Head of Brand & Creative (f/m/d)

📌 Core Information

🔹 Job Title: Head of Brand & Creative (f/m/d)

🔹 Company: Spread Group

🔹 Location: Berlin, Germany or Leipzig, Germany

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing & Branding

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Berlin or Leipzig) with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Leading the brand team, including social media, content, copy, design, and photography
• Developing a brand strategy based on Spreadshirt's brand positioning
• Creating a creative and key messaging funnel strategy
• Collaborating with various teams to ensure consistent brand strategy across all touchpoints
• Managing the brand campaign calendar and long-term brand planning

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of branding and marketing to drive the brand forward and ensure consistent messaging across all customer-facing touchpoints.

📋 Key Responsibilities

✅ Leading the brand team, which includes social media, content, copy, design, and photography

✅ Developing a brand strategy based on Spreadshirt's brand positioning

✅ Creating a creative and key messaging funnel strategy based on the strategic positioning and ensuring its activation across all touchpoints and markets

✅ Collaborating with the Performance Marketing, SEO & CRM team, as well as all other teams across the customer journey to ensure a consistent brand strategy across all customer-facing touchpoints

✅ Owning the brand campaign calendar from planning over concept development to execution

✅ Long-term brand planning and definition of KPIs to measure success of initiatives

ASSUMPTION: This role requires strong project management skills, exceptional communication skills, and the ability to understand, align, and inspire stakeholders across diverse business areas.

🎯 Required Qualifications

Education: Ideally a (University) Degree in business administration, marketing, communications, communication design, advertising, or a comparable field

Experience: Extensive experience in brand management or marketing, preferably in the fashion industry or at an e-commerce/D2C brand/agency

Required Skills:

• Proven track record in leading creative productions and teams
• Strong project management skills with a results-driven mindset
• Experience managing creative projects within time and budget constraints
• Collaborative team player with a hands-on mentality and a proactive approach
• High level of creativity and a keen awareness of current consumer and cultural trends
• Strong cross-media thinking and visual storytelling abilities, with a talent for translating ideas into impactful executions
• Skilled in optimizing creative output and driving efficiency through AI-powered tools and workflows

Preferred Skills:

• Experience in the fashion industry or with an e-commerce/D2C brand
• Fluency in English and German

ASSUMPTION: Candidates with a strong portfolio demonstrating their creative and strategic abilities will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (AI estimate based on experience level and industry standards)

Benefits:

• Flexible working hours and remote work options within Germany
• 30 days of paid vacation
• Family-friendly working policies
• In-depth onboarding program and visits to production sites in the Czech Republic
• German and English language courses, interdisciplinary workshops, and training
• Exclusive corporate discounts on various brands and products
• Modern offices with a rooftop terrace and cozy kitchens
• Company events, team-building activities, and workshops
• Inclusive atmosphere with no dress code and the option to bring four-legged friends to work

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Spread Group is a global provider of customized fashion and lifestyle products, operating in the technology, information, and internet industry

Company Size: Spread Group has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: Spread Group was founded in 2002 in Leipzig, Germany, and has since grown into a global leader in the personalized apparel and lifestyle products market

Company Description:

• Spread Group offers digital services for the individualization of fashion and lifestyle products through its brands Spreadshirt, Teamshirts, and Spreadshop
• The company's flexible software platform enables deep vertical integrations along the value chain, including product design, marketing and sales, production, payment processing, worldwide shipping, and customer service
• Spread Group operates five production sites in the U.S. and Europe, with annual revenues of over €175 million and a customer base in over 170 countries

Company Specialties:

• No minimum order
• Free merchandising shop
• Bulk and group orders
• Over 150 shipping countries
• Become a T-shirt millionaire
• Create your own
• Spreadshop
• Drop shipping
• Teamshirts
• Licensed content
• Available in 12 languages and 11 currencies
• Make money with selling your ideas on products
• Self-expression
• Personalized products
• Socialcommerce
• Sustainability
• Made to order
• Over 145,000 active sellers
• Creator economy
• Corporate fashion

Company Website: www.spreadgroup.com

ASSUMPTION: Spread Group's focus on sustainability, made-to-order technology, and personalized products sets it apart in the competitive fashion and lifestyle market.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) and overseeing the brand team

Reporting Structure: The Head of Brand & Creative (f/m/d) will report directly to the CMO and oversee the brand team, collaborating with various teams across the customer journey

Work Arrangement: This is a hybrid role, with flexibility to work from the Berlin or Leipzig office or remotely within Germany

Growth Opportunities:

• Potential to shape the brand strategy and make a significant impact on the company's growth and success
• Opportunities to collaborate with and learn from experienced professionals in various teams across the organization
• Possibility to grow within the marketing department or explore other areas of the business as the company continues to expand

ASSUMPTION: This role offers a unique opportunity to drive the brand forward and make a significant impact on the company's growth and success in the competitive fashion and lifestyle market.

