Head of Brand & Product Marketing (Cape Town)

📌 Core Information - Job Title: Head of Brand & Product Marketing (Cape Town) - Company: HyperionDev - Location: Cape Town, Western Cape, South Africa - Job Type: Full-time, Hybrid - Category: Education Technology, Gaming - Date Posted: April 14, 2025 - Experience Level: 5-10 years - Remote Status: Hybrid (Remote OK) 🚀 Job Overview Key aspects of this role include: - Leading branding and product marketing initiatives for both HyperionDev's education technology offerings and Longdue's upcoming video game projects. - Managing cross-functional teams, including content creators, designers, and product marketing managers. - Crafting cohesive brand narratives, developing go-to-market strategies, and ensuring product success across education and entertainment. *ASSUMPTION:* This role requires a strategic thinker with experience in both brand management and product marketing, capable of balancing multiple projects and teams. 📋 Key Responsibilities ✅ Brand Strategy: - Build and refine the architecture of the HyperionDev brand and its sub-brands, defining brand vision, equity, and value propositions. ✅ Product Marketing: - Lead the product marketing team to understand customer insights, create positioning strategies, and craft messaging for product launches. ✅ Campaign Management: - Conceptualize and execute cross-channel marketing campaigns for product launches, events, and brand awareness, spanning both HyperionDev bootcamps and Longdue's IP. ✅ Creative Direction: - Oversee the creative development process, ensuring all visual and written content aligns with the brand's identity and vision, from concept through execution across digital, print, and multimedia platforms. ✅ Market Research: - Conduct market and audience research to refine the approach and maintain competitive positioning. ✅ Cross-functional Leadership: - Collaborate with teams across admissions, product, and careers to align strategies, ensure brand consistency, and support revenue generation. ✅ Content Strategy: - Oversee content marketing efforts for performance marketing and sales enablement, including managing content calendars and ensuring alignment across all channels. ✅ Events and Activations: - Plan and execute events, roadshows, and activations that strengthen the brand and engage key audiences. ✅ Team Management: - Hire, lead, and mentor a team of marketers, copywriters, and designers. Manage relationships with external agencies and freelancers. *ASSUMPTION:* This role requires strong leadership skills, with the ability to manage and mentor a team, as well as collaborate effectively with cross-functional teams. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field (preferred) Experience: - At least 7 years of marketing experience in brand management and product marketing, ideally within high-growth industries. Required Skills: - Proven track record in managing large-scale consumer marketing campaigns, including at an international level. - Strong project management skills with a history of leading cross-functional teams and managing marketing projects from concept to execution. - Proficiency in digital marketing, social media management, and PR strategies, including campaign metrics, paid media, and influencer collaborations. - Excellent communication skills with experience in managing cross-functional teams and stakeholders. Preferred Skills: - Experience with project management tools (e.g., Basecamp, Trello) and agile methodologies (sprint management with marketers and developers). - Management of external suppliers, agencies, and freelancers. - Experience with content calendars and scheduling tools. - Strong analytical skills, including detailed knowledge of website data analysis tools (e.g., Google Analytics) and proficiency in creating reports on key website and social media metrics. *ASSUMPTION:* While a degree in Marketing or Communications is preferred, relevant experience and a strong portfolio can also be considered. 💰 Compensation & Benefits Salary Range: ZAR 800,000 - 1,200,000 per annum (Based on industry standards for a Head of Marketing role in Cape Town with 7-10 years of experience) *ASSUMPTION:* Salary range is estimated based on market research and industry standards for similar roles in Cape Town. Benefits: - Flexible & remote working: We are a remote-friendly organization and offer flexible work options. - Generous annual leave and medical benefits: We provide up to 19 annual leave days as part of our leave policy, as well as health insurance or medical aid benefits for our staff. Working Hours: Full-time (40 hours/week) 📌 Applicant Insights 🔍 Company Context Industry: Education Technology & Gaming Company Size: Medium (201-500 employees) *ASSUMPTION:* HyperionDev is a medium-sized company, which means there are opportunities for growth and impact, but also a need for adaptability and flexibility. Founded: 2012 Company Description: - HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. - We work with top universities to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. - We're also home to Longdue, an independent narrative game studio incubated within HyperionDev, crafting psychologically rich, story-driven RPGs. Company Specialties: - Education Technology - Game Development - Coding Bootcamps - Accelerated Learning Company Website: *ASSUMPTION:* HyperionDev is a mission-driven company focused on closing the global tech skills gap and expanding the possibilities of digital creativity. 📊 Role Analysis Career Level: Senior Management Reporting Structure: This role reports directly to the CEO and works closely with the leadership team, as well as cross-functional teams across admissions, product, and careers. Work Arrangement: Hybrid (2-3 days in the office, with flexibility for remote work) Growth Opportunities: - As a senior leadership role, this position offers opportunities to grow within the organization as it expands and evolves. - There may also be opportunities to work on special projects or take on additional responsibilities as the company's needs change. *ASSUMPTION:* This role offers significant growth potential, both within the marketing department and across the organization. 🌍 Location & Work Environment Office Type: Hybrid (Cape Town office with remote work flexibility) Office Location(s): Cape Town, South Africa Geographic Context: - Cape Town is a coastal city in the Western Cape province of South Africa, known for its natural beauty, vibrant culture, and diverse communities. - The city offers a high quality of life, with a mix of urban and outdoor activities, as well as a thriving tech industry. Work Schedule: Standard office hours (8:30 AM - 5:30 PM, with flexibility for remote work) *ASSUMPTION:* Cape Town's diverse culture and high quality of life make it an attractive location for professionals, with a vibrant tech industry and numerous opportunities for growth and development. