📌 Core Information
🔹 Job Title: Head of Consumer Growth
🔹 Company: Boundless Immigration
🔹 Location: Seattle, WA
🔹 Job Type: Full-Time
🔹 Category: Consumer Services
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK (with travel to Philippines 2-3 times per year)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive strategies to generate high-quality leads and optimize the conversion funnel
- Transforming prospects into loyal, paying customers for Boundless' B2C business
- Managing a team of marketing and sales professionals to achieve ambitious growth targets
- Collaborating closely with Product and Customer Success teams to ensure alignment and a seamless customer experience
ASSUMPTION: This role requires a strategic thinker with a deep passion for immigration, understanding the unique challenges immigrants face, and mastery of longer, consultative customer journeys.
📋 Key Responsibilities
✅ Strategy Development & Execution: Develop and implement a holistic demand generation and conversion strategy aligned with overall business objectives and revenue goals. Create marketing strategies that effectively communicate complex immigration pathways in accessible ways to diverse audiences. Design acquisition and conversion frameworks tailored to specific immigration pathways with their unique requirements and timelines. Use AI, including agentic AI, to optimize workflows and drive efficiencies.
✅ Lead Generation: Oversee all top-of-funnel activities to generate a consistent and growing pipeline of qualified leads. This includes managing and optimizing various channels such as digital marketing (SEO, SEM/PPC, Social Advertising, Display Advertising), email marketing, partners, and affiliates.
✅ Conversion Optimization: Drive continuous improvement in conversion rates across the entire customer journey. Analyze and optimize website user experience (UX) and user interface (UI), develop and optimize sales funnels, implement and manage CRM and marketing automation systems, manage customer communication channels, and work closely with customer success teams to optimize handoffs and downstream conversion.
✅ Consumer Sales: Oversee the consumer sales operation, managing directors, managers, and senior managers based in the US and the Philippines. Improve the current sales operation and conversion funnel, create conversion strategies that acknowledge the consultation-like nature of the purchase decision.
✅ Performance Measurement & Analysis: Establish and track key performance indicators (KPIs) across the demand generation and conversion funnel, including website traffic and engagement, lead volume and quality, cost per acquisition (CPA), conversion rates at each stage of the funnel, effectiveness of inbound communication channels, outbound sales team efficacy metrics, customer acquisition cost (CAC), and customer lifetime value (CLTV). Provide regular reporting and insights to senior leadership, identifying areas for improvement and optimization.
✅ Team Leadership & Development: Build, mentor, and manage a high-performing team of marketing and sales professionals. Foster a collaborative and results-driven culture.
✅ Budget Management: Develop and manage the demand generation and conversion budget, ensuring efficient allocation of resources and maximizing ROI.
✅ Technology & Tools: Evaluate, implement, and manage relevant marketing and sales technologies and tools to support demand generation and conversion efforts.
✅ Cross-Functional Collaboration: Collaborate closely with Product and Customer Success teams to ensure alignment and a seamless customer experience.
ASSUMPTION: This role requires a strong understanding of the B2C customer journey and various marketing channels and tactics, as well as excellent leadership, communication, and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of progressive experience in demand generation and conversion marketing, with a significant portion in a B2C environment. Experience in marketing regulated services or products with significant educational components. Experience with multi-channel attribution across extended customer journeys. Experience managing inside sales/business development teams is strongly preferred.
Required Skills:
- Proven track record of developing and executing successful demand generation and conversion strategies that have resulted in significant revenue growth
- Deep understanding of the B2C customer journey and various marketing channels and tactics
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
- Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot), CRM systems (e.g., Salesforce, Dynamics 365), and web analytics tools (e.g., Google Analytics)
- Excellent leadership, communication (written and verbal), and interpersonal skills
- Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities
- Strong empathy and cultural sensitivity
Preferred Skills:
- Experience in immigration or similar fields
- Experience building and scaling marketing teams
- Familiarity with A/B testing and other optimization methodologies
- Experience with customer segmentation and personalization strategies
ASSUMPTION: Candidates should have a strong understanding of the immigration industry and be comfortable working with diverse audiences with varying levels of English proficiency and legal understanding.