🌍 Location & Work Environment

Office Type: Modern offices with a rooftop terrace and cozy kitchens, located in Berlin or Leipzig

Office Location(s): Giesserstrasse 27, Leipzig, Saxony 04229, DE or Spółdzielcza 10, Legnica, 59-220, PL

Geographic Context:

• Berlin: A vibrant, multicultural city with a thriving fashion and tech industry, offering a high quality of life and numerous cultural attractions
• Leipzig: A historic city with a rich cultural heritage, known for its vibrant arts and music scene, and a growing startup ecosystem

Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: Both Berlin and Leipzig offer unique cultural experiences and opportunities for personal and professional growth, with modern office spaces designed to inspire creativity and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site or video call interview with the hiring manager and/or team members
• Final interview with the CMO
• Job offer and onboarding

Key Assessment Areas:

• Brand strategy and positioning
• Creative and key messaging funnel strategy
• Leadership and team management skills
• Project management and organizational skills
• Cross-media thinking and visual storytelling abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in brand management, marketing, and creative production
• Prepare examples of your past work that demonstrate your ability to develop and execute successful brand strategies
• Research Spread Group's brand and values to ensure a strong cultural fit and alignment with the company's mission

ATS Keywords: Brand management, marketing, creative production, team leadership, project management, cross-media thinking, visual storytelling, consumer trends, AI tools, proactive approach, collaboration

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience, skills, and cultural fit.

🛠️ Tools & Technologies

• AI-powered tools and workflows for optimizing creative output
• Project management software (e.g., Asana, Trello, Jira)
• Design and creative software (e.g., Adobe Creative Suite, Sketch, Figma)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• SEO and CRM tools (e.g., Google Analytics, HubSpot, Salesforce)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's background and the team's preferences, but a strong working knowledge of relevant software and platforms is essential.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer-centric approach
• Collaboration and teamwork
• Sustainability and social responsibility
• Empowerment and personal growth

Work Style:

• Hybrid work arrangement with flexibility to work from home or the office
• Results-driven mindset with a focus on achieving goals and KPIs
• Strong project management skills and the ability to manage multiple projects simultaneously
• Proactive approach and a hands-on mentality
• High level of creativity and a keen awareness of current consumer and cultural trends

Self-Assessment Questions:

• How do your personal values align with Spread Group's company values?
• How do you stay up-to-date with current consumer and cultural trends, and how do you incorporate this knowledge into your work?
• How do you approach managing multiple projects simultaneously, and how do you prioritize your workload to ensure efficiency and effectiveness?

ASSUMPTION: Spread Group values a strong cultural fit and encourages applicants to assess their alignment with the company's values and work style before applying.

⚠️ Potential Challenges

• Managing a team remotely and ensuring consistent brand strategy across multiple locations
• Balancing the demands of a full-time role with the flexibility of a hybrid work arrangement
• Keeping up with the fast-paced nature of the fashion and lifestyle industry and adapting to changing consumer trends
• Collaborating effectively with various teams across the customer journey to ensure a consistent brand strategy

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset, but they require a proactive approach and a deep understanding of the brand and its target audience.

📈 Similar Roles Comparison

• This role is unique in its focus on driving the brand strategy for Spreadshirt, a global provider of customized fashion and lifestyle products
• Similar roles in the fashion industry or e-commerce/D2C brands may focus on a specific product category or market, rather than the overall brand strategy
• Career paths in this role may include progression to a Chief Marketing Officer (CMO) or other senior leadership positions within the marketing department or the broader organization

ASSUMPTION: This role offers a unique opportunity to drive the brand strategy for a global leader in the competitive fashion and lifestyle market, with potential for significant growth and impact.

📝 Sample Projects

• Developing a comprehensive brand strategy based on Spreadshirt's brand positioning and ensuring its activation across all touchpoints and markets
• Creating a creative and key messaging funnel strategy that resonates with the target audience and drives brand engagement and sales
• Managing the brand campaign calendar, from planning over concept development to execution, to ensure a consistent brand strategy across all customer-facing touchpoints

ASSUMPTION: These sample projects demonstrate the strategic and creative nature of the role, requiring a strong understanding of branding, marketing, and consumer trends.

❓ Key Questions to Ask During Interview

• How does Spreadshirt differentiate itself in the competitive fashion and lifestyle market, and what are the key challenges and opportunities for the brand?
• What is the team structure and dynamic, and how does this role fit within the broader marketing department and the organization?
• How does Spread Group support the growth and development of its employees, and what opportunities are there for professional growth and advancement within the company?
• What is the company's approach to sustainability and social responsibility, and how does this role contribute to those efforts?
• How does the hybrid work arrangement work in practice, and what are the expectations for remote work and in-office collaboration?

ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the broader industry, and will help the candidate assess their fit and potential for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Spread Group's careers page
• Tailor your resume and cover letter to highlight your relevant experience, skills, and achievements in brand management, marketing, and creative production
• Prepare examples of your past work that demonstrate your ability to develop and execute successful brand strategies
• Research Spread Group's brand and values to ensure a strong cultural fit and alignment with the company's mission
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.