Head of Brand

📌 Core Information

🔹 Job Title: Head of Brand

🔹 Company: Ffern

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (3 days in studio, 2 days flexible)

🔹 Category: Brand Management

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive brand strategy
• Leading and managing PR, Social Media, and Content teams
• Overseeing PR campaigns and social media strategies
• Monitoring and analyzing brand performance
• Staying updated on industry trends and best practices

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of consumer brand management.

📋 Key Responsibilities

✅ Develop and implement a comprehensive brand strategy that aligns with overall business objectives

✅ Lead and manage PR, Social Media, and Content teams, fostering a collaborative and high-performing environment

✅ Oversee the development and execution of PR campaigns to enhance brand reputation and visibility

✅ Define and implement best-in-class social media strategies to build brand awareness, engagement, and community

✅ Guide the creation of compelling and consistent content across all platforms

✅ Manage budgets and resources effectively to maximize brand impact

✅ Monitor and analyze brand performance, providing regular reports and insights

✅ Stay abreast of industry trends and best practices in brand management, PR, social media, and content

✅ Critically evaluate existing brand strategies and initiatives, challenging the status quo and championing new approaches to drive brand growth and impact

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution to drive brand success.

🎯 Required Qualifications

Education: A strong academic background (top tier Russell group or equivalent)

Experience: 3 years of experience in a brand leadership role within a consumer-facing business

Required Skills:

• Well-organized and structured marketing leader with a strong analytical aptitude and a drive for innovation
• Creative flair and the ability to deeply understand and articulate a brand's unique identity
• Experience leading and inspiring marketing teams (PR, Social Media, Content)
• Ability to translate brand vision into tangible and impactful initiatives
• Strong communication and collaboration skills

Preferred Skills:

• Experience in the fragrance or luxury goods industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a proven track record in brand management, with a strong academic background and relevant experience.

💰 Compensation & Benefits

Salary Range: Competitive (experience-dependent)

Benefits:

• Private healthcare
• 25 days holiday + bank holidays, growing by 1 day per year spent with the company
• Flexible work arrangement (3 days in studio, 2 days flexible)
• Ffern membership
• Team dynamic: Fun, laid-back, and sociable team with regular team meals, breakfasts, drinks, and outings
• Beautiful work environment: State-of-the-art kit, MacBooks, and breakout spaces

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is competitive and dependent on the candidate's experience. Benefits include healthcare, holidays, flexible work arrangements, team perks, and a beautiful work environment.

📌 Applicant Insights

🔍 Company Context

Industry: Ffern is a small batch eau de parfum brand, redefining natural fragrance making for the 21st century. They operate in the luxury goods and manufacturing sectors.

Company Size: Ffern is a small company with 11-50 employees, offering a close-knit and collaborative work environment.

Founded: Ffern was founded in 2015 and has since grown to become a leading player in the natural fragrance market.

Company Description:

• Ffern creates exclusive, small-batch eau de parfums hand-blended at the turn of the seasons
• The brand is available exclusively to the names on their ledger
• Ffern is committed to redefining natural fragrance making for the 21st century

Company Specialties:

• Natural fragrance making
• Luxury goods
• Brand management

Company Website: http://ffern.co

ASSUMPTION: Ffern is a unique and innovative brand in the luxury goods industry, focusing on natural fragrance making and exclusivity.

📊 Role Analysis

Career Level: This role is a senior leadership position, requiring strategic thinking and team management skills.

Reporting Structure: The Head of Brand will report directly to the founders and oversee the PR, Social Media, and Content teams.

Work Arrangement: This is a hybrid role, with 3 days in the studio and 2 days flexible work per week.

Growth Opportunities:

• As Ffern continues to grow, there will be opportunities for the Head of Brand to expand their team and influence the brand's direction
• This role offers the chance to work closely with the founders and contribute to the company's strategic decisions
• Ffern's rapid growth presents opportunities for career progression within the company

ASSUMPTION: This role offers significant growth opportunities as Ffern continues to expand and solidify its position in the luxury goods market.

🌍 Location & Work Environment

Office Type: Ffern has a pair of sunlit studio spaces off Columbia Road in London, offering a beautiful and inspiring work environment.

Office Location(s): London, United Kingdom

Geographic Context:

• London is a vibrant and multicultural city, offering a wide range of cultural, social, and professional opportunities
• The city is home to a thriving luxury goods and fashion industry
• Ffern's studio spaces are located in the trendy and creative East London neighborhood of Hackney

Work Schedule: The Head of Brand will work 40 hours per week, with a flexible work arrangement of 3 days in the studio and 2 days remote.

