Head of Brand

📌 Core Information

🔹 Job Title: Head of Brand

🔹 Company: Wallester

🔹 Location: Tallinn, Estonia

🔹 Job Type: Full-Time, On-site

🔹 Category: Brand Management, Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and leading the overarching brand strategy in alignment with business objectives
• Overseeing the evolution and maintenance of the brand’s visual identity, tone of voice, and messaging guidelines
• Guiding the creative development of brand-level marketing campaigns
• Collaborating with cross-functional teams to ensure consistent brand application
• Managing and mentoring the brand and event teams

ASSUMPTION: This role requires a strategic mindset with a strong creative background. The ideal candidate will have experience in brand leadership roles, preferably in B2B, tech, or fintech sectors.

📋 Key Responsibilities

✅ Brand Strategy & Management: Develop and lead the overarching brand strategy, oversee brand evolution, and ensure consistent brand expression across all channels and departments.

✅ Creative Direction & Campaign Development: Guide the creative development of brand-level marketing campaigns, approve major design and messaging elements, and lead storytelling initiatives.

✅ Cross-Functional Brand Alignment: Collaborate with product, sales, HR, and executive leadership to ensure consistent brand application in customer experience, employer branding, and internal communications.

✅ Leadership of the Event Department: Oversee the planning, execution, and post-analysis of corporate events, sponsorships, trade shows, and brand activations.

✅ Team Management: Lead and mentor the brand and event teams, providing guidance, feedback, and professional development support.

✅ Brand Performance Tracking: Monitor brand health metrics and campaign effectiveness, report on brand performance, and make data-driven recommendations for optimization.

ASSUMPTION: This role involves a mix of strategic thinking, creative direction, and cross-functional collaboration. Strong project management and leadership skills are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Design, or a related field. A relevant Master's degree would be an asset.

Experience: Proven experience in brand leadership roles (e.g., Head of Brand, Brand Director, Senior Brand Manager), ideally in B2B, tech, or fintech sectors.

Required Skills:

• Exceptional understanding of branding principles, creative processes, and integrated marketing
• Excellent communication, storytelling, and presentation skills
• Strong project management and budget oversight capabilities
• Leadership experience, including team development and performance management
• Professional fluency in English, both written and spoken
• Willingness and ability to travel occasionally for events, conferences, or key brand-related initiatives

Preferred Skills:

• Experience in high-growth or international companies, particularly in tech or fintech
• Background in design, copywriting, or creative direction
• Familiarity with brand measurement tools, market research platforms, and audience testing
• Experience in employer branding and internal culture-building initiatives
• Event marketing experience across both physical and digital formats

ASSUMPTION: Candidates with a strong portfolio of successful brand development and campaign execution are highly desirable. Relevant industry experience is crucial for this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (Estimated based on experience level and industry standards for the role in Estonia)

Benefits:

• Competitive salary
• Medical Insurance upon the completion of the probational period
• Development and career opportunities
• Supportive and caring Leadership
• Modern office in the center of Tallinn
• Fresh fruit, sweets, drinks, and treats
• Sports compensation
• Great team events
• Free parking in the city center

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for occasional event-related work)

ASSUMPTION: The salary range is estimated based on market research and industry standards for similar roles in Estonia. The benefits package is comprehensive and designed to support employee well-being and professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically FinTech and Payment Services

Company Size: Medium (51-200 employees) - Wallester offers a dynamic and collaborative work environment with ample opportunities for growth and learning.

Founded: 2016 - Wallester has established itself as a leader in the FinTech space, specializing in innovative digital financial solutions and card issuance.

Company Description:

• Wallester is an Estonian-licensed financial institution and an official Visa partner since 2018
• They empower companies across the European Economic Area (EEA) and the UK to streamline payments, launch branded cards, and scale efficiently
• Wallester offers white-label solutions with embedded finance, enabling businesses to integrate financial services directly into their platforms

Company Specialties:

• Payment Institution
• FinTech
• Card Issuing
• Payment Infrastructure
• Financial Services

Company Website: wallester.com

ASSUMPTION: Wallester is a growing and innovative company in the FinTech industry, offering a unique opportunity for brand professionals to make a significant impact.

📊 Role Analysis

Career Level: Mid-Senior level - This role offers a strategic and creative leadership position within the marketing department, reporting directly to the Director of Marketing or CMO.

Reporting Structure: The Head of Brand will oversee the brand and event teams, collaborating closely with cross-functional departments such as product, sales, HR, and executive leadership.