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screen 3. In-person or virtual interview with the hiring manager 4. Final interview with the CEO Key Assessment Areas: - Strategic thinking and brand management skills - Product marketing experience and campaign management expertise - Leadership and team management abilities - Cultural fit and alignment with HyperionDev's mission and values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Showcase your portfolio or examples of your work, demonstrating your creative direction and campaign management skills. - Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking abilities. ATS Keywords: Brand Management, Product Marketing, Campaign Management, Creative Direction, Market Research, Cross-Functional Leadership, Content Strategy, Team Management, Digital Marketing, Social Media Management, PR Strategies, Project Management, Analytical Skills, Customer Insights, Positioning Strategies, Messaging *ASSUMPTION:* Applicants should focus on demonstrating their strategic thinking, leadership, and campaign management skills, as well as their alignment with HyperionDev's mission and values. 🛠️ Tools & Technologies - Project management tools (e.g., Basecamp, Trello) - Agile methodologies (sprint management with marketers and developers) - Content calendars and scheduling tools - Website data analysis tools (e.g., Google Analytics) - CRM and marketing automation platforms - Design and content creation tools (e.g., Adobe Creative Suite, Canva, WordPress) *ASSUMPTION:* Applicants should be proficient in using project management tools, agile methodologies, and relevant marketing and design software. 👔 Cultural Fit Considerations Company Values: - People-forward: We're obsessed with the potential in people and challenge them to do their best work. - Growth and learning: We embrace a culture of growth and learning to deliver on our vision. - Relentless quest for improvement: We're on a relentless quest for improvement in everything we do. Work Style: - Collaborative: We work closely with cross-functional teams to achieve our goals. - Adaptable: We're open to new ideas and willing to pivot when necessary. - Mission-driven: We're passionate about our mission to close the global tech skills gap and expand the possibilities of digital creativity. Self-Assessment Questions: - How do you align with HyperionDev's mission to close the global tech skills gap and expand the possibilities of digital creativity? - What examples can you provide of your ability to lead cross-functional teams and manage marketing projects from concept to execution? - How do you approach continuous learning and improvement in your role as a marketing professional? *ASSUMPTION:* Applicants should be able to demonstrate their alignment with HyperionDev's mission and values, as well as their ability to work collaboratively and adaptably in a dynamic, mission-driven environment. ⚠️ Potential Challenges - Balancing the demands of two distinct brands (HyperionDev and Longdue) with different target audiences and marketing requirements. - Managing a team with diverse skills and backgrounds, including content creators, designers, and product marketing managers. - Maintaining brand consistency and coherence across multiple channels and platforms, from digital and print to multimedia. - Keeping up with the latest trends and best practices in both education technology and gaming, as well as adapting to changes in the market and competitive landscape. *ASSUMPTION:* Applicants should be prepared to face these challenges and demonstrate their ability to manage multiple projects, teams, and brands effectively. 📈 Similar Roles Comparison - Product Marketing Manager (Education Technology): This role focuses solely on product marketing within the education technology sector, whereas the Head of Brand & Product Marketing role spans both education technology and gaming, with a broader scope that includes brand strategy and creative direction. - Senior Brand Manager (Gaming): This role focuses primarily on brand management within the gaming industry, whereas the Head of Brand & Product Marketing role encompasses both brand management and product marketing, with a broader scope that includes campaign management and creative direction across two distinct brands. - Head of Marketing (Tech Startup): This role may have a broader scope that includes demand generation, customer acquisition, and customer success, whereas the Head of Brand & Product Marketing role focuses specifically on branding, product marketing, and campaign management. *ASSUMPTION:* Applicants should consider the unique aspects of this role, which combines brand management, product marketing, and campaign management across both education technology and gaming, with a focus on strategic leadership and creative direction. 📝 Sample Projects - Developing and executing a go-to-market strategy for a new coding bootcamp program, including market research, positioning, messaging, and campaign planning. - Launching a new video game IP from Longdue, including brand strategy, campaign storytelling, and go-to-market materials. - Managing a rebranding project for HyperionDev, including brand architecture, visual identity, and messaging framework. *ASSUMPTION:* Applicants should be prepared to provide examples of their work that demonstrate their ability to manage similar projects, from concept to execution, across both education technology and gaming. ❓ Key Questions to Ask During Interview - What are the most significant challenges facing the education technology and gaming industries, and how does this role address them? - How does the company support the growth and development of its employees, particularly in senior leadership roles? - What are the key priorities for this role in the first 90 days, and how will success be measured? - How does the company approach collaboration and communication across different teams and departments? - What are the most exciting opportunities for growth and innovation within the company, and how can this role contribute to them? *ASSUMPTION:* Applicants should ask thoughtful, insightful questions that demonstrate their interest in the role and their understanding of the company's mission and values. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this [link](https://www.hyperiondev.com/careers). - Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided. - Prepare a portfolio or examples of your work that demonstrate your creative direction and campaign management skills. - Plan to follow up with the hiring manager within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role. - If you are selected for an interview, be prepared to discuss your leadership, problem-solving, and strategic thinking abilities, as well as your alignment with HyperionDev's mission and values. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.