ASSUMPTION: Ffern's work environment is creative, collaborative, and inspiring, with a strong focus on team dynamics and employee well-being.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to discuss the role and assess cultural fit
• First-round interview with the founders to discuss the role in more detail and assess skills and experience
• Second-round interview with the relevant team members to discuss day-to-day responsibilities and team dynamics
• Final interview with the founders to discuss the role and make a decision

Key Assessment Areas:

• Brand strategy and vision
• Leadership and team management skills
• Communication and collaboration abilities
• Analytical and problem-solving skills
• Cultural fit and alignment with Ffern's values

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Demonstrate your understanding of Ffern's unique brand and values in your application materials
• Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills
• Research Ffern's industry and competitors to showcase your knowledge and insights

ATS Keywords: Brand Strategy, Brand Management, PR, Social Media, Content Creation, Team Leadership, Analytical Skills, Creative Flair, Communication, Collaboration, Innovation, Budget Management, Performance Monitoring, Trend Analysis, Brand Narrative, Continuous Improvement, Proactive Thinking

ASSUMPTION: Ffern's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on brand management and leadership abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs, Sheets, Slides)
• Social media management platforms (Hootsuite, Buffer, Sprout Social)
• PR and media monitoring tools (Muck Rack, Agility PR Solutions, Cision)
• Content creation and management tools (Asana, Trello, Monday.com)

ASSUMPTION: The Head of Brand will be expected to use a range of tools and technologies to manage their teams and execute their responsibilities effectively.

👔 Cultural Fit Considerations

Company Values:

• Creativity: Ffern values innovation and originality in all aspects of its brand and products
• Exclusivity: Ffern prides itself on offering unique and exclusive fragrances to its members
• Quality: Ffern is committed to using the finest ingredients and crafting its fragrances with care and attention to detail

Work Style:

• Collaborative: Ffern values a team-oriented approach to work, with a strong emphasis on communication and collaboration
• Innovative: Ffern encourages employees to think creatively and challenge the status quo
• Adaptable: Ffern is a growing company, and employees are expected to be flexible and adaptable to change

Self-Assessment Questions:

• Do you share Ffern's commitment to creativity and innovation in brand management?
• Are you comfortable working in a collaborative and team-oriented environment?
• Do you have the ability to adapt to change and grow with a rapidly expanding company?

ASSUMPTION: Ffern values employees who are creative, collaborative, and adaptable, with a strong commitment to the brand's unique identity and values.

⚠️ Potential Challenges

• The Head of Brand will need to balance strategic planning and execution, requiring strong organizational and time management skills
• Ffern is a growing company, and the Head of Brand may need to adapt to changes in the company's structure and priorities
• The Head of Brand will need to manage a team remotely for two days per week, requiring strong communication and leadership skills
• The luxury goods industry is competitive, and the Head of Brand will need to stay updated on industry trends and best practices to maintain Ffern's competitive edge

ASSUMPTION: The Head of Brand will face a range of challenges, including balancing strategic planning and execution, adapting to change, managing remote teams, and staying competitive in the luxury goods industry.

📈 Similar Roles Comparison

• Compared to other brand management roles, the Head of Brand at Ffern has a greater emphasis on exclusivity and luxury goods
• Ffern's focus on natural fragrance making sets it apart from other luxury goods brands
• As a small and growing company, Ffern offers more opportunities for career growth and impact than larger, more established brands

ASSUMPTION: The Head of Brand role at Ffern is unique, with a focus on exclusivity, natural fragrance making, and career growth opportunities.

📝 Sample Projects

• Developing and implementing a comprehensive brand strategy to enhance Ffern's reputation and visibility in the luxury goods market
• Overseeing the creation of a successful social media campaign to increase brand awareness and engagement among target audiences
• Managing a team to create compelling and consistent content across all platforms, driving brand growth and impact

ASSUMPTION: The Head of Brand will be involved in a range of projects, from strategic planning and execution to team management and content creation, to drive brand success and growth.

❓ Key Questions to Ask During Interview

• How does Ffern plan to expand its brand presence in the luxury goods market in the coming years?
• What are the key priorities for the Head of Brand in the first 90 days in this role?
• How does Ffern support the professional development and growth of its employees?
• What is the company's approach to remote work and team management?
• How does Ffern differentiate itself from other luxury goods brands in the market?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their understanding of Ffern's unique brand and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills
• Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills
• Research Ffern's industry and competitors to showcase your knowledge and insights
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.