement
- Flexible and adaptable, with a willingness to take on new challenges and learn from experiences
Self-Assessment Questions:
- Do you thrive in a dynamic and innovative environment, driving impact through strategic initiatives?
- Are you comfortable leading cross-functional projects and aligning stakeholders with varying priorities and perspectives?
- Do you have a strong commitment to customer-centricity and a passion for creating engaging content that resonates with audiences?
ASSUMPTION: PlayPlay's values and work style emphasize creativity, collaboration, and a strong commitment to driving impact through strategic initiatives, with a focus on customer-centricity and continuous improvement.
⚠️ Potential Challenges
- The role requires a strong strategic vision and the ability to manage multiple projects simultaneously, which can be challenging and time-consuming
- Cross-functional collaboration and stakeholder alignment can be complex and require strong communication and leadership skills
- The hybrid work arrangement may present challenges in terms of communication and collaboration, particularly when working with remote teams
- The role may involve working with tight deadlines and managing competing priorities, which can be stressful and demanding
ASSUMPTION: While this role offers a unique opportunity to drive impact and growth, it also presents several challenges that require strong leadership, communication, and time management skills.
📈 Similar Roles Comparison
- Compared to other Brand & Content leadership roles, this position offers a unique opportunity to shape PlayPlay's brand and content strategy and make a significant impact on the company's growth
- Industry-specific context: PlayPlay operates in the video creation and communication technology space, with a focus on enterprise storytelling and inspiring CSR initiatives, authentic employee interviews, and valuable industry insights
- Career path comparison: This role offers a clear path to senior leadership, with opportunities to grow within the organization as PlayPlay continues to expand
ASSUMPTION: This role offers a unique opportunity to drive impact and growth, with a clear path to senior leadership and a focus on shaping PlayPlay's brand and content strategy.
📝 Sample Projects
- Developing and executing a comprehensive brand and content strategy for a new product launch, including messaging, content creation, and distribution channels
- Creating and managing a high-impact thought leadership campaign, featuring industry experts and influencers, to establish PlayPlay as a thought leader in the video creation and communication technology space
- Overseeing the production and distribution of a series of engaging video content, featuring customer success stories, industry trends, and best practices, to drive brand awareness and generate leads
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and cross-functional nature of the Brand & Content leadership role at PlayPlay.
❓ Key Questions to Ask During Interview
- Can you describe the current state of PlayPlay's brand and content strategy, and how this role fits into the company's overall growth plans?
- How does PlayPlay support cross-functional collaboration and stakeholder alignment, particularly in a hybrid work environment?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does PlayPlay foster a culture of creativity, innovation, and continuous improvement, and how can this role contribute to that culture?
- What opportunities are there for professional development and growth within the organization, particularly for someone in a senior leadership role?
ASSUMPTION: These key questions help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand and content leadership experience, as well as your strategic vision and ability to drive impact
- Prepare for behavioral and situational interview questions that focus on your leadership style, decision-making process, and ability to manage cross-functional projects
- If applicable, prepare a case study or project presentation that demonstrates your ability to create and execute high-impact brand and content initiatives
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
