📌 Core Information
🔹 Job Title: Head of Brand & Marketing
🔹 Company: ING
🔹 Location: Milan (Hybrid)
🔹 Job Type: Full-Time, Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-06-05
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a holistic brand and marketing strategy
- Driving customer engagement and fostering brand loyalty
- Leveraging data-driven insights to deliver compelling campaigns
- Optimizing the entire customer journey across multiple segments
- Leading and growing a cross-functional team
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of full-funnel marketing and brand management.
📋 Key Responsibilities
✅ Develop and execute a unified brand and marketing vision that aligns core business lines
✅ Champion data-driven brand building and leverage market research, competitor analysis, and consumer behavior data
✅ Integrate end-to-end lifecycle journeys, including product-agnostic and behavioral campaigns
✅ Lead the brand function, providing strategic guidance to shape local brand direction and ensure brand consistency
✅ Champion new channels and experiences, including in-person event activation
✅ Manage vendor and agency relationships with a focus on creative agency excellence
✅ Coach and develop direct reports, and champion cross-functional alignment
✅ Adhere to regulatory standards and maintain accurate documentation
ASSUMPTION: This role involves a high level of strategic planning, stakeholder management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing, Business, Communications, or a related field. Master’s Degree or MBA preferred.
Experience: 10+ years in senior marketing roles, with a proven track record in brand management, integrated campaigns, sponsorships, and event activations.
Required Skills:
- Brand management expertise
- Full-funnel marketing experience
- Event and sponsorship activation
- Marketing technology proficiency
- Data-driven and analytical mindset
- Leadership and collaboration skills
Preferred Skills:
- Experience in the financial services industry
- Fluency in Italian
ASSUMPTION: Candidates should have a strong background in brand management and full-funnel marketing strategies, with experience building or refining customer journeys across multiple segments.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Based on industry standards for a Head of Marketing role in Milan with 10+ years of experience)
Benefits:
- Super flexible smart working
- Competitive base salaries and performance-based bonuses
- Diverse cultures and innovative mindsets
- International environment
- Commitment to sustainability
- Training and development opportunities
- Moments dedicated to physical and mental well-being
- Special day off for birthday
- Free water and coffee at the office
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in Milan with 10+ years of experience. The benefits listed are based on the information provided by the company.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 501-1,000 employees
Founded: ING Group N.V. was founded in 1991, and ING Americas operates as a part of ING Group N.V.
Company Description:
- ING Americas offers a full array of wholesale financial products and services to its corporate and institutional clients in the U.S.
- The company is committed to sustainability and incorporates it into its purpose, financing, and services.
- ING Americas is a brand name of ING’s corporate and institutional client business in the Americas region, operating in the U.S. through ING Financial Holdings Corporation and its subsidiaries.
Company Specialties:
- Commercial lending
- Financial markets and advisory products and services
- Sustainability-focused banking
Company Website: http://www.ingwb.com
ASSUMPTION: ING Americas is a part of ING Group N.V., a global financial institution with a strong presence in Europe, Asia, Australia, and the Americas. The company is committed to sustainability and offers a range of financial products and services to its corporate and institutional clients.
📊 Role Analysis
Career Level: Senior Management
Reporting Structure: This role reports directly to the Head of Marketing for ING Americas.
Work Arrangement: Hybrid (Milan office with flexible remote work options)
Growth Opportunities:
- Potential to grow into a regional or global marketing leadership role within ING Group N.V.
- Opportunities to expand skills and expertise in the financial services industry
- Possibility to work on high-impact projects and initiatives that drive business growth
ASSUMPTION: This role offers significant growth potential within a large, global financial institution. The successful candidate will have the opportunity to work on high-impact projects and initiatives that drive business growth and expand their skills and expertise.
🌍 Location & Work Environment
Office Type: Hybrid (Milan office with flexible remote work options)
Office Location(s): Milan, Italy
Geographic Context:
- Milan is the second-largest city in Italy and the capital of the Lombardy region
- The city is a major commercial, financial, and fashion hub, with a strong focus on innovation and technology
- Milan is well-connected by public transportation and has a high quality of life, with numerous cultural attractions, restaurants, and shopping options
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: Milan offers a vibrant and dynamic work environment, with a strong focus on innovation and technology. The hybrid work arrangement provides flexibility and a good work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round interview with the hiring manager
Key Assessment Areas:
- Strategic thinking and brand management expertise
- Full-funnel marketing experience and data-driven approach
- Leadership and collaboration skills
- Cultural fit and alignment with ING’s values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your brand management, full-funnel marketing, and leadership experience
- Prepare examples of your past achievements in brand strategy, campaign execution, and team leadership
- Research ING’s brand, values, and mission to demonstrate your cultural fit and alignment
ATS Keywords: Brand Management, Full-Funnel Marketing, Data-Driven, Leadership, ING, Financial Services, Hybrid Work, Milan
ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, brand management expertise, full-funnel marketing experience, leadership skills, and cultural fit with ING’s values and mission.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot)
- Digital marketing tools (e.g., Google Analytics, Adobe Suite)
- Automation systems (e.g., marketing automation platforms)
- Analytics dashboards (e.g., Tableau, Power BI)
ASSUMPTION: The successful candidate will have experience with CRM platforms, digital marketing tools, automation systems, and analytics dashboards, with a strong focus on data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Empowering people to stay a step ahead in life and in business
- Doing your thing
- Sustainability-focused
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you have a proven track record in brand management and full-funnel marketing strategies?
- Are you comfortable working in a hybrid environment and collaborating with remote teams?
- Do you align with ING’s values and mission, particularly the focus on empowerment and sustainability?
ASSUMPTION: ING values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and sustainability. The successful candidate will have a proven track record in brand management and full-funnel marketing strategies, with a strong alignment with ING’s values and mission.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds in a hybrid work environment
- Balancing strategic planning and day-to-day campaign execution
- Adapting to the dynamic and fast-paced nature of the financial services industry
- Navigating a large, global organization with multiple stakeholders
ASSUMPTION: This role presents unique challenges, such as managing a diverse team in a hybrid work environment, balancing strategic planning and day-to-day campaign execution, and navigating a large, global organization with multiple stakeholders.
📈 Similar Roles Comparison
- Compared to other Head of Marketing roles, this position requires a deeper understanding of the financial services industry and a stronger focus on sustainability
- Unlike other roles, this position offers the opportunity to work for a global financial institution with a strong commitment to sustainability
- Career path comparison: This role offers significant growth potential within a large, global financial institution, with the opportunity to expand skills and expertise in the financial services industry
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries. The successful candidate will have a strong understanding of the financial services industry and a commitment to sustainability.
📝 Sample Projects
- Developing and executing a comprehensive brand refresh strategy for ING Americas
- Launching a new product or service line, including market research, positioning, and go-to-market planning
- Optimizing customer journeys and touchpoints to improve engagement and loyalty
ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the Head of Marketing role at ING Americas, with a focus on brand management, customer experience, and product launches.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams within ING Americas?
- What are the most significant challenges facing the brand and marketing team, and how can this role address them?
- How does ING Americas support the growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: Asking these questions will help you understand the role’s priorities, challenges, and expectations, as well as ING Americas’ approach to growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management, full-funnel marketing, and leadership experience
- Prepare examples of your past achievements in brand strategy, campaign execution, and team leadership
- Research ING’s brand, values, and mission to demonstrate your cultural fit and alignment
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
