📌 Core Information
🔹 Job Title: Head of Brand Experience, eero Marketing
🔹 Company: Amazon
🔹 Location: San Francisco, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a team to develop and execute integrated marketing campaigns across multiple channels
- Optimizing performance across all customer touchpoints, including offline retail, eero.com, Amazon.com, and Pro/CI channels
- Creating innovative retail experiences and display strategies
- Driving strategic planning and budget allocation across marketing channels
- Collaborating with cross-functional teams to ensure marketing excellence and efficiency
ASSUMPTION: This role requires a strategic mindset with a strong focus on data-driven decision-making and a proven track record in brand management and marketing campaign execution.
📋 Key Responsibilities
✅ Develop and execute integrated marketing campaigns across multiple channels, including digital, retail, out-of-home, and print media
✅ Lead and manage channel marketing teams to optimize performance across all customer touchpoints
✅ Create innovative retail experiences and display strategies that drive customer engagement and sales
✅ Design and implement digital marketing initiatives that enhance the customer journey across eero.com and amazon.com
✅ Orchestrate cohesive marketing programs that span paid, owned, and earned media
✅ Analyze campaign performance and customer data to optimize marketing effectiveness
✅ Drive strategic planning and budget allocation across marketing channels
✅ Collaborate with creative teams to develop compelling marketing assets across all platforms
✅ Build and maintain strong relationships with agency partners and vendors
✅ Identify and leverage emerging marketing channels and technologies
✅ Lead cross-functional initiatives to ensure marketing excellence and efficiency
✅ Monitor and report on key performance metrics across all marketing activities
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data analysis and customer-centric decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or related field
Experience: 10+ years of professional non-internship marketing experience
Required Skills:
- Proven track record of developing and implementing successful brand strategies
- Experience managing multiple marketing channels and stakeholders
- Excellent project management and communication skills
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience driving direction and alignment with cross-functional teams
Preferred Skills:
- Experience in consumer electronics or technology industry
- Knowledge of B2B, B2C, and B2B2C marketing strategies
- Experience with Amazon's marketing ecosystem
- International brand management experience
- Proven success in developing and scaling brand experiences
- Experience with marketing automation tools and CRM systems
ASSUMPTION: Candidates should have a strong background in marketing with a focus on brand management and campaign execution, as well as experience leading teams and driving data-driven decision-making.
💰 Compensation & Benefits
Salary Range: The base pay for this position ranges from $168,300/year in our lowest geographic market up to $278,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.
Benefits:
- Medical
- Financial
- Equity
- Sign-on Payments
Working Hours: Full-time position with standard business hours, potentially flexible based on team needs and project demands.
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience, skills, and location. Benefits are comprehensive and include medical, financial, equity, and sign-on payments.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Amazon was founded in 1994 and has since grown to become one of the world's leading technology companies.
Company Description:
- Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
- The company's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse range of products and services provide ample opportunities for career growth and development within the marketing field.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience in marketing and brand management.
Reporting Structure: The Head of Brand Experience will report directly to the Vice President of Marketing for eero.
Work Arrangement: This is an on-site position, with the possibility of remote work for specific tasks or projects.
Growth Opportunities:
- Potential to expand the role's scope and influence as eero continues to grow and evolve
- Opportunities to work on high-impact projects and initiatives that drive business growth
- Possibility to transition into a leadership role within Amazon's broader marketing organization
ASSUMPTION: This role offers significant growth potential, both within the eero marketing team and across Amazon's broader marketing organization.
🌍 Location & Work Environment
Office Type: Amazon's San Francisco office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2127 7th Ave., Seattle, WA 98109, US (Amazon headquarters); 12900 Worldgate Dr, Herndon, VA 20170, US; 7200 Discovery Dr, Chattanooga, TN 37416, US; 1100 Enterprise Way, Sunnyvale, CA 94089, US; 2010 Broening Hwy, Baltimore, MD 21224, US; and other global locations
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem and numerous networking opportunities
- The city offers a diverse range of cultural attractions, dining options, and outdoor activities
- San Francisco has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Standard business hours with potential flexibility based on team needs and project demands.
ASSUMPTION: Working in San Francisco provides access to a dynamic tech industry, diverse cultural experiences, and a pleasant Mediterranean climate.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership abilities
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your professional life
- Showcase your understanding of the eero brand and marketing strategies by providing specific, data-driven insights
ATS Keywords: Marketing, Brand Management, Campaign Execution, Data Analysis, Team Leadership, Channel Marketing, Retail Experience, Digital Marketing, Strategic Planning, Budget Allocation, Cross-Functional Collaboration, Marketing Excellence
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis skills, and cultural fit with Amazon's leadership principles.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Tableau or other data visualization tools
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Zoho CRM)
- Project management tools (e.g., Asana, Trello)
- Google Analytics or other web analytics tools
ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsession
- Passion for Invention
- Commitment to Operational Excellence
- Long-Term Thinking
Work Style:
- Data-driven decision-making
- Bias for action and experimentation
- Collaborative and inclusive team environment
- Focus on customer-centric outcomes
Self-Assessment Questions:
- How do you embody Amazon's leadership principles in your professional life?
- Can you provide an example of a time when you drove a data-driven marketing initiative that resulted in significant business impact?
- How do you approach working with cross-functional teams to ensure marketing excellence and efficiency?
ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Amazon's leadership principles and a proven track record of driving data-driven marketing initiatives.
⚠️ Potential Challenges
- Managing a team across multiple marketing channels and touchpoints
- Balancing strategic planning and execution with day-to-day tactical tasks
- Adapting to a dynamic and fast-paced work environment
- Navigating a large organization with diverse stakeholders
- Managing a budget and allocating resources effectively
ASSUMPTION: This role requires strong leadership, strategic thinking, and adaptability to succeed in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position requires a higher level of strategic thinking and team leadership
- Unlike other marketing roles, this position focuses on integrated campaign development and execution across multiple channels
- This role offers more significant budget allocation and resource management responsibilities than similar marketing positions
ASSUMPTION: This role requires a unique blend of strategic thinking, team leadership, and resource management skills, setting it apart from other marketing positions.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new eero product
- Optimizing retail display strategies to improve sales and customer engagement
- Analyzing customer data to refine marketing approaches and enhance the customer journey
ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, focusing on customer-centric outcomes and business growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role collaborate with other marketing teams and stakeholders within Amazon?
- What are the key priorities for this role in the first 90 days?
- How does Amazon support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the eero marketing team, and how can this role address them?
ASSUMPTION: Asking these questions will help you better understand the role's dynamics, expectations, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership abilities
- Research Amazon's leadership principles and be prepared to discuss how you embody them in your professional life
- Showcase your understanding of the eero brand and marketing strategies by providing specific, data-driven insights
- Follow up with the hiring manager one week after your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
