Head of Brand Proposition

📌 Core Information

🔹 Job Title: Head of Brand Proposition

🔹 Company: Trainline

🔹 Location: London, United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK (London, Paris, Barcelona, Milan, Edinburgh, Madrid)

🚀 Job Overview

Key aspects of this role include:

• Defining and driving global proposition strategy for Trainline
• Collaborating cross-functionally to innovate and deliver impactful propositions
• Leading and mentoring a high-performing proposition team
• Partnering with senior leaders to advise on strategy and positioning
• Ensuring customer-centricity and commercial sharpness in all propositions

ASSUMPTION: This role requires a strategic thinker with a strong commercial lens and deep empathy for the customer, as well as proven experience leading proposition strategy in a fast-moving, product-led environment.

📋 Key Responsibilities

✅ Own and drive the 3-5 year global proposition strategy, keeping it insight-led, customer-first, and commercially sharp

✅ Spot opportunities and shape game-changing, differentiated propositions by partnering with Brand Insights, UX, and Data teams

✅ Ensure local market nuances are considered in propositions by collaborating closely with Country Managers

✅ Bring teams together to embed customer value into the product roadmap and define success metrics

✅ Build scalable frameworks to guide proposition development and feature marketing

✅ Coach, develop, and grow a high-performing proposition team, starting with one direct report

✅ Be a trusted voice to senior leaders, advising on strategy and positioning across key business priorities

ASSUMPTION: This role requires strong analytical skills, confidence presenting to senior stakeholders, and experience managing and mentoring a team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience leading proposition strategy in a fast-moving, product-led environment

Required Skills:

• Strategic thinking with a sharp commercial lens
• Deep empathy for the customer
• Experience working in a product-led marketing function
• Strong analytical skills
• Confident presenting with impact to senior stakeholders
• Experience managing and mentoring a team
• Ability to balance multiple priorities

Preferred Skills:

• Experience working across multiple markets or in a global brand

ASSUMPTION: Candidates should have a strong understanding of how to position features and drive adoption, as well as experience working closely with Product and Design teams on roadmap delivery.

💰 Compensation & Benefits

Salary Range: £80,000 - £90,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Private healthcare & dental insurance
• Generous work from abroad policy
• 2-for-1 share purchase plans
• EV Scheme to further reduce carbon emissions
• Extra festive time off
• Family-friendly benefits

Working Hours: Full-time, with flexible working arrangements

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Travel & Hospitality, specifically focused on rail travel and technology

Company Size: Medium to large (1,000+ employees)

Founded: 2000 (as part of the Capita Group, Trainline became independent in 2015)

Company Description:

• Trainline is a leading rail and coach travel platform, enabling millions of travellers to find and book the best value tickets
• Collaborates with 270+ rail and coach companies in over 40 countries
• Focused on growth in the UK and Europe, with offices in London, Paris, Barcelona, Milan, Edinburgh, and Madrid

Company Specialties:

• Rail travel technology
• Mobile app and website development
• B2B partner channels
• Sustainability and green travel initiatives

Company Website: https://www.thetrainline.com/

ASSUMPTION: Trainline is a well-established company in the rail travel industry, with a strong focus on growth and innovation.

📊 Role Analysis

Career Level: Senior management, reporting directly to the Chief Marketing Officer

Reporting Structure: The Head of Brand Proposition will have one direct report and collaborate with various cross-functional teams, including Product, Design, Brand, and Commercial

Work Arrangement: Remote OK, with the option to work from any of Trainline's offices in London, Paris, Barcelona, Milan, Edinburgh, or Madrid

Growth Opportunities:

• Potential to expand the proposition team and take on additional responsibilities
• Opportunities to work on high-impact projects and drive significant business growth
• Chance to develop leadership skills and mentor team members

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on Trainline's global brand and propositions.

🌍 Location & Work Environment

Office Type: Modern, collaborative offices in central locations

Office Location(s): London, Paris, Barcelona, Milan, Edinburgh, Madrid

Geographic Context:

• London: A major global city with a vibrant business environment and excellent transport links
• Paris, Barcelona, Milan, Edinburgh, Madrid: Major European cities with thriving business communities and cultural attractions

Work Schedule: Flexible, with a focus on results and outcomes rather than hours worked

ASSUMPTION: Trainline's offices provide a modern, collaborative work environment with easy access to amenities and cultural attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with cross-functional stakeholders
• Final interview with the Chief Marketing Officer

Key Assessment Areas:

• Strategic thinking and commercial acumen
• Customer empathy and understanding of the Trainline brand
• Collaboration and cross-functional teamwork
• Leadership and mentoring skills

Application Tips:

• Tailor your resume and cover letter to highlight your strategic thinking, commercial acumen, and customer-centric approach
• Prepare examples of your experience leading proposition strategy in a fast-moving, product-led environment
• Demonstrate your ability to work collaboratively with cross-functional teams

ATS Keywords: Proposition strategy, product-led marketing, customer-centric, commercial acumen, cross-functional collaboration, team leadership

ASSUMPTION: Trainline's interview process is designed to assess candidates' strategic thinking, commercial acumen, and ability to work collaboratively with cross-functional teams.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Trainline uses standard office productivity tools and may employ project management and data analysis tools specific to the role.

👔 Cultural Fit Considerations

Company Values:

• 💭 Think Big - We're building the future of rail
• ✔️ Own It - We focus on every customer, partner, and journey
• 🤝 Travel Together - We're one team
• ♻️ Do Good - We make a positive impact

Work Style:

• Collaborative and cross-functional
• Customer-centric and data-driven
• Fast-paced and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about understanding and meeting customer needs?
• Do you have a proven track record of driving impactful propositions?

ASSUMPTION: Trainline values candidates who are strategic thinkers, customer-centric, and comfortable working in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced environment
• Balancing global strategy with local market nuances
• Driving change and buy-in across cross-functional teams
• Keeping up with the latest trends and innovations in rail travel and technology

ASSUMPTION: The Head of Brand Proposition role at Trainline presents both exciting opportunities and significant challenges, requiring a strong, strategic leader to succeed.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on proposition strategy and feature positioning
• Trainline's global presence and focus on innovation set it apart from more traditional rail travel companies
• Career progression in this role may involve expanding the proposition team or taking on additional responsibilities

ASSUMPTION: The Head of Brand Proposition role at Trainline is unique, requiring a strategic thinker with a strong commercial lens and deep empathy for the customer.

📝 Sample Projects

• Developing and launching a new, customer-centric proposition for Trainline's mobile app
• Conducting market research and analysis to identify opportunities for new propositions or improvements to existing ones
• Collaborating with cross-functional teams to define and deliver a go-to-market strategy for a new proposition

ASSUMPTION: The Head of Brand Proposition role at Trainline involves a wide range of projects, from strategic planning to tactical execution, requiring a versatile and adaptable leader.

❓ Key Questions to Ask During Interview

• How does this role fit into Trainline's overall brand strategy and roadmap?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Trainline support work-life balance and employee well-being?
• What opportunities are there for professional development and growth within the proposition team and wider organization?
• How does Trainline approach sustainability and its impact on the environment and society?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to Trainline's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic thinking, commercial acumen, and customer-centric approach
• Prepare examples of your experience leading proposition strategy in a fast-moving, product-led environment
• Demonstrate your ability to work collaboratively with cross-functional teams
• Follow up with Trainline's hiring team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.