📌 Core Information
🔹 Job Title: Head of Brand PR, EMEA
🔹 Company: Royal Caribbean Cruises Ltd
🔹 Location: Weybridge, Surrey, United Kingdom
🔹 Job Type: Full-time, Contract (12 months)
🔹 Category: Marketing & PR
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a global PR strategy for Celebrity Cruises in EMEA
- Leading integrated PR campaigns, media relations, and influencer engagement
- Overseeing global ship launches and major events
- Driving thought leadership initiatives for senior executives
- Managing PR agencies and event planning across multiple countries
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and extensive PR experience, preferably within the travel industry.
📋 Key Responsibilities
✅ Develop and implement a global PR strategy for Celebrity Cruises in EMEA, enhancing media exposure and brand growth
✅ Lead integrated PR campaigns, media relations, and influencer engagement to raise brand awareness and drive consumer engagement
✅ Oversee global ship launches and major events, ensuring alignment with brand and business objectives
✅ Drive thought leadership initiatives for organizational leaders, including keynote speeches, industry panels, and external speaking engagements
✅ Manage PR agencies across UK&I, Germany, and Scandinavia, ensuring delivery of impactful campaigns and measuring KPIs
✅ Own the influencer and broadcast PR strategies in EMEA, focusing on UK & Ireland, and ensure timely media engagement for news and major announcements
✅ Effectively manage PR and Events budgets, providing monthly reports and quarterly forecasts to maximize ROI and resource allocation
✅ Lead, motivate, and develop a team of three PR and Events professionals through mentoring, objective-setting, and performance appraisals, fostering a high-performance culture
ASSUMPTION: This role involves a high level of strategic planning, stakeholder management, and team leadership, requiring excellent communication and organizational skills.
🎯 Required Qualifications
Education: Degree-level education
Experience: Extensive experience in PR leadership, preferably within the travel industry
Required Skills:
- Proven success in designing and executing integrated PR campaigns that deliver measurable impact
- Experience managing agency relationships across multiple countries, with a track record in event planning and live activations
- Excellent written communication skills, creative mindset, and attention to detail
- Strong relationship-building abilities, with confidence to engage senior management and external stakeholders
- Ability to thrive in fast-paced, multi-national environments and adapt to emerging media and consumer trends
- Digital savvy with a good understanding of social media and online channels
Preferred Skills:
- Experience in the cruise or travel industry
- Fluency in multiple languages
ASSUMPTION: Candidates should have a proven track record in PR leadership, with a strong focus on strategic planning and execution, as well as excellent communication and team management skills.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (pro-rated for 12-month contract)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Discounts on Royal Caribbean Group cruises and products
Working Hours: Full-time, with occasional travel and work outside regular hours as needed
ASSUMPTION: The salary range is estimated based on industry standards for a Head of PR role in the UK, with experience level and location taken into account.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements. Royal Caribbean Group operates in a competitive market, focusing on delivering unforgettable vacation experiences to guests.
Company Size: 10,001+ employees. As a large organization, Royal Caribbean Group offers extensive resources and opportunities for career growth.
Founded: 1968. Royal Caribbean Group has a rich history and established brand presence in the global travel industry.
Company Description:
- Royal Caribbean Group delivers unforgettable vacations to guests, building the best ships and crafting unforgettable experiences worldwide.
- The company cultivates a multicultural environment, empowering employees to be part of the fabric of the Group.
- Royal Caribbean Group is committed to compliance, doing the right thing, and integrity in all its operations.
Company Specialties:
- Cruise vacation company
- Global brands: Royal Caribbean International, Celebrity Cruises, and Silversea Cruises
- Sustainable tourism practices
Company Website: Royal Caribbean Group
ASSUMPTION: Royal Caribbean Group's extensive resources, global presence, and commitment to employee development make it an attractive employer in the travel industry.
📊 Role Analysis
Career Level: Senior leadership. This role involves strategic decision-making, team management, and cross-functional collaboration.
Reporting Structure: The Head of PR, EMEA reports directly to the Vice President & Managing Director of Celebrity Cruises EMEA.
Work Arrangement: On-site, with occasional travel required for global ship launches and events.