💰 Compensation & Benefits
Salary Range: $162,000 to $226,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work arrangements
- Generous PTO and holiday schedule
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on factors such as the candidate's qualifications and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically focused on immigration
Company Size: 51-200 employees, which means the company is in a growth stage and offers opportunities for professional development and career advancement
Founded: 2017, with a mission to empower families and businesses to navigate the U.S. immigration system more confidently, rapidly, and affordably
Company Description:
- Boundless is a team of immigrants and experts who have struggled with their own journeys through the complex, high-stakes U.S. immigration system
- The company aims to become the default trusted partner for all families and businesses seeking U.S. residency
- Boundless is backed by influential venture investors around the country, including Foundry Group (led by Brad Feld), Trilogy Equity Partners, Pioneer Square Labs, Emerson Collective (Laurene Powell Jobs’ foundation), Two Sigma Ventures, and Jerry Yang
Company Specialties:
- Immigration services
- Consumer growth strategies
- Marketing and sales operations
- Data analysis and optimization
Company Website: https://www.boundless.com
ASSUMPTION: Boundless is well-capitalized and positioned for long-term success, offering a dynamic and growth-oriented work environment.
📊 Role Analysis
Career Level: Senior leadership role with significant strategic and operational responsibilities
Reporting Structure: The Head of Consumer Growth will report directly to the CEO and oversee a team of marketing and sales professionals
Work Arrangement: Remote OK with travel to the Philippines 2-3 times per year to support the 100+ person B2C sales team located in this geographic region
Growth Opportunities:
- As Boundless continues to grow, there will be opportunities for the Head of Consumer Growth to expand their team and take on additional responsibilities
- The company's focus on innovation and technology-driven solutions creates opportunities for professional development and career advancement
- The Head of Consumer Growth will have the opportunity to shape the company's B2C growth strategy and make a significant impact on its success
ASSUMPTION: The Head of Consumer Growth role offers a unique opportunity to lead a critical function within a fast-growing, mission-driven company.
🌍 Location & Work Environment
Office Type: Hybrid (Seattle, WA headquarters with remote work options)
Office Location(s): 300 Lenora St, 521, Seattle, WA 98121, US
Geographic Context:
- Seattle is a vibrant, multicultural city with a strong tech industry and a high quality of life
- The Pacific Northwest region is home to a significant immigrant population, providing valuable insights and connections for Boundless' mission
- The company's remote work options allow for greater flexibility and work-life balance
Work Schedule: Full-time (40 hours per week) with flexibility for remote work
ASSUMPTION: The Head of Consumer Growth role offers a dynamic and flexible work environment, with the opportunity to work remotely and travel internationally.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interviews with key stakeholders, including the CEO and other senior leaders
- Final round interviews with the team the candidate will be managing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Analytical skills and data-driven decision-making
- Cultural sensitivity and empathy for immigrants
- Understanding of the immigration industry and its unique challenges
Application Tips:
- Tailor your resume and cover letter to highlight your experience with demand generation, conversion marketing, and immigration-related services
- Demonstrate your understanding of the immigration industry and its unique challenges in your application materials
- Prepare for behavioral interview questions that focus on your experience with strategic planning, team leadership, and data analysis
ATS Keywords: Demand Generation, Conversion Marketing, Digital Marketing, Immigration Services, Strategic Planning, Team Leadership, Data Analysis
ASSUMPTION: The interview process for the Head of Consumer Growth role will focus on assessing the candidate's strategic thinking, leadership, and industry-specific knowledge.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- CRM systems (e.g., Salesforce, Dynamics 365)
- Web analytics tools (e.g., Google Analytics)
- Customer relationship management (CRM) software
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The Head of Consumer Growth role will require proficiency in marketing automation, CRM, and web analytics tools, as well as strong project management and communication skills.
