📌 Core Information
🔹 Job Title: Head of Brand, Marketing, Communications and Corporate Affairs
🔹 Company: ING
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-05-02
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand, marketing, customer experience, stakeholder relations, and communication strategies for ING Australia.
- Building and maintaining relationships with industry and media stakeholders to influence regulatory and reputational settings.
- Supervising the implementation of external and internal communication plans to deliver results.
- Representing ING with external business partners and coordinating marketing programs across customer segments.
- Reviewing and evaluating the efficiency and commercial success of marketing, brand, and communications efforts.
ASSUMPTION: This role requires a strategic and independent thinker with advanced influencing and problem-solving skills to succeed in a global, matrixed environment.
📋 Key Responsibilities
✅ Developing and maintaining direct relationships with industry and media stakeholders to influence the regulatory and reputational settings in which ING Australia operates.
✅ Developing opportunities for ING by identifying relevant working tables where ING can play a role as a trustworthy contributor or as an influential driver.
✅ Developing and supervising the implementation of external and internal communication plans in accordance with the needs defined and agreed by the Executive team to help deliver results.
✅ Representing ING with external business partners such as creative and media agencies, production houses, research and insight companies.
✅ Coordinating the development of marketing programs across all customer segmentations in Retail, Wholesale and Business Banking.
✅ Reviewing, evaluating efficiency and commercial success of marketing, brand and communications efforts to drive and increase market share.
ASSUMPTION: The role may require occasional travel to attend industry events, meet with stakeholders, or collaborate with global teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field. A relevant postgraduate qualification would be an asset.
Experience: Proven track record as a senior contributor with industry experience in a global, matrixed environment.
Required Skills:
- Advanced influencing and problem-solving skills, including the ability to see connections, linkages, and interdependencies to identify complex problems and analyse related information to develop and evaluate options and implement solutions to drive increased profit and market share.
- Deep understanding of the regulatory environment and its applicability to banking operations.
- Seasoned strategic and independent thinker with vision and persuasiveness beyond marketing.
- Inspirational leader that effectively leads through influence and attracts talent by creating a supportive and successful function.
Preferred Skills:
- Experience working in the financial services industry.
- Fluency in multiple languages.
ASSUMPTION: Candidates with relevant industry experience and a strong track record in brand management, marketing, and communications are likely to be competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Australia, the estimated salary range for this position is AU$250,000 - AU$350,000 per annum. This estimate takes into account the experience level, location, and the strategic nature of the role.
Benefits:
- Additional Rest Day to support wellbeing.
- IMPACT Day to volunteer on an approved sustainability activity.
Working Hours: Full-time position with standard banking hours, typically Monday to Friday, 9:00 AM to 5:00 PM. Occasional flexibility may be required to meet deadlines or attend events.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, qualifications, and negotiation skills.
📌 Applicant Insights
🔍 Company Context
Industry: ING operates in the competitive financial services industry, with a focus on retail, wholesale, and business banking. The company is known for its innovative approach to banking and commitment to sustainability.
Company Size: ING is a large, global organization with over 50,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: ING was founded in 1991 and has since grown to become a leading global financial institution.
Company Description:
- ING is a global financial institution with a strong focus on sustainability and innovation.
- The company offers a wide range of financial products and services to both individual and business customers.
- ING is committed to creating a positive impact on society and the environment through its business activities.
Company Specialties:
- Retail Banking
- Wholesale Banking
- Investment Management
- Insurance
Company Website: http://www.ingwb.com
ASSUMPTION: ING's commitment to sustainability and innovation sets it apart from other financial institutions and creates a unique work environment for employees.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the CEO of ING Australia and the Global Head of Brand, Communications and Marcom.
Reporting Structure: The Head of Brand, Marketing, Communications and Corporate Affairs will have direct reports from various teams within ING Australia, including marketing, communications, and corporate affairs.
Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or events.
Growth Opportunities:
- As a senior leadership role, this position offers opportunities for career progression within ING's global organization.
- The role also provides the chance to work on high-impact projects and initiatives that can significantly influence ING's brand and market position.
ASSUMPTION: Given ING's global presence and commitment to employee development, there are likely to be numerous opportunities for career growth and advancement within the organization.
