Performance Marketing Consultant (Contractor)

📌 Core Information

🔹 Job Title: Performance Marketing Consultant (Contractor)

🔹 Company: Equal Education Partners

🔹 Location: Remote (Nashville, TN preferred)

🔹 Job Type: Contract, Part-Time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Flexible working hours)

🚀 Job Overview

Key aspects of this role include:

• Designing and executing high-performing digital marketing campaigns to generate inbound leads from families interested in enrolling at Flourish Schools.
• Continuously optimizing campaigns to improve CPL, ROAS, and conversion outcomes.
• Collaborating with the Flourish team to develop and test compelling copy, audience targeting strategies, and creative.
• Setting up robust tracking, analytics, and reporting to monitor performance.
• Providing insights and recommendations to improve landing pages, funnels, messaging, and media mix.

ASSUMPTION: This role requires a strong focus on lead generation and continuous optimization, with a significant portion of time dedicated to campaign management and analysis.

📋 Key Responsibilities

✅ Plan and execute paid media campaigns across key platforms (Meta, Google, and others) to generate qualified inbound leads.

✅ Continuously optimize campaigns to improve CPL, ROAS, and conversion outcomes.

✅ Develop and test compelling copy, audience targeting strategies, and creative in collaboration with the Flourish team.

✅ Set up robust tracking, analytics, and reporting to monitor performance.

✅ Provide insights and recommendations to improve landing pages, funnels, messaging, and media mix.

✅ Advise on media mix and spend allocation to support enrolment goals.

ASSUMPTION: This role requires a high level of autonomy and self-motivation, with a focus on delivering results and driving growth through effective digital marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven track record in running performance marketing campaigns that deliver tangible lead generation results, ideally within education, edtech, or parent-facing brands.

Required Skills:

• Expertise in paid advertising platforms (Meta Ads Manager, Google Ads, etc.).
• Strong analytical mindset with the ability to test, iterate, and scale what works.
• Excellent communication skills and self-starter mentality.
• Experience with K–12 education or parent-focused campaigns highly desirable.
• Bonus: familiarity with lead nurture sequences and CRO tactics.

Preferred Skills:

• Familiarity with the education sector and its unique marketing challenges.
• Experience working with remote teams and stakeholders.

ASSUMPTION: Candidates with a strong background in performance marketing and a passion for education are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: $50 - $70 per hour (based on experience and industry standards for performance marketing consultants).

Benefits:

• Flexible working hours and remote work arrangement.
• Opportunity to work with a growing organization in the education sector.
• Competitive hourly/day rate with potential for scope expansion based on performance.

Working Hours: Approximately 5-10 hours per week, with the possibility of increasing based on performance.

ASSUMPTION: The salary range is estimated based on industry standards for performance marketing consultants with 5-10 years of experience. The actual salary may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Education, specifically K–12 and edtech.

Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and impact.

Founded: 2011, with a history of providing recruitment services and partnerships in the education sector.

Company Description:

• Equal Education Partners specializes in school recruitment, edtech recruitment, and higher education & STEM programs.
• The company works with schools, colleges, public organizations, and edtech companies to introduce first-class professionals to various roles within the education sector.
• Equal Education Partners is fully audited and accredited by the Recruitment and Employment Confederation (REC), ensuring adherence to best practice recruitment procedures and maintaining child safety as a priority.

Company Specialties:

• School Recruitment
• Edtech Recruitment
• Higher Education & STEM Programs
• Partnerships with governments and universities

Company Website: equaleducationpartners.com

ASSUMPTION: Applicants should expect a professional and structured recruitment process, with a focus on child safety and best practice procedures.

📊 Role Analysis

Career Level: Mid-level to senior, with a focus on performance marketing and lead generation.

Reporting Structure: This role reports directly to the Equal Teaching team, with close collaboration with the Flourish Schools team.

Work Arrangement: Remote, with flexible working hours and the possibility of increasing hours based on performance.

Growth Opportunities:

• Expanding the scope of the role based on performance.
• Potential full-time employment opportunities within the Equal Education Partners or Flourish Schools organizations.

ASSUMPTION: This role offers opportunities for growth and expansion, with the potential to make a significant impact on the organization's success.

🌍 Location & Work Environment

Office Type: Remote, with no physical office required for this role.

Office Location(s): Nashville, TN (preferred) or remote.