👔 Cultural Fit Considerations
Company Values:
- Empowering families and businesses to navigate the U.S. immigration system more confidently, rapidly, and affordably
- Providing exceptional customer service and support
- Fostering a diverse, inclusive, and collaborative work environment
- Embracing continuous learning and improvement
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Adaptable and responsive to change
- Committed to the company's mission and values
Self-Assessment Questions:
- How have you empowered diverse audiences with varying levels of English proficiency and legal understanding in your previous roles?
- How have you optimized marketing strategies to balance technical accuracy with emotional reassurance during high-stress life transitions?
- How have you managed and motivated teams in a fast-paced, dynamic environment, and how have you fostered a collaborative and results-driven culture?
ASSUMPTION: The ideal candidate for the Head of Consumer Growth role will be deeply passionate about immigration, with a strong understanding of the unique challenges immigrants face and a commitment to empowering families and businesses to navigate the U.S. immigration system more confidently, rapidly, and affordably.
⚠️ Potential Challenges
- The complex and ever-changing nature of the U.S. immigration system may present unique challenges in communicating Boundless' services effectively to diverse audiences
- The role requires a strong understanding of both marketing and sales strategies, as well as the ability to manage and optimize both functions simultaneously
- The need to travel to the Philippines 2-3 times per year may present logistical and time zone management challenges
- The role may require occasional work on weekends or evenings to support Boundless' global customer base
ASSUMPTION: The Head of Consumer Growth role offers a unique opportunity to lead a critical function within a fast-growing, mission-driven company, but it also presents significant challenges that require a strategic, adaptable, and results-driven approach.
📈 Similar Roles Comparison
- Compared to other consumer growth roles, the Head of Consumer Growth at Boundless requires a deeper understanding of the immigration industry and its unique challenges
- Unlike other consumer growth roles, the Head of Consumer Growth at Boundless is responsible for both marketing and sales strategies, as well as the management of both functions
- Career paths for the Head of Consumer Growth role at Boundless may include opportunities to expand the team, take on additional responsibilities, and shape the company's B2C growth strategy
ASSUMPTION: The Head of Consumer Growth role at Boundless is a unique and challenging position that requires a strategic, adaptable, and results-driven approach, but it also offers significant opportunities for professional development and career advancement.
📝 Sample Projects
- Developing and implementing a comprehensive demand generation and conversion strategy for a new immigration pathway, including messaging, acquisition channels, and conversion funnel optimization
- Managing a team of marketing and sales professionals to execute a targeted digital advertising campaign, resulting in a 30% increase in qualified leads and a 20% reduction in cost per acquisition
- Optimizing the customer communication channels and handoffs between marketing and sales teams, resulting in a 15% increase in conversion rates and a 10% improvement in customer satisfaction scores
ASSUMPTION: The Head of Consumer Growth role at Boundless offers a dynamic and challenging work environment, with opportunities to lead strategic projects and make a significant impact on the company's B2C growth strategy.
❓ Key Questions to Ask During Interview
- How does Boundless differentiate its services from competitors in the immigration industry?
- What are the key challenges and opportunities in the immigration industry, and how does Boundless plan to address them?
- How does Boundless support its employees' professional development and career advancement?
- What are the key priorities for the Head of Consumer Growth role in the first 90 days?
- How does Boundless foster a diverse, inclusive, and collaborative work environment, and what initiatives are in place to support employees from underrepresented backgrounds?
ASSUMPTION: The ideal candidate for the Head of Consumer Growth role will be deeply passionate about immigration, with a strong understanding of the unique challenges immigrants face, and a commitment to empowering families and businesses to navigate the U.S. immigration system more confidently, rapidly, and affordably.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with demand generation, conversion marketing, and immigration-related services
- Prepare for behavioral interview questions that focus on your experience with strategic planning, team leadership, and data analysis
- If selected for an interview, be prepared to discuss your approach to empowering diverse audiences with varying levels of English proficiency and legal understanding, as well as your ability to optimize marketing strategies to balance technical accuracy with emotional reassurance during high-stress life transitions
- Follow up with the Boundless HR team within one week of submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