🌍 Location & Work Environment
Office Type: ING's Sydney office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): ING's Sydney office is located in the central business district, offering easy access to public transportation and amenities.
Geographic Context:
- Sydney is Australia's largest city and a major financial hub, offering a dynamic and competitive work environment.
- The city is known for its vibrant culture, diverse communities, and high quality of life.
- Sydney's climate is generally mild and temperate, with warm summers and cool winters.
Work Schedule: The work schedule for this role is typically Monday to Friday, with standard banking hours. However, the nature of the role may require flexibility to meet deadlines or attend events.
ASSUMPTION: The Sydney office provides a modern and collaborative work environment that supports ING's innovative and sustainable culture.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the hiring manager.
- In-depth interviews with key stakeholders, including the CEO of ING Australia and the Global Head of Brand, Communications and Marcom.
- Case study or presentation to demonstrate problem-solving skills and strategic thinking.
- Final round interviews with senior leadership.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Influencing and communication skills.
- Industry knowledge and understanding of the regulatory environment.
- Leadership and team management skills.
- Cultural fit and alignment with ING's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and leadership abilities.
- Research ING's brand, values, and recent initiatives to demonstrate your understanding of the company and its culture.
ATS Keywords: Brand strategy, marketing, communications, corporate affairs, stakeholder relations, customer experience, influencing skills, problem-solving, strategic thinking, leadership, regulatory knowledge, media relations, marketing programs, performance evaluation, team management, collaboration
ASSUMPTION: ING's recruitment process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on finding the best fit for the organization and the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the teams and projects the candidate works on.
👔 Cultural Fit Considerations
Company Values:
- Empowering people to stay a step ahead in life and in business.
- Creating a positive impact on society and the environment.
- Working together to create a successful and inclusive team.
Work Style:
- Collaborative and team-oriented.
- Innovative and forward-thinking.
- Results-driven and focused on delivering outcomes.
Self-Assessment Questions:
- How do you align with ING's values and commitment to sustainability?
- How do you approach working collaboratively with diverse teams to achieve common goals?
- How do you balance innovation and creativity with a focus on delivering results?
ASSUMPTION: ING's culture is characterized by its commitment to sustainability, innovation, and collaboration, with a strong focus on empowering employees to stay a step ahead in their careers and personal lives.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and problem-solving, which can be challenging and demanding at times.
- The role may require occasional travel, which can disrupt personal and family life.
- The competitive nature of the financial services industry can present challenges in maintaining market share and relevance.
- The role involves working with a diverse range of stakeholders, which can present unique challenges in communication and collaboration.
ASSUMPTION: The potential challenges of this role can be mitigated by strong leadership, effective communication, and a focus on delivering results.
📈 Similar Roles Comparison
- This role is unique in its focus on brand, marketing, communications, and corporate affairs, with a strategic and leadership focus.
- Similar roles in other organizations may have a more narrow focus on one or two of these areas, or may be more tactical in nature.
- Career progression from this role could include opportunities in senior leadership, global roles, or specialized expertise in one of the areas covered by the role.
ASSUMPTION: The unique nature of this role offers a broad and strategic scope, with opportunities for career growth and development in multiple directions.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy for ING Australia, including brand positioning, messaging, and visual identity.
- Coordinating a major marketing campaign to launch a new product or service, including market research, creative development, and execution.
- Managing a crisis communication situation, including developing and implementing a communication strategy, managing media relations, and coordinating internal and external messaging.
ASSUMPTION: The specific projects undertaken in this role will depend on the priorities and needs of ING Australia and the global organization.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall strategic vision for ING Australia and the global organization?
- What are the key priorities for this role in the first 90 days?
- How does ING support the professional development and growth of its employees?
- What is the expected timeline for reviewing and evaluating the performance of marketing, brand, and communications efforts?
- How does ING approach collaboration and communication with external business partners?
ASSUMPTION: Asking thoughtful and strategic questions during the interview process can help candidates better understand the role, the organization, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on strategic thinking, problem-solving, and leadership abilities.
- Prepare for behavioral and situational interview questions that assess your fit for the role and ING's culture.
- Research ING's brand, values, and recent initiatives to demonstrate your understanding of the company and its commitment to sustainability and innovation.
- Follow up with Belinda Atkinson at Belinda.atkinson@ing.com one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
