Head of Brand & Strategic Marketing

📌 Core Information

🔹 Job Title: Head of Brand & Strategic Marketing

🔹 Company: Local Infusion

🔹 Location: Nashville, Tennessee, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining a strong, authentic brand for Local Infusion
• Planning and executing local events to deepen doctor relationships and bring providers out of their offices
• Driving B2B strategic awareness among health plans, health systems, and pharma companies
• Creating high-quality, meaningful content that stands out and showcases Local Infusion's unique value proposition
• Managing creatives, freelancers, or agencies to deliver great work that aligns with the brand's vision

ASSUMPTION: This role requires a strategic thinker with a strong background in consumer branding and creative direction, as well as experience in B2B or B2B2C event marketing. A passion for keeping healthcare warm, human, and cool is essential.

📋 Key Responsibilities

✅ Own and evolve Local Infusion's brand identity, ensuring it remains accessible, fun, and never sterile

✅ Plan, execute, and manage local events that build relationships with doctors and bring providers out of their offices

✅ Develop and implement strategies to increase awareness and consideration among health plans, health systems, and pharma companies

✅ Commission or create high-quality, meaningful content that stands out and showcases Local Infusion's unique value proposition

✅ Manage creatives, freelancers, or agencies to deliver great work that aligns with the brand's vision and maintains its consistency

ASSUMPTION: This role involves a mix of strategic planning, creative direction, and hands-on execution. The ideal candidate will be comfortable wearing multiple hats and adapting to the needs of a growing organization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in marketing, with a focus on branding, event marketing, and B2B or B2B2C strategies

Required Skills:

• Proven expertise in consumer branding and creative direction
• Experience running successful B2B or B2B2C event marketing campaigns
• Strong understanding of the healthcare industry and its key stakeholders
• Excellent project management and communication skills
• Ability to work independently and collaboratively in a remote setting

Preferred Skills:

• Experience with healthcare marketing or a related industry
• Familiarity with marketing automation tools and CRM systems
• Strong analytical skills and data-driven mindset

ASSUMPTION: While a background in healthcare marketing is not required, a strong understanding of the industry and its key stakeholders is essential for success in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on experience level and industry standards for the role and location)

Benefits:

• Competitive compensation
• Medical, dental, and vision insurance
• Short- and long-term disability coverage
• Matching 401k
• 15 days of PTO
• Paid parental leave and flexible return-to-work policies

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal equity considerations.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare, specifically focused on infusion therapy and chronic conditions

Company Size: Small (11-50 employees) - Offers a close-knit team and the opportunity to have a significant impact on the company's growth and success

Founded: 2022 - A relatively new company with a strong mission and growth potential

Company Description:

• Local Infusion aims to improve outcomes for patients, save time for physicians, and make infusion therapy more affordable for everyone involved
• The company blends human-centered design and a people-first culture to put the "local feel" of community, comfort, and connection back into the patient and provider experience
• Local Infusion is committed to transforming the infusion industry and setting a new standard for infusion therapy

Company Specialties:

• Infusion Therapy
• Ambulatory Infusion Center
• Health
• Digital Health
• Health Technology

Company Website: mylocalinfusion.com

ASSUMPTION: Local Infusion is a mission-driven company focused on improving the infusion therapy experience for patients, providers, and partners. Its small size offers applicants the opportunity to have a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: Mid-level to senior - This role offers the opportunity to lead marketing efforts and shape the company's brand and strategy

Reporting Structure: The Head of Brand & Strategic Marketing will report directly to the CEO and work closely with other department heads to align marketing efforts with the company's overall goals

Work Arrangement: Remote (Telecommute) - This role can be performed entirely remotely, with the expectation of occasional travel for events and meetings

Growth Opportunities:

• As the company grows, there will be opportunities for the role to evolve and expand in scope
• With success in this role, there may be opportunities to take on additional responsibilities or move into a more senior leadership position
• Local Infusion's commitment to employee growth and development offers opportunities for professional advancement

ASSUMPTION: This role offers a unique opportunity to shape the company's brand and strategy, with significant growth potential as the company continues to expand.