Geographic Context:

• The role is remote, allowing for flexibility in location, with a preference for candidates based in Nashville, TN.
• The role focuses on generating leads for Flourish Schools, which is based in Nashville, TN.
• The education sector in Nashville, TN, is diverse and growing, with numerous opportunities for collaboration and partnership.

Work Schedule: Approximately 5-10 hours per week, with the possibility of increasing based on performance.

ASSUMPTION: Applicants should be comfortable working remotely and managing their time effectively to meet the required hours and deliverables.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with Equal Teaching to discuss the role and assess fit.
• Technical assessment or case study to evaluate performance marketing skills.
• Final interview with Equal Teaching and/or Flourish Schools to discuss the role in more detail and make a hiring decision.

Key Assessment Areas:

• Performance marketing skills and experience.
• Understanding of the education sector and its unique marketing challenges.
• Analytical mindset and ability to optimize campaigns for better performance.
• Communication skills and ability to collaborate with remote teams.

Application Tips:

• Highlight relevant performance marketing experience and successes in your resume and cover letter.
• Tailor your application to emphasize your understanding of the education sector and its unique marketing challenges.
• Include any relevant examples or case studies that demonstrate your ability to generate leads and optimize campaigns.

ATS Keywords: Performance Marketing, Digital Marketing, Lead Generation, Paid Advertising, Analytics, Education, Edtech, K-12, CPL, ROAS, CRO Tactics

ASSUMPTION: Applicants should expect a structured and thorough interview process, with a focus on assessing their performance marketing skills and fit for the role.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Applicants should be comfortable using industry-standard performance marketing tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Expertise: Equal Education Partners values professionals with deep knowledge and experience in their respective fields.
• Integrity: The company prioritizes honesty, transparency, and ethical behavior in all aspects of its operations.
• Collaboration: Equal Education Partners fosters a culture of teamwork and partnership, both internally and with clients.

Work Style:

• Self-motivated: Applicants should be comfortable working independently and managing their time effectively.
• Adaptable: The role may require adjusting to changing priorities and workloads based on performance and organizational needs.
• Collaborative: Applicants should be comfortable working with remote teams and stakeholders to achieve common goals.

Self-Assessment Questions:

• Do you have a proven track record in running performance marketing campaigns that deliver tangible lead generation results?
• Are you comfortable working remotely and managing your time effectively to meet required hours and deliverables?
• Do you have strong communication skills and the ability to collaborate with remote teams and stakeholders?

ASSUMPTION: Applicants should assess their fit for the role based on their performance marketing skills, work style, and cultural alignment with Equal Education Partners.

⚠️ Potential Challenges

• The role may require adjusting to changing priorities and workloads based on performance and organizational needs.
• Applicants may face competition from other performance marketing professionals with relevant experience in the education sector.
• The role requires a strong focus on lead generation and continuous optimization, which can be challenging and time-consuming.
• Applicants may need to adapt to working with a growing organization and its evolving priorities and goals.

ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to overcome them in the interview process.

📈 Similar Roles Comparison

• This role is unique in its focus on generating leads for a K–12 education organization, with a specific emphasis on performance marketing and optimization.
• Compared to other performance marketing roles, this position offers the opportunity to work with a growing organization in the education sector and make a significant impact on its success.
• Career paths for this role may include expanding the scope of the role based on performance, or pursuing full-time employment opportunities within the Equal Education Partners or Flourish Schools organizations.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other performance marketing opportunities in the education sector.

📝 Sample Projects

• Developing and executing a paid media campaign to generate qualified inbound leads for Flourish Schools, with a focus on optimizing CPL, ROAS, and conversion outcomes.
• Collaborating with the Flourish Schools team to develop and test compelling copy, audience targeting strategies, and creative to improve campaign performance.
• Setting up robust tracking, analytics, and reporting to monitor campaign performance and provide insights for improvement.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have approached them in the past.

❓ Key Questions to Ask During Interview

• Can you describe the current lead generation strategies in place at Flourish Schools, and how this role will complement or build upon them?
• How does Equal Education Partners support the growth and development of its performance marketing consultants?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does this role fit into the broader marketing and enrollment strategies for Flourish Schools?
• What are the potential challenges and opportunities for this role, and how can I best position myself for success?

ASSUMPTION: Applicants should use the interview process to gather information about the role, the organization, and the team, and to demonstrate their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant performance marketing experience and successes.
• Prepare examples or case studies that demonstrate your ability to generate leads and optimize campaigns.
• Follow up with Equal Teaching one week after submission to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.