📌 Core Information
🔹 Job Title: Head of Brand Marketing – Sports Interaction and Party Casino-Canada
🔹 Company: Entain
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading brand strategy, partnerships, creative excellence, and customer marketing optimization
- Aligning brand performance with business growth
- Managing a double-digit brand marketing budget
- Collaborating with creative, performance marketing, and product teams
- Ensuring regulatory and responsible gaming compliance
ASSUMPTION: This role requires a strategic mindset, leadership skills, and a deep understanding of Canadian marketing trends and the iGaming industry.
📋 Key Responsibilities
✅ Developing and executing brand strategy and positioning for Sports Interaction and Party Casino in Canada
✅ Conducting market research and competitor analysis to identify growth opportunities
✅ Leading multi-channel marketing campaigns, including digital, TV, out-of-home, social media, experiential, and more
✅ Overseeing creative execution and ensuring all campaigns reflect the unique tone, values, and positioning of each brand
✅ Identifying and managing strategic sponsorship opportunities, including partnerships with Canadian sports teams, leagues, and events
✅ Building and leading a multi-channel brand strategy to enable growth of market share
✅ Using data-driven approaches to measure the impact of brand investments towards commercial targets
✅ Ensuring all marketing activities adhere to Canadian iGaming regulations and promote responsible gaming
ASSUMPTION: This role requires strong leadership, stakeholder management, and data-driven decision-making skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a strong asset.
Experience: 8+ years of experience in brand marketing, with at least 3-5 years in a brand marketing leadership role. Significant brand strategy experience, including proven experience transforming a brand to capture significant growth.
Required Skills:
- Proven track record of managing successful campaigns in the iGaming, sports, entertainment, or technology sectors
- Strong understanding of Canadian marketing trends, consumer behaviours, and the competitive landscape
- Experience working with sponsorships, partnerships, and multi-channel campaigns tailored to local markets
- Proficiency in analytics tools (e.g., Google Analytics) and marketing platforms
- Familiarity with CRM tools and data-driven marketing strategies
- Strong knowledge of iGaming platforms, trends, and advertising standards in Canada
Preferred Skills:
- Experience in the iGaming space
- Exceptional leadership and team management capabilities
- Strong stakeholder management skills
ASSUMPTION: Candidates with experience in the iGaming industry and a proven track record of driving brand growth will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: CAD 150,000 - 200,000 per year (Estimated based on industry standards for a Head of Brand Marketing role in Toronto)
Benefits:
- Regular Bonus
- Healthcare Support
- ShareSave Scheme
- Development Opportunities
- Wellbeing Support
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers, specifically focused on online gaming, sports betting, and poker.
Company Size: Entain is a large organization with over 10,000 employees globally. This size offers opportunities for growth and collaboration across various brands and markets.
Founded: Entain's history dates back to the 1880s, with the evolution to its current form in 2020. The company has a rich heritage and extensive experience in the gaming industry.
Company Description:
- Entain is a global leader in sports betting and gaming entertainment, operating over 25 widely recognized brands, such as bwin, Coral, Foxy, Gala, Ladbrokes, and partypoker.
- The company is committed to promoting a culture that shatters barriers and encourages diversity, with over 30,000 employees across 19 different countries.
- Entain is focused on revolutionizing the industry through innovative technology and putting customers at the heart of the action.
Company Specialties:
- Online Gaming
- Sports Betting
- Poker
- Bingo
- Casino
- Digital
- Technology
- Customer Service
- CRM
- Online
- Digital Games
- Business Intelligence
- .NET
- HTML5
- CSS
- and Retail
Company Website: EntainGroup.com
ASSUMPTION: Entain's extensive experience and global presence provide a stable and supportive environment for employees to grow and develop their careers.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Head of Canada and leading a team of brand marketers.
Reporting Structure: The Head of Brand Marketing will report to the Head of Canada and collaborate with various teams, including creative, performance marketing, and product teams.
Work Arrangement: This role is on-site, with the opportunity to work from the Toronto office or remotely, depending on business needs and team dynamics.
Growth Opportunities:
- As Entain continues to expand its global presence, there may be opportunities for international assignments or promotions within the marketing department.
- The company's focus on innovation and technology provides opportunities for professional development and skill-building.