🌍 Location & Work Environment

Office Type: Remote - This role does not require regular on-site presence, allowing for greater flexibility and work-life balance

Office Location(s): Nashville, Tennessee, United States - Local Infusion's headquarters is located in Nashville, but this role can be performed remotely from anywhere in the United States

Geographic Context:

• Nashville is a vibrant, growing city with a strong healthcare industry and a thriving cultural scene
• The city offers a high quality of life, with affordable housing, excellent dining, and numerous outdoor recreation opportunities
• Nashville's central location in the United States makes it an ideal hub for a remote worker

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate remote work

ASSUMPTION: While this role is remote, the company's headquarters in Nashville offers a vibrant and dynamic work environment for those who choose to work on-site occasionally.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interview with the hiring manager and/or other team members
• Final interview with the CEO to discuss the role's fit within the company's overall strategy

Key Assessment Areas:

• Branding and creative direction expertise
• Event marketing experience and strategy
• Understanding of the healthcare industry and its key stakeholders
• Project management and communication skills
• Alignment with Local Infusion's mission and values

Application Tips:

• Highlight relevant branding, event marketing, and B2B experience in your resume and cover letter
• Demonstrate your understanding of the healthcare industry and Local Infusion's unique value proposition
• Showcase your ability to think strategically and creatively in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and leadership potential

ATS Keywords: Brand Identity, Event Marketing, B2B Marketing, Consumer Branding, Creative Direction, Strategic Awareness, Relationship Building, Healthcare Marketing, Infusion Therapy

ASSUMPTION: Local Infusion's interview process is designed to assess candidates' skills, cultural fit, and strategic thinking. Applicants should be prepared to discuss their relevant experience and how they can contribute to the company's mission and growth.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the company's existing tech stack. Familiarity with marketing automation tools and CRM systems is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Ownership - Takes initiative, being accountable and caring about the outcome
• Excellence - Do what it takes to raise the bar, being an example for our colleagues, patients, and partners
• Curious & Inquisitive - Always seek to gather information and knowledge, and understand the way
• Find A Way - There will be obstacles, but we find a way, even when there isn’t a defined road forward
• It’s a Marathon, not a Sprint - We have large problems to solve, and they won’t be solved overnight. We are persistent every day.

Work Style:

• Collaborative - Local Infusion values a team-oriented approach to problem-solving and decision-making
• Adaptable - The company's small size and rapid growth require employees to be flexible and adaptable
• Results-driven - Local Infusion prioritizes outcomes and impact over process and procedure

Self-Assessment Questions:

• Do you have a proven track record of developing and maintaining strong brand identities in a consumer-facing context?
• Have you successfully planned and executed B2B or B2B2C event marketing campaigns that drove meaningful results?
• Are you comfortable working independently and collaboratively in a remote setting, with a high degree of autonomy and flexibility?
• Do you share Local Infusion's commitment to improving the infusion therapy experience for patients, providers, and partners?

ASSUMPTION: Local Infusion's values and work style prioritize ownership, excellence, and a persistent, results-driven approach. Candidates should assess their alignment with these values and work style preferences before applying.

⚠️ Potential Challenges

• The role may require occasional travel for events and meetings, which could disrupt the candidate's work-life balance
• The company's small size and rapid growth may present challenges in terms of resources and infrastructure
• The remote work arrangement may present challenges in terms of communication, collaboration, and work-life balance
• The healthcare industry can be complex and highly regulated, which may present unique challenges and obstacles

ASSUMPTION: While Local Infusion offers a unique opportunity to shape the company's brand and strategy, candidates should be aware of the potential challenges and trade-offs associated with the role and the company's small size and rapid growth.

📈 Similar Roles Comparison

• Unlike traditional healthcare marketing roles, this position focuses on consumer branding and event marketing, rather than performance marketing or SEO-content mill strategies
• The role's focus on strategic awareness and relationship building sets it apart from more tactical or execution-focused marketing positions
• As a small, growing company, Local Infusion offers a unique opportunity for career growth and development that may not be available in larger, more established organizations

ASSUMPTION: This role offers a unique blend of strategic and creative marketing responsibilities, with a focus on consumer branding and event marketing. Candidates should be prepared to discuss their relevant experience and how they can contribute to Local Infusion's mission and growth.

📝 Sample Projects

• Developing and executing a brand refresh campaign to maintain Local Infusion's unique identity as the company grows
• Planning and executing a series of local events to deepen relationships with doctors and bring providers out of their offices
• Creating a thought leadership content series that showcases Local Infusion's unique value proposition and establishes the company as a trusted voice in the infusion therapy industry

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Head of Brand & Strategic Marketing might undertake, rather than representing a comprehensive list of responsibilities.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for growth and expansion, and how this role fits into that strategy?
• How does Local Infusion plan to maintain its unique brand identity and culture as the company grows and scales?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Local Infusion support the professional growth and development of its employees, particularly in marketing and branding roles?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?

ASSUMPTION: These key questions are designed to help candidates assess the role's fit within the company's overall strategy, as well as the opportunities and challenges it presents. Applicants should tailor their questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.ashbyhq.com/Local%20Infusion/73e10093-f707-48dd-85ba-36fe78bc8055
• Tailor your resume and cover letter to highlight your relevant branding, event marketing, and B2B experience
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and leadership potential
• Research Local Infusion's mission, values, and unique approach to infusion therapy to demonstrate your understanding and alignment with the company's goals
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.