📌 Core Information
🔹 Job Title: Head of Brand & Marketing
🔹 Company: onefinestay
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-06-20
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading operational marketing activities and brand initiatives to elevate onefinestay’s global presence.
- Developing and executing cohesive marketing strategies across all channels, including in-stay.
- Managing and inspiring a high-performing marketing team to deliver exceptional work.
- Collaborating cross-functionally with internal teams to align marketing efforts with broader business goals.
- Analyzing data-driven insights to measure campaign effectiveness and inform strategic decisions.
ASSUMPTION: This role requires a strong blend of creative vision and data-driven decision-making to ensure consistent brand messaging and engagement across all channels.
📋 Key Responsibilities
✅ Brand Leadership: Develop and execute cohesive marketing strategies, ensure brand voice and visual identity consistency, keep the brand relevant by staying updated on trends, and lead the marketing team on the monthly Marketing & Communications plan.
✅ Content & Social Media: Deliver a content strategy that aligns with brand goals, lead on the creation and distribution of compelling content across digital platforms, oversee social media strategy and execution, and identify new content opportunities.
✅ Data Analysis & Reporting: Utilize data-driven insights to measure campaign effectiveness, optimize performance, and inform strategic decisions. Regularly report on key metrics and provide actionable recommendations to improve ROI and achieve business goals.
✅ People & Project Management: Lead, mentor, and develop a high-performing marketing team, manage multiple projects simultaneously, collaborate with homeowner marketing and digital acquisition functions, and ensure stakeholder engagement in brand & marketing initiatives.
ASSUMPTION: This role involves a high level of autonomy and the ability to manage own workload effectively, as well as strong interpersonal skills to build relationships and foster collaboration across departments and with external partners.
🎯 Required Qualifications
Education: Not specified, but relevant degree or equivalent experience is expected.
Experience: 6+ years of experience in brand and marketing fields, with a strong understanding of the luxury consumer and proven experience in managing diverse teams.
Required Skills:
- Proven experience in brand building and content creation.
- Proficient in marketing analytics tools and data interpretation.
- Strong organizational skills and ability to manage own workload autonomously.
- Clear and concise communicator, able to present to senior management.
- Experience in setting KPIs, tracking performance, and driving continuous improvement.
- Ability to juggle multiple priorities in a fast-paced, dynamic environment.
- Experience in budget management and risk assessment.
- Background in luxury hospitality preferable.
Preferred Skills:
- Experience in the luxury travel or hospitality industry.
- Fluency in additional languages.
ASSUMPTION: Candidates should have a strong understanding of the luxury consumer and their expectations, as well as the ability to adapt to a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (AI-estimated, based on industry standards for a Marketing Manager role in London with 6-10 years of experience)
Benefits:
- Competitive benefits package, including health insurance and pension contributions.
- Opportunities for professional development and growth within the Accor group.
- Potential for global travel as needed.
Working Hours: Full-time, 40 hours per week. Flexible working hours may be available.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package may also vary depending on the company's policies and the candidate's employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality, specifically luxury private rentals and hospitality services.
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and career advancement.
Founded: 2010, with a history of growth and expansion within the luxury hospitality industry.
Company Description:
- onefinestay offers a personal service for discerning guests seeking exceptional quality homes, villas & chalets and experiences in desirable global destinations.
- The company provides professionally managed rental experiences, including a personal welcome, 24/7 guest support, extensive housekeeping, and dedicated concierge services.
- onefinestay appeals to anyone looking for a vetted private place to stay and a premium hospitality experience to match.
Company Specialties:
- Luxury private rentals
- Professional hospitality services
- Global destination management
Company Website: onefinestay.com
ASSUMPTION: onefinestay's focus on luxury private rentals and exceptional guest experiences sets it apart within the hospitality industry, offering unique opportunities for marketing professionals.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the broader Accor group.
Reporting Structure: This role reports directly to the Director of Brand & Marketing and oversees a team of marketing professionals.
Work Arrangement: On-site (Hybrid), with the potential for global travel as needed.
Growth Opportunities:
- Progression within the marketing department, such as taking on additional responsibilities or moving into a senior leadership role.