- Entain's commitment to diversity and inclusion fosters an environment where employees can grow both personally and professionally.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the company's brands and business growth.
🌍 Location & Work Environment
Office Type: Entain's Toronto office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 130 King Street West, Toronto, Ontario, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts, entertainment, and sports scene, providing ample opportunities for brand marketing initiatives.
- The city's strong economy and growing tech industry offer a dynamic environment for professional growth and development.
- Toronto's central location in Eastern Canada makes it an ideal hub for reaching both domestic and international markets.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work arrangements.
ASSUMPTION: The Toronto office provides a supportive and engaging work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and other team members
- Final interview with the Head of Canada
- Background check and reference checks
Key Assessment Areas:
- Brand strategy and positioning
- Campaign development and execution
- Sponsorship and partnership management
- Leadership and team management skills
- Data-driven decision-making and analytics
- Regulatory compliance and responsible gaming
Application Tips:
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Include specific examples of your brand strategy, campaign development, and leadership accomplishments
- Demonstrate your understanding of the Canadian iGaming market and Entain's brands
- Prepare questions to ask the interview panel about the company's culture, growth opportunities, and the team's priorities
ATS Keywords: Brand Strategy, Campaign Development, Sponsorship Management, Team Leadership, Data Analysis, CRM Optimization, Market Research, Consumer Behavior, Creative Execution, Digital Marketing, Influencer Marketing, Stakeholder Management, Regulatory Compliance, Customer Segmentation, Performance Marketing, Brand Positioning
ASSUMPTION: Entain's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Analytics tools (e.g., Google Analytics)
- Marketing platforms (e.g., CRM, email marketing, social media management)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Putting people first
- Pushing boundaries further
- Promoting an inclusive and supportive community
Work Style:
- Collaborative and team-oriented
- Data-driven and innovative
- Customer-focused and results-driven
Self-Assessment Questions:
- How do you align with Entain's values and promote a culture of inclusion and support?
- How do you approach data-driven decision-making and continuous improvement in your marketing strategies?
- How do you balance creativity and innovation with regulatory compliance and responsible gaming practices?
ASSUMPTION: Entain's culture is focused on collaboration, innovation, and customer-centricity, with a strong commitment to diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing a large brand marketing budget and ensuring maximum ROI
- Balancing multiple brand campaigns and sponsorship activations simultaneously
- Navigating the complex and evolving regulatory landscape of the iGaming industry
- Adapting to the unique cultural nuances and consumer behaviors of the Canadian market
ASSUMPTION: These challenges can be overcome with strong leadership, strategic planning, and a deep understanding of the iGaming industry and Canadian market.
📈 Similar Roles Comparison
- Compared to other Head of Brand Marketing roles, this position offers a unique opportunity to lead brand strategy for two well-established iGaming brands in the Canadian market.
- Unlike other roles, this position requires a strong understanding of the iGaming industry and regulatory landscape, as well as experience working with sponsorships and partnerships.
- Career progression in this role may lead to international assignments or promotions within Entain's global marketing organization.
ASSUMPTION: This role offers a unique blend of strategic, creative, and operational responsibilities, with a strong focus on driving business growth and market share.
📝 Sample Projects
- Developing and executing a comprehensive brand strategy for Sports Interaction and Party Casino, including differentiated positioning, customer segmentation, and personalized marketing approaches
- Managing a high-profile sponsorship with a major Canadian sports team, including event activations, content creation, and performance tracking
- Launching a successful influencer marketing campaign, featuring local content creators and tailored content for the Canadian market
ASSUMPTION: These sample projects demonstrate the strategic, creative, and operational aspects of the Head of Brand Marketing role, with a focus on driving brand growth and market share.
❓ Key Questions to Ask During Interview
- What are the top priorities for the Head of Brand Marketing in the first 90 days?
- How does this role collaborate with other marketing teams, such as performance marketing and product teams?
- What are the key challenges facing the brand marketing function, and how can this role address them?
- How does Entain support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company's long-term success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
- Prepare for your interview by researching Entain's brands, the Canadian iGaming market, and the company's values and culture
- Prepare questions to ask the interview panel about the role, the team, and the company's long-term goals
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