Work Arrangement: On-site, with occasional travel required for events, conferences, or key brand-related initiatives.

Growth Opportunities:

• As Wallester continues to grow, there may be opportunities for the Head of Brand to expand their team or take on additional responsibilities
• Strong performance in this role could lead to career advancement within the marketing department or other areas of the organization
• Wallester's commitment to employee development and career growth presents numerous opportunities for professional advancement

ASSUMPTION: This role offers a unique opportunity for a brand professional to make a significant impact on a growing FinTech company, with ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Modern office in the center of Tallinn, Estonia

Office Location(s): F. R. Kreutzwaldi 4, 10120 Tallinn, Estonia

Geographic Context:

• Tallinn is the capital and largest city of Estonia, offering a vibrant cultural scene, historical architecture, and a high quality of life
• The office is conveniently located in the city center, with easy access to public transportation, shops, and restaurants
• Estonia is known for its strong digital infrastructure, making it an ideal location for tech and FinTech companies

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for occasional event-related work)

ASSUMPTION: Wallester's modern office in the center of Tallinn provides a collaborative and inspiring work environment, with easy access to the city's amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the Director of Marketing, CMO, and other relevant stakeholders
• Case study or presentation preparation and delivery
• Final decision and offer

Key Assessment Areas:

• Brand strategy and management skills
• Creative direction and campaign development
• Cross-functional collaboration and communication
• Leadership and team management capabilities
• Brand performance tracking and optimization

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience, creative direction, and cross-functional collaboration skills
• Prepare a portfolio showcasing your brand development and campaign execution successes
• Research Wallester's brand and industry to demonstrate your understanding of the role and company

ATS Keywords: Brand strategy, brand management, creative direction, campaign development, cross-functional collaboration, leadership, team management, brand performance tracking, integrated marketing

ASSUMPTION: Wallester's interview process is designed to assess the candidate's strategic thinking, creative direction, and leadership capabilities, as well as their cultural fit within the organization.

🛠️ Tools & Technologies

• Brand management platforms (e.g., Brandfolder, Frontify, or similar)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, or Figma)
• Project management tools (e.g., Asana, Trello, or Jira)
• Event management platforms (e.g., Eventbrite, Cvent, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and Wallester's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Excellence

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making
• Continuous learning and improvement

Self-Assessment Questions:

• How do you align with Wallester's core values, particularly innovation and customer-centricity?
• How comfortable are you working in a dynamic, cross-functional environment with a strong focus on collaboration?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Wallester values a strong cultural fit, with an emphasis on innovation, customer-centricity, collaboration, and excellence. Candidates should be prepared to demonstrate their alignment with these values during the interview process.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing strategic thinking with hands-on execution
• Collaborating effectively with cross-functional teams with varying priorities and workloads
• Occasional travel for events, conferences, or key brand-related initiatives

ASSUMPTION: The Head of Brand role at Wallester presents unique challenges and opportunities for growth, requiring strong project management, leadership, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position offers a higher degree of strategic influence and creative direction
• Wallester's focus on innovation and growth presents unique opportunities for brand development and expansion
• Career progression in this role may involve expanding the team or taking on additional responsibilities within the marketing department or other areas of the organization

ASSUMPTION: This role offers a unique blend of strategic thinking, creative direction, and cross-functional collaboration, with ample opportunities for career growth and development within the organization.

📝 Sample Projects

• Developing and implementing a comprehensive brand refresh strategy, including visual identity, tone of voice, and messaging guidelines
• Leading the creative development and execution of a high-impact brand campaign, from concept to delivery
• Managing the planning, execution, and post-analysis of a major corporate event or conference, ensuring alignment with brand objectives and contributing meaningfully to brand visibility and perception

ASSUMPTION: These sample projects illustrate the strategic, creative, and cross-functional nature of the Head of Brand role at Wallester.

❓ Key Questions to Ask During Interview

• How does this role fit into Wallester's overall marketing strategy, and how can I contribute to its success?
• What are the key priorities for the brand and event teams in the first 90 days, and how can I support their achievement?
• How does Wallester approach cross-functional collaboration, and what are the expectations for this role in that context?
• What opportunities exist for professional growth and development within this role and the organization?
• How does Wallester support work-life balance, particularly for roles that may require occasional travel or event-related work?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their strategic thinking, and their cultural fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience, creative direction, and cross-functional collaboration skills
• Prepare a portfolio showcasing your brand development and campaign execution successes
• Research Wallester's brand and industry to demonstrate your understanding of the role and company
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.