Growth Opportunities:
- Potential to transition to a permanent role or take on additional responsibilities within the organization
- Opportunities to work on high-profile events and campaigns, gaining visibility and experience
- Access to professional development and training resources
ASSUMPTION: This role offers excellent growth potential for the right candidate, with opportunities to make a significant impact on the brand's reputation and visibility in the EMEA region.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Weybridge, Surrey, United Kingdom
Geographic Context:
- Weybridge is a town in Surrey, located approximately 15 miles southwest of London, offering a mix of urban and rural living
- The area is well-connected by road and public transportation, with easy access to London and other major cities
- Surrey is known for its beautiful countryside, historic towns, and vibrant cultural scene
Work Schedule: Full-time, with occasional travel and work outside regular hours as needed
ASSUMPTION: The Weybridge office offers a modern, collaborative work environment, with easy access to London and other major cities, providing a good balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with the hiring manager and relevant team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and PR expertise
- Leadership and team management skills
- Communication and stakeholder engagement abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the travel industry and Celebrity Cruises brand
- Prepare examples of successful PR campaigns and events you've led or contributed to
- Research the company and its competitors to showcase your industry knowledge
ATS Keywords: PR management, digital channel expertise, integrated PR campaigns, agency relationship management, event planning, live activations, written communication, creative mindset, attention to detail, relationship building, stakeholder engagement, fast-paced environment adaptability, media trends adaptation, social media understanding, influencer engagement, budget management
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit, with a strong emphasis on PR expertise and industry knowledge.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM software (e.g., Salesforce, HubSpot)
- PR and event management tools (e.g., Cision, Eventbrite)
- Social media platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: The role may require the use of various PR and event management tools, as well as industry-standard software for communication and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Make good choices
- Put people and communities first
- Operate the safest ships on the seas
- Protect the oceans we sail
- Deliver the best vacation experiences, responsibly
Work Style:
- Collaborative and team-oriented
- Adaptable and resilient in a fast-paced environment
- Focused on delivering results and driving business growth
- Committed to sustainability and social responsibility
Self-Assessment Questions:
- How do your personal values align with Royal Caribbean Group's company values?
- How have you demonstrated adaptability and resilience in a fast-paced work environment?
- How do you approach building and maintaining strong relationships with stakeholders, both internal and external?
ASSUMPTION: Royal Caribbean Group values candidates who are passionate about delivering exceptional experiences, committed to sustainability, and able to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple agencies and stakeholders across different countries
- Balancing strategic planning with day-to-day execution and team management
- Occasional travel and work outside regular hours for global events and launches
- Adapting to emerging media trends and consumer behaviors in the travel industry
ASSUMPTION: This role presents unique challenges that require strong organizational skills, strategic thinking, and adaptability in a fast-paced, global environment.
📈 Similar Roles Comparison
- Unlike other PR roles, this position focuses on the travel industry and cruise-specific campaigns
- Compared to other senior PR roles, this position offers a unique opportunity to work on high-profile events and global launches
- Career path comparison: This role can serve as a stepping stone to more senior positions within the organization or the broader travel industry
ASSUMPTION: This role offers a unique blend of strategic planning, event management, and industry-specific experience, setting it apart from other PR positions.
📝 Sample Projects
- Leading a global ship launch campaign, coordinating with multiple agencies and stakeholders to maximize media coverage and consumer engagement
- Developing and executing a targeted influencer engagement strategy to raise brand awareness among affluent holidaymakers and cruise newcomers
- Managing a high-profile event, such as a consumer activation or cruise show, ensuring alignment with brand objectives and delivering measurable results
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and global nature of the role, requiring strong leadership, communication, and project management skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to supporting work-life balance for employees in this role?
- How does the company foster a culture of innovation and adaptability within its PR and marketing teams?
- Can you provide examples of how the company has successfully navigated industry challenges and changes in consumer behavior?
- What opportunities are there for professional development and growth within the PR and marketing department?
- How does the company measure the success of its PR campaigns, and how are these metrics used to inform future strategies?
ASSUMPTION: Asking these questions will help you better understand the company's culture, approach to employee development, and commitment to PR and marketing success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Royal Caribbean Group's careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful PR campaigns and events you've led or contributed to, demonstrating your strategic thinking and leadership abilities
- Research the company and its competitors to showcase your industry knowledge and cultural fit
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
