🔹 Job Title: Head of Brand & Marketing
🔹 Company: AIA
🔹 Location: Takapuna, Auckland Region, New Zealand
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing and customer insights to drive meaningful impact.
✅ Lead the strategic direction of AIA NZ’s brand and marketing, ensuring alignment with AIA Group and local business goals
✅ Develop and deliver integrated marketing strategies across products, services, and distribution channels to drive acquisition, engagement, and retention
✅ Lead the planning, creation, and execution of multi-channel marketing campaigns, including digital, content, social media, email, and lifecycle communications
✅ Use customer insights and market trends to shape brand and marketing strategies, campaigns, and creative content
✅ Oversee brand campaigns, content, and experiences that build emotional connection and ensure consistency with brand guidelines
✅ Design and deliver targeted marketing initiatives for both customers and advisers, tailored to their needs and behaviours
✅ Lead sponsorships, partnerships, and ambassador programs to enhance brand visibility and social impact, with clear measurement of outcomes
✅ Leverage marketing technology platforms and data analytics to deliver personalised, data-driven campaigns and improve engagement, loyalty, and retention
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and stakeholder engagement, requiring strong organizational skills and the ability to balance multiple priorities.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in digital marketing, UX design, and delivering tangible business growth
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in digital marketing, customer insights, and project management will be well-suited for this role. Experience in financial services is a plus but not required.
Salary Range: NZD 200,000 - 250,000 per annum (Estimated based on industry standards for a Head of Marketing role in New Zealand with 10+ years of experience)
Benefits:
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Marketing role in New Zealand with 10+ years of experience. Actual salary may vary based on individual qualifications and company policy.
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1919 (as AIA Group Limited)
Company Description:
Company Specialties:
Company Website: https://www.aia.com/
ASSUMPTION: AIA is a well-established insurance company with a strong presence in Asia and a diverse range of products and services. This role is part of their New Zealand operations and focuses on driving brand and marketing efforts for the local market.
Career Level: Senior leadership role reporting directly to the CEO or a senior member of the executive leadership team
Reporting Structure: This role is likely to have a team of marketing professionals reporting to them, including specialists in digital marketing, content creation, campaign management, and data analysis
Work Arrangement: Full-time, on-site role with flexible working arrangements available
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential within AIA Group for the right candidate, as well as opportunities to develop and mentor team members and drive transformational initiatives.
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): AIA House Auckland, Takapuna
Geographic Context:
Work Schedule: Standard business hours with flexibility for remote work and adjusted hours as needed
ASSUMPTION: The office environment is modern and collaborative, with easy access to amenities and public transportation. The location offers a mix of urban convenience and natural beauty, providing a pleasant work-life balance.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital marketing, UX design, customer insights, segmentation, value propositions, marketing technology, data analytics, project management, vendor management, brand strategy, campaign management, cross-functional collaboration, team leadership, sponsorship management, risk management, continuous improvement
ASSUMPTION: The application process is likely to involve multiple interviews and assessments to evaluate the candidate's strategic thinking, leadership skills, and marketing expertise. Tailoring the resume and cover letter to the specific role and company is essential for success.
ASSUMPTION: This role requires proficiency in marketing technology platforms such as Adobe, Salesforce, and CRM systems, as well as data analytics and visualization tools to deliver personalised, data-driven campaigns.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: AIA values a customer-centric, collaborative, and inclusive work environment. Candidates should be able to demonstrate their alignment with these values and their ability to thrive in a dynamic, data-driven, and results-focused culture.
ASSUMPTION: This role presents unique challenges, including managing a team through significant change, balancing strategic planning and hands-on campaign management, and navigating a large, matrixed organisation. Successful candidates will be adaptable, resilient, and skilled in stakeholder engagement.
ASSUMPTION: This role is unique within AIA NZ and offers a mix of strategic leadership, cross-functional collaboration, and hands-on campaign management. Career progression may involve moving into a regional or global marketing leadership role within AIA Group.
ASSUMPTION: These sample projects illustrate the mix of strategic planning, hands-on campaign management, and team leadership required for this role.
ASSUMPTION: These key questions help candidates understand the specific priorities, challenges, and opportunities facing the marketing function in New Zealand, as well as AIA's approach to supporting the growth and development of its marketing professionals.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.