Head of Brand Marketing

📌 Core Information

🔹 Job Title: Head of Brand Marketing

🔹 Company: Ffern

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in studio, 2 days flexible)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive brand marketing strategy
• Leading and managing PR, Social Media, and Content teams
• Creating and owning the Ffern brand book
• Contributing to operational management of seasonal campaigns
• Monitoring and analyzing brand performance
• Staying updated on industry trends and best practices
• Evaluating and challenging existing brand strategies

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of brand marketing to drive brand growth and impact.

📋 Key Responsibilities

✅ Develop and implement a comprehensive brand marketing strategy

✅ Lead and manage PR, Social Media, and Content teams

✅ Create and own the Ffern brand book

✅ Contribute to operational management of seasonal campaigns

✅ Monitor and analyze brand performance

✅ Stay updated on industry trends and best practices

✅ Evaluate and challenge existing brand strategies

ASSUMPTION: The ideal candidate will have a proven track record in brand leadership, with experience managing PR, social media, and content teams in a consumer-facing business.

🎯 Required Qualifications

Education: Top-tier Russell Group or equivalent degree

Experience: 3+ years in a brand leadership role within a consumer-facing business

Required Skills:

• Strong organizational skills
• Creative flair and analytical aptitude
• Ability to inspire and lead marketing teams
• Expertise in PR, social media, and content management
• Budget management and performance analysis
• Industry trend analysis and brand evaluation

Preferred Skills:

• Experience in the fragrance or beauty industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong academic background and relevant experience in brand marketing are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: Competitive, experience-dependent

Benefits:

• Private healthcare
• 25 days holiday + bank holidays
• Flexible work arrangement (3 days in studio, 2 days flexible)
• Ffern membership
• Fun, laid-back, and sociable team environment
• Beautiful work environment with state-of-the-art kit

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is competitive and commensurate with the level of responsibility and experience required for this role.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing (Fragrance industry)

Company Size: Small (11-50 employees)

Founded: 2015 (based on LinkedIn profile)

Company Description:

• Ffern is redefining natural fragrance making for the 21st century
• Exclusively available to the names on their ledger
• Focuses on small batch, seasonal eau de parfum

Company Specialties:

• Natural fragrance making
• Brand development
• Seasonal campaigns

Company Website: ffern.co

ASSUMPTION: Ffern is a niche fragrance brand focused on quality and exclusivity, with a strong emphasis on brand storytelling and seasonal campaigns.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the founders

Reporting Structure: Oversees PR, Social Media, and Content teams

Work Arrangement: Hybrid (3 days in studio, 2 days flexible)

Growth Opportunities:

• Potential to shape the brand's future and make a significant impact
• Opportunities to collaborate with founders and contribute to strategic decision-making
• Possibility to grow within the company as it expands

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to shape the brand's future and contribute to its success.

🌍 Location & Work Environment

Office Type: Beautiful studio spaces off Columbia Road with state-of-the-art kit

Office Location(s): London, England, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a thriving creative industry
• Ffern's studio is located in a trendy, artistic neighborhood
• The company offers a flexible work arrangement, allowing for a good work-life balance

Work Schedule: Full-time (40 hours/week) with flexible work arrangement

ASSUMPTION: The flexible work arrangement and beautiful studio environment contribute to a positive work-life balance and a creative, collaborative atmosphere.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the founders
• Final interview with the team

Key Assessment Areas:

• Brand marketing strategy and vision
• Leadership and team management skills
• Cultural fit and alignment with Ffern's values
• Analytical and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing experience and leadership skills
• Prepare examples of your brand strategy and management experience
• Research Ffern's brand and values to demonstrate your understanding and alignment

ATS Keywords: Brand Strategy, PR Management, Social Media, Content Creation, Team Leadership, Analytical Skills, Creative Flair, Communication, Collaboration, Budget Management, Performance Analysis, Industry Trends, Brand Evaluation, Innovation, Operational Management, Process Development

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, with a strong emphasis on brand marketing experience.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• PR and media outreach tools (e.g., Muck Rack, Agility PR Solutions)
• Content creation and management tools (e.g., Trello, Asana)
• Brand management software (e.g., Brandfolder, Frontify)

ASSUMPTION: The ideal candidate will have experience with relevant brand marketing tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Exclusivity and quality

Work Style:

• Creative and strategic thinking
• Strong leadership and team management skills
• Adaptability and flexibility

Self-Assessment Questions:

• How do you approach developing and implementing a comprehensive brand marketing strategy?
• Can you describe a time when you led and managed a team to achieve a significant brand marketing goal?
• How do you stay updated on industry trends and best practices in brand marketing?

ASSUMPTION: Ffern values candidates who are creative, collaborative, and adaptable, with a strong commitment to quality and exclusivity in their brand marketing approach.

⚠️ Potential Challenges

• Managing a team remotely and ensuring consistent brand messaging
• Balancing operational management with strategic brand development
• Adapting to a fast-growing company with evolving priorities
• Maintaining brand exclusivity while expanding reach and awareness

ASSUMPTION: The ideal candidate will be able to navigate these challenges effectively, leveraging their leadership skills and strategic mindset to drive brand growth and impact.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on brand strategy and development
• Ffern's niche market and exclusive approach differentiate it from larger, more mainstream brands
• This role offers significant growth potential and the opportunity to shape the brand's future

ASSUMPTION: This role is unique in its focus on brand strategy and development within a niche, exclusive fragrance brand, offering significant growth potential for the right candidate.

📝 Sample Projects

• Developing a comprehensive brand marketing strategy for a new product launch
• Managing a team to create and execute a seasonal campaign, from concept to delivery
• Analyzing brand performance and making data-driven recommendations for improvement

ASSUMPTION: These sample projects reflect the strategic, operational, and analytical aspects of the Head of Brand Marketing role at Ffern.

❓ Key Questions to Ask During Interview

• How does Ffern plan to expand its reach while maintaining its exclusive brand identity?
• Can you describe the team structure and how this role fits into the organization?
• What are the key priorities for this role in the first 90 days?
• How does Ffern support the professional growth and development of its employees?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the team dynamics, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand marketing experience and leadership skills
• Prepare examples of your brand strategy and management experience
• Research Ffern's brand and values to demonstrate your understanding and alignment
• Follow up with a thank-you note after your interview, reiterating your interest in the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.