- Expansion into other areas of the Accor group, which includes a wide range of hospitality brands and opportunities for career growth.
- Developing expertise in luxury hospitality marketing and brand management.
ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing department and the broader Accor group.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of on-site and remote work arrangements.
Office Location(s): WeWork, 5 Merchant Square, London, London W2 1AY, GB
Geographic Context:
- London is a major global city with a thriving hospitality industry and a diverse range of cultural attractions.
- The office is located in the Paddington area, offering easy access to public transportation and amenities.
- The hybrid work arrangement allows for flexibility and a better work-life balance.
Work Schedule: Full-time, 40 hours per week, with flexible working hours available.
ASSUMPTION: The hybrid work environment offers a good balance between on-site collaboration and remote flexibility, allowing employees to make the most of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Brand and marketing expertise
- Data analysis and interpretation skills
- Leadership and team management abilities
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in brand and marketing, as well as your understanding of the luxury consumer.
- Prepare examples of your past work that demonstrate your ability to develop and execute cohesive marketing strategies, create compelling content, and analyze data-driven insights.
- Research onefinestay and the Accor group to show your enthusiasm for the role and the company.
ATS Keywords: Brand Leadership, Content Strategy, Social Media Management, Data Analysis, Project Management, Team Leadership, Marketing Analytics, Communication, Collaboration, Budget Management, Creativity, Storytelling, Organizational Skills, Interpersonal Skills, Luxury Consumer Understanding, Autonomy
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, leadership skills, and cultural fit within the onefinestay team and the broader Accor group.
🛠️ Tools & Technologies
- Marketing analytics tools (e.g., Google Analytics, Tableau)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's preferences.
👔 Cultural Fit Considerations
Company Values:
- Passion for hospitality
- Commitment to exceptional service
- Respect for diversity and inclusion
- Integrity and professionalism
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you have a passion for luxury hospitality and a deep understanding of the luxury consumer?
- Are you comfortable managing multiple projects simultaneously and working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
ASSUMPTION: onefinestay values candidates who are passionate about luxury hospitality, committed to exceptional service, and able to thrive in a collaborative and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously in a fast-paced environment.
- Keeping up with the latest travel, marketing, and luxury trends to maintain a relevant brand presence.
- Collaborating effectively with cross-functional teams and external partners to ensure stakeholder engagement in brand & marketing initiatives.
- Balancing the need for data-driven decision-making with the importance of creative and innovative marketing strategies.
ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on brand leadership, content strategy, and data analysis to inform strategic decisions.
- Within the luxury hospitality industry, onefinestay's focus on private rentals and exceptional guest experiences sets it apart from traditional hotel and resort brands.
- Career progression in this role may involve moving into senior leadership positions within the marketing department or expanding into other areas of the Accor group.
ASSUMPTION: This role offers unique opportunities for marketing professionals seeking to develop their expertise in luxury hospitality brand management and elevate their careers within the hospitality industry.
📝 Sample Projects
- Developing and executing a cohesive marketing strategy to launch a new luxury destination for onefinestay.
- Creating and distributing compelling content that showcases onefinestay's unique selling points and sets it apart from competitors in the luxury hospitality industry.
- Analyzing data-driven insights to optimize marketing performance, improve ROI, and inform strategic decisions for onefinestay's global brand presence.
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and the importance of a holistic approach to marketing within this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department and how this role fits into the broader organization?
- How does onefinestay approach collaboration and stakeholder engagement in brand & marketing initiatives, and what are the key priorities for this role in this area?
- What are the most significant challenges facing the onefinestay brand in the current luxury hospitality market, and how can this role address them?
- What opportunities exist for professional development and growth within the marketing department and the broader Accor group?
- How does onefinestay support work-life balance and employee well-being, particularly in a hybrid work environment?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, as well as the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the onefinestay careers portal.
- Tailor your resume and cover letter to highlight your relevant experience in brand and marketing, as well as your understanding of the luxury consumer.
- Prepare examples of your past work that demonstrate your ability to develop and execute cohesive marketing strategies, create compelling content, and analyze data-driven insights.
- Research onefinestay and the Accor group to show your enthusiasm for the role and the company.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
